Marriott International and KKR Revolutionize Midscale Hospitality in Japan

Marriott International and KKR Revolutionize Midscale Hospitality in Japan

By Nithyakala Neelakandan

Published on May 10, 2024

Marriott International and KKR, a prominent global investment firm, are spearheading a new era in midscale hospitality in Japan. Building on KKR’s recent acquisition of Unizo Hotel Company, Limited, along with a portfolio of 14 hotels from Unizo Holdings, the collaboration marks Marriott’s debut in Japan’s affordable midscale market and its first footprint in the Asia Pacific region following its global launch in this segment in 2023.

These 14 hotels, strategically located across major tourist destinations in 10 cities including Hakodate, Morioka, Utsunomiya, Yokohama, Kanazawa, Nagoya, Osaka, Kyoto, Kobe, and Hakata, are set to undergo transformation into Four Points Express by Sheraton. Anticipated to open in the latter half of 2024, the venture will introduce over 3,600 new rooms to KKR’s and Marriott’s hotel portfolios in Japan.

Four Points Express by Sheraton aims to provide budget-conscious travelers with a seamless hotel experience, emphasizing reliability, simplicity, and value in both design and guest services. This tailored approach reflects Marriott’s commitment to meeting evolving guest needs while offering franchisees a competitive pricing strategy designed to foster growth.

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Rajeev Menon, President, Marriott International, Asia Pacific excluding China, said, "There's a growing consumer demand for reliable-yet-affordable accommodation in the region. Our goal is to be everywhere our guests want us to be, with the right property in the right location, at the right price point. This collaboration with KKR will expand our ability to do exactly that – starting in Japan, with opportunity to grow our midscale presence in the region. Our new midscale brand will offer hotel owners an affordable conversion opportunity with an efficient operational design, access to Marriott International’s expansive distribution systems and the backing of our powerful award-winning Marriott Bonvoy travel program.”

Kensuke Kudo, Managing Director, Real Estate, at KKR, said, “International and domestic tourism in Japan has rebounded strongly since the pandemic and continues to pick up pace. As demand for midscale hotels grows rapidly, we see a tremendous opportunity to offer high-quality and comfortable accommodation at great value. We are delighted to be strategic partners with Marriott International, one of the world’s pre-eminent hotel companies, to launch the Four Points Express by Sheraton brand in Japan. By combining KKR’s real estate investment and operational expertise and Marriott’s deep hospitality experience, we look to deliver outstanding-yet-affordable lodging experiences to international and domestic travelers across Japan.”

Aligned with Marriott’s acclaimed Marriott Bonvoy® loyalty platform, which boasts over 200 million members worldwide, the new midscale brand will leverage Marriott’s global sales organization and digital platforms to drive efficient direct bookings.

This transformative partnership between Marriott International and KKR represents a significant milestone in Japan’s hospitality landscape, promising travelers unparalleled experiences and hotel owners exciting growth opportunities in the midscale segment.


This Mother’s Day, Let Her Escape Somewhere Extraordinary

This Mother’s Day, Let Her Escape Somewhere Extraordinary

By Nishang Narayan

Published on May 9, 2025

She held your hand through every beginning. She gave you comfort, courage, and quiet strength.
This Mother’s Day, gift her something more—an escape that speaks to the soul.

These handpicked destinations are not just getaways; they are sanctuaries of stillness, beauty, and presence.
For the woman who gave you everything, give her something that lingers:
A view she’ll remember. A morning with no agenda. A moment entirely her own.

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  • INDONESIA
    The Legian Seminyak, Bali
    Where the Ocean Whispers Serenity
    A beachfront haven for total rest. From sunrise yoga to sunset dinners, The Legian is where she can finally just be.

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  • MALDIVES
    InterContinental Maldives Maamunagau Resort
    Where Time Pauses & Beautiful Moments Unfold
    Turquoise waters, soft silence, and her own private deck. Let her spend golden days exactly as she chooses—in barefoot luxury.

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  • CROATIA
    Lošinj Hotels & Villas
    An Island Retreat Where She Can Breathe Again
    On a serene Adriatic isle, these spa sanctuaries offer more than luxury—they offer renewal.
    Hotel Bellevue | Boutique Hotel Alhambra

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  • FRANCE
    Courchevel
    Pristine Alpine Bliss – Just For Her
    A high-altitude haven where spa days and fresh air bring pure calm. The perfect pause for moms who never stop.

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  • FRANCE
    Galeries Lafayette Paris Haussmann
    Because She Deserves Some Retail Indulgence
    Treat her to a Parisian shopping spree—fashion, personal stylists, rooftop views, and champagne to toast it all.

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  • NETHERLANDS
    De L’Europe Amsterdam
    Canal Views, Michelin Moments & Timeless Grace
    In the heart of the city, let her unwind in a place of elegance, cuisine, and unforgettable memories.

