Marriott International Forecasts 2024 Travel Trends: Immersive and Sustainable Experiences

Marriott International Forecasts 2024 Travel Trends: Immersive and Sustainable Experiences

By Author

Published on November 5, 2023

In an age where travel preferences are swiftly changing, Marriott International’s latest survey sheds light on the emerging trends shaping group travel in 2024. Conducted across the United States with over 1,000 travel planners and event organizers, this study from the Caribbean and Latin America regions is a key indicator of the future of travel.

Key Findings: Personalization and Flexibility Take the Lead

Marriott’s survey highlights a significant shift towards personalised and flexible group travel experiences. Gone are the days of conventional planning; 2024 is all about aligning venues with evolving program goals, rapidly adapting to changing needs, and quick response times. Interestingly, only a third of respondents consider past experiences or a destination's popularity as decisive factors. This trend underscores an openness to exploring new venues that align with current priorities.

Immersive Experiences and Local Engagement

Today's travelers crave authenticity and cultural immersion. The survey indicates a strong preference for local food and beverage experiences, transportation solutions that connect with the destination, and activities that offer a deep dive into local culture. Significantly, a quarter of respondents seek corporate social responsibility experiences, reflecting a growing desire to contribute positively to local communities.

Flexibility over Fixed Formats

The post-pandemic world sees a departure from rigid event protocols. Plated meals and strict indoor settings are making way for flexible dining options and a mix of indoor and outdoor venues. This trend indicates a shift from standard, one-size-fits-all event solutions to more tailored, adaptable experiences.

Wellness Beyond Traditional Boundaries

Wellness remains a top priority, but with a twist. Instead of just spa-centric offerings, there’s a burgeoning interest in active wellness pursuits like martial arts and mindfulness activities such as yoga and meditation. This expanded view of wellness encompasses a holistic approach to both physical and mental well-being.

Cultural and Sustainable Travel: The New Norm

The desire for cultural immersion is stronger than ever, with a focus on local gastronomy, beverages, and language experiences. Sustainability also remains a crucial aspect, with a notable interest in eco-friendly destinations and activities that support community rebuilding efforts.

Top Destinations Revealed

For both leisure and business travel in 2024, Mexico, Jamaica, and Aruba lead as the most desirable destinations, followed closely by the Dominican Republic and the Bahamas. The Caribbean continues to be a favoured region, known for its scenic beauty and accessibility from the United States.

Marriott’s Response: Enhancing Experiences

Leveraging these insights, Marriott International is poised to enhance its offerings, ensuring memorable experiences that align with these emerging trends. With a robust presence in the region, Marriott is committed to fulfilling the evolving needs of modern travellers.

About Marriott International

A global leader in hospitality, Marriott International boasts an expansive portfolio of over 8,100 properties across 139 countries. Based in Bethesda, Maryland, the company prides itself on its award-winning travel program, Marriott Bonvoy®. This program offers a range of options for travellers, from luxury stays to unique experiences redeemable through points earned in various ways.

Image Credits- Marriott International 


IHCL Reports Strong FY 2025-26 Results with Record Sixteenth Quarter

IHCL Reports Strong FY 2025-26 Results with Record Sixteenth Quarter

By Manu Vardhan Kannan

Published on May 15, 2026

The Indian Hotels Company Limited (IHCL) has announced its consolidated financial results for the fourth quarter and full year ending March 31st, 2026, achieving its sixteenth consecutive quarter of record performance.

For the full financial year FY2025-26, IHCL reported revenue of INR 9,971 crores, reflecting a 16% year-on-year growth. The company recorded EBITDA of INR 3,477 crores and delivered its highest-ever Profit After Tax (PAT) of INR 2,084 crores.

For Q4 FY2026, IHCL posted consolidated revenue of INR 2,845 crores, marking a 14% increase over the previous year. EBITDA stood at INR 1,052 crores with an EBITDA margin of 37%, despite challenges arising from the West Asia conflict.

Commenting on the performance, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “Q4 FY2026 marks sixteenth consecutive quarter of record performance with a Consolidated revenue of INR 2,845 crores, a 14% growth over the previous year, EBITDA of INR 1,052 crores and an EBITDA margin of 37%, notwithstanding the impact of West Asia conflict. For FY2026, the company delivered on its guidance of double-digit revenue growth despite macro-headwinds with revenue of INR 9,971 crores, a growth of 16% leading to an all-time high EBITDA of INR 3,477 crores, EBITDA margin of 34.9% resulting in the best ever PAT of INR 2,084 crores.”

He further added, “IHCL, led by its multi-brand presence across segments coupled with a balanced growth strategy focused on capital light with select investments has delivered consistent performance over sixteen quarters.”

During FY2026, IHCL introduced three new brands, increasing its portfolio of major brands to fourteen. The company also achieved a milestone of 250 hotel signings, taking its overall portfolio to 630 hotels with a pipeline of 255 hotels.

The company further expanded through both inorganic and organic growth, opening or onboarding over 130 hotels across segments. Its expansion strategy strengthened its position in luxury, experiential leisure, and mid-scale hospitality markets.

IHCL also maintained a strong financial position with a gross cash balance of INR 4,345 crores as of March 31st, 2026. The company has proposed a dividend of 25% of Consolidated PAT before exceptional items, including a special dividend to mark IHCL’s 125th Annual General Meeting.

According to the company, FY2026 focused on building a resilient, scalable, and future-ready hospitality ecosystem while continuing long-term growth plans.


