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By Author
Published on November 8, 2023
As the festive season of Diwali approaches, McDonald’s India (West & South) is all set to add a touch of delight to the celebrations. With the launch of its new brand campaign, #ForYourOtherDiwali, McDonald's celebrates the multitude of joyous occasions that complement the festival, with every bite.
The brand's latest TVC, created by DDB Mudra Group, captures the essence of these festive moments. It showcases a late-night card party, a familiar tradition during Diwali, where the excitement is as much about the game as it is about the company. A McDelivery executive, arriving with a package of McDonald's favorites, is part of a sweet, conspiratorial moment, handing over the food through the window to avoid disrupting the party. The commercial concludes with the cousins relishing McDonald’s signature dishes, reinforcing the brand’s place in every festive occasion.
“The festive season is not about just one celebration. There are actually several festive moments, be it with cousins, friends, colleagues or neighbors and so on, ‘multiple other moments enjoyed with multiple other families’. #ForYourOtherDiwali campaign brings alive this insight very well. Through this campaign, we aim to enhance all festive occasions, big and small, for our fans and create unforgettable memories with McDonalds great-tasting burgers and fries. We believe McDonald’s India will be integral, anytime, anywhere through McDelivery, to add joy and convenience to these festive gatherings, ensuring that every celebration is truly special,” says Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S).
Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on the campaign, “Diwali isn’t just a day in our country, it’s a festive season. So, you end up celebrating many Diwalis before that one auspicious day. Be it with your best mates, your colleagues, your neighbors or just about anyone who is important to you. And as a brand that’s for everyone, we wanted to be a part of all these celebrations.”
This Diwali, McDonald's India brings the convenience of celebration right to your doorstep. With McDelivery, customers are assured of enjoying their favorite McDonald’s meals in the comfort of their home, making every moment of the festival both special and memorable.
Experience the delight of McDonald’s meals by ordering through McDelivery in West and South India.
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By Nishang Narayan
Published on September 18, 2024
Underdoggs Sports Bar, a premier destination for sports lovers and food enthusiasts, has opened its doors in Bengaluru, bringing its signature blend of live sports screenings, craft beers, and vibrant atmosphere to the city. With established outlets in Delhi, Goa, and Ludhiana, Underdoggs continues its expansion and is set to launch new locations in major cities over the next six months, according to an official release.
Underdoggs Sports Bar offers more than just a space to watch games. It features multiple large-screen TVs, ensuring fans don’t miss a moment of their favorite matches. Beyond sports, the bar is a hub of entertainment, hosting arcade games, trivia nights, and live performances. Fans can also engage in challenges like the ‘spicy wings’ and ‘beer chug’ contests, making Underdoggs a dynamic spot for fun and excitement.
Sarthak Sidana, CEO of Underdoggs, shared his enthusiasm for the brand's Bengaluru debut, stating, "We are thrilled to bring Underdoggs to Bangalore, a city with a rich sports culture and a vibrant social scene. This expansion is a significant milestone for us as Bangalore is a key market due to its energy and growing enthusiasm for our concept." The Bengaluru franchise owners, Balu Balakrishna and Raghunath Reddy, echoed Sidana’s sentiments, saying, "We’re excited to introduce Underdoggs to Bangalore, a city we believe is ready for a sophisticated sports bar experience. We are confident that Underdoggs will soon become the city's go-to destination for a lively, upscale atmosphere."
Sarthak Sidana, CEO of Underdoggs, shared his enthusiasm for the brand's Bengaluru debut, stating, "We are thrilled to bring Underdoggs to Bangalore, a city with a rich sports culture and a vibrant social scene. This expansion is a significant milestone for us as Bangalore is a key market due to its energy and growing enthusiasm for our concept."
The Bengaluru franchise owners, Balu Balakrishna and Raghunath Reddy, echoed Sidana’s sentiments, saying, "We’re excited to introduce Underdoggs to Bangalore, a city we believe is ready for a sophisticated sports bar experience. We are confident that Underdoggs will soon become the city's go-to destination for a lively, upscale atmosphere."
