Marriott International and KKR Midscale Hospitality in Japan

Marriott International and KKR Revolutionize Midscale Hospitality in Japan

By Nithyakala Neelakandan

Published on May 10, 2024

Marriott International and KKR, a prominent global investment firm, are spearheading a new era in midscale hospitality in Japan. Building on KKR’s recent acquisition of Unizo Hotel Company, Limited, along with a portfolio of 14 hotels from Unizo Holdings, the collaboration marks Marriott’s debut in Japan’s affordable midscale market and its first footprint in the Asia Pacific region following its global launch in this segment in 2023.

These 14 hotels, strategically located across major tourist destinations in 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe, and Hakata, are set to undergo transformation into Four Points Express by Sheraton. Anticipated to open in the latter half of 2024, the venture will introduce over 3,600 new rooms to KKR’s and Marriott’s hotel portfolios in Japan.

Four Points Express by Sheraton aims to provide budget-conscious travelers with a seamless hotel experience, emphasizing reliability, simplicity, and value in both design and guest services. This tailored approach reflects Marriott’s commitment to meeting evolving guest needs while offering franchisees a competitive pricing strategy designed to foster growth.

Rajeev Menon, President, Marriott International, Asia Pacific excluding China, said, "There's a growing consumer demand for reliable-yet-affordable accommodation in the region. Our goal is to be everywhere our guests want us to be, with the right property in the right location, at the right price point. This collaboration with KKR will expand our ability to do exactly that – starting in Japan, with opportunity to grow our midscale presence in the region. Our new midscale brand will offer hotel owners an affordable conversion opportunity with an efficient operational design, access to Marriott International’s expansive distribution systems and the backing of our powerful award-winning Marriott Bonvoy travel program.”

Kensuke Kudo, Managing Director, Real Estate, at KKR, said, “International and domestic tourism in Japan has rebounded strongly since the pandemic and continues to pick up pace. As demand for midscale hotels grows rapidly, we see a tremendous opportunity to offer high-quality and comfortable accommodation at great value. We are delighted to be strategic partners with Marriott International, one of the world’s pre-eminent hotel companies, to launch the Four Points Express by Sheraton brand in Japan. By combining KKR’s real estate investment and operational expertise and Marriott’s deep hospitality experience, we look to deliver outstanding-yet-affordable lodging experiences to international and domestic travelers across Japan.”

Aligned with Marriott’s acclaimed Marriott Bonvoy® loyalty platform, which boasts over 200 million members worldwide, the new midscale brand will leverage Marriott’s global sales organization and digital platforms to drive efficient direct bookings.

This transformative partnership between Marriott International and KKR represents a significant milestone in Japan’s hospitality landscape, promising travelers unparalleled experiences and hotel owners exciting growth opportunities in the midscale segment.

VGC Tickles Tastebuds as Central Vietnam Gains Global Foodie Recognition

By Nishang Narayan

Published on February 21, 2025

Central Vietnam is cooking up a storm in the global culinary scene, and Vietnam Golf Coast (VGC) clubs are at the heart of the action. With the arrival of MICHELIN Guide inspectors in Da Nang, the region has officially joined Hanoi and Ho Chi Minh City as one of Vietnam’s premier gourmet hubs.

Long known for its diverse culinary offerings, Central Vietnam tempts visitors with an irresistible mix of iconic Vietnamese dishes like pho and banh mi, alongside regional specialties such as mi Quang (turmeric rice noodles with shrimp and pork), bun cha ca (fishcake noodle soup), banh xeo (Vietnamese crepe), and congee with braised duck. Fresh seafood, sourced daily from local waters, remains a standout attraction for food lovers.

Adding a touch of fine dining excellence to the mix is La Maison 1888, a one-Michelin-starred French restaurant in Da Nang that continues to attract gourmands from across the world.

Gourmet Experiences at Vietnam Golf Coast Clubs

VGC clubs have embraced this culinary renaissance, ensuring visitors enjoy a world-class golf and dining experience.

Laguna Golf Lang Co offers ten diverse restaurants, ranging from Mediterranean delights at Azura to traditional Vietnamese flavors at The Water Court and refined Thai cuisine at Saffron, perched on a hilltop with panoramic sea views. The resort’s 67 Bar, located within an alfresco clubhouse, provides the perfect spot to unwind post-game with crafted cocktails and stunning golf course views.

Montgomerie Links elevates the golf experience with Birdies, an acclaimed restaurant blending East-meets-West flavors. The menu features seasonal dishes crafted with the finest local ingredients, ensuring every visit is a fresh and exciting culinary journey.

