Marriott International Forecasts 2024 Travel Trends: Immersive and Sustainable Experiences

Marriott International Forecasts 2024 Travel Trends: Immersive and Sustainable Experiences

By Author

Published on November 5, 2023

In an age where travel preferences are swiftly changing, Marriott International’s latest survey sheds light on the emerging trends shaping group travel in 2024. Conducted across the United States with over 1,000 travel planners and event organizers, this study from the Caribbean and Latin America regions is a key indicator of the future of travel.

Key Findings: Personalization and Flexibility Take the Lead

Marriott’s survey highlights a significant shift towards personalised and flexible group travel experiences. Gone are the days of conventional planning; 2024 is all about aligning venues with evolving program goals, rapidly adapting to changing needs, and quick response times. Interestingly, only a third of respondents consider past experiences or a destination's popularity as decisive factors. This trend underscores an openness to exploring new venues that align with current priorities.

Immersive Experiences and Local Engagement

Today's travelers crave authenticity and cultural immersion. The survey indicates a strong preference for local food and beverage experiences, transportation solutions that connect with the destination, and activities that offer a deep dive into local culture. Significantly, a quarter of respondents seek corporate social responsibility experiences, reflecting a growing desire to contribute positively to local communities.

Flexibility over Fixed Formats

The post-pandemic world sees a departure from rigid event protocols. Plated meals and strict indoor settings are making way for flexible dining options and a mix of indoor and outdoor venues. This trend indicates a shift from standard, one-size-fits-all event solutions to more tailored, adaptable experiences.

Wellness Beyond Traditional Boundaries

Wellness remains a top priority, but with a twist. Instead of just spa-centric offerings, there’s a burgeoning interest in active wellness pursuits like martial arts and mindfulness activities such as yoga and meditation. This expanded view of wellness encompasses a holistic approach to both physical and mental well-being.

Cultural and Sustainable Travel: The New Norm

The desire for cultural immersion is stronger than ever, with a focus on local gastronomy, beverages, and language experiences. Sustainability also remains a crucial aspect, with a notable interest in eco-friendly destinations and activities that support community rebuilding efforts.

Top Destinations Revealed

For both leisure and business travel in 2024, Mexico, Jamaica, and Aruba lead as the most desirable destinations, followed closely by the Dominican Republic and the Bahamas. The Caribbean continues to be a favoured region, known for its scenic beauty and accessibility from the United States.

Marriott’s Response: Enhancing Experiences

Leveraging these insights, Marriott International is poised to enhance its offerings, ensuring memorable experiences that align with these emerging trends. With a robust presence in the region, Marriott is committed to fulfilling the evolving needs of modern travellers.

About Marriott International

A global leader in hospitality, Marriott International boasts an expansive portfolio of over 8,100 properties across 139 countries. Based in Bethesda, Maryland, the company prides itself on its award-winning travel program, Marriott Bonvoy®. This program offers a range of options for travellers, from luxury stays to unique experiences redeemable through points earned in various ways.

Image Credits- Marriott International 


ITC Hotels Signs Storii Havelock in the Andaman & Nicobar Islands

ITC Hotels Signs Storii Havelock in the Andaman & Nicobar Islands

By Manu Vardhan Kannan

Published on August 26, 2026

ITC Hotels Limited has signed a management agreement for Storii Havelock, a 22-key boutique retreat in Swaraj Dweep (Havelock Island), expanding its presence into the Andaman & Nicobar Islands under the Storii by ITC Hotels brand.

Set amid the natural beauty of the Andaman Islands, the property will offer guests an intimate island retreat surrounded by beaches, clear waters, tropical landscapes and rich marine biodiversity. The hotel is planned around the laid-back character of the destination, giving travellers a setting to enjoy the island’s natural surroundings.

Storii Havelock will feature well designed rooms and suites, along with an all-day dining restaurant, bar, swimming pool, fitness centre, spa and kids' play area. The facilities are planned to offer guests a comfortable stay while keeping the island experience at the centre.

Anil Chadha, Managing Director, ITC Hotels Limited, said, "Swaraj Deep (Havelock Island) has emerged as one of India's most sought-after leisure destinations, drawing travellers with its unparalleled natural beauty and distinctive experiences. The signing of Storii Havelock reflects our strategy of expanding across high-potential leisure markets through properties that are rooted in their surroundings. We look forward to introducing the Storii brand to the Andaman & Nicobar Islands."

Arjun Kapoor, Director, M/s Waterwoods Lodge and Resorts Private Limited, said, " We are pleased to collaborate with ITC Hotels on this project. Swaraj Deep continues to attract travellers seeking a blend of nature, adventure and relaxation. We are confident that Storii Havelock will create a compelling hospitality offering that reflects the true spirit of the Andaman Islands.”

The signing marks the entry of the Storii brand into the Andaman & Nicobar Islands and adds another leisure destination to ITC Hotels’ growing portfolio. With its boutique format and island setting, Storii Havelock is positioned to offer travellers an authentic retreat while supporting the continued growth of the region’s hospitality landscape.


ALIVAA Hotels Opens Third Hotel With Existing Partner in 12 Months

ALIVAA Hotels Opens Third Hotel With Existing Partner in 12 Months

By Manu Vardhan Kannan

Published on August 26, 2026

ALIVAA Hotels & Resorts has opened Alivaa Boutique McLeod Ganj, marking the third hotel entrusted to the company by owner Rakesh Rawat within 12 months. The new property is also ALIVAA’s second hotel in the Dharamshala–McLeod Ganj belt.

