Marriott International and KKR Revolutionize Midscale Hospitality in Japan

Marriott International and KKR Revolutionize Midscale Hospitality in Japan

By Nithyakala Neelakandan

Published on May 10, 2024

Marriott International and KKR, a prominent global investment firm, are spearheading a new era in midscale hospitality in Japan. Building on KKR’s recent acquisition of Unizo Hotel Company, Limited, along with a portfolio of 14 hotels from Unizo Holdings, the collaboration marks Marriott’s debut in Japan’s affordable midscale market and its first footprint in the Asia Pacific region following its global launch in this segment in 2023.

These 14 hotels, strategically located across major tourist destinations in 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe, and Hakata, are set to undergo transformation into Four Points Express by Sheraton. Anticipated to open in the latter half of 2024, the venture will introduce over 3,600 new rooms to KKR’s and Marriott’s hotel portfolios in Japan.

Four Points Express by Sheraton aims to provide budget-conscious travelers with a seamless hotel experience, emphasizing reliability, simplicity, and value in both design and guest services. This tailored approach reflects Marriott’s commitment to meeting evolving guest needs while offering franchisees a competitive pricing strategy designed to foster growth.

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Rajeev Menon, President, Marriott International, Asia Pacific excluding China, said, "There's a growing consumer demand for reliable-yet-affordable accommodation in the region. Our goal is to be everywhere our guests want us to be, with the right property in the right location, at the right price point. This collaboration with KKR will expand our ability to do exactly that – starting in Japan, with opportunity to grow our midscale presence in the region. Our new midscale brand will offer hotel owners an affordable conversion opportunity with an efficient operational design, access to Marriott International’s expansive distribution systems and the backing of our powerful award-winning Marriott Bonvoy travel program.”

Kensuke Kudo, Managing Director, Real Estate, at KKR, said, “International and domestic tourism in Japan has rebounded strongly since the pandemic and continues to pick up pace. As demand for midscale hotels grows rapidly, we see a tremendous opportunity to offer high-quality and comfortable accommodation at great value. We are delighted to be strategic partners with Marriott International, one of the world’s pre-eminent hotel companies, to launch the Four Points Express by Sheraton brand in Japan. By combining KKR’s real estate investment and operational expertise and Marriott’s deep hospitality experience, we look to deliver outstanding-yet-affordable lodging experiences to international and domestic travelers across Japan.”

Aligned with Marriott’s acclaimed Marriott Bonvoy® loyalty platform, which boasts over 200 million members worldwide, the new midscale brand will leverage Marriott’s global sales organization and digital platforms to drive efficient direct bookings.

This transformative partnership between Marriott International and KKR represents a significant milestone in Japan’s hospitality landscape, promising travelers unparalleled experiences and hotel owners exciting growth opportunities in the midscale segment.


Poltrona Frau Unveils Infinitamente 2.0 Dining Table by Roberto Lazzeroni at Milan Design Week 2026

Poltrona Frau Unveils Infinitamente 2.0 Dining Table by Roberto Lazzeroni at Milan Design Week 2026

By Hariharan U

Published on July 16, 2026

Italian luxury furniture brand Poltrona Frau has unveiled Infinitamente 2.0, a new sculptural dining table designed by Roberto Lazzeroni, marking a new chapter in the evolution of the Infinito family. The latest creation was presented during Milan Design Week 2026 and joins the brand’s permanent collection following the limited-edition Infinito table launched in 2021 and the Infinitamente table introduced in 2023.

Designed as an expression of timeless elegance and Italian craftsmanship, Infinitamente 2.0 expands the original concept into an extra-large dining table measuring over three metres in length and capable of seating up to twelve guests. The design continues Poltrona Frau’s philosophy of creating furniture pieces that transcend trends and become part of personal stories, memories, and everyday experiences.

At the centre of the design is a distinctive staggered double-oval marble top, inspired by the symbolism of infinity and the complementary balance of Yin and Yang. The sculptural form represents harmony, continuity, and connection, making the table a statement piece designed for contemporary spaces focused on gathering and shared experiences.

The table’s two helicoidal bases feature softly chamfered surfaces upholstered in Pelle Frau® ColorSphere® Impact Less leather, showcasing Poltrona Frau’s renowned craftsmanship. The leather application technique draws inspiration from luxury automotive interiors, reflecting the brand’s expertise in combining traditional artisan skills with advanced manufacturing processes.

Infinitamente 2.0 offers a wide range of marble options, including Bianco Carrara, Calacatta, Arabescato Venato, and Ombra di Caravaggio, available in polished, semi-polished, and naturally polished finishes. Each marble top is crafted from a single slab divided into two sections and reinforced with technical mesh to improve resistance against bending, breakage, and impact.

A stainless steel blade insert elegantly completes the connection between the two marble sections, adding both structural strength and visual refinement. The different surface treatments enhance the natural character of the stone while improving durability and resistance for everyday use.

The table base is constructed using MDF and birch plywood components, with internal beech pins and metal plates ensuring stability and strength. The leather-covered supports create a contrast between the natural richness of marble and the warmth of handcrafted upholstery.

Infinitamente 2.0 represents the continuation of Roberto Lazzeroni’s exploration of sculptural furniture design. The original Infinito table, presented in 2021 as a numbered limited edition, featured an exclusive Rosso Lepanto marble top sourced by Poltrona Frau and positioned as a collectible objet d’art. The 2023 Infinitamente edition further developed the concept with a white Versilia marble top and multiple size variations.

