Marriott International’s APEC Region Reports Record Growth Momentum in 2025

Marriott International’s APEC Region Reports Record Growth Momentum in 2025

By Manu Vardhan Kannan

Published on February 15, 2026

Marriott International has reported another year of exceptional expansion in its Asia Pacific excluding China (APEC) region, marking its third consecutive year of record-breaking development activity in 2025.

The region signed 187 organic deals in 2025, representing more than 28,000 rooms, a 32 per cent year-over-year increase. By the end of the year, Marriott’s APEC pipeline exceeded 400 hotels and more than 86,000 rooms, reflecting sustained intra-regional and international travel demand, alongside continued owner confidence.

Rajeev Menon, President, Asia Pacific excluding China, Marriott International, highlighted that strong demand trends and a diversified brand portfolio have enabled the company to scale strategically across markets, segments and development models.

Record Development and Owner Confidence

Conversions remained a major growth driver, accounting for 35 per cent of total signings, offering owners speed-to-market and access to Marriott’s global distribution network. Multi-unit agreements represented nearly 30 per cent of signings, signalling growing appetite among owners to scale portfolios under a single hospitality platform.

The top five growth markets in APEC during 2025 were India, Thailand, Vietnam, Malaysia and Japan. India led the region with a record 99 signings, representing over 12,000 rooms.

A notable milestone was the launch of Series by Marriott™ in India through a founding multi-unit agreement that converted 26 hotels in a single day, adding approximately 1,900 rooms. Operating as Fern Hotels & Resorts, Series by Marriott, the brand debuted globally in India and reached 37 open properties across 23 cities by the end of 2025.

Strong Luxury and Lifestyle Momentum

Luxury remained a strategic priority, accounting for approximately 19 per cent of 2025 organic room signings. Brands such as JW Marriott, The Ritz-Carlton and The Luxury Collection recorded the highest number of luxury signings.

Key luxury developments announced in 2025 include:

  • JW Marriott Hotel Johor Bahru (expected 2027), marking the brand’s anticipated arrival in Malaysia’s southern state.

  • Pottuvil, a Ritz-Carlton Reserve (expected 2032), set to debut along Sri Lanka’s eastern coast.

  • The Ritz-Carlton, Fiji, Namuka Bay (expected 2032), marking the brand’s entry into Fiji’s Coral Coast.

  • Fraser’s House, a Luxury Collection Hotel, Singapore (opened January 2026), strengthening the brand’s presence in Singapore.

Marriott also sustained momentum across midscale and lifestyle segments. The launch of Series by Marriott in India and the continued growth of Four Points Flex by Sheraton reflect its strategy to expand flexible, design-forward offerings tailored to evolving traveller preferences.

Portfolio Milestones and Emerging Destinations

In 2025, Marriott opened 109 properties across the APEC region and celebrated the opening of its 700th property in the region: Legacy Mekong, Can Tho, Autograph Collection. Located on a private islet in Vietnam’s Mekong Delta, the opening underscores the company’s strategy to expand into culturally rich and high-growth emerging destinations.

By the close of 2025, Marriott operated more than 730 properties across 22 countries in APEC, spanning 27 brands.

Notable 2025 openings included:

  • The Laurus, a Luxury Collection Resort in Singapore (October 2025), marking the brand’s debut in the city.

  • The Halcyon Private Isles Maldives, Autograph Collection (October 2025), offering two private islands in the Maldives.

  • The Farm at San Benito, Autograph Collection (December 2025), introducing the brand to the Philippines with a wellness-focused concept.

  • Moxy Kathmandu (December 2025), marking the lifestyle brand’s debut in Nepal.

With a robust development pipeline and diversified portfolio across luxury, premium, select-service and midscale segments, Marriott’s APEC region enters 2026 well positioned to continue delivering sustained growth and long-term value for owners and guests.


Nadezhda Shalamberidze Shares Her Hospitality Journey Across Four Countries

Nadezhda Shalamberidze Shares Her Hospitality Journey Across Four Countries

By Manu Vardhan Kannan

Published on August 16, 2026

Every hospitality career has its own story, shaped by different destinations, properties, teams and guest experiences. For Nadezhda Shalamberidze, the journey has taken her across Georgia, Qatar, the UAE and India, with each chapter adding something new to her professional growth.

Her hospitality career began in Tbilisi, Georgia, where she took her first steps in the industry with Raddison Blu Iveria. This marked the beginning of a career that would take her into different markets and luxury hospitality environments.

Her next opportunity came in Doha, Qatar, where she worked as a Butler at The St. Regis Doha. The role gave her valuable exposure to international luxury hospitality while strengthening her understanding of personalised service, attention to detail and creating memorable guest experiences.

