Marriott International is all set to introduce its Moxy Hotels brand to Dubai’s bustling Al Barsha neighborhood by mid-2025. Partnering with Al Ali Property Investments (API), the existing property will undergo a rebranding and refurbishment to launch as Moxy Al Barsha Dubai.

Chadi Hauch, Regional Vice-President for Middle East Lodging Development at Marriott International, expressed excitement over the project:
“The Moxy Al Barsha Dubai will serve as a playful lifestyle hotel, bringing a spirited experience to Dubai’s vibrant hospitality landscape. Dubai remains an important growth market for the company, and we continue to see strong demand for hospitality experiences that are as stylish as they are affordable.”

The Moxy brand—celebrated for its industrial-chic aesthetic and social communal spaces—will make its UAE debut with this property. Guests can expect smart guestrooms, locally influenced programming, and vibrant common areas ideal for socializing and productivity.

Jassim Al Ali, Managing Director of API, added:
“Moxy Hotels is an ideal fit for one of Dubai’s most dynamic areas with its energetic and stylish hospitality experience. The signing of Moxy Al Barsha Dubai is a great addition to our existing portfolio of properties, and we look forward to expanding our collaboration with Marriott International.”

Situated in Al Barsha, a popular hub with easy access to key local attractions and business districts, Moxy Al Barsha Dubai is positioned to cater to modern travelers seeking affordable lifestyle experiences.

Globally recognized for disrupting traditional hospitality, Moxy Hotels has established itself in the upper midscale lifestyle segment with over 135 properties across 25+ countries.

The upcoming Moxy Al Barsha Dubai also marks the third collaboration between Marriott International and API, following the successful agreements for Marriott Executive Apartments and Marriott Hotel Residences on Sheikh Zayed Road.

With its playful approach to hospitality, Moxy Al Barsha Dubai is set to redefine the guest experience and strengthen Marriott's footprint in the region.