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By Nishang Narayan
Published on December 11, 2024
Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.
Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.
At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.
"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.
Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.
Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.
Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.
With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.
For more details, visit www.medusabeer.com.
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Published on March 27, 2025
Skydeck Restro Bar at Novotel Vijayawada Varun is turning up the heat with a bold new food menu designed to complement its lively cocktail scene. Known for its stunning rooftop views, stylish ambience, and energetic vibe, Skydeck now offers an elevated dining experience featuring diverse flavors from around the world with a local twist.
Whether you're here for crafted cocktails, a laid-back sundowner, or a lively night out, the new menu serves up an irresistible mix of bar bites, indulgent mains, and signature dishes, each carefully curated to pair perfectly with Skydeck’s dynamic drink offerings.
The refreshed menu brings together international influences and regional flavors, offering an exciting culinary adventure. Some of the must-try dishes include:
Bunny Chow – A South African favorite featuring hearty curry served in a hollowed-out loaf of bread, delivering the perfect balance of spice and comfort.
Beer Battered Calamari – Crispy, golden calamari rings deep-fried to perfection and served with a tangy dipping sauce.
Tawa Vanjaram – A smoky, tawa-cooked vanjaram fish marinated with an aromatic spice blend.
Magic Mushrooms – Sautéed mushrooms in a rich, flavorful spice mix, perfect for vegetarians.
Paneer Velli Ulli Karam – Succulent paneer cubes in a fiery garlic-based sauce, bringing bold flavors to every bite.
Lahori Murgh Tikka – Char-grilled chicken marinated in Lahori spices, offering a rich and smoky taste.
Each dish has been meticulously crafted to enhance Skydeck’s vibrant atmosphere, making every meal a memorable culinary experience.
With its panoramic city views, stylish ambiance, and diverse menu, Skydeck Restro Bar continues to be Vijayawada’s go-to spot for a perfect night out. Whether you're a food enthusiast, cocktail lover, or just looking for an elevated dining experience, the new menu promises something special for everyone.
The new menu is available now, and guests are invited to indulge in these exciting flavors while enjoying breathtaking views of the city.
Planning a celebration should be a source of joy, not stress. However, with so many details to manage, it’s easy to feel overwhelmed. Whether you're hosting a birthday party, an anniversary gathering, or a corporate event, the key to success lies in meticulous planning. Here’s your step-by-step guide to organizing a memorable and stress-free celebration.
Every great party starts with a clear vision. Define the purpose of your event—is it a casual get-together, a milestone celebration, or a corporate gathering? This helps shape decisions regarding the venue, decor, and menu.
Budget & Guest List: Set a realistic budget and allocate funds wisely. A well-defined guest list ensures the right venue size and adequate food and drinks.
Timeline & Invitations: Work backward from the event date to create a schedule. Send out invitations early, book vendors in advance, and finalize menus ahead of time.
A well-planned menu enhances the guest experience. Keep these factors in mind:
Diverse Menu: Offer a mix of vegetarian, non-vegetarian, and dietary-friendly options.
Signature Drinks: Create a unique cocktail or mocktail for a special touch.
Presentation & Hygiene: Use elegant plating, fresh garnishes, and maintain proper food safety standards.
Ambience is key to making your party feel special. Tailor the decor, lighting, and music to match the event’s vibe.
Anniversaries: Warm, dim lighting with romantic music (jazz or piano).
Birthdays: Colorful LED lighting with upbeat pop or Bollywood hits.
Corporate Events: Neutral lighting with soft instrumental music.
A party is only as good as its entertainment. Choose activities that align with your event:
Birthdays: DJs, photobooths, and games like bingo or karaoke.
Anniversaries: Live singers or a string quartet for a classy feel.
Family Gatherings: Fun elements like a live cooking station or a magician for kids.
Ensure ample seating, accessible refreshments, and clean restrooms.
Consider hiring service staff so you can focus on hosting.
Have a post-party cleanup plan in place—trash bags, cleaning supplies, or a cleaning crew.
A simple thank-you message to guests adds a thoughtful finishing touch.
By following these essential steps, you can host a stress-free and memorable celebration that allows you to enjoy the moment with your guests.
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By Manu Vardhan Kannan
Big Bowl, a popular name for flavorful Indian and Chinese bowls, is embracing the cricket fever with a lively campaign designed to engage fans and elevate their match-day experience. The brand has rolled out a multi-platform initiative featuring enticing deals, contests, and strategic collaborations that aim to strengthen its presence in the food industry.
To capture the excitement of the season, Big Bowl is airing a 20-second advertisement throughout the cricket tournament. The ad highlights its signature bowls at attractive prices, making it a preferred choice for those looking for delicious and budget-friendly meal options during the matches.
Adding to the excitement, Big Bowl has introduced interactive contests on its Instagram page (@official_bigbowl), encouraging fans to participate and engage with the brand. These contests offer a fun way for customers to connect, share their experiences, and win exciting rewards.
Here are the links to watch the Instagram and YouTube campaigns.
YouTube Video Link: https://www.youtube.com/watch?v=ii29SdeT8Jw
Instagram Video Link: https://www.instagram.com/reel/DHnV1j4AyCx/?igsh=Z3h1MnpxcXBuY2xu
Beyond ads and social media engagement, the campaign includes a series of cricket-themed content and promotional activities set to roll out throughout the season. From exclusive deals and influencer partnerships to creative digital initiatives, Big Bowl is leaving no stone unturned to keep cricket enthusiasts entertained. The brand has already teamed up with popular figures like Anupama and Jannat Zubair, expanding its reach to a broader audience.
Big Bowl, a cloud kitchen brand under Lenexis Foodworks, is known for its commitment to delivering delicious and convenient meal options. Having recently crossed INR 100 crore ARR within just four years, the brand is on track to surpass INR 150 crore ARR by FY26, reinforcing its strong market position.
Lenexis Foodworks, the powerhouse behind Big Bowl, Chinese Wok, and The Momo Co., has redefined India’s quick-service restaurant (QSR) landscape with its focus on quality, affordability, and innovation.
“Cricket is not just a sport—it’s a national celebration. At Big Bowl, we believe good food makes these moments even more special. As fans come together to cheer for their teams, we want Big Bowl to be an essential part of their celebrations. This campaign reflects our passion for bringing people closer through great food,” said Aayush Madhusudan Agrawal, Founder & Director of Lenexis Foodworks.
With its growing footprint and commitment to customer engagement, Big Bowl’s cricket campaign highlights its strategic approach to strengthening brand loyalty and making match-time meals even more enjoyable.
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