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By Nithyakala Neelakandan
Published on May 29, 2024
McDonald’s India - North and East has expanded its coffee offerings with the inauguration of its 50th McCafé in the region, a significant step in their growth strategy. This expansion underscores McDonald’s commitment to making great-tasting coffee accessible to a wider audience.
McCafé, the in-restaurant coffee brand of McDonald’s, is known for its freshly brewed, barista-crafted coffee made with 100% Arabica beans. These beans are sustainably sourced and certified by the Rainforest Alliance, ensuring high standards of biodiversity conservation and preventing deforestation. Skilled baristas, extensively trained in the art of coffee making, prepare each cup to perfection. McCafé’s menu includes a variety of hot and cold beverages like Mocha, Hot Chocolate, Americano, Frappé, coolers, shakes, and a selection of delectable food items. Notably, the classic McCafé cappuccino starts at an affordable price of Rs. 99.
Rajeev Ranjan, Managing Director of McDonald’s India - North and East, expressed his excitement about the new opening, stating, “We are thrilled to launch our 50th McCafé, offering barista-crafted, great-tasting coffee in a warm and welcoming environment at a very affordable price. The rapidly increasing acceptance and preference for our McCafé offerings among our esteemed customers is truly gratifying. We plan to expand our McCafé footprint further and continue providing feel-good, delicious moments to our customers.”
McCafé’s presence within McDonald’s restaurants adds a layer of convenience for customers. Located strategically within the restaurants, customers can enjoy multiple ordering options, including drive-thru services, especially along highways, digital self-ordering kiosks inside the premises, and home delivery.
The sustainability efforts of McCafé extend beyond just great coffee. The collaboration with the Rainforest Alliance ensures that the Arabica beans are sourced sustainably, helping coffee farmers improve productivity through sustainable farming methods and better farm management. This certification aligns with McDonald’s broader commitment to environmental responsibility and sustainable practices.
Connaught Plaza Restaurants Pvt. Ltd. operates McDonald’s outlets in the North and East of India, including the 50th McCafé in Noida, Sector-132. The company runs more than 190 restaurants across the region, serving millions of customers annually and providing direct employment to over 5,500 people. McDonald’s continues to enhance customer convenience through diverse formats such as standalone restaurants, drive-thrus, 24/7 locations, and McDelivery services.
With the opening of the 50th McCafé, McDonald’s India - North and East marks a significant milestone in its mission to offer high-quality coffee experiences. The continued expansion aims to cater to the growing demand and preferences of coffee lovers, ensuring they enjoy every sip in a warm and welcoming atmosphere.
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