With the new Infinitamente 2.0, Poltrona Frau transforms the artistic vision into a permanent collection piece designed for luxury residences, hospitality environments, and sophisticated interiors worldwide.

The table debuted exclusively on April 14, 2026, at the Poltrona Frau flagship store on Via Manzoni 30 in Milan during Milano Design Week. It will subsequently become available through selected Poltrona Frau stores globally and the brand’s European e-commerce platforms.

Part of Haworth Lifestyle, Poltrona Frau continues to represent the intersection of Italian design heritage, craftsmanship, and contemporary luxury. Founded in 1912, the brand has built a global reputation for premium furnishings, leather craftsmanship, custom interiors, and collaborations with leading international designers.

Through Infinitamente 2.0, Poltrona Frau reinforces its commitment to creating enduring design pieces that celebrate material innovation, artistic expression, and the timeless value of handcrafted luxury.


Spain Set New FIFA World Cup Record as Final Hospitality Prices Spark Debate

Spain Set New FIFA World Cup Record as Final Hospitality Prices Spark Debate

By Manu Vardhan Kannan

Published on July 16, 2026

Spain secured their place in the FIFA World Cup 2026 final with a commanding 2-0 victory over France in the second semifinal played on Tuesday, July 14, at AT&T Stadium, Arlington.

Mikel Oyarzabal gave Spain the lead from the penalty spot in the 22nd minute, while Pedro Porro added the second goal in the 58th minute, sealing a confident win for La Roja.

With the victory, Spain also created FIFA World Cup history by becoming the first team to keep six clean sheets in a single edition of the tournament. The result sends Spain into the final, where they will face the winner of the semifinal between England and Argentina on July 19.

While the action on the pitch has captured global attention, discussions around the FIFA World Cup final have also centred on ticket pricing, particularly the premium hospitality packages.

For fans looking for the most exclusive experience at MetLife Stadium, FIFA is offering a pitch-side lounge hospitality package priced at USD 57,500 per person. The package has become one of the most talked-about hospitality offerings of the tournament.

FIFA has also released an additional batch of World Cup final tickets priced at USD 32,970 each, adding to the ongoing debate over affordability. Many supporters have expressed concerns that the pricing places the final beyond the reach of regular football fans.

Although premium hospitality experiences have long been a part of major sporting events, the pricing for the FIFA World Cup 2026 final has sparked widespread discussion, with many questioning whether such packages are accessible even for dedicated supporters.


FIFA 2026: Argentina Defeats Switzerland 3-1 While Australia's Hospitality Sector Sees Growth

FIFA 2026: Argentina Defeats Switzerland 3-1 While Australia's Hospitality Sector Sees Growth

By Manu Vardhan Kannan

Published on July 14, 2026

The FIFA World Cup 2026 continues to create excitement both on and off the pitch, with Argentina and England securing important victories, while Australia's hospitality industry is witnessing a noticeable rise in consumer spending during the tournament.

Defending champions Argentina booked their place in the next stage after defeating Switzerland 3-1 in extra time. The match finished 1-1 at the end of regulation after Alexis Mac Allister gave Argentina an early lead from a Lionel Messi assist before Dan Ndoye equalised for Switzerland in the second half.

Argentina sealed the win in extra time with goals from Julian Alvarez and Lautaro Martinez. Switzerland's challenge became tougher after Breel Embolo was sent off for simulation following a VAR review.

In another fixture, England registered a 2-1 victory over Norway to continue its FIFA World Cup campaign.

Away from the action on the field, the tournament has also delivered a strong boost to Australia's hospitality sector. According to new insights from ANZ, Australians have spent more than $7 billion during the FIFA World Cup period so far, with increased spending across food, dining and entertainment categories.

The data shows spending on takeaway food rose 6.75%, while cafes and restaurants recorded a 5.5% increase. Spending at bars and hotels grew 5.2%, and purchases of sporting apparel increased 9.3%, highlighting the positive impact of the tournament on consumer activity.

The trend closely reflects the 2022 FIFA Men's World Cup, when ANZ customers spent more than $11 billion, with notable growth across takeaway food, cafes and restaurants, sporting apparel, takeaway alcohol, and bars and hotels.

The findings suggest that major sporting events continue to influence consumer behaviour, even when matches are played overseas or during early morning hours.

Commenting on the trend, Joanna Gurry, Managing Director, Data & Analytics, ANZ, said:

“Whether Australians are gathering with friends at home, heading to their local pub to watch a match, or showing support through purchasing sporting merchandise, we're seeing spending patterns that seem to reflect the excitement and social connection major sporting events create.”

Although Australia's Socceroos have exited the tournament, hospitality venues continue to report strong customer turnout.

To support football fans, the Sydney City Council has declared the FIFA World Cup and the upcoming Sydney Marathon as special events, allowing eligible businesses to operate with extended trading hours. Non-licensed businesses can open early to serve fans during the remaining FIFA World Cup matches.

The extended trading schedule is as follows:

  • Wednesday, July 15: From 4:00 am

  • Thursday, July 16: From 4:00 am

  • Sunday, July 19: From 6:00 am

  • Monday, July 20: From 4:00 am

The latest figures highlight how global sporting events continue to benefit the hospitality sector by driving footfall, boosting food and beverage sales, and encouraging consumers to gather for shared match-day experiences.

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