Marriott International's Bold Expansion: 28 New Deals in South Asia

Marriott International's Bold Expansion: 28 New Deals in South Asia

By Author

Published on March 1, 2024

Marriott International, Inc. is set to significantly bolster its presence in South Asia with the announcement of 28 new deals, signalling a robust expansion strategy that will introduce over 4,600 rooms across the region by the end of 2024. This ambitious growth plan not only reaffirms Marriott's commitment to South Asia but also highlights the region's burgeoning potential within the global travel and tourism landscape.

Rajeev Menon, President of Asia Pacific excluding China for Marriott International, underscored the initiative's alignment with the dynamic expansion of the travel sector in South Asia. "Our strategic expansion in South Asia solidifies our commitment to accentuating the strong growth within the region's travel and tourism sector," Menon stated, emphasising the diverse brand portfolio and the award-winning Marriott Bonvoy program as key drivers of this growth.

In a move that reflects the evolving preferences of today's travellers for high-quality service and immersive experiences, 77 percent of the rooms signed in 2023 fall within the Luxury and Premium segments. This strategic focus is evidenced by the planned debut of iconic brands such as The Ritz-Carlton in Shimla and the JW Marriott in Bangladesh and India, enhancing Marriott's luxury offerings in sought-after leisure destinations.

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Kiran Andicot, Regional Vice President Development for South Asia at Marriott International, highlighted the significance of entering new markets and capitalising on key urban and resort destinations. "Our focus remains on capitalising on opportunities in key gateway cities, strategic commercial centres, and sought-after resort destinations throughout the region," Andicot remarked, pointing to the introduction of Marriott's portfolio in emerging destinations as a testament to its commitment to delivering unparalleled guest experiences.

The company's expansion strategy also includes a strong emphasis on the Select service segment, which caters to the demand for stylish, smart, and affordable hospitality options. Brands like Courtyard by Marriott and Fairfield by Marriott are expected to represent approximately 45 percent of the new openings in the next four years, marking significant growth across India.

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As Marriott International gears up to expand its footprint in South Asia, the company's existing portfolio of 160 operating properties across 17 distinct brands stands as a testament to its diverse offerings and commitment to excellence in hospitality. With the addition of new properties, Marriott continues to pave the way for innovative and differentiated experiences for travellers across the globe.

This expansion comes at a time when South Asia's tourism sector is poised for rapid recovery and growth. Experts, including Prof Haiyan Song of PATA and Hong Kong Polytechnic University, project a significant increase in visitor arrivals by 2026, further underscoring the region's appeal as a premier travel destination. Marriott International's strategic investments in South Asia not only contribute to this positive trajectory but also reinforce its position as a leader in the global hospitality industry.


Novotel Vijayawada Varun Begins the Festive Season with a Heartwarming Tree Lighting Ceremony

Novotel Vijayawada Varun Begins the Festive Season with a Heartwarming Tree Lighting Ceremony

By Manu Vardhan Kannan

Published on December 9, 2025

Novotel Vijayawada Varun welcomed the festive season with a warm and elegant Christmas Tree Lighting ceremony that brought together families, friends and the wider Vijayawada community. Guests arrived dressed in cheerful shades of red and white, adding to the cosy mood and reflecting the inviting spirit the hotel is known for.

The evening honoured the global tradition of lighting the Christmas tree, a custom that symbolises hope and togetherness. Novotel blended this festive heritage with its local connect, creating an experience that celebrated both culture and community. As the tree lit up, the space took on a magical glow, making it a picture-perfect moment for everyone present.

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Sharing his thoughts on the occasion, Hotel Manager Manish Pathak said, “Christmas at Novotel Vijayawada Varun is about creating meaningful moments for our guests. Our aim is to bring people together in a space that feels warm, familiar and joyful. This evening reminds us of the power of community and the happiness that comes from sharing simple, heartfelt experiences.”

Children were excited to meet Santa Claus, who handed out chocolates, adding a joyful moment to the evening. Christmas hats were also given to guests, and families gathered around the beautifully decorated tree to click photographs, creating memories that captured the joy of the season.

