McDonald's India Lights Up Diwali with #ForYourOtherDiwali Campaign

McDonald's India Lights Up Diwali with #ForYourOtherDiwali Campaign

By Author

Published on November 8, 2023

As the festive season of Diwali approaches, McDonald’s India (West & South) is all set to add a touch of delight to the celebrations. With the launch of its new brand campaign, #ForYourOtherDiwali, McDonald's celebrates the multitude of joyous occasions that complement the festival, with every bite.

The brand's latest TVC, created by DDB Mudra Group, captures the essence of these festive moments. It showcases a late-night card party, a familiar tradition during Diwali, where the excitement is as much about the game as it is about the company. A McDelivery executive, arriving with a package of McDonald's favorites, is part of a sweet, conspiratorial moment, handing over the food through the window to avoid disrupting the party. The commercial concludes with the cousins relishing McDonald’s signature dishes, reinforcing the brand’s place in every festive occasion.

“The festive season is not about just one celebration. There are actually several festive moments, be it with cousins, friends, colleagues or neighbors and so on, ‘multiple other moments enjoyed with multiple other families’. #ForYourOtherDiwali campaign brings alive this insight very well. Through this campaign, we aim to enhance all festive occasions, big and small, for our fans and create unforgettable memories with McDonalds great-tasting burgers and fries. We believe McDonald’s India will be integral, anytime, anywhere through McDelivery, to add joy and convenience to these festive gatherings, ensuring that every celebration is truly special,” says Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S).

Rahul Mathew, Chief Creative Officer, DDB Mudra Group, reflects on the campaign, “Diwali isn’t just a day in our country, it’s a festive season. So, you end up celebrating many Diwalis before that one auspicious day. Be it with your best mates, your colleagues, your neighbors or just about anyone who is important to you. And as a brand that’s for everyone, we wanted to be a part of all these celebrations.”

This Diwali, McDonald's India brings the convenience of celebration right to your doorstep. With McDelivery, customers are assured of enjoying their favorite McDonald’s meals in the comfort of their home, making every moment of the festival both special and memorable.

Experience the delight of McDonald’s meals by ordering through McDelivery in West and South India.


Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

Rakul Preet Singh Launches Millet-Based Restaurant 'Arambam' in Hyderabad

By Nishang Narayan

Published on April 20, 2024

Rakul Preet Singh, renowned Bollywood actress and fitness enthusiast, has ventured into the culinary world with the launch of her first restaurant, 'Arambam – Millet Beginnings,' located in Madhapur, Hyderabad. This new dining establishment is introduced in partnership with Curefoods, a notable player in the food and beverage and cloud kitchen industry in India.

Arambam is not just any restaurant; it is a millet-centric eatery that embodies Singh’s passion for fitness and nutrition. "I’m thrilled to open my first restaurant focused on nutritious food that tastes great. Hyderabad holds a special place in my heart, starting from my acting career to now my F&B venture," Rakul Preet Singh stated during the inauguration.

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The restaurant’s mission is to highlight the nutritional benefits of millets—an ancient grain integral to Indian cuisine—through a unique culinary experience. Millets are known for their rich content in complex carbohydrates, proteins, and fibers, making them an excellent dietary choice. The Government of India has been promoting millets due to their health benefits and minimal environmental footprint.

Ankit Nagori, Founder of Curefoods, expressed enthusiasm about the collaboration, "Arambam is a testament to our commitment to promoting a healthy lifestyle and mindful eating. We are excited about this venture and plan to expand with more restaurants in Bangalore and Chennai, as well as ten cloud kitchens this year."

Arambam’s menu features a variety of millet-based dishes that promise a delightful balance of health and flavor, catering to a growing demographic of health-conscious diners in the city. This launch marks a significant step towards popularizing sustainable and nutritious eating practices in urban India, resonating with contemporary dietary trends that favor both wellness and environmental consciousness.


