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By Author
Published on October 21, 2023
As the world embraces a revival in tourism, the expectations and behaviors of travelers are evolving. In this landscape, optimizing pricing strategies is crucial, and leveraging platforms like Booking.com can be a game changer for your business.
Adapting to Evolving Traveler Behaviors
Studies by Booking.com highlight a surge in mobile bookings, accounting for 59% of all reservations on their platform. With international travel also on the rise, it's imperative for businesses to adapt and align their pricing strategies to meet these changing dynamics.
Mobile Rates: Tapping into the Mobile Traveler Segment
Booking.com’s mobile rates offer exclusive discounts to app and mobile website users. A minimum 10% discount is recommended to attract this growing segment, notably dominated by millennials. This strategy not only boosts visibility and conversions but also increases the potential for receiving reviews, enhancing your property’s ranking on the platform.
Country Rates: Tailored Offers for International Guests
Country rates allow businesses to offer tailored discounts to guests from specific countries, complementing existing discounts and promotions. This strategy is instrumental in attracting international travelers, known for early bookings and lower cancellation rates, thus securing revenue.
Integrating Short-term Rental Software for Optimal Results
Implementing mobile and country rates is streamlined with the use of short-term rental software that integrates with Booking.com. This allows businesses to easily activate, edit, and manage these special rates while monitoring their performance for data-driven decisions.
Importance of Continuous Monitoring and Updating
Regularly reviewing and adjusting your pricing strategies ensures competitiveness and adaptability to market trends. Key metrics include booking rates, conversion rates, and guest feedback, essential for gauging the effectiveness of your pricing strategies and making informed adjustments.
Tips for Effective Evaluation
To optimize Booking.com’s pricing products, monitor booking patterns, and conversion rates, keep an eye on reviews and rankings, and actively seek guest feedback. This comprehensive approach ensures that your pricing strategies are not only competitive but also responsive to the ever-changing market dynamics.
Conclusion
In the competitive vacation rental landscape, effective pricing is key. By utilizing Booking.com’s innovative pricing strategies, businesses can navigate the new normal in tourism, maximize bookings, and offer unforgettable experiences to guests.
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By Manu Vardhan Kannan
Published on May 15, 2026
The Indian Hotels Company Limited (IHCL) has announced its consolidated financial results for the fourth quarter and full year ending March 31st, 2026, achieving its sixteenth consecutive quarter of record performance.
For the full financial year FY2025-26, IHCL reported revenue of INR 9,971 crores, reflecting a 16% year-on-year growth. The company recorded EBITDA of INR 3,477 crores and delivered its highest-ever Profit After Tax (PAT) of INR 2,084 crores.
For Q4 FY2026, IHCL posted consolidated revenue of INR 2,845 crores, marking a 14% increase over the previous year. EBITDA stood at INR 1,052 crores with an EBITDA margin of 37%, despite challenges arising from the West Asia conflict.
Commenting on the performance, Puneet Chhatwal, Managing Director & CEO, IHCL, said, “Q4 FY2026 marks sixteenth consecutive quarter of record performance with a Consolidated revenue of INR 2,845 crores, a 14% growth over the previous year, EBITDA of INR 1,052 crores and an EBITDA margin of 37%, notwithstanding the impact of West Asia conflict. For FY2026, the company delivered on its guidance of double-digit revenue growth despite macro-headwinds with revenue of INR 9,971 crores, a growth of 16% leading to an all-time high EBITDA of INR 3,477 crores, EBITDA margin of 34.9% resulting in the best ever PAT of INR 2,084 crores.”
He further added, “IHCL, led by its multi-brand presence across segments coupled with a balanced growth strategy focused on capital light with select investments has delivered consistent performance over sixteen quarters.”
During FY2026, IHCL introduced three new brands, increasing its portfolio of major brands to fourteen. The company also achieved a milestone of 250 hotel signings, taking its overall portfolio to 630 hotels with a pipeline of 255 hotels.
The company further expanded through both inorganic and organic growth, opening or onboarding over 130 hotels across segments. Its expansion strategy strengthened its position in luxury, experiential leisure, and mid-scale hospitality markets.
