Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

Medusa Beverages Launches Draught Beer to Strengthen On-Trade Presence

By Manu Vardhan Kannan

Published on February 5, 2026

Medusa Beverages, one of India’s fastest-growing homegrown beer brands, has announced the launch of its draught beer offering in Delhi. The move marks a strategic step towards strengthening the brand’s on-trade and HORECA presence by delivering fresher pours, improved consistency, and a more immersive pub and bar experience.

The launch comes at a time when urban consumers are increasingly gravitating towards experience-driven social drinking formats, positioning draught beer as a key growth lever for Medusa’s B2B and experiential expansion. Delhi remains the brand’s strongest and most mature market. In FY25, the city contributed approximately 5.4 lakh cases and accounted for over 10% market share, reinforcing Medusa’s foothold in one of India’s most competitive beer markets.

Building on this momentum, the draught beer rollout is designed to deepen consumer engagement across high-traffic on-trade environments. The offering uses Lindr ‘Naked’ taps imported from the Czech Republic, a country globally recognised for its beer culture and dispensing expertise. These taps are designed to deliver a smooth and consistent pour while maintaining the ideal serving temperature.

Commenting on the launch, Avneet Singh, Founder and CEO, Medusa Beverages, said, “Draught beer allows us to elevate how consumers experience Medusa in social settings. It gives us greater control over quality at the point of consumption while helping us build stronger engagement within pubs and bars. The introduction of draught beer is purely to enhance the consumer experience, whether through fresh pours, better consistency, or stronger engagement at the point of consumption. By integrating Lindr taps, we ensure every pour is fresh, smooth, and served at the perfect temperature.”

The draught beer will be rolled out across select hotels, restaurants, cafés, pubs, and bars in the capital, with plans to expand to around 50 outlets in the coming months. The move further reinforces Medusa’s experience-led approach to brand building within the on-trade ecosystem.

As Delhi’s nightlife continues to evolve, the city presents an ideal launch market for draught beer. Medusa, known for disrupting the Indian beer market with its mid-strength positioning, is extending Medusa AIR into the draught segment. With 4.5% alcohol content, Medusa AIR is crafted for smooth, easy drinking without compromising on taste, making it well suited for longer, social sessions. The draught format invites consumers to experience what the brand calls the “Smoothest Air.”


LOYA at Taj Mahal Palace Mumbai Celebrates Eid with a Festive Feast

LOYA at Taj Mahal Palace Mumbai Celebrates Eid with a Festive Feast

By Manu Vardhan Kannan

Published on March 17, 2026

LOYA at Taj Mahal Palace, Mumbai is welcoming the festive spirit of Eid with a specially curated dining experience that celebrates the rich and diverse culinary traditions of Northern India.

Known for its storytelling approach to food and its strong connection to traditional cooking, LOYA brings together heirloom recipes, regional ingredients, and time-honoured techniques in its festive menu. Inspired by kitchens from across the northern belt of India, the dishes are prepared using classic methods such as dhungar (smoking), baghar (tempering), sigdi grilling, and slow dum cooking. These techniques allow the flavours to develop slowly, bringing out the warmth and depth that define traditional recipes.

The festive spread features several signature dishes that highlight the richness of the cuisine. Among the highlights are Dum Nalli, slow-cooked baby lamb shanks simmered in a fragrant spiced stock; Kangra Khodiya Gosht, a hearty Pahadi-style mutton curry; and Gosht ke Lazeez Pasliyan, charcoal-smoked mutton ribs infused with aromatic spices.

The menu also offers dishes such as Masaledar Pork Ribs with a honey-chilli glaze, Sigdi Macchi, a charcoal-cooked salmon prepared with fragrant spices, and Lakhori Murg Tikka, grilled chicken marinated with Almora chillies.

Vegetarian diners can enjoy regional favourites including Sepu Wadi, a Himachali preparation of urad dumplings served in yoghurt-tomato gravy, and Kathal Baingan Bharta, a smoked eggplant and jackfruit dish that reflects the depth of Northern Indian flavours.

To complement the festive meal, LOYA has introduced a selection of zero-proof beverages crafted with fruits and aromatic spices. Guests can choose from refreshing options such as the Saffron Delight with orange, mango and saffron notes, Sunrise to Sunset made with pomegranate, mango purée and basil, and Tamarind Fennel Soda, a tangy-spiced cooler with cranberry and citrus.

