MAYFAIR Hotels & Resorts has appointed Varun Mehrotra as Assistant Vice President – Sales & Marketing at its Corporate Office, further strengthening its leadership team. With over 23 years of experience in sales leadership, strategic marketing, revenue optimization, and brand positioning, Varun’s expertise will be instrumental in expanding MAYFAIR’s market presence and driving business growth.

His career in hospitality began with Oberoi Hotels & Resorts, a globally recognized luxury brand, and he has since contributed to shaping sales and marketing strategies for prestigious hotel chains, including The Leela, Zuri Hotels & Resorts Ltd, Ista Hotels, Accor Group Fairmont Jaipur, and Khyathi Solutions. His deep understanding of market trends, revenue management, and brand positioning has consistently delivered sustained growth and competitive advantages.

In his new role at MAYFAIR, Varun will lead performance-driven sales and marketing strategies focused on expanding market reach, optimizing sales channels, leveraging data-driven insights, and strengthening high-revenue segments such as MICE and destination weddings. He will also foster strategic alliances, enhance brand positioning, and drive digital transformation through innovative marketing campaigns. Recognized for his strategic thinking and results-oriented approach, his leadership will play a key role in scaling MAYFAIR’s commercial success.

With a strong emphasis on revenue growth, digital marketing, and customer-centric strategies, Varun’s appointment marks an exciting phase of expansion and competitive excellence for MAYFAIR Hotels & Resorts. His expertise will reinforce MAYFAIR’s position as a premier luxury hospitality brand, ensuring sustained growth and market leadership in the industry.