Marriott to Launch Tech Accelerator in Hyderabad, Expanding Global Technology Footprint

Marriott to Launch Tech Accelerator in Hyderabad, Expanding Global Technology Footprint

By Nishang Narayan

Published on October 10, 2024

Marriott International is set to strengthen its global technological capabilities with the launch of the Marriott Tech Accelerator in Hyderabad, Telangana. This new Global Capability Center (GCC), slated to open in early 2025, marks the first such center for Marriott in India, tapping into the region's dynamic tech talent and robust IT infrastructure.

Hyderabad has emerged as one of India's foremost technology hubs, known for its world-class information technology professionals and thriving innovation ecosystem. Drew Pinto, Marriott’s Executive Vice President and Chief Revenue and Technology Officer, highlighted the significance of the location, stating, “We have chosen to establish the Marriott Tech Accelerator in Hyderabad because of its world-class talent and strong reputation as a major IT hub. We appreciate the close collaboration with the Telangana government and look forward to expanding our best-in-class technology workforce.”

This initiative is part of Marriott’s broader strategy to enhance its engineering capacity, develop next-generation solutions, and strengthen security infrastructure across its global operations, which span 141 countries and territories. The new tech center will significantly boost the company’s technology division, enabling them to implement cutting-edge solutions that align with Marriott’s growth and expansion goals.

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The Telangana government has been a key player in attracting global companies to set up their GCCs in the region. Duddila Sridhar Babu, Telangana’s Minister of Information Technology, Electronics, Communications, and Industries, remarked, “Telangana has emerged as a global tech leader with over 200 GCCs driving business transformation. Our talent pool includes over 1 million GCC-ready tech professionals and 350,000 AI and Chip designers, with an annual influx of 250,000 engineers. This new GCC advances our vision of making Telangana a global hub for AI, Data Science, and IIoT.”

As of October 2024, Marriott’s portfolio in India includes 29,000 rooms across 17 brands. With future expansion plans, the company expects to increase its room count to over 42,000 in the upcoming years. This expansion will be supported by technological innovations stemming from the Marriott Tech Accelerator in Hyderabad.

The launch of this center is expected to further solidify Marriott’s presence in India, ensuring that the company continues to lead in both hospitality and technological innovation. ANSR, a company specializing in establishing GCCs, will provide support for Marriott’s latest venture, ensuring its seamless integration and success.


RoomRaccoon Unveils RaccoonRev Plus: AI Revenue Co-Pilot for Independent Hotels

RoomRaccoon Unveils RaccoonRev Plus: AI Revenue Co-Pilot for Independent Hotels

By Nishang Narayan

Published on June 8, 2025

RoomRaccoon, a leading hotel management system trusted by independent hoteliers worldwide, has announced the launch of RaccoonRev Plus—a next-gen, AI-powered revenue management tool designed to deliver RMS-level pricing intelligence natively within the RoomRaccoon platform.

Tailored for small and mid-sized properties, RaccoonRev Plus helps bridge the gap between basic rule-based pricing models and complex Revenue Management Systems (RMS). The tool uses predictive AI and real-time data to offer daily rate recommendations up to 90 days in advance. It takes into account a wide range of signals including competitor pricing, weather forecasts, lead-time behavior, pickup pace, and historical trends to fine-tune hotel pricing strategy.

“Independent hoteliers have long been priced out of sophisticated revenue management technology,” said Tymen van Dyl, CEO of RoomRaccoon. “RaccoonRev Plus changes that. By embedding predictive pricing intelligence directly into our platform, we’re removing barriers and putting powerful, RMS-level tools into a system that hoteliers already know and trust.”

Designed as a ‘revenue co-pilot,’ the tool supports users with clear, AI-powered suggestions while keeping full control in their hands. Hoteliers can choose to act on insights at their own pace, with future updates offering full automation for those ready to go on autopilot.

“The idea of a revenue co-pilot is simple: you’re still in control, but you’re no longer flying solo,” van Dyl added. “We built the system to support hoteliers in stages, offering intelligent suggestions and giving users the confidence to gradually switch on autopilot when they’re ready.”

While revenue is the first frontier, RoomRaccoon views this as part of a larger AI roadmap.

“We’re moving toward a future where your HMS isn’t just a system — it’s part of your team,” van Dyl emphasized. “AI will make hotel operations more efficient by removing the friction of traditional workflows.”

RaccoonRev Plus is currently in beta testing with selected RoomRaccoon users, and the company anticipates a wider release later this year. Interested hoteliers can stay informed via RoomRaccoon’s website.

About RoomRaccoon

Founded in 2017 by a hotel owner and tech entrepreneur, RoomRaccoon is an award-winning cloud-based Hotel Management System. It offers a wide suite of tools that help hotels increase revenue, streamline operations, and enhance guest experience. With over 400 integrations, it’s among the most connected hospitality platforms on the market.


