Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

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Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

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As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


Lemon Tree Signs Garudeshwar Hotel

Lemon Tree Signs Garudeshwar Hotel

By Hariharan U

Published on April 20, 2026

Lemon Tree Hotels Limited has announced the signing of a new property in Garudeshwar, further strengthening its footprint in Gujarat’s growing tourism and pilgrimage-driven markets.

With this addition, the company’s portfolio in the state will expand to 32 properties, including 11 operational and 21 upcoming hotels. The move reflects the brand’s strategy of building scale in high-growth destinations supported by strong travel demand.

The upcoming Lemon Tree Hotel Garudeshwar will feature 90 rooms along with a restaurant, banquet hall, and meeting facilities. Recreational amenities such as a swimming pool, spa, and fitness centre are also part of the development.

The hotel will be managed by Carnation Hotels Private Limited, the management arm of Lemon Tree Hotels.

Gujarat continues to witness rising tourist inflow, driven by landmark attractions like the Statue of Unity and growing interest in spiritual and cultural travel. Garudeshwar is increasingly emerging as a key destination within this ecosystem, benefiting from improved infrastructure and proximity to major tourist circuits.

The property is well connected by road and is located approximately 85 km from Vadodara International Airport and around 5 km from Ekta Nagar Railway Station, offering convenient access for travellers.

Commenting on the signing, Neelendra Singh, Managing Director of Lemon Tree Hotels, said that "Destinations like Garudeshwar are becoming important nodes in India’s expanding tourism landscape". He noted that increasing visitor flows are driving demand for quality branded hospitality, and the company remains focused on tapping such opportunities to strengthen its regional presence.


SAMHI Partners Ingka Centres Noida

SAMHI Partners Ingka Centres Noida

By Hariharan U

Published on April 20, 2026

SAMHI Hotels Limited has signed an agreement with Ingka Centres India Private Limited to develop an upscale hotel in Noida, marking a significant addition to the region’s evolving hospitality landscape.

The project will be developed within Ingka Centres’ upcoming mixed-use development, spread across approximately 2.5 million square feet. Envisioned as a marquee project, it is expected to enhance Noida’s skyline while strengthening its position as a key commercial and hospitality hub in the Delhi NCR region.

The planned hotel will feature around 162 rooms and will be integrated into Ingka Centres’ “Meeting Places” concept—a retail-led ecosystem that combines shopping, leisure, and community-driven experiences. The development also aims to support local businesses and create dynamic workspaces, positioning itself as a modern urban destination.

This collaboration brings together SAMHI’s institutional operating platform and Ingka Centres’ global development expertise. The partnership aligns with SAMHI’s strategy of working with leading institutional organisations while continuing to expand through a capital-efficient model.

Located within a high-quality mixed-use environment, the hotel is expected to benefit from strong captive demand and high visibility. The project will be executed under SAMHI’s long-term variable lease model, allowing for alignment of interests while maintaining a capital-light approach.

Under the agreement, Ingka Centres will lease the building structure, including façade and high-side engineering, while SAMHI will invest in the interior fit-outs. The hotel will be operated under an international brand, which is yet to be announced.

Commenting on the development, Ashish Jakhanwala, Chairman and Managing Director of SAMHI Hotels, said the partnership marks an important step in scaling operations in the National Capital Region. He highlighted the project’s strong demand fundamentals and expressed confidence in delivering a landmark hospitality asset in collaboration with Ingka Centres.

Giovanni Princiotta Cariddi, Country Manager India at Ingka Centres, said the collaboration reflects the company’s vision of building integrated spaces where people can live, work, shop, and stay. He added that the inclusion of a high-quality hospitality offering will enhance the overall experience of the destination.

The project further strengthens SAMHI’s presence in the Delhi NCR region, where it already operates properties such as Hyatt Place Gurgaon, Holiday Inn Express Gurgaon, and Holiday Inn Express Greater Noida.


Essentia Hotels & Resorts Expands Footprint with Upcoming Nagpur Property

Essentia Hotels & Resorts Expands Footprint with Upcoming Nagpur Property

By Hariharan U

Published on April 16, 2026

Essentia Hotels & Resorts is set to expand its growing portfolio with a new property in Nagpur, marking its entry into one of Central India’s emerging hospitality markets.

Known for its thoughtfully curated hospitality experiences, Essentia aims to introduce a property that blends contemporary elegance with functional design. The upcoming hotel is envisioned to cater to both business and leisure travellers, offering a refined yet welcoming stay experience aligned with modern expectations.

Often regarded as the heart of India, Nagpur is steadily evolving into a dynamic urban centre where cultural heritage meets modern development. With its serene lakes, spiritual landmarks, and historical attractions, the city presents a balanced mix of vibrancy and calmmaking it an attractive destination for both corporate and leisure travel.

Bringing its signature philosophy of “distinctive destination experience” to the city, Essentia’s new property will focus on combining contemporary sensibilities with intuitive service. The development aims to create a space that reflects comfort, sophistication, and attention to detail, while remaining rooted in a deep understanding of evolving guest preferences.

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Commenting on the expansion, Mohammed Parvez said, “Nagpur represents a compelling growth story, and we are delighted to be part of its evolving narrative. Our vision has always been to create destinations that resonate with their surroundings while offering a sense of familiarity and comfort that today’s travellers seek.”

With this move, Essentia continues to align its growth strategy with emerging Indian cities that are redefining the country’s hospitality landscape. The Nagpur property is expected to reflect the brand’s commitment to “Affordable Luxury,” delivering thoughtfully designed spaces, sincere service, and meaningful guest experiences.

Founded in 2018 under the aegis of Aaverina Hospitality Private Limited and headquartered in Bengaluru, Essentia Hotels & Resorts has been steadily building a reputation for delivering contemporary hospitality experiences rooted in design, service, and human connection.

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