MasterChow Partners with Chef Ranveer Brar to Elevate Authentic Chinese Cuisine

By Nithyakala Neelakandan

Published on April 23, 2024

MasterChow, a leading Indian brand offering ready-to-cook Asian staples, has joined forces with celebrity chef Ranveer Brar as its brand ambassador. This collaboration aims to establish MasterChow as the ultimate destination for authentic Chinese cuisine, emphasizing trust, credibility, and relatability.

MasterChow's decision to team up with Chef Ranveer Brar underscores their shared commitment to authenticity and quality. With the tagline "Asli Chinese," this partnership resonates with Chef Brar's culinary expertise and passion for genuine flavors. By aligning with his philosophy, MasterChow aims to solidify its position as a trusted provider of authentic Chinese cuisine.

Chef Ranveer Brar's influence and reputation as a culinary icon are poised to elevate MasterChow's brand presence significantly. Leveraging his credibility, MasterChow seeks to differentiate itself in the competitive packaged food market, particularly in the Asian cuisine sector. Through this partnership, the brand aims to forge a deeper connection with consumers who prioritize authenticity and quality in their culinary experiences.

The collaboration between MasterChow and Chef Ranveer Brar is a long-term endeavor focused on spreading awareness and establishing MasterChow as the go-to brand for authentic Chinese cuisine. Over the next six to eight months, the campaign will prioritize building credibility, trust, and relatability among consumers, with the goal of creating a legacy brand that endures for generations.

Studio Fry has played a vital role in shaping and executing the creative and production aspects of the campaign, ensuring a cohesive and impactful brand message across all channels. The campaign will kick off digitally, primarily through social media platforms, with potential expansion into other channels such as OTT platforms later in the year.

To generate excitement among consumers, MasterChow has curated a fun and engaging spree of pre-launch content for 'MasterChow Loyalists' on Instagram. This content aims to amplify the anticipation surrounding the collaboration between Chef Ranveer Brar and MasterChow.

MasterChow's premium range of Chinese delicacies is available on the brand's official website, as well as on Blinkit, Zepto, Instamart, and Amazon.


The Apurva Kempinski Bali: Leading the Way in Sustainable Hospitality

By Nithyakala Neelakandan

Published on May 20, 2024

The Apurva Kempinski Bali has set a new standard in Indonesia's luxury hospitality sector by becoming the first hotel in the country to receive the Global Sustainable Tourism Council (GSTC) Certification. 

The GSTC is a globally respected organization that promotes best practices in sustainable tourism through rigorous standards. Their certification process evaluates four key pillars: Sustainable Management, Social Impact, Cultural and Community Preservation, and Environmental Stewardship. The Apurva Kempinski Bali's achievement underscores its dedication to these principles.

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Sustainability is at the core of The Apurva Kempinski Bali's brand strategy, aligning with the United Nations' Sustainable Development Goals. The GSTC certification process, conducted by Control Union, involved a comprehensive audit that highlighted the resort's effective sustainability management. The resort integrates ethical business practices and has a dedicated ESG (Environmental, Social, and Governance) team to continuously monitor and enhance sustainable initiatives.

One of the key areas of focus for The Apurva Kempinski Bali is maximizing social and economic benefits for the local community. The resort has achieved a significant milestone by hiring 21.7% of its staff from surrounding communities as of December 2023. Additionally, the resort's Sustainable Agriculture program, in partnership with the Samsara Living Museum, educates local farmers on eco-farming techniques. This initiative not only meets the hotel's high standards for kitchen supplies but also creates direct supply relationships, eliminating middlemen and fostering a more sustainable economy.

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Cultural heritage preservation is another cornerstone of The Apurva Kempinski Bali's sustainability efforts. The resort is a vibrant showcase of Indonesian culture, with its staff and performers embodying the nation's rich traditions. Annual campaigns and collaborations with various partners help curate unique guest experiences that celebrate Indonesia's cultural heritage.

Environmental stewardship is a key priority for the resort, which employs a science-based approach to minimize its environmental footprint. Initiatives such as the Hydroponic Rooftop Garden, comprehensive waste management programs, sustainable weddings, and the use of electric vehicles demonstrate this commitment. The resort has also partnered with Eco-Tourism Bali to launch a mangrove planting program, starting with 1,000 seeds, to further emphasize its dedication to climate neutrality.

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Vincent Guironnet, General Manager of The Apurva Kempinski Bali, expressed pride in the resort's pioneering role in sustainable hospitality. "It is truly an honor for us to be the first hotel in Indonesia to receive the prestigious GSTC certification," he said. "This recognition reaffirms our commitment to providing unparalleled luxury experiences while leading the charge in sustainable tourism practices. We remain dedicated to creating impactful change and shaping a more sustainable future for generations to come."

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Standing atop the majestic cliffs of Nusa Dua with breathtaking views of the Indian Ocean, The Apurva Kempinski Bali offers the epitome of beachfront luxury. The resort features 475 iconic rooms, suites, and villas, with 60% boasting private plunge pools. Guests can enjoy a unique culinary journey, indigenous spa treatments, spacious meeting rooms, and alluring chapels, making The Apurva Kempinski Bali a spectacular stage for curated experiences.