Kiğılı Selects Centric Software to Power Digital Retail Transformation

Kiğılı Selects Centric Software to Power Digital Retail Transformation

By Manu Vardhan Kannan

Published on May 30, 2025

Leading Turkish menswear brand Kiğılı has partnered with Centric Software to transform its retail planning and support its growth ambitions through digital innovation. Kiğılı has chosen Centric Planning, an AI-powered platform that offers end-to-end merchandise planning capabilities tailored for the fashion retail industry.

Founded in 1938, Kiğılı has built a solid presence in the menswear space with over 180 stores in Türkiye and more than 50 points of sale across 15 countries. With customers shopping across a mix of physical stores, e-commerce platforms, marketplaces, and wholesale channels, Kiğılı sought a digital solution to optimize its planning operations.

Until now, Kiğılı relied on Excel sheets and internal tools to handle store segmentation and SKU planning. However, managing these tasks manually limited the brand’s ability to scale efficiently. With Centric Planning, Kiğılı will now move toward a centralized, intelligent system that enhances allocation, store planning, and supply chain decisions.

 “Planning is the cornerstone of our business operations, and with Centric Planning, we are setting a solid foundation for future growth,” said Hüseyin Deveci, Supply Chain Director at Kiğılı. “This project is at the center of our digital transformation strategy.”

 The brand’s aim is to bridge pre-season planning with in-season execution, ensuring accurate purchasing, better product positioning, and timely replenishment. “This integration will allow us to respond more strategically and dynamically to market shifts,” Deveci added.

Following a rigorous evaluation of over 15 solutions, Kiğılı selected Centric Planning for its ability to unify planning workflows into one adaptable structure. “What impressed us was how Centric connects all planning phases seamlessly. It frees our teams to focus on strategic initiatives rather than manual tasks,” Deveci noted.

 “Kiğılı will benefit from a unified, intelligent platform that simplifies planning from start to finish,” said Fabrice Canonge, President of Centric Software. “We are proud to support Kiğılı in their transformation journey.”

The partnership marks a significant milestone for Kiğılı as it accelerates into a new era of digital retail excellence.


IIHM Launches NamAIste – The World’s First Hospitality GPT, Proudly Made in India

IIHM Launches NamAIste – The World’s First Hospitality GPT, Proudly Made in India

By Nishang Narayan

Published on May 26, 2025

The hospitality world just said NamAIste to a revolutionary innovation from India. NamAIste – IIHM Hospitality GPT was officially launched in Kolkata, proudly claiming the title of the world's first generative AI-powered knowledge engine tailored exclusively for the hospitality industry.

The launch marks a milestone moment—not just for India but for the entire global hospitality ecosystem. Built under the visionary leadership of Dr. Suborno Bose, Chairman of IIHM and a prominent AI evangelist, NamAIste is a game-changer in the way hospitality professionals, students, and educators will learn, research, and make decisions in the future.

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“This is not just a tech marvel—it’s the dawn of a new mindset,” said Dr. Bose during his address at the global launch event at the IIHM Global Campus. Broadcast live across countries and time zones, the unveiling resonated deeply with hospitality leaders, educators, and students. “If the US can have Google and China can have DeepSeek, India can — and now does — have NamAIste,” he added.

Proudly Made in India, this first-of-its-kind Hospitality GPT was developed in partnership with Entiovi Technologies, using a Large Language Model (LLM) built specifically for hospitality. It offers real-time insights, global best practices, service innovations, and curated content from over 60 countries—all in a customized, AI-powered interface. The system even demonstrated a query in Bengali returning answers from Japanese culinary documents—earning a thunderous applause from attendees.

Sanjoy Chatterjee, Chairman, NASSCOM Regional Council (East) and Co-founder of Entiovi, emphasized that NamAIste’s uniqueness isn’t just in its technology, but in the depth of its domain-specific knowledge. “The real achievement is building a platform where a student from Bengal can ask about Japanese hospitality and get an accurate, translated, deeply-researched response instantly,” he said.

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The platform is designed to empower students, educators, faculty members, and industry stakeholders alike. With features like access to SOPs, training materials, and trend forecasts, NamAIste is set to revolutionize hospitality education and workforce readiness.

Key benefits of NamAIste include:

  • Revolutionizing hospitality education and training

  • Enabling smart, data-driven decision-making for professionals

  • Providing instant access to global best practices and innovations

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Beyond the data and tech, Dr. Bose reminded everyone that hospitality will always be a people-first industry. “AI can assist, but it cannot replace the human smile,” he said, striking a perfect balance between technology and tradition.

This launch wasn’t just a product release—it was a proud “Greeted in India” moment. With IIHM campuses erupting in celebration, the initiative has been hailed as a shining example of Viksit Bharat and Make in India, reaffirming India’s growing influence in global innovation.

IIHM has long been known for redefining hospitality education. With NamAIste, it goes beyond preparing students for the industry—it’s equipping them to lead it.

As Dr. Bose aptly summed it up, “This is India’s gift to the world of hospitality.”

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