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By Nithyakala Neelakandan
Published on May 10, 2024
Marriott International and KKR, a prominent global investment firm, are spearheading a new era in midscale hospitality in Japan. Building on KKR’s recent acquisition of Unizo Hotel Company, Limited, along with a portfolio of 14 hotels from Unizo Holdings, the collaboration marks Marriott’s debut in Japan’s affordable midscale market and its first footprint in the Asia Pacific region following its global launch in this segment in 2023.
These 14 hotels, strategically located across major tourist destinations in 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe, and Hakata, are set to undergo transformation into Four Points Express by Sheraton. Anticipated to open in the latter half of 2024, the venture will introduce over 3,600 new rooms to KKR’s and Marriott’s hotel portfolios in Japan.
Four Points Express by Sheraton aims to provide budget-conscious travelers with a seamless hotel experience, emphasizing reliability, simplicity, and value in both design and guest services. This tailored approach reflects Marriott’s commitment to meeting evolving guest needs while offering franchisees a competitive pricing strategy designed to foster growth.
Rajeev Menon, President, Marriott International, Asia Pacific excluding China, said, "There's a growing consumer demand for reliable-yet-affordable accommodation in the region. Our goal is to be everywhere our guests want us to be, with the right property in the right location, at the right price point. This collaboration with KKR will expand our ability to do exactly that – starting in Japan, with opportunity to grow our midscale presence in the region. Our new midscale brand will offer hotel owners an affordable conversion opportunity with an efficient operational design, access to Marriott International’s expansive distribution systems and the backing of our powerful award-winning Marriott Bonvoy travel program.”
Kensuke Kudo, Managing Director, Real Estate, at KKR, said, “International and domestic tourism in Japan has rebounded strongly since the pandemic and continues to pick up pace. As demand for midscale hotels grows rapidly, we see a tremendous opportunity to offer high-quality and comfortable accommodation at great value. We are delighted to be strategic partners with Marriott International, one of the world’s pre-eminent hotel companies, to launch the Four Points Express by Sheraton brand in Japan. By combining KKR’s real estate investment and operational expertise and Marriott’s deep hospitality experience, we look to deliver outstanding-yet-affordable lodging experiences to international and domestic travelers across Japan.”
Aligned with Marriott’s acclaimed Marriott Bonvoy® loyalty platform, which boasts over 200 million members worldwide, the new midscale brand will leverage Marriott’s global sales organization and digital platforms to drive efficient direct bookings.
This transformative partnership between Marriott International and KKR represents a significant milestone in Japan’s hospitality landscape, promising travelers unparalleled experiences and hotel owners exciting growth opportunities in the midscale segment.
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By Manu Vardhan Kannan
Published on January 16, 2026
Spain’s airport operator Aena has reported a record 321.6 million passengers across its Spanish airports, marking the third consecutive year of growth. The figure represents a 3.9 per cent increase compared to the previous year and surpassed the company’s own forecast of 320 million passengers, reflecting stronger-than-expected travel demand.
The continued rise in passenger numbers highlights Spain’s solid position as a key European tourism destination. While the global airline industry continues to face challenges such as aircraft delivery delays, labour shortages, and rising operating costs, demand for travel to and within Spain has remained resilient.
Madrid’s Adolfo Suárez Barajas Airport retained its position as the busiest airport in the country, followed by Josep Tarradellas Barcelona-El Prat Airport and Palma de Mallorca. These airports continue to play a central role in handling both domestic and international traffic, supporting the country’s tourism and business travel ecosystem.
Aena noted that the consistent growth in passenger traffic has reinforced the need for long-term infrastructure planning. The company is currently working on its investment plan for the 2027–2031 period to ensure its airports are well equipped to manage rising demand in the years ahead.
“Traffic records from recent years are a clear indication of this need and of the situation that will arise in the coming years in terms of infrastructure,” the company said in its statement.
While Aena did not share an updated outlook for the next year, the latest results underline the operator’s strong performance and Spain’s ongoing attractiveness as a major travel market in Europe.
Published on January 15, 2026
Tripadvisor has announced its Travelers’ Choice Best of the Best Destinations for 2026, recognising the places most loved by travellers worldwide. The rankings are based on millions of reviews and ratings shared by travellers across the platform, reflecting trusted experiences in accommodation, dining and attractions.
The Best of the Best Destinations cover multiple travel categories, including top global destinations, trending places, cultural hubs, food destinations, honeymoon getaways and solo travel favourites. The awards highlight locations that continue to inspire travellers through memorable experiences, local character and strong hospitality offerings.