As Indonesia's first GSTC-certified hotel, The Apurva Kempinski Bali is not only setting a new benchmark for luxury hospitality but also leading the way in sustainable tourism. This achievement is a testament to the resort's comprehensive and ongoing commitment to sustainability, benefiting the environment, local communities, and cultural heritage while delivering exceptional guest experiences.


Pudu Robotics Launches Advanced PUDU SH1 Smart Upright Scrubber Dryer at Interclean 2024

By Nishang Narayan

Published on May 17, 2024

Pudu Robotics, a global leader in service robotics, has unveiled its latest innovation, the PUDU SH1 Smart Upright Scrubber Dryer, at Interclean 2024. The newly upgraded device features significant advancements in design and functionality, aiming to revolutionize cleaning practices in various industries.

The PUDU SH1 is designed for multidimensional cleaning, extending its capabilities beyond traditional floor cleaning to include tabletops, vertical glass surfaces, and hard-to-reach areas like corners and under low furniture. Its ability to efficiently separate air, liquid, and debris simplifies the disposal process, enhances the cleaning efficiency, and protects the vacuum motor from potential damage.

Equipped with a 27kg down pressure, a 350rpm brush, and 20KPa suction power, the SH1 excels at removing stubborn stains such as oil spills and dust deposits, ensuring top-notch cleanliness. The machine's environmental impact is minimized through the use of advanced lithium battery technology and energy-efficient brushless motors, aligning with strict ROHS standards.

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Felix Zhang, founder and CEO of Pudu Robotics, highlighted the dual focus of the SH1 on performance and sustainability: "Our goal with the SH1 is not only to enhance cleaning effectiveness but also to support eco-friendly practices that contribute to operational savings for businesses."

Key features of the PUDU SH1 include:

Multidimensional Cleaning: Capable of cleaning floors, tabletops, vertical glass, and more.

Enhanced Cleaning Performance: High-efficiency components and an innovative wastewater tank design.

Touch Screen Interface: Simplifies operation with user-friendly controls and intelligent reporting.

Exceptional Stain Removal: Tackles various types of stains, maintaining pristine conditions.

Intelligent Safety Detection: Ensures safety and simplifies maintenance through intelligent diagnostics.

This launch marks a significant milestone for Pudu Robotics in its mission to enhance human productivity and improve living standards through robotic technology. The SH1's introduction at Interclean 2024 has set new benchmarks in the cleaning industry, promising enhanced efficiency and sustainability.

For more detailed information on the PUDU SH1 and other innovations by Pudu Robotics, visit their website at Pudu Robotics.

About Pudu Robotics:

Pudu Robotics is renowned for its research, development, and sale of service robots, holding nearly a thousand authorized patents globally. The company's products are utilized across dining, retail, hospitality, healthcare, and other industries, with over 70,000 units shipped to more than 60 countries and regions. Follow Pudu Robotics on LinkedIn, Twitter, and Instagram for the latest updates and developments.

This advanced solution from Pudu Robotics reflects the company's commitment to leading the service robotics industry by continuously innovating and improving its product offerings.


Experience the Art of Mixology at one8 Commune Bangalore's New Cocktail Room, Temptations

By Nishang Narayan

Published on May 12, 2024

one8 Commune Bangalore, in collaboration with True Palate Hospitality Pvt. Ltd., proudly unveils its latest offering, 'Temptations': An Exclusive Cocktail Room Experience. This new venture is poised to transform Bangalore's cocktail scene, offering a unique mixology journey crafted by the skilled mixologist Varun Sudhakar and paired with an exquisite Tapas menu by corporate chef Agnibh Mudi.

'Temptations' features a menu that showcases the best of local and regional ingredients, blending traditional flavors with innovative techniques. Mixologist Varun Sudhakar has curated a selection of handcrafted cocktails, each designed to tell its own story through its unique flavor profile. From refreshing twists on classic cocktails to daring new concoctions, the menu promises to surprise and delight even the most refined cocktail enthusiasts.

Chef Agnibh Mudi complements these beverages with a Tapas menu that speaks volumes of culinary artistry. "As a chef, my goal is to evoke joy and satisfaction through my dishes," says Chef Mudi. The Tapas offerings are more than just food; they are a symphony of flavors designed to enhance the cocktail experience, taking guests on a global gastronomic journey with every bite.

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The cocktail room experience at one8 Commune Bangalore is not just about drinking and dining; it's about embracing an immersive journey of extraordinary flavors and captivating sensations. "Our aim is to redefine the essence of mixology in Bangalore, inviting guests to celebrate craftsmanship and innovation," explains Sudhakar. This approach to cocktail creation and food pairing ensures that every visit to Temptations is a memorable one, setting a new standard for sophistication and quality in the city's vibrant cocktail culture.

Join us at one8 Commune Bangalore and dive into an enchanting world of mixology and gastronomy at 'Temptations'. This cocktail room is set to become a landmark for those who cherish fine drinks and lively ambiance, promising an unparalleled experience in the heart of Bangalore.

Let 'Temptations' be your next destination for an evening of refined tastes and unforgettable memories.

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