McDonald’s India – North and East Turns Print Advertising into an AR-Powered Experience

McDonald’s India – North and East Turns Print Advertising into an AR-Powered Experience

By Hari Haran

Published on December 30, 2025

McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), has taken a fresh approach to print advertising with its latest Signature Burger campaign, turning a traditional newspaper ad into an immersive, AR-led experience. Designed to be experienced, felt, and shared, the campaign brings the layers, textures, and indulgence of the Signature burgers to life, reflecting McDonald’s entry into India’s evolving flavour-flex era.

By scanning the print ad using a smartphone, consumers can watch the Signature burgers rise off the page in rich animated detail. The AR experience highlights the layers, textures, and mouthfeel of the burgers, making print advertising more than just visual. It creates a sensory moment that builds real hunger cravings, transforming a static format into something interactive and engaging.

This innovation repositions print as an active brand touchpoint rather than a passive medium. By combining technology with storytelling, McDonald’s has set a new benchmark for how legacy media can be refreshed and made relevant for modern audiences. The campaign underlines the brand’s focus on pushing creative boundaries while delivering immersive experiences at scale.

The New Signature Collection features two indulgent offerings. The Cheesy Mushroom burger, brings together a rich, cheesy mushroom patty with savoury Italian sauce, tangy gherkins, and crisp lettuce, all layered inside a protein bun for a balanced and satisfying bite. The Cheesy Chicken burger, features a flame-grilled chicken patty paired with a juicy egg patty, tangy habanero sauce, crisp gherkins, and crunchy lettuce, creating a multi-layered flavour experience.

Staying true to McDonald’s ‘Proudly Indian’ commitment, all key ingredients, including lettuce, mushrooms, chicken, and eggs, are sourced from trusted Indian suppliers. This approach supports local farmers and partners while ensuring freshness and flavours that align with Indian taste preferences.

By blending AR technology with indulgent food storytelling, the campaign reimagines how consumers engage with food launches, making the Signature Collection an experience that connects both visually and emotionally. With this initiative, McDonald’s continues to reinforce its focus on innovation, quality, and storytelling, delivering elevated, multi-sensorial brand experiences.

The New Signature Collection is now available across McDonald’s restaurants in North and East India, with options for dine-in, takeaway, drive-thru, and delivery through third-party aggregators.


Punjab Sind Enters Artisanal Ice Cream Market, Expands Dairy Portfolio

Punjab Sind Enters Artisanal Ice Cream Market, Expands Dairy Portfolio

By Hariharan U

Published on November 15, 2026

Mumbai-based dairy brand Punjab Sind is expanding beyond paneer with its entry into the artisanal ice cream segment, introducing a range of small-batch flavours made using quality milk and Italian ingredients. The move marks another step in the family's effort to build a broader dairy portfolio while drawing on its experience in dairy production.

The brand's journey began with Jagjit Singh Bajaj, who established the family's paneer business. His son, Jasvinder Singh Bajaj, subsequently gave the business a distinct brand identity and developed its market presence. The name Punjab Sind draws inspiration from Mumbai's Khar neighbourhood in the 1990s, when Punjabi and Sindhi communities formed an important part of the area's cultural and food landscape.

With its new ice cream range, Punjab Sind is bringing its understanding of dairy into another category. The products are made in small, fresh batches using Italian machinery, with an emphasis on ingredient quality, consistency and texture. Their higher-fat composition gives the ice creams a rich, creamy mouthfeel. Each scoop contains approximately 5–10 grams of protein, although the range is positioned primarily as an indulgent dessert rather than a health-focused product.

A Range of Familiar Favourites and New Flavours

The collection includes Melon, Tiramisu, Biscoff, Wild Berries and Malai Kulfi, alongside familiar choices such as Vanilla and Mango, the latter made with Alphonso mango. Other options include Coffee, Chocolate, Hazelnut and Pistachio, as well as Raspberry and Mixed Berry Sorbets.

The brand is also exploring ways to incorporate ice cream into more elaborate dessert creations. One example is the Milky Way Sundae, which pairs malai ice cream with warm milk cake. The combination brings together contrasting temperatures and textures while drawing on familiar dessert flavours.

Punjab Sind plans to keep the range evolving through seasonal fruit flavours, creations inspired by Indian mithai and other experimental combinations.

Speaking about the brand's expansion, Jasvinder Singh Bajaj said, "Our journey began with my father, Jagjit Singh Bajaj, who started our paneer business, and I have always believed in carrying that legacy forward while finding new ways to serve our customers. With our artisanal ice creams, we wanted to bring the same commitment to quality into a new category, using real milk, rich cream and authentic ingredients without compromising on taste or texture. Made in small batches, each flavour reflects our belief that good dairy takes time, care and craftsmanship. For us, ice cream is more than a dessert; it is about creating moments of happiness and sharing something we truly believe in. As we grow, our aim is to keep innovating while holding on to the values that have shaped Punjab Sind across generations."

Paneer and Other Dairy Categories

Alongside its ice cream launch, Punjab Sind is preparing to introduce new packaging and an improved recipe for its high-protein paneer around Dussehra. According to the brand, the revised formulation will provide 7–10 grams of protein in every 200-gram pack, while retaining the soft texture and familiar taste of paneer.