Nadezhda later returned to Tbilisi, joining Hotels & Preference Hualing Tbilisi as a Guest Relations Manager. What began as a new career opportunity turned into a significant 9-year journey, giving her years of experience, professional growth and many memorable moments.

The next chapter took her to the UAE, where she joined Rixos Premium Saadiyat Island as an Assistant Guest Relations Manager. During her 1 year and 11 months at the property, she further developed her leadership skills while gaining experience in the luxury resort environment. Today, Nadezhda's hospitality journey continues in Mumbai, India, where she has joined The St. Regis Mumbai as a Loyalty Manager.

Reflecting on her career, she highlights how every destination, hotel, colleague and guest has contributed to the professional she has become. From Georgia


Athulya Senior Care Inaugurates Third Senior Care Facility in Bengaluru

Athulya Senior Care Inaugurates Third Senior Care Facility in Bengaluru

By Manu Vardhan Kannan

Published on August 14, 2026

Athulya Senior Care has inaugurated its third senior care facility in Bengaluru at Mathikere, further strengthening its presence and commitment to building a comprehensive senior care ecosystem in the city.

U.T. Khader, Minister for Health & Family Welfare, Government of Karnataka, inaugurated the new facility in the presence of healthcare professionals, senior citizens, partners and members of the Athulya family. Athulya Senior Care also acknowledged the support of Raksha Ramaiah and the MSR Infrastructure team for their partnership in developing the new facility. The purpose-built centre has been designed around the specific needs of seniors, bringing care, comfort, rehabilitation and dignity together under one roof.

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Located in Mathikere, one of Bengaluru's premium residential neighbourhoods, the new geriatric care centre has been developed exclusively for senior citizens. It offers a range of services aimed at supporting seniors through different stages of care while also promoting active ageing and overall wellbeing.

The facility features 75 suite rooms, well-appointed living spaces and dedicated rehabilitation zones. It also includes technology-enabled physiotherapy services with virtual reality-based rehabilitation, specialised memory care infrastructure, emergency medical support, nutritious diet management and recreational spaces.

With the new centre, Athulya Senior Care now has 13 facilities live across India, including three centres in Bengaluru. The organisation has also crossed 300+ dedicated senior care beds in Bengaluru, expanding access to specialised geriatric care in the city. The new facility adds to Athulya's wider network of senior care services, with 1500 beds across India. Its expansion reflects the growing need for dedicated senior care spaces that combine medical support with rehabilitation, comfort and everyday wellbeing.

With 1500 beds across India and 300+ beds in Bengaluru, Athulya Senior Care continues to work towards one shared commitment, enabling seniors to age with dignity, independence and purpose.


ICAI to Support TTD in Strengthening Accounting and Financial Management Systems

ICAI to Support TTD in Strengthening Accounting and Financial Management Systems

By Manu Vardhan Kannan

Published on August 11, 2026

The Institute of Chartered Accountants of India (ICAI) held the 16th Meeting of its Strategy and Perspective Planning and Monitoring Committee at Tirupati on August 5, 2026, reaffirming its focus on supporting public institutions through professional expertise and research.

As part of the initiative, the ICAI Accounting Research Foundation (ICAI ARF) will conduct a detailed research study and prepare a project report to develop a stronger framework for the accounting and audit systems of the Tirumala Tirupati Devasthanams (TTD). The proposed work will focus on strengthening the existing systems and bringing accounting and financial management practices in line with current requirements.

During the visit, Sri Muddada Ravichandra, IAS, Executive Officer, TTD, met with the Central Council Members of ICAI. The discussions covered areas of collaboration between ICAI and TTD, including accounting reforms, financial reporting and governance. The Central Council Members also shared suggestions on expanding the partnership into other areas.

Speaking on the occasion, CA. Prasanna Kumar D, President, ICAI, said, "ICAI is collaborating with TTD in reviewing and updating the Accounting Manual of TTD, including the Chart of Accounts, to align it with the prevailing Accounting Standards and global best practices. The initiative will also focus on integrating ERP-based accounting processes to ensure uniformity and strengthen financial management systems across all institutions under TTD."

Appreciating the initiative, Sri Muddada Ravichandra, IAS, Executive Officer, Tirumala Tirupati Devasthanams (TTD), stated, "We appreciate ICAI for extending its support to TTD in strengthening our accounting and financial management systems."

The collaboration reflects ICAI's continued efforts to support public institutions through professional expertise, research-based inputs and the use of best practices in accounting, auditing and financial management. The initiative is expected to help TTD develop a modern and stronger financial management framework, while aligning its systems with contemporary accounting standards and governance requirements.

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