Marriott International has reported another year of exceptional expansion in its Asia Pacific excluding China (APEC) region, marking its third consecutive year of record-breaking development activity in 2025.

The region signed 187 organic deals in 2025, representing more than 28,000 rooms, a 32 per cent year-over-year increase. By the end of the year, Marriott’s APEC pipeline exceeded 400 hotels and more than 86,000 rooms, reflecting sustained intra-regional and international travel demand, alongside continued owner confidence.

Rajeev Menon, President, Asia Pacific excluding China, Marriott International, highlighted that strong demand trends and a diversified brand portfolio have enabled the company to scale strategically across markets, segments and development models.

Record Development and Owner Confidence

Conversions remained a major growth driver, accounting for 35 per cent of total signings, offering owners speed-to-market and access to Marriott’s global distribution network. Multi-unit agreements represented nearly 30 per cent of signings, signalling growing appetite among owners to scale portfolios under a single hospitality platform.

The top five growth markets in APEC during 2025 were India, Thailand, Vietnam, Malaysia and Japan. India led the region with a record 99 signings, representing over 12,000 rooms.

A notable milestone was the launch of Series by Marriott™ in India through a founding multi-unit agreement that converted 26 hotels in a single day, adding approximately 1,900 rooms. Operating as Fern Hotels & Resorts, Series by Marriott, the brand debuted globally in India and reached 37 open properties across 23 cities by the end of 2025.

Strong Luxury and Lifestyle Momentum

Luxury remained a strategic priority, accounting for approximately 19 per cent of 2025 organic room signings. Brands such as JW Marriott, The Ritz-Carlton and The Luxury Collection recorded the highest number of luxury signings.

Key luxury developments announced in 2025 include:

• JW Marriott Hotel Johor Bahru (expected 2027), marking the brand’s anticipated arrival in Malaysia’s southern state.

• Pottuvil, a Ritz-Carlton Reserve (expected 2032), set to debut along Sri Lanka’s eastern coast.

• The Ritz-Carlton, Fiji, Namuka Bay (expected 2032), marking the brand’s entry into Fiji’s Coral Coast.

• Fraser’s House, a Luxury Collection Hotel, Singapore (opened January 2026), strengthening the brand’s presence in Singapore.

Marriott also sustained momentum across midscale and lifestyle segments. The launch of Series by Marriott in India and the continued growth of Four Points Flex by Sheraton reflect its strategy to expand flexible, design-forward offerings tailored to evolving traveller preferences.

Portfolio Milestones and Emerging Destinations

In 2025, Marriott opened 109 properties across the APEC region and celebrated the opening of its 700th property in the region: Legacy Mekong, Can Tho, Autograph Collection. Located on a private islet in Vietnam’s Mekong Delta, the opening underscores the company’s strategy to expand into culturally rich and high-growth emerging destinations.

By the close of 2025, Marriott operated more than 730 properties across 22 countries in APEC, spanning 27 brands.

Notable 2025 openings included:

• The Laurus, a Luxury Collection Resort in Singapore (October 2025), marking the brand’s debut in the city.

• The Halcyon Private Isles Maldives, Autograph Collection (October 2025), offering two private islands in the Maldives.

• The Farm at San Benito, Autograph Collection (December 2025), introducing the brand to the Philippines with a wellness-focused concept.

• Moxy Kathmandu (December 2025), marking the lifestyle brand’s debut in Nepal.

With a robust development pipeline and diversified portfolio across luxury, premium, select-service and midscale segments, Marriott’s APEC region enters 2026 well positioned to continue delivering sustained growth and long-term value for owners and guests.