Ba Na Hills Golf Club takes pride in its clubhouse restaurant, serving everything from Vietnamese specialties to Korean and Western dishes, catering to international visitors. The club’s culinary reputation was cemented when it won the 2024 Vietnam Golf & Leisure Award for Best F&B Course. Located near the renowned BaNa Brewhouse, golfers can enjoy a refreshing SunKraftbeer after a round.

Beyond the Golf Clubs: A Culinary Odyssey

The culinary magic extends to the region’s historical cities as well. In Hoi An, visitors can indulge in cao lau and white rose dumplings, while Hue’s imperial cuisine, featuring bun bo Hue, reflects its royal heritage. These flavors, steeped in tradition yet evolving with modern influences, ensure that Central Vietnam remains a dream destination for food lovers and golf enthusiasts alike.

With MICHELIN recognition, world-class dining, and elite golf facilities, Central Vietnam is teeing up an experience that’s as delicious as it is unforgettable.

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Minor Hotels Announces NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments

By Nishang Narayan

Published on February 20, 2025

Minor Hotels, a global hospitality group with over 560 properties across 58 countries, has announced the upcoming launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments, set to open in early 2028. The 156-key luxury property will be located on Al Marjan Island, a premier waterfront destination in Ras Al Khaimah, further strengthening the emirate’s position as a growing hub for upscale hospitality.

The announcement was made at THINC Middle East, marking another milestone in Minor Hotels’ regional expansion. The new property, developed in collaboration with RRS International Development FZ-LLC, will feature 120 beach-facing rooms and suites, alongside 36 branded serviced apartments. Designed for luxury and comfort, the hotel will boast four restaurants and bars, a gym, an outdoor pool, a kids’ club, a games room, a retail shop, and a co-working space, offering an elevated guest experience.

A Landmark Development on Al Marjan Island

RRS International Development, a leading real estate developer in the UAE, is bringing its expertise to this project as part of its dedicated focus on Ras Al Khaimah’s booming hospitality and real estate sector. The NH Collection property is positioned as a key addition to Al Marjan Island’s evolving landscape, which includes the UAE’s first integrated resort and multiple five-star hotel projects.

Highlighting the significance of the partnership, Dillip Rajakarier, CEO of Minor Hotels, stated:
"We are excited to announce the expansion of NH Collection within the Middle East, reinforcing the brand’s global growth beyond Europe and the Americas. RRS International Development has a deep understanding of the regional real estate market, and we look forward to working together to develop this remarkable property on Al Marjan Island."

Elevating Ras Al Khaimah’s Hospitality Scene

The launch of NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments aligns with Ras Al Khaimah’s tourism vision, which aims to attract high-end travelers and investment. Expressing excitement about the project, Sanjay Narayandas Dhawan, RRS International Development FZ-LLC, commented:
"This landmark development under the NH Collection brand will redefine boutique hospitality on Al Marjan Island. We are honored to align with Minor Hotels and contribute to the growth of this dynamic destination under the visionary leadership of His Highness Sheikh Saud bin Saqr Al Qasimi."

Adding to this, Rakesh Mirchandani, RRS International Development FZ-LLC, stated:
"With Al Marjan Island set to become a premier five-star resort destination, we are committed to creating world-class developments that offer luxury at an attainable value."

Marjan’s Chief Executive Officer, Arch. Abdulla Al Abdouli, also emphasized the importance of this collaboration, stating:
"Our vision to transform Al Marjan Island into a vibrant tourism and lifestyle destination is further strengthened by the arrival of NH Collection. Their focus on service excellence and premium hospitality aligns perfectly with our commitment to curating exceptional guest experiences."

Minor Hotels’ Continued Growth in the UAE

The new NH Collection property will join Minor Hotels' expanding portfolio in the UAE, where the group currently operates 17 properties across four brands, including Anantara Mina Al Arab Ras Al Khaimah Resort, which debuted in early 2024. NH Collection first entered the UAE market with NH Collection Dubai The Palm in 2023—marking its global expansion beyond Europe and the Americas. Since then, the brand has extended its presence to Asia and the Indian Ocean, with further developments planned across Africa and the Middle East.

With its prime beachfront location, sophisticated amenities, and NH Collection’s signature blend of contemporary elegance and exceptional service, the NH Collection Ras Al Khaimah Al Marjan Island Hotel & Apartments is poised to become a standout addition to Ras Al Khaimah’s luxury hospitality scene.