Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

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Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

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As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


"Boho by the Beach" in Goa: 2024's Premier Family Resort with Budget-Friendly Luxury

"Boho by the Beach" in Goa: 2024's Premier Family Resort with Budget-Friendly Luxury

By Nishang Narayan

Published on April 18, 2024

As Goa continues to enchant visitors with its vibrant beaches and lively cultural scene, "Boho by the Beach" is setting a new standard for family accommodations in 2024. Located approximately 800 meters from the tranquil Morjim Beach, this premier family resort combines the laid-back luxury of Goa with the affordability families crave during their vacations.

In the heart of North Goa, known for its bustling activity and scenic beaches, "Boho by the Beach" stands out by offering an affordable yet luxurious experience. Independent research by IBRF highlights a significant trend post-pandemic: 70% of travelers seek budget-friendly beachside accommodations that do not compromise on quality. Responding to this demand, "Boho by the Beach" provides a perfect solution with its beautifully appointed rooms and family-friendly amenities.

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The resort features 12 elegantly designed rooms, each crafted to offer comfort and elegance. Guests can wake up to the soothing sounds of the sea and enjoy facilities like a lush leisure lawn, a rejuvenating swimming pool, and a spa. The resort’s proximity to local markets also offers families a glimpse into the vibrant local life and culture of Goa, enhancing the authenticity of their stay.

Dining at "Boho by the Beach" is an experience in itself, with a menu that caters to both refined palates and health-conscious diners. The resort’s indoor dining option provides a relaxing ambiance perfect for family meals, while the breakfast menu is specially curated to kickstart the day with nutritious and delicious options.

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Moreover, the resort experience is complemented by "The Boho Box," a sports-themed café located by the Baga River in Anjuna. Popular among tourists for its dynamic atmosphere and exquisite cuisine, it adds another layer of enjoyment to the guests’ stay.

Visitors leaving "Boho by the Beach" carry with them not just memories of a relaxing stay but experiences of Goa's rich tapestry of activities, from beach frolics to local crafts like feni distilling and basket weaving. The resort not only promises a captivating retreat but also delivers a holistic Goan experience that makes it worthy of being called Goa's Premier Family Resort of 2024.


Wyndham Hotels & Resorts Expands Significantly in EMEA Region in 2023

Wyndham Hotels & Resorts Expands Significantly in EMEA Region in 2023

By Nishang Narayan

Published on April 18, 2024

In a notable expansion drive during 2023, Wyndham Hotels & Resorts, the world's largest hotel franchisor, marked significant growth milestones across Europe, the Middle East, Eurasia, and Africa (EMEA). The company introduced nine of its brands into new countries, signed 107 franchise agreements, and celebrated the opening of 87 new hotels, adding approximately 9,500 rooms.

Underpinning this expansion is Wyndham's OwnerFirst™ approach, which emphasizes a strong partnership with hotel owners and franchisees, providing them with comprehensive support to ensure their success. This approach has bolstered Wyndham's reputation as a leader in the hospitality industry across the region.

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Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, highlighted the strategic growth, "We're incredibly proud of our record growth in 2023 and the trust that owners and franchisees across the region continue to put in Wyndham Hotels & Resorts. The increasing value of partnering with the world’s largest hotel franchisor is evident as more owners join our family."

Noteworthy openings in 2023 included the first-ever Wyndham Grand in Rajasthan, India, and the introduction of the company's first Registry Collection Hotel in Greece. Wyndham also strengthened its presence in Türkiye, a key growth market, by opening 11 new hotels, making it the largest international hotel operator in the country.

Further, the company expanded its Trademark Collection by Wyndham into Malta, Portugal, Türkiye, and Qatar, and debuted brands like Wyndham Grand in Krakow, Dolce by Wyndham in Milan, and Super 8 by Wyndham in the UK. The CIS region saw significant activity with eight new hotel openings, including three brand entries in Uzbekistan.

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The "Wyndham Advantage" continues to play a crucial role in this expansion, offering franchisees world-class marketing, powerful distribution platforms, and innovative technology investments totaling more than $275 million over the past five years. This includes cutting-edge property and revenue management systems and access to the Wyndham Rewards loyalty program, which boasts over 106 million members worldwide.

Wyndham Hotels & Resorts now operates 639 hotels across EMEA, with a robust pipeline of over 150 hotels, as it continues to lead and innovate in the hospitality sector. This strategic expansion not only enhances the company's global footprint but also strengthens its market leadership position, providing exceptional value and service to guests and stakeholders alike.

For more information on franchising opportunities with Wyndham in the EMEA region, visit https://whrdevelopmentemea.com/ 


Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

Accor's 2024 Strategy: Elevating Hospitality with Iconic Brands and Sustainable Practices

By Nithyakala Neelakandan

Published on April 18, 2024

In 2024, Accor, a global leader in hospitality, is taking bold steps to redefine the guest experience while championing sustainability across its diverse brand portfolio. With over 57 years of expertise, Accor boasts a remarkable array of 45+ hospitality brands, catering to the evolving needs of travelers worldwide. This year, Accor is leveraging its strategic realignment into Luxury & Lifestyle (L&L) and Premium, Midscale & Economy (PM&E) brands to propel its transformative journey in hospitality.

2024 marks significant milestones for Accor, with Sofitel celebrating its 60th anniversary as the pioneering international luxury hotel brand, and ibis marking its 50th anniversary as a globally recognized economy brand. Additionally, the 1000th Mercure hotel is set to open its doors, offering locally inspired accommodations to inquisitive travelers.

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Accor proudly oversees four of the world’s seven centennial global hospitality brands, including Pullman, Orient Express, Raffles, and Fairmont, each embodying resilience and innovation. These brands continue to set new standards in hospitality while preserving their rich legacies. Future endeavors include the introduction of Orient Express Grand Hotel de la Minerve in Italy, promising immersive travel experiences.

Accor remains committed to curating thoughtful stay experiences characterized by kindness and care. Through innovative brand extensions like the Handwritten Collection and branded residences, Accor is pioneering new avenues for authentic guest experiences. Embracing the shift towards remote work, Accor offers unique long-stay accommodations tailored to modern travelers.

With a steadfast commitment to sustainability, Accor is eliminating single-use plastics and measuring carbon emissions across its properties. The company aims to eco-certify all its hotels by 2026, demonstrating its dedication to environmental stewardship and community engagement.

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Looking ahead, Accor is poised to expand its presence in key global destinations, including China, Japan, and India. With numerous hotels and iconic landmarks in the pipeline, Accor promises boundless exploration and unforgettable experiences for its guests.

Accor’s 2024 strategy reflects its unwavering commitment to elevating hospitality standards while embracing sustainability and innovation. Through its diverse brand portfolio and forward-thinking initiatives, Accor continues to shape the future of travel and hospitality, one remarkable experience at a time.

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