With its commitment to providing unique experiences, Underdoggs Sports Bar continues to position itself as a leader in the sports and hospitality space, blending premium food and beverages with an immersive entertainment experience. Fans across India can expect more locations to open soon, further strengthening the brand's presence nationwide.
Published on September 17, 2024
2Moons, a dining destination known for its unique culinary experiences, has launched its exciting new brunch menu, promising to tantalize taste buds with bold flavours and refined craftsmanship. The revamped menu features a range of dishes that cater to both vegetarians and meat lovers, ensuring there’s something for everyone.
One of the highlights of the new menu is the Vegetarian Moussaka, a lighter twist on the classic Mediterranean dish, offering a fresh and flavourful alternative. The Grilled Paneer Skewers, infused with fragrant spices, provide a perfect blend of taste and texture for those seeking a lighter, yet satisfying option.
For meat lovers, the Chicken Fill is a must-try, while seafood enthusiasts can savour the Grilled Fish topped with a tangy lemon butter sauce. The seafood selection doesn’t stop there—the bold and spicy Dynamite Prawns offer an extra kick for those who enjoy a bit of heat.
The menu also offers a variety of small plates that are ideal for sharing. The Mezze Platter, inspired by Mediterranean flavours, is a delightful assortment of dips and textures, while the crispy Snowy Rissois and the unique Beetroot Filo make for interesting bites that add a creative twist to the meal.
For those looking for heartier options, the La-Peta Chicken bursts with flavour, and the Bihari Chapli Kabab brings the bold spices of traditional Indian cuisine to the table.
2Moons’ new brunch menu guarantees a memorable dining experience for anyone looking to indulge in savoury or sweet delights. Whether you're a fan of Mediterranean-inspired dishes or crave something with an Indian twist, the menu has something for every palate.
Vintage Coffee Private Limited, a wholly owned subsidiary of Vintage Coffee And Beverages Limited (a BSE-listed company), has proudly announced the grand opening of its first Premium Café Lounge in Navi Mumbai. Located at Shop No. 2/3, Beverly Park, Sector No. 6, Nerul, Palm Beach Road, this milestone event marks Vintage Coffee’s strategic entry into India’s hot beverage market, offering its premium coffee blends to local enthusiasts.
Known for its excellence in manufacturing and exporting instant coffee, roasted coffee, and roast & ground products since 2018, Vintage Coffee has built a global reputation, with its blends being enjoyed in over 21 countries. With the launch of this Premium Café Lounge, the company is set to bring its plantation-fresh coffee offerings to Indian consumers in an elegant, relaxed setting.
The lounge is designed to cater to both coffee lovers and professionals, featuring a dedicated space for business meetings. This café offers a unique combination of freshly brewed coffee and an ambiance perfect for both casual and professional gatherings.
Speaking at the grand opening, Mr. Tati Balakrishna, Chairman & Managing Director of Vintage Coffee and Beverages Ltd, expressed his excitement: "Today’s consumers’ needs and expectations are changing fast. We are confident that this coffee-loving city will have a great experience with the unique blends of Vintage Coffee, from plantation-fresh coffees to the Lounge format café services."
The company’s master franchisee, Dhruvatara Marketing Private Limited, also has aggressive plans for expanding Vintage Coffee’s footprint across Indian cities. According to Balakrishna, their extensive experience and ambitious expansion plans will ensure that the brand quickly establishes itself as a go-to café destination in various commercial centers across the country.
In addition to the café’s launch, Vintage Coffee unveiled its new e-commerce platform, making its elite range of coffee products conveniently accessible online. This new platform aims to enhance the customer experience, allowing them to explore and purchase premium coffee blends from the comfort of their homes.
With a long-standing heritage in coffee production and a commitment to delivering top-quality products, Vintage Coffee is now focused on bringing its signature blends to discerning Indian consumers. The Premium Café Lounge in Navi Mumbai is just the beginning of what promises to be a dynamic expansion across the Indian hot beverage market.
Address: Shop No. 2/3, Beverly Park, Sector No. 6, Nerul, Palm Beach Road, Navi Mumbai, near Prashant Corner Sweets.
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