Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

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Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

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As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

Encalm Hospitality Expands Airport Experience with New International Lounge at Hyderabad Airport

By Hariharan U

Published on July 11, 2026

Encalm Hospitality has announced the launch of its new International Lounge at Rajiv Gandhi International Airport, Hyderabad, further expanding its airport hospitality portfolio and reinforcing its focus on delivering premium travel experiences.

The new lounge has been designed to meet the evolving expectations of modern international travellers by integrating comfort, wellness, dining, and personalised hospitality within a thoughtfully curated environment. The launch marks another milestone in Encalm's strategy of building a comprehensive airport hospitality ecosystem across India's leading aviation hubs.

Designed as a space for relaxation before departure, the lounge features state-of-the-art sleeping pods, therapeutic spa treatments, private dining facilities for families and guests seeking privacy, and a well-stocked bar. The experience has been curated to transform pre-flight waiting time into a seamless journey of comfort and rejuvenation.

Food remains a central part of the experience, with interactive live culinary stations serving freshly prepared dishes that combine regional Indian flavours with contemporary international cuisine. The curated dining programme is complemented by a refined beverage selection, catering to a wide range of traveller preferences.

Commenting on the launch, Vikas Sharma, Group Chief Executive Officer of Encalm, said the new lounge reflects the company's commitment to creating future-ready hospitality experiences driven by innovation, thoughtful design, and operational excellence. He added that Encalm aims to continue setting new benchmarks by delivering intuitive and differentiated experiences for global travellers.

Pooja Bhondekar, Business Head – Airport Hospitality, Encalm, said the expansion reflects the brand's mission of creating memorable experiences across every touchpoint of the passenger journey. She noted that every element of the lounge, from wellness facilities to curated dining and personalised service, has been carefully designed to offer warmth, comfort, and convenience.

With the addition of the Hyderabad International Lounge, Encalm continues to strengthen its integrated airport hospitality ecosystem, which includes premium lounges, meet-and-assist services, wellness offerings, in-flight catering, and curated food and beverage concepts across major Indian airports.


Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

Taj Connemara Hosts Parvathy Thiruvothu for Chennai Debut of Screen Expresso

By Manu Vardhan Kannan

Published on July 11, 2026

Taj Connemara, Chennai recently hosted the 15th edition of Screen Expresso, the popular conversation series by The Indian Express, marking the platform's first-ever event in Chennai. Held on June 30, the evening featured acclaimed actor Parvathy Thiruvothu, who engaged in an open conversation on cinema, gender equality, and staying true to one's values in the film industry.

The event was presented by AU Small Finance Bank, in association with Taj Hotels, with BMW KUN Exclusive as the Mobility Partner.

Known for her acclaimed performances across Malayalam, Tamil, Kannada, and Hindi cinema, Parvathy has built a reputation for choosing meaningful roles while also advocating for gender equality within the film industry. During the session, she shared her thoughts on speaking up, navigating challenges, and remaining committed to authenticity and artistic integrity throughout her career.

The discussion was moderated by Pooja Pillai, Senior Assistant Editor, The Indian Express, and drew a distinguished audience comprising leaders from the business, arts, media, entertainment, and hospitality sectors, making it one of Chennai's notable cultural gatherings.

Commenting on the occasion, Shilpa Rameja, General Manager, Taj Connemara, Chennai, said:

"It was a privilege for Taj Connemara to host the first-ever Chennai edition of Screen Expresso. At Taj, we have always believed that hospitality extends beyond creating memorable stays - it is about creating meaningful experiences and fostering conversations that inspire. Hosting an artist as accomplished and thought-provoking as Parvathy Thiruvothu made for an unforgettable evening. We are delighted to have partnered with The Indian Express to bring this celebrated platform to the city."

Guests were welcomed with an elegant high tea featuring a selection of regional delicacies and contemporary favourites. The menu included artisanal cookies, handcrafted tea cakes, open-faced canapés with roasted chicken and herb-infused mayonnaise, grilled seasonal vegetable sandwiches, cottage cheese and spinach turnovers, and a live station serving ragi paniyaram with gongura and cream cheese, accompanied by speciality teas, freshly brewed coffee, and refreshing beverages.

Following the conversation, attendees enjoyed a specially curated flying buffet featuring a mix of global and Indian flavours. The menu included honey chilli prawns, mutton galouti, Chettinad fried chicken, vegetable sushi, corn and jalapeño arancini, along with live stations serving dim sums, Thai curries, pastas, appams with stew, and dum biryanis. The evening concluded with desserts such as mango rasmalai, gulab jamun, vegan chia seed panna cotta, banana crème brûlée, and artisanal chocolates.

Through its association with Screen Expresso, Taj Connemara reinforced its commitment to creating spaces that celebrate meaningful conversations, creativity, and culture while continuing its legacy of blending hospitality with memorable experiences.


Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

Zari Debuts Luxury Hospitality Brand with Launch of Bijapur Lodge in Jawai

By Hariharan U

Published on July 10, 2026

Zari has announced its entry into India's luxury hospitality landscape with the launch of Bijapur Lodge in Jawai, Rajasthan. The boutique property marks the debut of the new hospitality brand, which aims to create intimate, experience-led stays rooted in authentic local culture, thoughtful design and personalised hospitality.

Positioned as more than a traditional luxury hotel brand, Zari is built around the philosophy of offering meaningful travel experiences that celebrate destination, heritage and community. The company plans to expand its portfolio with several boutique luxury properties across India in the coming months.

Located in Rajasthan's renowned Leopard Country, Bijapur Lodge is an exclusive six-suite retreat set amidst Jawai's dramatic granite landscape. Spread across five acres of restored natural terrain, the property has been designed to offer guests privacy, tranquillity and immersive experiences while embracing sustainability and understated luxury.

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One of the property's signature experiences is its private leopard safari, led by experienced naturalists who introduce guests to Jawai's unique ecosystem, where leopards have coexisted peacefully with the indigenous Rabari community for generations. The conservation-focused safari offers visitors an opportunity to experience one of India's most remarkable wildlife destinations while gaining insights into its ecological and cultural significance.

The culinary programme at Bijapur Lodge highlights Rajasthan's rich food heritage through its Curated Heritage Table, featuring consultant-designed menus prepared using hyper-local ingredients, seasonal produce and traditional recipes. Guests can enjoy regional specialities including Dal Baati Churma, Laal Maas, Ker Sangri and wood-fired delicacies that celebrate the region's culinary traditions.

Beyond wildlife experiences, the lodge offers a range of curated activities including sunset sundowners overlooking Jawai's granite hills, guided Rabari village walks, birdwatching, boat excursions and sunrise yoga sessions amidst nature. Each experience has been designed to encourage deeper connections with the destination, its people and its cultural heritage.

Commenting on the launch, the management of Zari said the brand was created with the belief that true luxury is deeply personal and rooted in meaningful experiences, genuine hospitality and a strong sense of place. They added that Bijapur Lodge embodies this philosophy by offering guests an intimate connection with Jawai's wildlife, traditions and culture, while future Zari properties will continue to celebrate the unique identity of each destination.

The launch of Bijapur Lodge marks the beginning of Zari's vision to establish a portfolio of boutique luxury properties across India, focused on experiential travel, sustainability, cultural authenticity and personalised hospitality.

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