The latest opening highlights the growing confidence of hotel owners in ALIVAA’s management platform. Following the management of Rawat’s properties in McLeod Ganj and Manali, the third mandate adds to the company’s presence in Himachal Pradesh while strengthening its relationship with the owner.

For a hotel management company, repeat partnerships can be an important measure of performance, as they reflect an owner’s experience with the company’s operations, commercial results and day-to-day management.

Set against the Dhauladhar ranges, Alivaa Boutique McLeod Ganj offers a boutique hospitality experience that combines contemporary comforts with the cultural character of Himachal Pradesh. The hotel features thoughtfully curated accommodations, personalised service and local experiences designed for leisure travellers looking for an authentic mountain getaway.

Vikramjit Singh, Founder & Chairman & Managing Director, ALIVAA Hotels & Resorts, said:

“The opening of Alivaa Boutique McLeod Ganj represents another important milestone in our expansion journey. While every new hotel is significant, what makes this launch particularly meaningful is the trust our partners continue to place in us. Having Mr. Rakesh Rawat entrust ALIVAA with three properties within a single year is a strong endorsement of our operating philosophy, our commercial capabilities and our commitment to creating long-term value for hotel owners. Relationships built on trust remain the foundation of our growth.”

Akash Bhatia, Chief Executive Officer, ALIVAA Hotels & Resorts, said:

“Alivaa Boutique McLeod Ganj reflects our vision of delivering high-touch hospitality supported by revenue management and distribution excellence. Every property we manage benefits from a centralized commercial strategy, sophisticated revenue optimization and strong market positioning, allowing owners to maximize returns while preserving each hotel’s unique identity. Mr. Rawat’s decision to expand his partnership with us for a third property within a year is the strongest validation of our business model and we remain focused on accelerating growth across India’s leading leisure and business destinations.”

For Rakesh Rawat, Owner, Alivaa Boutique McLeod Ganj, the decision to partner with ALIVAA again follows the performance of his existing properties under the company’s management.

“Over the past year, ALIVAA Hotels & Resorts has consistently demonstrated professionalism, transparency, and a strong understanding of what it takes to operate successful hotels in competitive leisure markets. After seeing the performance of my existing properties under their management, partnering with them for a third hotel was an easy decision. I am confident that Alivaa Boutique McLeod Ganj will benefit from the same operational excellence and commercial expertise while offering guests an exceptional hospitality experience.”

With the opening of Alivaa Boutique McLeod Ganj, ALIVAA continues to expand its presence across leisure and business destinations while building its hotel management portfolio through repeat owner partnerships.


Anirudh Ravichander Invests in Ironhill Through Albuquerque Records

Anirudh Ravichander Invests in Ironhill Through Albuquerque Records

By Manu Vardhan Kannan

Published on August 25, 2026

Globally recognised composer and cultural entrepreneur Anirudh Ravichander has invested in Ironhill through his venture Albuquerque Records, marking his second investment in the global hospitality and F&B sector after Loca Loka Tequila.

Ironhill, formed through the merger of Ironhill India and Ironhill US, announced that Anirudh has joined the company as an investor for an undisclosed amount. The investment comes as the hospitality group begins its international chapter, bringing together its growing presence in India with Ironhill US’s craft brewing legacy and hospitality heritage.

For Ironhill, the association adds another connection between hospitality, culture and lifestyle. Anirudh’s experience in building creative ventures across markets also supports the group’s aim to develop a hospitality brand that connects with international audiences while continuing to build on its established presence in India.

For Anirudh Ravichander, the decision to invest in Ironhill is closely linked to his existing association with Sree Harsha Vadlamudi and the team. The two are also co-founders of Loca Loka Tequila, giving Anirudh an opportunity to work closely with the team before joining Ironhill as an investor.

"This is not my first collaboration with Harsha Vadlamudi. We have worked closely together as co-founders of Loca Loka Tequila which gave me a front-row view of how he and his team have built brands with strategic clarity, operational rigour, and an uncompromising commitment to quality. When the opportunity to back Ironhill presented itself, the decision required little deliberation.

Ironhill has built something rare - a hospitality brand with real soul and genuine scale to match. Beyond the trust that I have in the founding team, what drew me to Ironhill was the experience that they have successfully created for patrons across each city. As Ironhill writes its global chapter, I'm not just backing a business. I am backing a philosophy that great experiences, like great music, need no translation." said, Anirudh Ravichander, Investor - Ironhill

For Sree Harsha Vadlamudi, Co-Founder & Board Director - Ironhill India, Anirudh’s investment is significant beyond the financial aspect, particularly as the group prepares for its international expansion.

"Anirudh and I have built something together with Loca Loka that has given me enormous respect for how he thinks about brands and what makes them travel across cultures. His decision to back Ironhill at this moment as we step onto the global stage, speaks to the confidence that people who truly understand brand-building have in what we are creating. We are proud and grateful to have an absolute rockstar like him invest in the venture." added Sree Harsha Vadlamudi, Co-Founder & Board Director - Ironhill India

The investment follows the recently announced formation of Ironhill as a single international platform through the merger of Ironhill India and Ironhill US. The combined group brings together Ironhill India’s growth capital, operational scale and consumer insight with Ironhill US’s craft brewing legacy and hospitality experience. Ironhill currently operates multiple venues across India and the United States, with further expansion into international markets planned through 2026 and 2027.

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