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By Nishang Narayan
Published on December 11, 2024
Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.
Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.
At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.
"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.
Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.
Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.
Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.
With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.
For more details, visit www.medusabeer.com.
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By Manu Vardhan Kannan
Published on November 21, 2025
Buffalo Trace Distillery, known worldwide for crafting some of the most awarded bourbons, made a memorable entry into India with a three-day pop-up experience in Mumbai. The event, held at Palladium Mumbai - Courtyard, offered an immersive way for spirits enthusiasts, industry leaders, and whiskey fans to explore the legacy that defines Buffalo Trace’s craftsmanship. Guests got a closer look at the brand’s 200-year journey while enjoying tastings from its portfolio available in India, including Benchmark Bourbon, Buffalo Trace Bourbon and Weller Wheated Bourbon.
The pop-up recreated the spirit of Kentucky through curated sessions that blended storytelling, education, and multi-sensory engagement. Visitors could move through different experience zones that highlighted the depth and character of Buffalo Trace’s bourbons. From guided tastings to stations such as a scent bar, a leather workshop, and a chocolate corner, each setup showcased the care and detail that go into every bottle. Guests also took home personalised keepsakes, adding a warm and memorable touch to the experience.
The event saw attendance from several well-known names across industries, including Lara Balsara Vajifdar, Executive Director at Madison World; Tanuj Garg, Film Producer; Jayesh Yagnik, CEO of MOMS Outdoor; Pradeep Diwedi, Group CEO of Eros International; Esha Amin, Celebrity Fashion Stylist; Mini Sood Banerjee, Director of Marketing at Amorepacific; Pravir Sethi; and A.D. Singh, Founder & MD of the Olive Group of Restaurants.
Sharing his thoughts on the successful showcase, Diego Bianchi, VP, Global Hubs, Sazerac said, “Buffalo Trace Distillery’s unwavering commitment to craftsmanship, aging, and quality distilling has earned it fans across the globe, and we’re thrilled to finally share that experience with consumers in India. The energy and enthusiasm we witnessed in Mumbai was really encouraging, and we’re excited to bring similar immersive experiences to more cities across the country. Through these initiatives, we hope to deepen awareness and appreciation for our bourbon and the rich heritage of Buffalo Trace Distillery.”
As Buffalo Trace expands its presence in India, the distillery plans to bring more curated events to new cities, strengthening its connection with the growing whiskey community in the country. With its mix of heritage, craft, and warm hospitality, the pop-up offered a memorable introduction to Buffalo Trace for Indian audiences.
Chandigarh’s café culture has a new addition with The Sip Society opening in Sector 10. It brings a refreshing idea to the city, a place where people can slow down, spend time comfortably, and move from day to night without rushing. The café welcomes guests through the week, while its speakeasy character appears only once a week, creating a tucked-away atmosphere that feels special and slightly mysterious. Spread across 1,600 square feet, the space carries a mood that gently changes as the day moves along.
During the day, The Sip Society draws inspiration from the English tea rooms the founders admired across London, Edinburgh, and Toronto. Soft sunlight fills the space, touching velvet seating, wooden tables, and handwritten menu cards. The air carries hints of artisanal coffee, fresh bakes, and a sense of calm. With Victorian influences and touches of Dark Academia, the café feels warm and familiar with cosy reading corners, leather-bound details, and gentle lighting.
As the evening sets in, the café shifts into its speakeasy personality. Lights dim, music changes, and guests can enjoy craft cocktails along with global small plates. Many who stop by for tea in the afternoon often find themselves staying well into the night as the mood becomes deeper and more intimate. This weekend-only transformation gives Chandigarh a new kind of after-dark spot that feels indulgent and personal.
Gurrattan Gill, Business Director, says, "The Sip Society is a pause button in the city's rhythm. We imagined a place where mornings stretch lazily, afternoons drift by, and evenings invite laughter over cocktails where every moment feels unhurried and every visit feels like coming home."
Adding to this idea, Akarshan Brar Gill, Creative Director, shares, "Our goal was to design a space that tells a story as the day unfolds. From sunlit corners to the intimate glow of the speakeasy, which comes alive on off-week hours, every detail from light and sound to service was orchestrated so guests move seamlessly from one mood to the next, losing track of time in the best way."
The Bar Consultants, a New Delhi–based hospitality firm led by co-founders Angad Chachra and Nitya Sareen, played a key role in shaping this space. Known for creating memorable dining experiences such as Bobachee in Delhi, Masala Synergy in Gurgaon, Sol Brew House in Shimla, and the India rollout of Jamie Oliver Restaurants, their approach focuses on building places that feel good and work smoothly. From planning service flow and menu philosophy to designing kitchen and bar layouts, their involvement ensured The Sip Society’s transition from café to speakeasy feels intentional and effortless.
Their work spans conceptual planning, feasibility studies, menu creation, bar and kitchen designs, staff training, and pre-opening trials. With specialists handling everything from creative direction to beverage training, they help weave every detail into one clear experience.
Speaking about the food and beverage philosophy, co-founders Angad Chachra and Nitya Sareen share, "We shaped the food and beverage menu as an extension of the space's rhythm. Morning teas and artisanal coffees offer a gentle welcome, afternoons open up to flavours and textures, and evenings unfold into playful cocktails that linger on the palate and in memory. That flow meets its peak on Off-duty nights, when the speakeasy identity takes over. Our aim was to create a narrative where every sip and bite moves with the day, making the culinary experience inseparable from the ambience."
With The Sip Society, the vision was simple, to create a place where guests feel like staying longer. Whether it’s a quiet morning tea, a slow afternoon, or a lively cocktail evening on weekends, the space is built for young professionals, families, travellers, and couples to unwind, settle in, and enjoy a sense of ease as the café naturally transforms after dark.
Published on November 20, 2025
Courtyard by Marriott Pune Chakan marked the start of the festive season with a Mediterranean-inspired Cake Mixing Ceremony, blending tradition with creativity in a celebration filled with warmth, joy, and togetherness. Known for offering thoughtful guest experiences, the hotel reimagined the classic Christmas ritual through Mediterranean influences, a culture known for its emphasis on community, abundance, and shared happiness.
Guests, corporate partners, and team members gathered to celebrate in an atmosphere filled with cheerful energy. Long banquet tables were arranged with a rich selection of dry fruits, candied peels, nuts, and select spirits. Adding a Mediterranean flavour, the mix featured figs, dates, apricots, prunes, pistachios, almonds, and lemon zest, ingredients symbolising prosperity, warmth, and festive abundance.
The aromatic mixture prepared during the ceremony will be left to mature in the coming weeks before it is transformed into traditional Christmas plum cakes and festive treats. These seasonal offerings will soon be available at MoMo Café, the hotel’s popular bakery outlet.
The event was hosted by Jitendra Thakur, Director of Food & Beverage, who guided guests through each step of the ritual, from stirring the mixture clockwise to making heartfelt wishes for the year ahead. His warm hospitality captured the spirit of gratitude and optimism that defines the festive season.
Adding to the evening’s charm was a stunning floating dining setup at the poolside, creating a beautiful visual highlight. Guests enjoyed a Mediterranean-inspired culinary showcase, live music, and an engaging flair bartending act, all of which elevated the mood and created a memorable festive experience.
Speaking on the occasion, Amol More, General Manager, said, “Our Cake Mixing Ceremony symbolizes the spirit of hope and togetherness that defines the festive season. This year’s Mediterranean inspiration celebrates life, warmth, and diversity. It reminds us that every celebration is an opportunity to grow, share, and look ahead with optimism.”
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