The company says the new formulation is intended to offer a protein-rich option that remains suitable for everyday cooking, without the firm or dense texture sometimes associated with high-protein paneer.

Looking ahead, Punjab Sind plans to explore additional categories, including sweets, pickles and bakery products. The developments form part of its broader strategy to evolve from a paneer-focused business into a more diversified dairy and food brand.


HUNGRY HOPPER Opens in Vasant Vihar, Plans 4–5 Outlets in Three Years

HUNGRY HOPPER Opens in Vasant Vihar, Plans 4–5 Outlets in Three Years

By Hariharan U

Published on November 15, 2026

Delhi's dining scene has a new coastal address with the opening of HUNGRY HOPPER in Vasant Vihar. Founded by hospitality entrepreneur Jai Batra and Malika Chawla Batra, the restaurant brings together the food traditions of Kerala, Tamil Nadu and Sri Lanka through a menu centred on appams, hoppers, regional curries and seafood.

The 30-seater restaurant marks the founders' entry into a focused coastal dining concept, with plans to open four to five additional outlets over the next three years. The expansion strategy is intended to take the brand's regional food offering to a wider audience while retaining its culinary identity.

The idea behind HUNGRY HOPPER grew from the founders' shared appreciation for appams and hoppers, coastal cooking and their pairing with seafood. Its menu draws on the coconut-led preparations of Kerala, Tamil Nadu's robust spice profiles and Sri Lanka's distinctive tangy flavours.

At the centre of the offering are plain, butter and egg hoppers, flat appams, neer dosa and string hoppers. These are paired with regional curries such as Jackfruit Kari, Coastal Chicken Kari, Prawn Kari and Crab Moilee.

Other menu highlights include Fort Cochin Pepper Jumbo Prawns, Kanyakumari Pepper Crab, Kerala Fish Fry and Kothu Roti. Vegetarian options include Malabar Jackfruit Cutlets and Chettinad Mushroom Parotta Tacos. Regional rice preparations, including Thalassery and Vaniyambadi biryanis, add further variety to the menu.

The dining experience is centred on generous, uncomplicated meals, with guests encouraged to explore different hopper-and-curry combinations, share dishes and eat with their hands. The format places familiar regional food traditions at the heart of the restaurant's proposition.

Speaking about the brand's long-term plans, Jai Batra, Founder, HUNGRY HOPPER, said, "I have always felt that the real measure of a restaurant is not the attention it receives when it first opens, but the place it earns in people's lives over time. That comes down to the decisions made every day, how a team works, how standards are maintained and how thoughtfully the business evolves. We are approaching HUNGRY HOPPER with that long-term perspective. The ambition is to build a brand with its own identity and the discipline to grow without losing sight of what it stands for."

Malika Chawla Batra, Co-Founder, HUNGRY HOPPER, added, "With the launch of HUNGRY HOPPER, we wanted to introduce Delhi to the diversity of coastal food cultures in a way that feels approachable yet distinctive. My background in design and culinary arts has shaped how I look at food, not just as a collection of flavours, but as an expression of culture, craft and identity. I hope this becomes a place that encourages people to discover something new and see these cuisines from a fresh perspective."

A unit of M.J. Hospitality, HUNGRY HOPPER brings a regional coastal dining proposition to Vasant Vihar. Its planned expansion will depend on building a recognisable brand identity while taking its interpretation of South Indian and Sri Lankan food traditions to more diners.

Restaurant Details

  • Brand: HUNGRY HOPPER

  • Founders: Jai Batra and Malika Chawla Batra

  • Location: First Floor, C-15, Vasant Vihar, C Block Main Market, New Delhi – 110057

  • Timings: 12:30 PM–3:30 PM and 7:00 PM–11:00 PM

  • Seating: 30 covers

  • Expansion Plans: Four to five additional outlets over the next three years


Courtyard by Marriott Madurai Announces Casino-Themed New Year’s Eve Celebration

Courtyard by Marriott Madurai Announces Casino-Themed New Year’s Eve Celebration

By Hariharan U

Published on November 15, 2026

Courtyard by Marriott Madurai is set to welcome 2027 with Casino Eve, a casino-inspired New Year’s Gala Dinner bringing together festive dining, live entertainment and family-friendly activities at Madurai Kitchen on December 31, 2026.

Inspired by the glamour and energy of a Vegas casino night, the celebration will offer guests an evening of food, entertainment and festive experiences. The event is being positioned as an all-ages celebration, with offerings for families, couples and groups looking to mark the arrival of the New Year.

The evening will feature live music, vibrant live food stations, premium beverages, a lucky draw and magician performances. A dedicated kids’ zone with activities for younger guests will also be part of the programme, adding a family-friendly element to the celebrations.

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With entertainment and dining planned under one roof, Casino Eve will offer guests an opportunity to celebrate the final evening of 2026 in a lively setting. The casino-inspired theme will provide the backdrop for an evening centred on food, music and shared celebrations.

Event Details

  • Event: Casino Eve – New Year’s Gala Dinner

  • Venue: Madurai Kitchen, Courtyard by Marriott Madurai

  • Date: Thursday, December 31, 2026

  • Time: 8 PM onwards

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