Bali has been named the world’s top destination for 2026, earning widespread praise for its lush landscapes, pristine beaches and warm hospitality. Travellers highlighted experiences such as scenic mountain adventures and marine excursions that showcase the island’s natural beauty. Other destinations ranking among the world’s top favourites include London, Dubai, Hanoi, Paris, Rome, Marrakech, Bangkok and Crete, reflecting strong interest in cities that combine culture, history and leisure.
In the United States, New York City retained its position as the most popular destination, reinforcing its status as a global centre for food, culture, entertainment and the arts. Las Vegas, Oahu, Nashville, New Orleans, Chicago, Charleston, Key West, Washington DC and Boston also featured prominently, alongside coastal and leisure-focused destinations.
Madeira, Portugal emerged as the world’s top trending destination for 2026, gaining attention for its dramatic landscapes, relaxed pace and family-friendly appeal. The island’s mix of outdoor adventure and natural attractions has drawn travellers seeking quieter escapes. Tbilisi in Georgia followed closely, driven by its growing cultural scene and distinctive architecture. Other trending destinations included cities across Europe, Asia, Latin America and the Middle East, highlighting shifting traveller preferences.
Solo travel continued to gain momentum, with Dublin ranked as the world’s leading solo travel destination. The city stood out for its walkability, historic landmarks, welcoming atmosphere and diverse food scene. Berlin, London, Santiago, Edinburgh, New York City, Hanoi, Madrid, Bali and Cape Town Central also featured among the top choices for independent travellers.
London claimed the top spot as the world’s leading food destination for 2026, recognised for its diverse culinary landscape ranging from fine dining to street food. Dubai made a strong debut, ranking second globally with its blend of traditional flavours and modern cuisine. In the United States, New York City led the food destination rankings, followed by Las Vegas, Maui, Orlando and Miami.
In the culture category, Singapore rose to the top, celebrated for its rich blend of heritage, modern attractions and vibrant arts scene. London and Krakow followed, with travellers appreciating their historic charm, museums and creative energy. Paris, Rome, Edinburgh, Hanoi and Kyoto also ranked highly for cultural experiences.
For honeymoon travel, Bali once again led the list of the world’s most romantic destinations. Mauritius, the Maldives, St Lucia, Galle, Hue, Napa, Positano, Watamu and Antigua were also recognised for offering intimate settings and memorable experiences for couples.
Tripadvisor said the rankings reflect the quality and quantity of traveller reviews collected globally, showcasing destinations that consistently deliver meaningful and enjoyable travel experiences across categories.
By Hariharan U
Yas Island Abu Dhabi has stepped up its engagement with Indian travellers through the #MyYasVibes campaign, an immersive, creator-led initiative developed in partnership with travel-tech brand Holiday Tribe. The campaign aims to highlight how one destination can offer multiple ways to travel, unwind, and explore, depending on each traveller’s interests and pace.
As part of the campaign, 12 macro influencers from India travelled to Yas Island to experience its world-class attractions. Their journeys covered Ferrari World™ Yas Island, Warner Bros. World™ Yas Island, SeaWorld® Yas Island, Abu Dhabi, and Yas Waterworld, Yas Island, capturing a mix of adventure, entertainment, leisure, and family-friendly experiences through authentic travel narratives shared across digital platforms.
The collaboration brought together Yas Island’s award-winning theme parks, diverse dining options, and world-class hotels with Holiday Tribe’s focus on customised leisure travel. From record-breaking rides and high-adrenaline coasters at Ferrari World™ to immersive storytelling at Warner Bros. World™ and marine encounters at SeaWorld® Yas Island, the creators showcased the destination’s broad appeal. Yas Waterworld, with over 60 rides and attractions, added a splash-filled dimension to the experience.
Commenting on the initiative, Liam Findlay, CEO, Miral Destinations, said, “India remains one of our most important source markets. Through this collaboration, we aim to showcase Yas Island as a destination that truly offers something for every traveller, from award-winning theme parks and attractions to waterfront leisure, dining, and family-friendly experiences.”
Chirag Goyal, Founder, Holiday Tribe, added, “Yas Island naturally lends itself to personalised travel experiences. Our collaboration focused on bringing different facets of the destination to life through varied travel perspectives, allowing travellers to see how the island can be explored in ways that feel personal, meaningful, and memorable.”
Holiday Tribe continues to curate tailored travel options for Yas Island, offering flexible combinations of theme park access, accommodation, and add-ons. Through the #MyYasVibes campaign, Yas Island reinforces its position as a must-visit leisure destination for Indian travellers looking for variety, flexibility, and memorable experiences, all in one place.
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