Hospitality Industry on Alert as Hormuz Crisis Threatens Fuel Prices, Tourism, Aviation & Supply Chains in India

Hospitality Industry on Alert as Hormuz Crisis Threatens Fuel Prices, Tourism, Aviation & Supply Chains in India

By Shreenidhi Jagannathan

Published on May 14, 2026

The rising geopolitical tensions around the Strait of Hormuz are beginning to raise concerns across India’s hospitality and tourism ecosystem, with industry experts warning that prolonged instability could significantly impact hotel operations, aviation, restaurant businesses, logistics, and consumer spending.

The Strait of Hormuz remains one of the world’s most critical oil transit routes, handling a major share of global crude oil and LNG movement. India, which imports a substantial portion of its energy requirements from Gulf nations, remains highly vulnerable to disruptions in the region.

Industry observers believe that if tensions escalate further, the hospitality sector could witness a chain reaction beginning with rising fuel prices and extending into tourism demand, food inflation, logistics, and hotel operational expenses.

Aviation & Travel Sector Likely to Feel Immediate Pressure

One of the earliest impacts is expected to be on aviation turbine fuel (ATF) prices, which could result in higher airfares across domestic and international routes.

Hospitality stakeholders say this may directly affect:

  • Leisure travel
  • Corporate travel
  • MICE movements
  • Destination weddings
  • Weekend tourism
  • International inbound travel

Hotels dependent on fly-in tourism may witness softer occupancies if airfare costs continue rising.

Hotel Operating Costs Could Surge

Hotels are energy-intensive businesses operating round-the-clock. Rising crude oil prices could increase:

  • Electricity costs
  • Diesel generator expenses
  • Air-conditioning operational costs
  • Laundry and heating expenses
  • Staff transportation costs

Luxury hotels and large-format resorts with extensive infrastructure may face higher operational pressure if fuel prices remain elevated over an extended period.

Restaurant & Food Supply Chains May Get Impacted

Restaurant operators and hotel kitchens are also monitoring the situation closely due to possible increases in commercial LPG prices and freight charges.

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Industry experts warn that disruptions in marine logistics and shipping routes could affect:

  • Imported food products
  • Gourmet ingredients
  • Seafood imports
  • Premium beverages
  • Hospitality consumables
  • Packaging materials

This may eventually lead to menu price increases and pressure on restaurant profit margins.

Tourism & Consumer Spending Could Slow

Rising fuel costs often trigger broader inflationary trends, affecting household spending patterns.

Hospitality businesses fear that consumers may begin reducing discretionary spending on:

  • Dining out
  • Staycations
  • Luxury travel
  • Events and celebrations
  • Premium hospitality experiences

Corporate travel and event budgets may also witness moderation if economic uncertainty increases.

Hospitality Developers Watching Construction Costs

The impact could extend beyond operations into hospitality real estate and development.

Hotel developers may face:

  • Increased logistics costs
  • Higher transportation charges
  • Rising material costs
  • Imported equipment delays

This could affect project timelines and future hospitality investments across India.

Industry Expected to Focus on Cost Optimization

Hospitality companies are now expected to strengthen:

  • Local sourcing strategies
  • Energy efficiency initiatives
  • Inventory planning
  • Vendor partnerships
  • Technology-driven procurement systems

Several hospitality leaders also believe domestic tourism promotion may become increasingly important if international travel demand slows.

Hospitalitynews Perspective

The Hormuz crisis serves as a reminder that global geopolitical developments can rapidly influence India’s hospitality economy.

From airlines and hotels to restaurants, tourism operators, vendors, and developers, the entire ecosystem remains interconnected with fuel prices, logistics, aviation, and international trade.

While the industry is not facing an immediate disruption, continued instability around the Strait of Hormuz could create sustained cost pressures and operational challenges for hospitality businesses across India.


Le Méridien Ahmedabad Celebrates Mother’s Day with “From Our Mothers’ Kitchens to Your Table”

Le Méridien Ahmedabad Celebrates Mother’s Day with “From Our Mothers’ Kitchens to Your Table”

By Manu Vardhan Kannan

Published on May 9, 2026

This Mother’s Day, Le Méridien Ahmedabad is bringing families together through a heartfelt culinary celebration titled “From Our Mothers’ Kitchens to Your Table.” Inspired by treasured family recipes, childhood memories, and cooking traditions passed down over generations, the experience pays tribute to the women who shaped the chefs’ earliest connections with food.

Hosted at The Market, the specially curated menu draws inspiration from the chefs’ own homes and personal stories. The spread blends comforting regional flavours with refined presentation, creating a dining experience that feels both nostalgic and elevated.

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Guests can savour dishes from across India, including Panchphoran Dal and Begun Bhaja from Bengal, Kerala-style Kalappam with stew, festive Puran Poli, and flavourful Hyderabadi biryani. Each dish reflects the warmth and authenticity of home-style cooking while celebrating the diversity of Indian cuisine.

Set within an elegant yet relaxed ambience, the celebration is designed to feel immersive, comforting, and leisurely. Adding to the experience, curated wellness rituals at Explore Spa by Le Méridien offer guests a peaceful moment of rest and rejuvenation during the occasion.

To make the celebration even more special, mothers will dine complimentary with a minimum of two additional guests, adding an extra touch of indulgence to the Mother’s Day gathering.

Date: 10th May 2026.

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