Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

image

Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

image

As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


Sayaji Hotels Expands Presence with Effotel by Sayaji, Gangtok

Sayaji Hotels Expands Presence with Effotel by Sayaji, Gangtok

By Hariharan U

Published on May 18, 2026

Sayaji Hotels has announced the launch of Effotel by Sayaji, Gangtok, marking the brand’s entry into Gangtok, one of India’s most sought-after hill destinations.

Located in the peaceful neighbourhood of Tathangchen near the iconic Ridge Park, the hotel brings a refined and contemporary stay experience to the city known for its mist-covered mountains, monasteries, scenic valleys, and vibrant local culture.

Situated at an altitude of approximately 1,650 metres, Gangtok is widely recognised for its panoramic views of Mount Kanchenjunga, the world’s third-highest peak. The city blends natural beauty with urban energy, attracting both leisure and experiential travellers throughout the year.

Strategically positioned close to Ridge Park and within easy reach of MG Marg, the city’s bustling pedestrian boulevard, Effotel by Sayaji offers guests convenient access to Gangtok’s cultural and social hotspots. Ridge Park, lined with Himalayan flora and scenic pathways, remains one of the city’s most visited attractions for both tourists and locals.

Designed for modern travellers, the property features 32 rooms across categories including Deluxe King, Deluxe Twin, and Suite accommodations. The interiors combine clean contemporary aesthetics with functional comfort, catering to both business and leisure guests.

The hotel also houses The Cube, an all-day dining restaurant serving a multi-cuisine menu in a relaxed setting designed for travellers looking to unwind after exploring the region.

Speaking on the launch, Rajendra Joshi said, “We are delighted to bring the Effotel by Sayaji experience to Gangtok, a destination that continues to grow in prominence among both leisure and experiential travellers. With this launch, we aim to offer a smart, comfortable, and well-connected stay option that complements the city’s unique blend of natural beauty and cultural richness. Gangtok represents an exciting addition to our expanding footprint in emerging leisure markets across India.”

Sharing his views on the opening, Sangay Tenzing Norbu added, “We are proud to introduce Effotel by Sayaji to Gangtok, a city that holds immense potential as a year-round travel destination. This hotel has been envisioned as a space that reflects the region's warmth and spirit while delivering the quality and consistency for which Sayaji is known.”

The hotel is conveniently accessible from Bagdogra Airport and New Jalpaiguri Railway Station, making it a well-connected option for travellers visiting Sikkim.

With this addition, Sayaji Hotels continues to strengthen its presence across emerging leisure destinations in India, reinforcing its focus on delivering personalised and contemporary hospitality experiences.


Clarion Hotel Khayal Kochi Wins Indian Hotel of the Year Award

Clarion Hotel Khayal Kochi Wins Indian Hotel of the Year Award

By Hariharan U

Published on May 14, 2026

Clarion Hotel Khayal Kochi has earned a major international recognition after being awarded the Indian Hotel of the Year by Choice Hotels. The honour was presented during an event held in Las Vegas on 6 May 2026.

The achievement marks an important milestone for the property as well as the SUBA Group of Hotels, under which the hotel operates. The recognition highlights the hotel’s consistent focus on guest experience, hospitality standards, and operational excellence.

Presented under the “Best of Choice” platform, the award celebrates standout properties within the Choice Hotels network that have demonstrated exceptional performance and service quality.

The recognition places Clarion Hotel Khayal Kochi among the top-performing hospitality destinations representing India on a global stage, further strengthening its presence within the international hospitality industry.


Eight Continents Hotels & Resorts Expands Himachal Presence with RoyalPine Kasauli Launch

Eight Continents Hotels & Resorts Expands Himachal Presence with RoyalPine Kasauli Launch

By Hariharan U

Published on May 14, 2026

Eight Continents Hotels & Resorts has announced the launch of Treetop by Eight Continents - RoyalPine Kasauli, marking a significant expansion of the group’s presence in Himachal Pradesh and strengthening its portfolio of design-led experiential hospitality destinations in India.

The UK-based luxury hospitality and hotel management group, known for its focus on emotique hotels, continues its strategy of developing immersive, culturally rooted, and experience-driven stays across high-potential leisure markets.

Nestled amidst the hills of Kasauli, the 44-key property has been designed to offer uninterrupted valley views and sunset-facing experiences, with architecture that blends contemporary aesthetics with natural materials. Built along a natural gradient, every room has been positioned to maximise scenic vistas and create a strong connection with the surrounding landscape.

A key design highlight of the property is the use of knotless pine wood sourced from Finland, bringing warmth and a nature-inspired character to the overall guest experience.

The property features a range of lifestyle and wellness offerings including 8 Cafe and a restaurant and microbrewery concept, along with a sunset deck, dedicated gathering spaces, a spa, steam and sauna facilities, an infinity pool, and a 10-seater jacuzzi. The development reflects the growing consumer demand for boutique hospitality experiences that combine wellness, design, and destination-driven travel.

Speaking on the launch, Richa Adhia, Managing Director of Eight Continents Hotels & Resorts, said the addition of RoyalPine Kasauli aligns with the group’s broader strategy of building experience-led destinations in key leisure markets. She noted that Kasauli’s natural beauty and heritage charm make it an ideal setting for immersive hospitality experiences tailored to modern travellers seeking meaningful and design-focused stays.

Founded in 2020 by Haninder Sachdeva, Eight Continents Hotels & Resorts operates across India, the UK, and East Africa. Its hospitality portfolio includes brands such as Ocho Homes, Hanric, Treetop, and Stamps, all centred around boutique luxury, local storytelling, and experiential travel.

The launch of RoyalPine Kasauli comes at a time when India’s boutique hospitality segment continues to witness strong momentum, particularly in leisure and mountain destinations where travellers are increasingly prioritising personalised experiences, wellness, and destination authenticity over traditional hotel formats.

For more information, visit Eight Continents Hotels & Resorts

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.