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  • SWITZERLAND
    Grand Hotel Kronenhof, Pontresina
    Alpine Stillness for the Woman Who Does It All
    Surrounded by quiet grandeur, this retreat invites her to rest, reflect, and reconnect—with herself.

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  • SWITZERLAND
    Kulm Hotel, St. Moritz
    Where Every Moment is a Breath of Fresh Alpine Air
    Opening this summer. Let her embrace the magic of the Alps—sunlit, soothing, and utterly serene.

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  • UNITED KINGDOM
    Nobu Hotel London Portman Square
    A City Escape for the Woman Who’s Given You Everything
    Let her see London her way—spa indulgence, Nobu dining, and a five-star stay crafted just for her.

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  • VIT Incoming
    Her European Summer, Curated Just for Her
    Private drivers. Curated hotels. Personal stories waiting to be written.
    Craft a journey that feels as intentional and extraordinary as she is.

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This Year, Let Your Love Travel Farther
Because this day isn’t just about celebrating her—it’s about honouring all the ways she made life beautiful.
Give her time. Give her wonder. Give her the world.


Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

Anantara Makes Grand Entry into Vienna with Heritage Palace Hotel

By Nishang Narayan

Published on May 8, 2025

Anantara Hotels, the luxury brand by Minor Hotels, has made a striking debut in Vienna, Austria, by transforming the historic Palais Hansen into the city’s first urban luxury resort. With this, Anantara brings its signature blend of Thai-inspired hospitality and European grandeur to the heart of the Austrian capital.

Originally designed by Baron Theophil Edvard von Hansen, the neo-Renaissance palace has a legacy spanning over 150 years, having once served as both a residential complex and a public administration building. Following a meticulous renovation, the building now offers 152 guest rooms and suites, including a lavish 270m² Presidential Suite. Complete with seven French balconies, a piano for private concerts, and a wellness space with a marble bath, the suite can expand to a sprawling 408m² four-bedroom configuration upon request.

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The hotel is equipped with modern luxury comforts while preserving the architectural charm of old Vienna. Guests can enjoy high ceilings, oversized windows, and triple-glazing for comfort and quiet. The property also includes the 800m² Anantara Spa, three elegant dining venues, eight versatile meeting spaces, an executive boardroom, a private reading room, and a ballroom for up to 265 guests — making it an attractive choice for both leisure and business travellers.

This marks another major step in Anantara’s European expansion, joining a portfolio of over 50 luxury properties across Asia, the Middle East, Europe, Africa, and the Indian Ocean. Earlier this year, Minor Hotels also announced plans to develop a new Anantara resort in Egypt, further extending the brand’s reach in key international destinations.

With its Vienna debut, Anantara not only celebrates the preservation of heritage architecture but also sets a new benchmark for luxury hospitality in the city — where timeless elegance meets contemporary service.


Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

Marriott Bonvoy Launches “Travel Roulette” to Celebrate 1 Million Hotel Rooms in the U.S.

By Nishang Narayan

Published on May 8, 2025

In a playful twist on vacation planning, Marriott Bonvoy has introduced “Travel Roulette”, a digital experience designed to inject spontaneity into trip bookings—just as it celebrates a huge milestone: 1 million hotel rooms across the U.S.

Inspired by the viral “vacation roulette” trend on social media, the new initiative invites Marriott Bonvoy members to spin a virtual wheel at MarriottBonvoyRoulette.com for a chance to instantly win prizes, including stays at premium hotels and the grand prize of 1 million Marriott Bonvoy points plus a four-night stay at the newly opened Canal House of Georgetown.

Running from May 7 to May 26, this initiative brings excitement back into travel decisions, allowing travelers to discover destinations at random—fitting with Marriott’s recent survey that revealed 43% of Americans are open to booking unplanned or surprise getaways.

The campaign also highlights Marriott’s 1-millionth U.S. room, located in the Canal House of Georgetown, part of the fast-growing Tribute Portfolio. Nestled in historic Washington, D.C., this boutique property features design-rich accommodations, including specialty suites, townhomes, a library lounge, and a private courtyard.

Besides the grand prize, members may win Marriott Bonvoy points or complimentary two-night stays at select properties such as:

  • AC Hotel by Marriott Maui Wailea

  • ADERO Scottsdale Resort, Autograph Collection

  • JW Marriott Las Vegas

  • Moxy Downtown Los Angeles

  • W New York – Union Square, among others.

“Travel roulette embraces the excitement of the unexpected,” says Peggy Roe, EVP and Chief Customer Officer at Marriott International. “With over 30 brands and 10,000 destinations, we want to celebrate this milestone by giving travelers a fun new way to explore.”

With Marriott Bonvoy's growing portfolio, members can redeem points not just for hotel stays, but also for exclusive experiences via Marriott Bonvoy Moments, immersive local activities, or even luxury hotel products from Marriott Bonvoy Boutiques.

Ready to ditch the plan and let the wheel decide? Head to MarriottBonvoyRoulette.com and give your next trip a spontaneous spin.

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