Marriott International Expanding Luxury Portfolio in Vietnam

Marriott International Expanding Luxury Portfolio in Vietnam

By Author

Published on November 7, 2023

Marriott International, one of the world’s leading hospitality companies, is set to bolster its presence in Vietnam with the addition of three new luxury resorts. The move underlines the company’s commitment to capitalizing on the growing demand for upscale travel in the region.

Here are the key highlights:

New Luxury Resorts: Marriott International has signed agreements for three new resorts in Vietnam, introducing two new luxury brands into the Vietnamese market and expanding the JW Marriott brand in the country. The resorts are set to open in the coming years.

Ritz-Carlton Reserve and The Luxury Collection, Hon Thom Island: These luxury brands will debut on the picturesque Hon Thom Island in Phu Quoc. Ritz-Carlton Reserve is a renowned luxury brand with a global reputation for offering exceptional experiences. The Luxury Collection is another prestigious luxury brand. These resorts are set to become globally-recognized luxury destinations and are owned by the Sun Group.

JW Marriott Trang An Resort & Spa: Located in the tranquil UNESCO World Heritage site of Trang An, this resort will open its doors in 2028. It is being developed by Bitexco Group, the same company behind the JW Marriott Hotel Hanoi. The property will feature a variety of accommodations, from spacious rooms and suites to one- and two-bedroom villas with private pools. It will also offer a range of dining options, recreational facilities, and ample event space.

Positive Impact: Marriott International aims to leverage Vietnam's potential in tourism development, contributing to the growth of the country's tourism industry. The company is also committed to engaging with the local community, including the employment of Vietnamese talent and the implementation of social welfare activities in Vietnam.

Growing Demand for Luxury Travel: Vietnam is emerging as a vibrant market for luxury travel, driven by increasing demand from both international and domestic travelers. The country's rich natural and cultural offerings make it an attractive destination for those seeking unique experiences.

These developments represent Marriott's strategic focus on expanding its luxury portfolio in Vietnam. With a diverse range of brands and properties in the pipeline, Marriott continues to play a significant role in shaping the country's hospitality landscape and meeting the evolving preferences of travelers.

By introducing renowned luxury brands like Ritz-Carlton Reserve and The Luxury Collection, Marriott International is poised to offer travelers exquisite experiences in one of Southeast Asia’s most captivating destinations. The stunning locations of these resorts and their commitment to providing exceptional service make them promising additions to Vietnam's luxury hospitality sector.

Marriott’s expanding presence in Vietnam, along with its commitment to engage with local communities and offer remarkable travel experiences, highlights its dedication to the future of hospitality and luxury in the country. The opening of these three new resorts is set to enhance Vietnam’s allure as a luxury travel destination.


Chef Ravinder Singh Negi Joins The Imperia by Dhaba as Assistant Chef

Chef Ravinder Singh Negi Joins The Imperia by Dhaba as Assistant Chef

By Manu Vardhan Kannan

Published on April 10, 2026

The Imperia by Dhaba, a well-known Indian fine-dining destination in New Jersey and part of a reputed family-owned restaurant group with a strong presence across New York City and New Jersey, has announced the appointment of Chef Ravinder Singh Negi as Assistant Chef.

In his new role, Chef Negi will focus on bringing out rich and traditional Indian flavours, with special attention to curry-based dishes and tandoor preparations. He will also take charge of menu development and culinary innovation, supporting the restaurant’s vision of offering an elevated dining experience that blends authenticity with a modern touch.

Chef Negi brings with him a strong professional background, having worked with several respected hospitality brands in India. He most recently served as Executive Chef at Sarpanch Bagh Restaurant, where he ensured high standards in food quality and safety, managed costs efficiently, and maintained strict hygiene practices. His experience in handling large-scale kitchen operations also contributed to the restaurant’s consistent performance.

Earlier in his career, he worked with Old World Hospitality (OWH) at the Commissary Kitchen in Okhla, New Delhi, as a Chef de Partie. He also held the role of Demi Chef de Partie at the India Habitat Centre, Lodhi Road, known for its cultural and culinary excellence. Additionally, he was associated with Chor Bizarre Restaurant in Noida, a brand recognised for its unique take on Indian heritage cuisine.

With experience across these well-known establishments, Chef Negi has developed strong leadership skills and a deep understanding of regional Indian cooking techniques, which he now brings to The Imperia by Dhaba.