IHCL also maintained a strong financial position with a gross cash balance of INR 4,345 crores as of March 31st, 2026. The company has proposed a dividend of 25% of Consolidated PAT before exceptional items, including a special dividend to mark IHCL’s 125th Annual General Meeting.
According to the company, FY2026 focused on building a resilient, scalable, and future-ready hospitality ecosystem while continuing long-term growth plans.
By Shreenidhi Jagannathan
Published on May 14, 2026
The rising geopolitical tensions around the Strait of Hormuz are beginning to raise concerns across India’s hospitality and tourism ecosystem, with industry experts warning that prolonged instability could significantly impact hotel operations, aviation, restaurant businesses, logistics, and consumer spending.
The Strait of Hormuz remains one of the world’s most critical oil transit routes, handling a major share of global crude oil and LNG movement. India, which imports a substantial portion of its energy requirements from Gulf nations, remains highly vulnerable to disruptions in the region.
Industry observers believe that if tensions escalate further, the hospitality sector could witness a chain reaction beginning with rising fuel prices and extending into tourism demand, food inflation, logistics, and hotel operational expenses.
One of the earliest impacts is expected to be on aviation turbine fuel (ATF) prices, which could result in higher airfares across domestic and international routes.
Hospitality stakeholders say this may directly affect:
Hotels dependent on fly-in tourism may witness softer occupancies if airfare costs continue rising.
Hotels are energy-intensive businesses operating round-the-clock. Rising crude oil prices could increase:
Luxury hotels and large-format resorts with extensive infrastructure may face higher operational pressure if fuel prices remain elevated over an extended period.
Restaurant operators and hotel kitchens are also monitoring the situation closely due to possible increases in commercial LPG prices and freight charges.
Industry experts warn that disruptions in marine logistics and shipping routes could affect:
This may eventually lead to menu price increases and pressure on restaurant profit margins.
Rising fuel costs often trigger broader inflationary trends, affecting household spending patterns.
Hospitality businesses fear that consumers may begin reducing discretionary spending on:
Corporate travel and event budgets may also witness moderation if economic uncertainty increases.
The impact could extend beyond operations into hospitality real estate and development.
Hotel developers may face:
This could affect project timelines and future hospitality investments across India.
Hospitality companies are now expected to strengthen:
Several hospitality leaders also believe domestic tourism promotion may become increasingly important if international travel demand slows.
The Hormuz crisis serves as a reminder that global geopolitical developments can rapidly influence India’s hospitality economy.
From airlines and hotels to restaurants, tourism operators, vendors, and developers, the entire ecosystem remains interconnected with fuel prices, logistics, aviation, and international trade.
While the industry is not facing an immediate disruption, continued instability around the Strait of Hormuz could create sustained cost pressures and operational challenges for hospitality businesses across India.
Published on May 9, 2026
This Mother’s Day, Le Méridien Ahmedabad is bringing families together through a heartfelt culinary celebration titled “From Our Mothers’ Kitchens to Your Table.” Inspired by treasured family recipes, childhood memories, and cooking traditions passed down over generations, the experience pays tribute to the women who shaped the chefs’ earliest connections with food.
Hosted at The Market, the specially curated menu draws inspiration from the chefs’ own homes and personal stories. The spread blends comforting regional flavours with refined presentation, creating a dining experience that feels both nostalgic and elevated.
Guests can savour dishes from across India, including Panchphoran Dal and Begun Bhaja from Bengal, Kerala-style Kalappam with stew, festive Puran Poli, and flavourful Hyderabadi biryani. Each dish reflects the warmth and authenticity of home-style cooking while celebrating the diversity of Indian cuisine.
Set within an elegant yet relaxed ambience, the celebration is designed to feel immersive, comforting, and leisurely. Adding to the experience, curated wellness rituals at Explore Spa by Le Méridien offer guests a peaceful moment of rest and rejuvenation during the occasion.
To make the celebration even more special, mothers will dine complimentary with a minimum of two additional guests, adding an extra touch of indulgence to the Mother’s Day gathering.
Date: 10th May 2026.
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