The dining experience concludes with LOYA’s signature desserts. Guests can indulge in Doodh Jalebi served with saffron milk and pistachio, Badana Pearls paired with rabri and saffron foam, and Kulfi Pop in flavours such as rose petal, saffron-cardamom, royal paan, and classic malai kulfi.

With its carefully crafted menu and traditional flavours, LOYA at Taj Mahal Palace Mumbai offers a festive dining experience that captures the warmth and celebration of Eid.


Indian Culinary Forum and Youth Chefs Club of Ceylon Sign MoU to Strengthen India-Sri Lanka Culinary Ties

Indian Culinary Forum and Youth Chefs Club of Ceylon Sign MoU to Strengthen India-Sri Lanka Culinary Ties

By Hariharan U

Published on March 17, 2026

Two culinary communities from neighbouring countries have formalised a partnership that could open meaningful doors for the next generation of chefs. The Indian Culinary Forum signed a Memorandum of Understanding with the Youth Chefs Club of Ceylon, Sri Lanka, at Culinary Art India 2026, held alongside AAHAR, The International Food and Hospitality Fair 2026 at Bharat Mandapam, New Delhi.

The MoU was signed by Chef Vivek Saggar, General Secretary of the Indian Culinary Forum, and Chef Chamodh Peiris, Founder and Chairperson of the Youth Chefs Club of Ceylon, in the presence of chefs, culinary professionals, and participants from across the industry. It's a moment that reflects how culinary diplomacy can work quietly but effectively when the right people are in the same room.

Chef Davinder Kumar, President of the Indian Culinary Forum, spoke about what the partnership is intended to achieve. "This partnership reflects our commitment to strengthening international culinary relationships and creating meaningful opportunities for chefs and young culinary professionals. By working together with the Youth Chefs Club of Ceylon, we aim to encourage exchange of skills, culinary traditions and professional knowledge that will benefit the next generation of chefs."

Chef Vivek Saggar added context on why Culinary Art India was the right platform for this. "Culinary Art India has always served as an important platform that brings together chefs and culinary professionals from across the world. This MoU further strengthens that vision by opening new avenues for collaboration, knowledge sharing and professional growth for chefs from both countries."

For the Sri Lankan side, Chef Chamodh Peiris reflected on what the collaboration means for young culinary professionals. "This collaboration with the Indian Culinary Forum is an important step in strengthening culinary ties between Sri Lanka and India. We look forward to working together to promote knowledge exchange, cultural understanding and professional development for young chefs, while creating new opportunities for the next generation of culinary professionals."

In practical terms, the partnership aims to facilitate chef participation in culinary competitions, training programmes, workshops, and cultural exchanges between the two countries. For young chefs on either side, it creates a pathway to learn from diverse gastronomic traditions and build international professional networks at an early stage of their careers.

The Indian Culinary Forum, established in 1987 in New Delhi, is India's premier association of professional chefs and is affiliated with the World Association of Cooks Societies, which represents over nine million professional chefs across 110 countries. The organisation has long championed Indian culinary traditions globally while nurturing emerging talent through competitions, mentorship, and training.


Hard Rock International Ends Its Agreement With JSM Corporation - All India Cafes Affected

Hard Rock International Ends Its Agreement With JSM Corporation  - All India Cafes Affected

By Hariharan U

Published on March 17, 2026

In a significant development for India's casual dining landscape, Hard Rock International has formally terminated its agreements with JSM Corporation Pvt Ltd and related entities. The termination covers the rights to operate all Hard Rock Cafes and Rock Shops across India, affecting ten locations in some of the country's biggest cities.

The outlets impacted by this decision include Hard Rock Cafe Bengaluru, Bengaluru International Airport, Bengaluru Whitefield, Chandigarh, Chennai, Hyderabad, Hyderabad Hitech City, Kolkata, New Delhi, and Pune. These locations, which have been operated by JSM Corporation under a licensing arrangement with Hard Rock International, will no longer function under the Hard Rock brand following the termination.

One important clarification has been made alongside this announcement. The Hard Rock Hotel in Goa remains open and is entirely unconnected to this operator or the termination. Guests at that property are unaffected by this development.

Hard Rock International and JSM Corporation have not publicly detailed the reasons behind the termination, and no timeline has been shared regarding the future of the affected locations.

For diners across India who have been regulars at these outlets, the news marks the end of what has been a long-running presence of the Hard Rock Cafe brand in the country. JSM Corporation had operated Hard Rock Cafes in India for a significant period, building a loyal customer base across its multi-city portfolio.

This is a developing story and further details are expected as both parties address the transition.

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