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By Author
Published on October 21, 2023
As the world embraces a revival in tourism, the expectations and behaviors of travelers are evolving. In this landscape, optimizing pricing strategies is crucial, and leveraging platforms like Booking.com can be a game changer for your business.
Adapting to Evolving Traveler Behaviors
Studies by Booking.com highlight a surge in mobile bookings, accounting for 59% of all reservations on their platform. With international travel also on the rise, it's imperative for businesses to adapt and align their pricing strategies to meet these changing dynamics.
Mobile Rates: Tapping into the Mobile Traveler Segment
Booking.com’s mobile rates offer exclusive discounts to app and mobile website users. A minimum 10% discount is recommended to attract this growing segment, notably dominated by millennials. This strategy not only boosts visibility and conversions but also increases the potential for receiving reviews, enhancing your property’s ranking on the platform.
Country Rates: Tailored Offers for International Guests
Country rates allow businesses to offer tailored discounts to guests from specific countries, complementing existing discounts and promotions. This strategy is instrumental in attracting international travelers, known for early bookings and lower cancellation rates, thus securing revenue.
Integrating Short-term Rental Software for Optimal Results
Implementing mobile and country rates is streamlined with the use of short-term rental software that integrates with Booking.com. This allows businesses to easily activate, edit, and manage these special rates while monitoring their performance for data-driven decisions.
Importance of Continuous Monitoring and Updating
Regularly reviewing and adjusting your pricing strategies ensures competitiveness and adaptability to market trends. Key metrics include booking rates, conversion rates, and guest feedback, essential for gauging the effectiveness of your pricing strategies and making informed adjustments.
Tips for Effective Evaluation
To optimize Booking.com’s pricing products, monitor booking patterns, and conversion rates, keep an eye on reviews and rankings, and actively seek guest feedback. This comprehensive approach ensures that your pricing strategies are not only competitive but also responsive to the ever-changing market dynamics.
Conclusion
In the competitive vacation rental landscape, effective pricing is key. By utilizing Booking.com’s innovative pricing strategies, businesses can navigate the new normal in tourism, maximize bookings, and offer unforgettable experiences to guests.
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By Manu Vardhan Kannan
Published on January 2, 2026
Aircastle Limited has announced that it will release its third quarter financial results for the period ended November 2025. The results will be made public before market hours, offering investors and industry stakeholders insights into the company’s recent performance.
Alongside the announcement, Aircastle’s management will host a conference call to discuss the financial results and provide updates on business operations. The call will be open to all interested participants, including analysts, investors, and members of the public.
Participants will be able to join the live conference call by dialing the designated toll-free or international access numbers. Callers are advised to join a few minutes early and reference the company name, “Aircastle,” when prompted by the operator.
A simultaneous webcast of the conference call will also be made available on a listen-only basis through the company’s official website. Listeners are encouraged to visit the website in advance to ensure that any required software is installed for uninterrupted access.
For those unable to attend the live session, a replay of the webcast will be available on Aircastle’s website shortly after the conclusion of the conference call, allowing stakeholders to review the discussion at their convenience.
Published on December 28, 2025
SKA Group has announced the addition of three popular food and beverage brands—Bercos, The Barbeque Company, and Domino’s—to the retail portfolio of SKA Arcadia, its flagship commercial development in Wave City, Ghaziabad. The new brands will occupy a combined area of over 14,500 sq. ft., further enhancing the project’s appeal as a high-potential neighbourhood retail destination.
Strategically positioned at the main entrance of Wave City on NH-24, SKA Arcadia benefits from excellent connectivity to Ghaziabad, Indirapuram, and surrounding premium residential catchments. Its location, coupled with a thoughtfully curated tenant mix, continues to position it as one of the region’s most attractive emerging commercial hubs.
Commenting on the development, Sanjay Sharma, Director, SKA Group, said that SKA Arcadia has been envisioned as a neighbourhood centre offering everyday convenience, quality dining, and a strong sense of community. He added that the inclusion of Bercos, The Barbeque Company, and Domino’s reflects the group’s focus on curating brands aligned with evolving consumer lifestyles, while creating a vibrant ecosystem where both retailers and customers can thrive as Wave City continues to grow.
The newly signed brands join established anchor tenants such as Haldiram’s, which occupies over 11,000 sq. ft. at the development. With these additions, SKA Arcadia further strengthens its positioning as a modern, experience-driven commercial destination designed for high footfall, convenience, and long-term value creation.
Spread across 2 acres, SKA Arcadia is a signature high-street commercial development featuring five floors of retail and dining spaces. The project offers premium amenities including fine dining restaurants, a food court, escalators, elevators, multi-level mechanical parking, power backup, and high-speed Wi-Fi, and is registered under RERA number UPRERAPRJ228610/03/2025.
Published on November 9, 2025
Wonderla Holidays Ltd. has announced its financial results for the second quarter and half year ended September 30, 2025, marking its best-ever Q2 performance in company history. The remarkable results highlight record revenues, strong footfall growth, and a sharp increase in profitability.
The company reported a 12% year-on-year rise in footfalls to 5.05 lakh visitors, with total income up 24% YoY at ₹88.52 crore and EBITDA soaring eightfold to ₹7.48 crore.
Parkwise, the company registered footfalls of 1.96 lakh in Bengaluru, 1.92 lakh in Kochi, 0.93 lakh in Hyderabad, and 0.24 lakh in Bhubaneswar, reflecting consistent performance across locations.
Commenting on the results, Arun Chittilappilly, Executive Chairman and Managing Director of Wonderla Holidays Ltd., said,
“This quarter marks a defining moment in Wonderla’s journey, as we achieved our best-ever Q2 performance with record revenues, footfalls, and a sharp improvement in profitability. A 24 percent year-on-year growth in total income and an 8X jump in EBITDA highlight the resilience of our business model and the power of the Wonderla brand.”
He added that the strong results were driven by effective branding and footfall-driving campaigns, alongside enhanced digital sales strategies, which now contribute to half of total bookings. The company’s investments in technology, operational efficiency, and customer convenience have played a vital role in driving this growth.
Chittilappilly also noted that new offerings like “Isle by Wonderla” continue to strengthen guest engagement and diversify the company’s revenue base.
“Looking ahead, we remain excited about the next phase of expansion. Work on our Chennai Park is progressing rapidly, and we’re on track to announce the launch by December 2025. With strong fundamentals, expanding capacity, and a trusted brand, we’re confident of sustaining our momentum and delivering long-term value to both our guests and shareholders,” he said.
With this milestone quarter, Wonderla Holidays continues to reinforce its leadership in India’s amusement park sector through innovation, guest experience, and strategic expansion.
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