Commenting on his appointment, Chef Ravinder Singh Negi said, “I am honored to join The Imperia by Dhaba. I look forward to bringing authentic Indian flavors to the forefront while creating memorable dining experiences for our guests through innovation and passion.”

The management of The Imperia by Dhaba shared that they are confident his experience and culinary expertise will further strengthen the restaurant’s offerings and enhance the overall guest experience.


Atmosphere Core Promotes Christopher Baker as Vice President Operations

Atmosphere Core Promotes Christopher Baker as Vice President Operations

By Manu Vardhan Kannan

Published on April 9, 2026

Atmosphere Core has announced the promotion of Christopher Baker as Vice President Operations – Atmosphere Hotels and Resorts. In his new role, he will oversee operational performance and support growth across the brand’s portfolio in India, Italy, Maldives, and Nepal.

He will also focus on improving efficiencies, raising service standards, and supporting the launch of key upcoming properties. These include BORGO MONCHIERO HERITAGE by Atmosphere in Langhe Piedmont, Italy; STILLWOOD RETREAT, a Signature Atmosphere property in Coorg, India; and AARUNYA NATURE RESORT by Atmosphere in Banepa, Nepal.

With over 30 years of experience in the global hospitality industry, Christopher brings strong expertise across luxury and lifestyle resorts. He has worked in senior roles with leading brands such as Jumeirah Hotels & Resorts, Marriott Resorts, and Rosewood Hotels & Resorts. Over the years, he has built a reputation for driving financial performance, delivering quality guest experiences, and encouraging innovation. He has also been recognised across the industry, including being named among the Top 100 Hotel General Managers in the World 2024 by Luxury Lifestyle Awards.

Sharing his thoughts, Christopher Baker said, “From city hotels to quiet island resorts, one truth has followed me everywhere, that exceptional hospitality is never accidental. It grows from clear systems, smart planning, and teams that feel confident to own their work. I’m honoured by the trust placed in me by the Atmosphere Core leadership, and I look forward to continuing to contribute to the company’s growth.”

Ashwin Handa, Chief Operating Officer of Atmosphere Core, added, “At Atmosphere Core, our strategy is centred on nurturing talent and fostering growth from within the company. We’re proud to see Christopher evolve and grow with us, and with his proven expertise in operational excellence, team development, and guest-centric service, he is well positioned for success in this new role.”

This move reflects Atmosphere Core’s focus on strengthening leadership as it continues to expand its presence across international markets.


Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

Outletcity Metzingen Retains Top Spot as Germany’s Leading Outlet Destination

By Hariharan U

Published on April 8, 2026

Reinforcing its position at the forefront of European retail, Outletcity Metzingen has once again been ranked as Germany’s leading outlet centre in the Outlet Centre Performance Report Europe 2025.

Published by ecostra in collaboration with French research institute magdus, the report highlights Metzingen’s consistent performance and growing influence across the European outlet landscape.

A major highlight this year is the recognition of Outletcity AG as Europe’s best operator for the sixth time since the study began. The operator category evaluates management professionalism, brand attractiveness, and the strength of partnerships with tenants, making it one of the most respected benchmarks in the industry.

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Speaking on the achievement, CEO Regine Schöllkopf-Pinakidis noted that the recognition reflects a continued commitment to excellence in brand management, service quality, and destination development. The strong endorsement from international partners further underlines the trust placed in Metzingen as a long-term retail hub.

On a broader European scale, Outletcity Metzingen has also secured a place among the top ten in the category of “Most Economically Successful Outlet Centre in Europe 2025.” Based on tenant feedback, this ranking positions the destination among the continent’s most impactful retail centres.

Widely recognised as Europe’s largest outlet destination, Metzingen continues to set benchmarks in destination management. Its strong portfolio of premium and luxury brands, along with the presence of the world’s largest BOSS store, enhances its appeal as a global shopping hotspot.

The latest recognition reflects a long-term strategy focused on consistent quality, a strong brand mix, and innovation across both physical and digital retail experiences. The destination’s sustained leadership in Germany is particularly notable, with no other outlet centre achieving a similar level of engagement from international brands.

This continued dominance highlights Outletcity Metzingen’s economic strength, brand appeal, and future-ready positioning in an increasingly competitive retail environment.

About AVIAREPS:

AVIAREPS is a global leader in aviation, tourism, and hospitality representation, with a presence across 76 offices in 71 countries. Founded in Germany in 1994, the company supports over 250 clients worldwide with services spanning sales, marketing, public relations, digital strategy, and business development, helping brands expand across international markets.

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