Sandals Resorts International has unveiled a transformative global campaign, "Made of Caribbean," celebrating the soul and vibrancy of the islands. Developed by Leo Burnett, the campaign captures the brand's authentic connection to the Caribbean, weaving together its rich traditions, natural beauty, and welcoming spirit.

Narrated by Sandals Executive Chairman Adam Stewart, the campaign showcases Sandals' commitment to championing the Caribbean's essence. Stewart explains, “The Caribbean connects us all. It’s part of our soul, and we want to share these unique experiences and this joy with the world.”

The campaign's centerpiece is a visually stunning brand film and innovative visuals created with Wolff Olins, introducing a refreshed identity that blends typography, color palettes, and motion graphics. The launch emphasizes Sandals and Beaches Resorts' distinction as pioneers in all-inclusive luxury, offering immersive experiences that go beyond standard vacation packages.

Sandals Resorts' new spot, "Three Things," highlights exclusive adventures and soul-stirring experiences across the islands. Meanwhile, Beaches Resorts’ family-oriented spot, "Memories," directed by Tucker Bliss, captures the wonder of travel through a child’s eyes, celebrating connections across generations.

Expanding across television, print, digital, and out-of-home advertising, the multimillion-dollar campaign will reach audiences worldwide throughout 2025. A key highlight includes a spectacular New Year’s Eve presence in Times Square during the iconic ball drop and strategic video displays in New York City and Chicago.

The evolved brand identity aligns with Sandals’ legacy of showcasing the Caribbean’s vibrancy. Wolff Olins' Thomas Wilder shares, “Through ‘Natural Vibrancy,’ we inspire travelers to embrace the richness of the islands, celebrating tastes, styles, and rhythms unique to the region.”

As the campaign unfolds, Sandals Resorts reaffirms its position as a leader in Caribbean tourism. Stewart concludes, “This is more than a campaign—it’s a celebration of our home and a tribute to the transformative power of the Caribbean.”

For over four decades, Sandals Resorts has been at the forefront of delivering world-class, all-inclusive vacations. With this campaign, the brand invites travelers to connect with the heart of the Caribbean like never before.

This festive season, Lords Hotels & Resorts invites you to revel in the magic of the holidays with grand celebrations, exceptional dining experiences, rejuvenating offerings, and exclusive stay packages. Whether you're looking for a serene holiday escape or a vibrant destination to ring in the New Year, Lords has it all.

To make your celebrations even more special, the group is offering a stay package with discounts of up to 30% at select locations. It's the perfect opportunity to create cherished memories with family and friends in stunning settings.

Speaking about the festive plans, Pushpendra Bansal, COO of Lords Hotels & Resorts, said, "We invite you to join us in commemorating Christmas and welcoming the New Year at our hotels, which are a haven of merriment for all ages. This delightful experience will surely immerse you in the essence of the season's enchanting celebrations."

With a presence spanning 70 hotels and over 3,000 keys across three nations, Lords Hotels & Resorts is known for its warm hospitality and exceptional experiences. This festive season, let Lords be your destination for unforgettable celebrations.

For more details and bookings, visit: Lords Hotels & Resorts Offers

DoubleTree by Hilton Gurugram Baani Square has officially relaunched Vibe – The Sky Bar, a premium rooftop bar designed to deliver a one-of-a-kind experience. Located in Sector 50, this open-air haven combines breathtaking panoramic views of Gurugram's skyline with exceptional service, gourmet dining, and the largest Whiskey Library in the city.

A Whiskey Lover's Paradise

At the heart of Vibe – The Sky Bar is its crown jewel—the Whiskey Library. This meticulously curated collection features over 100 varieties of single malts and whiskeys sourced from Indian and international origins. Accompanied by detailed literature about their profiles and heritage, the Whiskey Library is a paradise for connoisseurs and enthusiasts alike, redefining the art of indulgence in Gurugram.

A Culinary Adventure

The experience begins with a warm welcome and amuse-bouche, including unlimited lavash and pita served with three signature dips. Guests can choose from a thoughtfully curated menu featuring a range of vegetarian and non-vegetarian starters prepared using tandoor, tawa, skewers, and grill techniques. To complete the culinary journey, the Signature Indian Main Course offers a blend of classic and innovative flavors.

Vibe – The Sky Bar offers dining flexibility with three options:

• Package Concept: Enjoy 16 starters (8 vegetarian and 8 non-vegetarian) served "Platter to Plate" style, along with a limited buffet.
• À La Carte Option: Savor individual selections from an exquisite range of starters and dishes.

An Atmosphere Like No Other

The bar’s ambiance strikes the perfect balance between modern sophistication and ethnic charm. Lounge music adds to the vibrant atmosphere, making it an ideal spot for both casual evenings and special celebrations. Whether it’s an intimate gathering or an after-hours hangout, Vibe – The Sky Bar promises a memorable setting.

Words from the Team

Pawan Anand, Director of Food & Beverage at DoubleTree by Hilton Gurugram Baani Square, shared his excitement: “We are thrilled to present Vibe – The Sky Bar as a destination where great conversations meet exceptional indulgence. With our Whiskey Library, gourmet kebabs, and unmatched service, we look forward to welcoming guests to this unique rooftop experience.”

About DoubleTree by Hilton Gurugram Baani Square

DoubleTree by Hilton continues to be a symbol of comfort and hospitality worldwide. Known for its signature warm chocolate chip cookie welcome, DoubleTree offers state-of-the-art amenities, exceptional dining experiences, and spaces for meetings and events.

For more details or to book your experience, visit Vibe – The Sky Bar.