Marriott's Growth in asia, 4600+ Rooms & 28 Deals by 2024

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.

Lords Hotels & Resorts Strengthens Gujarat Presence with Four New Signings

By Manu Vardhan Kannan

Published on December 27, 2024

Lords Hotels & Resorts has announced the signing of four new properties in Gujarat, taking its total presence in the state to 28 hotels. This strategic expansion highlights the group's unwavering commitment to offering premium hospitality in one of India's most dynamic regions.

The newly signed properties include:

Lords Inn Sanand: A 61-room hotel scheduled to open by July 2025.
Lords Studio Inn Kodinar: A boutique property with 23 rooms, opening in October 2025.
Lords Inn Una: Featuring 40 rooms, set to welcome guests by December 2025.
Lords Inn Gir: Offering 44 rooms, projected to open in 2026.

These hotels promise thoughtfully designed amenities, including banquet facilities and multi-cuisine restaurants that embrace local culinary traditions. With a focus on providing unforgettable experiences, each property is tailored to meet the needs of both business and leisure travelers.

Pushpendra Bansal, Chief Operating Officer of Lords Hotels & Resorts, shared his excitement, stating, "We are thrilled to announce the signing of four hotels in Gujarat, a state celebrated for its rich culture, vibrant heritage, and thriving ecosystem. These signings reflect the strong momentum our brand has built over the years."

He further added, "We remain committed to upholding the legacy of the Lords brand as we continue our journey toward success."

With these additions, Lords Hotels & Resorts now manages a portfolio of 70 hotels and over 3,000 keys across three countries. As the brand grows, its core philosophy of delivering "True Value Hospitality" remains steadfast, ensuring exceptional guest experiences across all its properties.

OYO Faces Rising Turmoil: Layoffs, Legal Troubles, and Hotelier Backlash

By Nishang Narayan

Published on December 26, 2024

The troubles for OYO, one of India’s most prominent unicorn startups, continue to escalate. According to an Economic Times report, the company plans to lay off 2,000 employees by the end of January as part of its cost-cutting measures, which also include automation of processes. While OYO touts itself as one of the “best places to work,” the planned layoffs come amidst mounting internal and external challenges.

An OYO spokesperson stated, “OYO continuously tracks performances of individuals, and depending on the results and the individual’s interests, we may replace some candidates after giving them the opportunity to go through a performance improvement programme.” However, layoffs are just one part of the growing crisis the company faces.

Backlash from Hotel Owners

OYO’s problems extend beyond its workforce. The startup is under fire from hotel owners across various markets for unpaid dues and unfavorable contract terms. In India, the dissatisfaction has even led to legal action. Recently, a Bengaluru hotelier filed a cheating case against OYO founder Ritesh Agarwal and six others, alleging non-payment of INR 7 lakh per month since May 2019.

Globally, similar issues persist. In the United States, hotel owners have raised concerns about OYO’s partner management system, citing its inefficiency and failure to meet payment commitments. In Japan, Yahoo terminated its partnership with OYO due to increasing complaints from hotel owners. Even in China, where OYO claims to be one of the largest hotel chains, property owners report receiving lower payments than initially promised.

Regulatory Scrutiny

Adding to its woes, OYO is also under investigation by the Competition Commission of India (CCI). The probe focuses on a commercial agreement between OYO and MakeMyTrip, examining whether the partnership creates an unfair dominant position in the market.

Global Troubles Continue

The startup’s ambitious expansion into the US market has not been smooth, with several hotel owners expressing dissatisfaction with OYO’s operations. The issues of unpaid dues and operational inefficiencies seem to mirror the problems reported in other markets.

Despite these challenges, OYO continues to assert its commitment to growth and operational excellence. However, the growing dissent from hotel owners, legal battles, and regulatory scrutiny highlight a critical need for the company to address its operational inefficiencies and rebuild trust with its partners.

With these mounting issues, the road ahead for OYO appears increasingly complex. Will the unicorn be able to navigate these turbulent waters, or is its ambitious expansion strategy taking a toll on its foundational stability?

Mahakumbh 2025 Welcomes First Upscale Hotel: Regenta Evolife Dome City

By Nishang Narayan

Published on December 26, 2024

Royal Orchid Hotels Ltd. (ROHL) is all set to elevate the hospitality experience during Mahakumbh 2025 with the launch of Regenta Evolife Dome City, a one-of-a-kind upscale pop-up resort in Prayagraj. Strategically situated near the main bathing point and activity areas of the Mahakumbh Mela, this luxury offering will cater to international and domestic travelers looking for premium accommodations during the world’s largest religious gathering.

A Unique Hospitality Milestone

Scheduled to open on 15th January 2025, Regenta Evolife Dome City will feature a variety of accommodations, including luxurious tents and architecturally stunning domes. These unique domes not only offer a serene retreat but also provide guests with immersive stargazing opportunities. Complementing this are wellness activities such as yoga and meditation, a private beach for intimate ceremonies, and curated culinary experiences.

Exclusive Services for Memorable Stays

Guests at Regenta Evolife Dome City can enjoy a host of exclusive offerings, including complimentary airport transfers, meals tailored to preferences, and boat rides. The resort aims to blend spiritual enrichment with recreational luxury, making it a preferred destination for those attending Mahakumbh 2025.

Reimagining Spiritual Hospitality

Arjun Baljee, President of ROHL, shared his vision, stating, “2024 was the year we began redefining our hospitality brands, and 2025 is when we execute those plans. Mahakumbh 2025 provides the perfect stage to showcase Regenta Evolife Dome City, combining quality accommodations and unparalleled service in a spiritual epicenter.”

Meeting a Growing Demand for Luxury Accommodations

Mahakumbh 2025 is expected to attract an unprecedented 400 to 450 million visitors. Despite its spiritual significance, Prayagraj has long faced a shortage of high-quality accommodations for international tourists. Regenta Evolife Dome City aims to address this gap, offering world-class hospitality during this iconic event.

Collaboration and Innovation

Highlighting the collaborative effort, Mr. Alok Chauhan, the project’s developer, said, “We are thrilled to partner with ROHL to create this one-of-a-kind upscale property. With our excellence in dome architecture and Regenta’s signature hospitality, we aim to make every visitor’s stay unforgettable.”

Discover Prayagraj

Prayagraj, located at the confluence of the Ganges, Yamuna, and Sarasvati rivers, holds immense spiritual significance. As one of the four cities to host the Kumbh Mela, the city attracts millions of pilgrims, history enthusiasts, and tourists. Its rich heritage, ancient temples, and historical monuments make Prayagraj a must-visit destination during the Mahakumbh.

About Royal Orchid & Regenta Hotels

With over 110 hotels across India, Royal Orchid Hotels Ltd. is one of India’s fastest-growing hospitality chains. The Regenta brand extends its offerings to discerning travelers through categories like Regenta Resort, Regenta Inn, and more, combining convenience, affordability, and luxury.

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Marriott International's Bold Expansion: 28 New Deals in South Asia

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Lords Hotels & Resorts Strengthens Gujarat Presence with Four New Signings

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OYO Faces Rising Turmoil: Layoffs, Legal Troubles, and Hotelier Backlash

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Mahakumbh 2025 Welcomes First Upscale Hotel: Regenta Evolife Dome City

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