Experience the Bold Flavors of Punk Gin, A Nao Spirits’ Innovative Gin Creation

Experience the Bold Flavors of Punk Gin, A Nao Spirits’ Innovative Gin Creation

By Nithyakala Neelakandan

Published on April 20, 2024

Joining the vibrant lineup of Nao Spirits' innovative gin creations is Punk Gin, a rebellious take on the classic pink gin. Crafted with a blend of fresh strawberries and hibiscus flowers, Punk Gin challenges the norms of traditional gin-making with its bold flavors and anti-establishment attitude.

Unlike conventional pink gins laden with artificial additives and sugars, Punk Gin stays true to its craft by using only the freshest ingredients. Handpicked strawberries from Mahabaleshwar, renowned for their exquisite flavor, are meticulously macerated with Nao Spirits' classic London Dry Gin for 48 hours. A hint of dried hibiscus flowers adds a touch of brightness and acidity, resulting in a champagne-pink gin bursting with freshness.

Punk Gin offers a sensory journey with every sip. Fresh and vibrant strawberry notes greet the palate, followed by hints of lemon peel, black pepper, and juniper on the finish. This delightful combination makes Punk Gin the perfect companion for warm summer days and balmy evenings.

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Anand Virmani, Co-founder and CEO of Nao Spirits, says “Pink Gins are all the rage, but most pink gins have artificial flavouring, colour and lots of sugar, bearing little semblance to a real gin. As the pioneering craft gin brand in India, we use every opportunity to guide the category forward and set the right example for what it means to be ‘craft’. That is exactly what we did with Punk Gin – stuck to our principles in a fast-growing and competitive landscape by using fresh ingredients and taking Pink Gin back to its origins and showcasing what it was really intended to be.”

Punk Gin is currently available in Goa and Karnataka, with plans for expansion to Haryana. To fully appreciate its flavors, enjoy Punk Gin with tonic water and garnish with a slice of fresh strawberry, accompanied by a basil leaf or sprig of rosemary. Remember to refrigerate Punk Gin to preserve its freshness and vibrant taste.

As the Indian gin scene continues to evolve, Nao Spirits remains at the forefront of innovation and excellence. With Punk Gin, they invite gin enthusiasts to embrace the spirit of rebellion and indulge in a truly refreshing experience. Join the revolution and discover the bold flavors of Punk Gin today.


Zomato Launches India’s First 'Large Order Fleet' for Group Events

Zomato Launches India’s First 'Large Order Fleet' for Group Events

By Nishang Narayan

Published on April 19, 2024

Zomato, a leading food delivery service, has announced a significant innovation in its delivery operations with the introduction of India's first 'Large Order Fleet.' This announcement was made by Deepinder Goyal, CEO and Founder of Zomato, emphasizing the company's commitment to enhancing customer experiences for group and event catering.

The 'Large Order Fleet' is specifically designed to manage food deliveries for group events and parties involving up to 50 people. One of the fleet's distinguishing features is its all-electric composition, aligning with environmentally sustainable practices. This initiative not only addresses the logistical challenges associated with large order deliveries but also marks a significant step towards reducing carbon emissions.

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Previously, Zomato managed large orders through multiple delivery partners, which sometimes compromised the quality of the customer experience. The introduction of specialized vehicles equipped with cooling compartments and temperature-controlled hot boxes ensures that food is delivered in optimal condition, reflecting Zomato’s dedication to customer satisfaction.

"These new vehicles are a work in progress, and we are continuously enhancing their features to ensure everything arrives just the way you like," said Goyal. He also expressed his enthusiasm for developing products and services that better serve the community.

This strategic move by Zomato is expected to set a new standard in the food delivery industry, particularly for large gatherings, and underscores the company’s innovative approach to business and customer service. As these electric vehicles roll out, Zomato looks forward to providing a more reliable and efficient service for large orders, ensuring that every meal is delivered with care and precision.

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