One of the highlights of the evening was the curated high tea at the Gourmet Bar. Guests enjoyed hot beverages and a refined selection of appetizers, all set within the venue’s stylish and warm ambiance. The Gourmet Bar once again proved to be one of the hotel’s most comforting and welcoming social spaces.

With thoughtful details, festive warmth and heartfelt hospitality, Novotel Vijayawada Varun created a memorable beginning to the holiday season.


The Leela Ambience Convention Hotel Delhi Unveils ‘The Tree of Hope’ This Christmas

The Leela Ambience Convention Hotel Delhi Unveils ‘The Tree of Hope’ This Christmas

By Hariharan U

Published on December 9, 2025

The Leela Ambience Convention Hotel, Delhi has welcomed the festive season with a thoughtful and inspiring showcase that reflects the brand’s long-standing commitment to sustainability. This year, the hotel introduced ‘The Tree of Hope’, a creative installation that blends conscious luxury with innovative design.

At The Leela, sustainability isn’t just a practice, it is woven into the guest experience, operations and community engagement. This philosophy shines through in the hotel’s festive décor for 2025.

The highlight of the celebrations is the impressive 80-ft façade Christmas tree, created using repurposed waste pipes and wires. Standing tall at the hotel’s exterior, the installation shows how everyday materials can be transformed into something elegant and meaningful through mindful design.

Inside the hotel, the centrepiece installation, The Tree of Hope, takes the concept further. Designed and built by the hotel’s in-house Engineering team, the structure uses reclaimed floorboards sourced from within the property. Each element reflects the hotel’s 15-year legacy, celebrating its journey while symbolising renewal and resilience.

Adding a personal and community-driven touch, all the festive ornaments have been handcrafted by local artisans. This collaboration brings authenticity to the décor and reinforces the hotel’s commitment to supporting local talent and promoting responsible sourcing.

Speaking about the initiative, Harkaran Singh, General Manager, said, “At #ThePrimeAddressofEastDelhi, we believe celebration must go beyond aesthetics to create impact. Our festive installations reflect our dedication to sustainable luxury, innovation and community engagement. Through these conscious creations, we hope to inspire our guests to celebrate with purpose and mindfulness.”

More than festive décor, these installations tell a powerful story of sustainability and creativity coming together. Guests are invited to see the season not only through its lights and colours, but through the values it represents, responsibility, innovation and care for the environment.

With The Tree of Hope, The Leela Ambience Convention Hotel continues to set new standards in conscious hospitality, redefining how luxury hotels can celebrate the festive season with purpose and vision.


Lemon Tree Hotels Announces New Signing in Jaipur, Expands Rajasthan Portfolio

Lemon Tree Hotels Announces New Signing in Jaipur, Expands Rajasthan Portfolio

By Hariharan U

Published on December 8, 2025

Lemon Tree Hotels Limited has announced the signing of its latest property, Lemon Tree Hotel, Pacific Mall, Jaipur. Managed by Carnation Hotels Private Limited, the hotel further strengthens the group’s growing footprint in Rajasthan, catering to both business and leisure travellers looking for a refreshing, value-driven stay.

Located in the heart of the Pink City, the new hotel brings guests closer to Jaipur’s mix of royal heritage and modern vibrancy. From iconic landmarks like Amber Fort and Hawa Mahal to colourful bazaars filled with handicrafts, jewellery, and traditional Rajasthani flavours, visitors can enjoy the charm that makes Jaipur one of India’s most-loved destinations.

The upcoming property will feature 124 well-appointed rooms, a restaurant and lounge, a meeting room, and recreational facilities including a swimming pool and fitness centre. Conveniently located, the hotel is around 8 km from Jaipur International Airport and 8.4 km from Jaipur Railway Station, with smooth connectivity across public and private transport.

Sharing his thoughts, Vilas Pawar, CEO — Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we will expand our leisure and business portfolio in Rajasthan, where we have 12 operational and 9 upcoming properties in addition to this one. The state, with its booming commerce, distinct culture and testament to India’s rich heritage, is the perfect destination for hospitality. This signing aligns perfectly with our vision of offering refreshing and comfortable stays across all destinations.”

With this addition, Lemon Tree Hotels continues to strengthen its presence across tiered cities, reinforcing its commitment to accessible, comfortable, and modern hospitality.

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