Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi. The move marks a strategic step towards strengthening the brand’s on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub and bar experience.

The launch comes at a time when urban consumers are increasingly gravitating towards experience-driven social drinking formats, positioning draught beer as a key growth lever for Medusa’s B2B and experiential expansion. Delhi remains the brand’s strongest and most mature market. In FY25, the city contributed approximately 5.4 lakh cases and accounted for over 10% market share, reinforcing Medusa’s foothold in one of India’s most competitive beer markets.

Building on this momentum, the draught beer rollout is designed to deepen consumer engagement across high-traffic on-trade environments. The offering uses Lindr ‘Naked’ taps imported from the Czech Republic, a country globally recognised for its beer culture and dispensing expertise. These taps are designed to deliver a smooth and consistent pour while maintaining the ideal serving temperature.

Commenting on the launch, Avneet Singh, Founder and CEO, Medusa Beverages, said, “Draught beer allows us to elevate how consumers experience Medusa in social settings. It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of draught beer is purely to enhance the consumer experience, whether through fresh pours, better consistency, or stronger engagement at the point of consumption. By integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature.”

The draught beer will be rolled out across select hotels, restaurants, cafés, pubs, and bars in the capital, with plans to expand to around 50 outlets in the coming months. The move further reinforces Medusa’s experience-led approach to brand building within the on-trade ecosystem.

As Delhi’s nightlife continues to evolve, the city presents an ideal launch market for draught beer. Medusa, known for disrupting the Indian beer market with its mid-strength positioning, is extending Medusa AIR into the draught segment. With 4.5% alcohol content, Medusa AIR is crafted for smooth, easy drinking without compromising on taste, making it well suited for longer, social sessions. The draught format invites consumers to experience what the brand calls the “Smoothest Air.”