Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

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Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

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As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

The Leela Gandhinagar Marks International Yoga Day with Wellness-Focused Celebration

By Manu Vardhan Kannan

Published on June 23, 2026

The Leela Gandhinagar celebrated International Yoga Day with a thoughtfully curated wellness experience that encouraged guests to slow down, reconnect, and embrace a more mindful way of living. Inspired by Aujasya by The Leela, the brand's philosophy centred on vitality, balance, and mindful living, the event brought together guests, wellness enthusiasts, and hotel associates for a morning dedicated to holistic wellbeing.

Hosted within the serene surroundings of the hotel, the programme went beyond physical exercise to focus on mindfulness and self-awareness. Participants took part in guided yoga sessions, mindful breathing exercises, and moments of quiet reflection, creating an environment that encouraged relaxation and inner balance.

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The experience was designed around the belief that true wellbeing is built through meaningful and enriching moments. As the session concluded, guests were invited to continue their wellness journey with an Aujasya-inspired breakfast featuring wholesome dishes, fresh fruits, herbal infusions, and nutritious selections curated to complement the spirit of the occasion.

The event reflected the holistic wellness approach of Aujasya, where movement, nourishment, and mindfulness come together to promote renewal and personal wellbeing. Through the experience, participants were encouraged to pause from their daily routines, recharge, and adopt a more balanced lifestyle.

Commenting on the occasion, Vikas Sood, General Manager, The Leela Gandhinagar, said, “Wellbeing is increasingly becoming an essential part of how people choose to live, travel, and engage with the world around them. Through Aujasya-inspired experiences, we aim to create meaningful opportunities that encourage balance, mindfulness, and a sense of inner renewal. International Yoga Day offered a wonderful occasion to celebrate this philosophy and share it with our guests and associates.”

As wellness continues to play a growing role in luxury hospitality, The Leela Gandhinagar remains focused on creating experiences that blend authentic hospitality with mindful living. Guided by the principles of Aujasya, the hotel continues to offer opportunities for guests to reconnect with themselves through thoughtful and restorative experiences.

More than a celebration of yoga, the event served as a reminder of the importance of mindfulness, nourishment, and inner balance in creating a healthier and more fulfilling way of life.


ITC Maurya Marks International Yoga Day 2026 with Focus on Healthy Ageing

ITC Maurya Marks International Yoga Day 2026 with Focus on Healthy Ageing

By Manu Vardhan Kannan

Published on June 23, 2026

ITC Maurya celebrated International Yoga Day 2026 with a dedicated wellness session at Nandiya Garden, embracing this year's theme, "Yoga for Healthy Ageing." The event brought together wellness enthusiasts and influencers for a morning focused on physical health, mental well-being, and mindful living.

The programme began with a guided yoga session conducted by a certified instructor. Designed to support overall wellness, the session highlighted the role of yoga in maintaining physical vitality, improving mental balance, and encouraging long-term healthy living.

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Following the yoga session, participants were treated to a selection of nutritious and wholesome refreshments that complemented the event's focus on wellness and conscious lifestyle choices.

The initiative reflected ITC Hotels' commitment to Responsible Luxury by encouraging guests to adopt healthier habits and prioritise self-care in their daily lives. Through activities centred on holistic well-being, the hotel reinforced the importance of maintaining a balanced lifestyle while making mindful and sustainable choices.

By aligning with the global celebration of International Yoga Day, ITC Maurya highlighted the growing relevance of wellness practices in supporting healthy ageing and enhancing overall quality of life.


ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

ITC Hotels Strengthens Rajasthan Presence with Signing of Welcomhotel Jaipur

By Hariharan U

Published on June 20, 2026

ITC Hotels Limited has announced the signing of a management agreement for a 140-key Welcomhotel by ITC Hotels in Jaipur, marking another significant step in the company’s expansion strategy across key state capitals and high-demand hospitality markets.

The upcoming property will strengthen ITC Hotels’ presence in Rajasthan, a state renowned for its rich cultural heritage, royal architecture, and thriving tourism sector. Jaipur, in particular, continues to attract domestic and international travellers, while remaining one of India’s most sought-after destinations for weddings, celebrations, and business events.

Designed to blend contemporary comfort with the city’s historic charm, Welcomhotel Jaipur will feature well-appointed guest rooms and suites, an all-day dining restaurant, a specialty restaurant, and a lounge bar. The hotel will also offer extensive event infrastructure, including more than 15,000 square feet of indoor banqueting space and 22,000 square feet of landscaped outdoor venues, positioning it as a preferred destination for MICE events and destination weddings.

Guests will have access to wellness and spa facilities, further enhancing the overall hospitality experience.

Commenting on the development, Anil Chadha, Managing Director of ITC Hotels Limited, said Jaipur represents a unique blend of heritage and growing demand for premium hospitality experiences. He noted that the project aligns with the company’s focus on strengthening its presence in high-visibility destinations across India.

Directors of Ashraya Hotels and Resorts Anil Agarwal, Sunil Agarwal, and Peyush Agarwal said the partnership aims to bring world-class hospitality experiences to Jaipur while celebrating Rajasthan’s cultural legacy.

The signing follows ITC Hotels’ recent expansion announcements in Bhubaneswar, Dehradun, and Hyderabad, reinforcing its long-term commitment to growing its hospitality portfolio across emerging and established markets in India.

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