Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

image

Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

image

As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


Le Méridien Ahmedabad Celebrates One Year of Culture, Creativity and Hospitality

Le Méridien Ahmedabad Celebrates One Year of Culture, Creativity and Hospitality

By Manu Vardhan Kannan

Published on July 7, 2026

Le Méridien Ahmedabad has completed one year since its transformation from Courtyard by Marriott Ahmedabad, marking a year of offering guests culturally inspired hospitality experiences rooted in creativity, design and discovery.

Following its rebranding last year, the hotel introduced Le Méridien's signature approach to hospitality, combining mid-century modern design with a European-inspired philosophy of savouring life's meaningful moments. Located in Ahmedabad, a city known for its architectural heritage, vibrant textiles and evolving culinary scene, the hotel continues to create experiences that connect guests with the city's rich cultural identity.

The property offers a range of thoughtfully curated experiences across its dining and social spaces. Java+, the brand's signature café, serves as a contemporary venue for coffee, conversations and casual gatherings. Drift provides a refined setting for private celebrations and intimate family occasions with bespoke dining experiences and city skyline views, while Bayleaf showcases the flavours of Awadhi cuisine through traditional recipes inspired by regional culinary heritage.

Le Méridien Ahmedabad also continues to enhance guest experiences through wellness offerings, contemporary social spaces and immersive programmes designed to encourage meaningful engagement with Ahmedabad's cultural and culinary landscape.

Signature brand experiences, including La Vie and destination-inspired programmes centred around culture, cuisine and creativity, remain key elements of the hotel's guest experience, reflecting Le Méridien's philosophy of helping travellers discover destinations in a deeper and more meaningful way.

Commenting on the milestone, Prashant Chadha, General Manager, Le Méridien Ahmedabad, said, "Le Méridien has always been a brand rooted in culture, creativity and discovery. Over the last year, our focus at Le Méridien Ahmedabad has been on thoughtfully bringing that philosophy to the city through experiences that feel immersive, contemporary and connected to Ahmedabad's rich cultural identity."

He further added, "The transition to Le Méridien Ahmedabad gave us the opportunity to evolve the guest experience while continuing to build on the strong legacy the property has enjoyed over the years. From coffee culture programmes and destination dining concepts to wellness-led offerings and curated experiences, the focus has been on creating moments that encourage guests to pause, connect and savour the good life."

As it enters its second year, Le Méridien Ahmedabad continues to strengthen its position as a contemporary hospitality destination where culture, creativity and connection come together to offer guests memorable stays in one of India's most vibrant cities.


Novotel Hyderabad Airport Celebrates Bastille Day with Authentic French Culinary Experience

Novotel Hyderabad Airport Celebrates Bastille Day with Authentic French Culinary Experience

By Hariharan U

Published on July 7, 2026

Novotel Hyderabad Airport is set to bring the flavours of France to the city with a special Bastille Day celebration on 14 July 2026 at its signature restaurant, Food Exchange. The evening will be dedicated to showcasing France’s culinary heritage through a thoughtfully curated dining experience.

Designed to reflect the charm of Parisian bistros and the warmth of French countryside cooking, the celebration will feature an extensive selection of artisanal cheeses including Brie, Camembert, Roquefort and Comté, served with traditional accompaniments such as cornichons, Dijon mustard, olives and freshly baked baguettes.

Guests can begin their culinary journey with classic French hors d’oeuvres like Gougères, Salmon Rillettes on Crostini, Pâté de Campagne and Olive Tapenade, setting the tone for an authentic and elegant dining experience.

The menu continues with iconic French dishes such as French Onion Soup, Coq au Vin, Crème Brûlée and Tarte Tatin, each crafted to highlight the depth and richness of traditional French cuisine. The experience is designed to balance comfort and sophistication, offering guests a true taste of France.

No Bastille Day celebration would be complete without desserts, and the evening will conclude with a lavish pâtisserie spread featuring Éclairs, Profiteroles, Madeleines, Crêpes Suzette and Mousse au Chocolat, alongside classic favourites like Tarte Tatin.

Speaking through the concept of the evening, the hotel aims to transport guests into the heart of France through flavours that celebrate both tradition and craftsmanship.

The Bastille Day dinner will take place at Food Exchange, Novotel Hyderabad Airport, from 7:00 PM to 11:00 PM,


Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

Treat Hotels Signs New Property in Vrindavan, Expands North India Portfolio

By Hariharan U

Published on July 6, 2026

Treat Hotels has announced the signing of Treat Hotels, Vrindavan, further strengthening its presence in North India with a new hospitality project in one of the country's most significant spiritual destinations.

Located close to Vrindavan's revered temples, the upcoming hotel is being developed to offer contemporary comfort while reflecting the city's cultural and spiritual heritage. The property is scheduled to open in 2027.

The hotel will feature 72 thoughtfully designed guest rooms, a multi-cuisine vegetarian restaurant, a rooftop swimming pool, and a spacious banquet hall designed to host weddings, celebrations, and social gatherings.

According to the company, the signing represents more than a portfolio expansion, as it marks Treat Hotels' entry into a destination closely associated with the life and legacy of Lord Shri Krishna and visited by millions of pilgrims and tourists every year.

The company stated that the project has been planned to complement Vrindavan's spiritual character while providing modern hospitality experiences for both leisure travellers and devotees visiting the holy city.

Treat Hotels also expressed gratitude to its development partners for their confidence in the brand and said it looks forward to welcoming guests when the property opens in 2027.

The signing forms part of Treat Hotels' broader expansion strategy as the company continues to grow its footprint across key leisure, pilgrimage, and business destinations in India.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.