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By Author
Published on October 21, 2023
As the world embraces a revival in tourism, the expectations and behaviors of travelers are evolving. In this landscape, optimizing pricing strategies is crucial, and leveraging platforms like Booking.com can be a game changer for your business.
Adapting to Evolving Traveler Behaviors
Studies by Booking.com highlight a surge in mobile bookings, accounting for 59% of all reservations on their platform. With international travel also on the rise, it's imperative for businesses to adapt and align their pricing strategies to meet these changing dynamics.
Mobile Rates: Tapping into the Mobile Traveler Segment
Booking.com’s mobile rates offer exclusive discounts to app and mobile website users. A minimum 10% discount is recommended to attract this growing segment, notably dominated by millennials. This strategy not only boosts visibility and conversions but also increases the potential for receiving reviews, enhancing your property’s ranking on the platform.
Country Rates: Tailored Offers for International Guests
Country rates allow businesses to offer tailored discounts to guests from specific countries, complementing existing discounts and promotions. This strategy is instrumental in attracting international travelers, known for early bookings and lower cancellation rates, thus securing revenue.
Integrating Short-term Rental Software for Optimal Results
Implementing mobile and country rates is streamlined with the use of short-term rental software that integrates with Booking.com. This allows businesses to easily activate, edit, and manage these special rates while monitoring their performance for data-driven decisions.
Importance of Continuous Monitoring and Updating
Regularly reviewing and adjusting your pricing strategies ensures competitiveness and adaptability to market trends. Key metrics include booking rates, conversion rates, and guest feedback, essential for gauging the effectiveness of your pricing strategies and making informed adjustments.
Tips for Effective Evaluation
To optimize Booking.com’s pricing products, monitor booking patterns, and conversion rates, keep an eye on reviews and rankings, and actively seek guest feedback. This comprehensive approach ensures that your pricing strategies are not only competitive but also responsive to the ever-changing market dynamics.
Conclusion
In the competitive vacation rental landscape, effective pricing is key. By utilizing Booking.com’s innovative pricing strategies, businesses can navigate the new normal in tourism, maximize bookings, and offer unforgettable experiences to guests.
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By Manu Vardhan Kannan
Published on August 18, 2025
Apeejay Surrendra Park Hotels Limited (ASPHL) announced its financial results for Q1 FY26, recording a net profit of Rs 13 crore. Revenue from operations stood at Rs 154 crore, a 14% increase year-on-year, while operating EBITDA grew 16% YoY to Rs 45 crore. The company maintained an industry-leading occupancy of 92%, reaffirming its leadership in the hospitality sector.
ASPHL’s growth is fueled by expansion into Tier 2 and Tier 3 markets. The company recently signed an MoU to acquire and manage four leisure properties in Goa, Manali, Shimla, and Dharamshala, adding 138 rooms under its brand. These steps align with ASPHL’s strategy to broaden its presence in high-potential tourism destinations and double its key count to 5,750 over the next five years.
Flurys, ASPHL’s iconic bakery and confectionery brand, now operates 102 outlets nationwide, reflecting the company’s focus on expanding its market presence while integrating modern amenities with rich cultural heritage.
Commenting on the performance, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels, said,
"We have delivered an extraordinary and best-ever Q1, setting a strong momentum for the year ahead. With topline growth of 14% and EBITDA growth of 16%, we recorded India’s highest occupancy of 92% and maintained leadership in RevPAR in the upper-upscale segment. ARR improved by 13% and RevPAR increased by 12%. With nearly 600 new rooms added, including a 41% rise in our asset-light model, and nationwide Flurys rollout, we are poised to scale faster, enhance margins, and deliver exceptional shareholder value."
ASPHL’s strong performance in Q1 FY26 underscores its strategic focus on market expansion, operational excellence, and premium guest experiences.
Published on August 10, 2025
Marriott International, Inc. has declared a quarterly cash dividend of 67 cents per share on its common stock, reaffirming its commitment to delivering shareholder value. The dividend will be paid on September 30, 2025, to shareholders who are on record as of August 21, 2025.
Alongside the dividend announcement, the hospitality giant also revealed an expansion of its share repurchase program. The board of directors has authorized the repurchase of an additional 25 million shares of its Class A common stock. This comes in addition to the approximately 7.4 million shares that were still available under previous authorizations as of July 30, 2025.
Marriott has already bought back 6.4 million shares this year, amounting to $1.7 billion. These moves reflect the company’s continued confidence in its financial stability and long-term performance, aiming to strengthen shareholder value through strategic capital allocation.
Published on August 4, 2025
In what was intended to be a smooth digital transformation, postal services across the Chennai Circle continue to remain disrupted even days after a scheduled upgrade to India Post's new IT 2.0 system. The software transition—part of a broader effort to modernize the nation’s postal network—was implemented on August 2nd and 4th across Chennai North and South divisions. However, officials have now confirmed that technical issues still persist, leaving customers and businesses grappling with delayed or inaccessible services.
Key services such as Speed Post, registered mail, parcel bookings, and money orders have either been significantly slowed or paused altogether in many branches. Despite expectations that systems would normalize post-upgrade, the rollout of the Advanced Postal Technology (APT) system has proven more complex than anticipated.
“We are still working on stabilizing the system. There have been unforeseen glitches post-upgrade, and our teams are actively resolving them,” said a senior postal official who requested anonymity.
The disruption has raised concerns across industries—including the hospitality sector—where timely document dispatch, license renewals, vendor payments, and customer correspondence are crucial to daily operations.
Experts and industry stakeholders are now calling on India Post to introduce alternative operational strategies or backup mechanisms during such large-scale transitions.
“In a digital age where seamless service is non-negotiable, a complete blackout due to a software update is avoidable. A fallback process, whether manual or cloud-based, should be in place to ensure continuity,” said a Chennai-based hospitality consultant.
The hospitality industry relies heavily on postal services for legal documentation, international communication, and procurement logistics. The ongoing delays have caused bottlenecks not just in operations but also in customer experience delivery.
As authorities continue to work toward a resolution, the broader question remains: Should India’s essential public infrastructure be this vulnerable to a single system upgrade? The answer may lie in future-proofing core services with hybrid digital models that include disaster recovery plans and parallel systems.
Hospitalitynews.in will continue to track updates as the situation evolves.
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