Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

By Nishang Narayan

Published on December 11, 2024

Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.

Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.

A Tribute to Dragons and Bold Flavors

At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.

"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.

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A New Category for Indian Beer

Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.

Medusa: Where Innovation Meets Passion

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Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.

With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.

For more details, visit www.medusabeer.com.


Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

Monkey Bar Celebrates Cinco de Mayo with a Special Mexican Menu in Bengaluru

By Manu Vardhan Kannan

Published on May 8, 2026

Monkey Bar is adding a festive Mexican twist to Bengaluru’s dining scene with a special limited-edition Cinco de Mayo menu at its Museum Road outlet. Available from 4th to 17th May 2026, the menu brings together bold flavours, refreshing cocktails, and a lively atmosphere inspired by the globally celebrated Mexican festival.

Observed every year on 5th May, Cinco de Mayo marks the Mexican army’s victory at the Battle of Puebla and is widely celebrated across the world through food, music, and cultural festivities. Bringing that spirit to Bengaluru, Monkey Bar has curated a menu that blends comforting dishes with playful flavours and signature drinks.

The food offerings include freshly prepared tacos served with salsa and lime, with options such as Avocado & Cottage Cheese and Grilled Chicken & Prawn. Guests can also end their meal on a sweet note with desserts like the smooth Caramel Custard Flan featuring hints of vanilla and caramel, or the Sopapilla Cheesecake Bar layered with cinnamon-sugar pastry and a creamy filling.

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Adding to the celebration is Monkey Bar’s range of signature Picantes. These tequila-based cocktails are available in four varieties, OG, Carrot & Ginger, Guava, and Mango & Chilli, each offering a unique balance of spice and freshness. Guests can also enjoy the Michelada, a refreshing blend of beer, tequila, lime juice, and spicy sauces, perfect for the summer season.

With vibrant flavours, refreshing drinks, and its signature lively setting, Monkey Bar’s Cinco de Mayo celebration promises a fun-filled dining experience designed for relaxed evenings and memorable moments with friends and family.

  • Venue: Monkey Bar, Museum Road, Bengaluru
  • Dates: 4th – 17th May 2026
  • Timings: 12 PM to 1 AM.

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

Sweet Truth Celebrates Mother’s Day with ‘Sweet Mom of Mine’ Campaign

By Manu Vardhan Kannan

Published on May 7, 2026

Sweet Truth, a desserts brand from Rebel Foods, is celebrating Mother’s Day with its heartfelt campaign ‘Sweet Mom of Mine’. The initiative focuses on the small, everyday acts of love that often go unnoticed but play a big role in shaping our lives.

Built around the idea that the most meaningful memories come from simple and consistent gestures, the campaign highlights moments like packing tiffins, staying up late, or remembering little preferences. These everyday actions form the emotional core of the campaign, bringing attention to the quiet ways in which mothers care for their families.

At the centre of the campaign is the ‘Receipt of Love’ Mother’s Day card, a creative take on a retail bill. The card lists familiar gestures, each marked at ₹0, symbolising that a mother’s love has no price. It ends with the word ‘Priceless’, capturing the message in a simple yet powerful way. This card will be included with every order from Sweet Truth across its 380+ locations PAN India, turning each delivery into a thoughtful experience during the campaign period.

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Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods said, “At Sweet Truth, we believe that the most meaningful expressions of love often lie in the smallest, everyday moments. With ‘Sweet Mom of Mine’, we wanted to celebrate these quiet gestures that shape our lives in profound ways, even if we don’t always recognise them at the time. The ‘Receipt of Love’ is a simple yet powerful reminder that a mother’s care is truly priceless, and we hope it inspires people to pause, reflect, and express their gratitude this Mother’s Day.”

Along with the campaign, the brand is also encouraging customers to celebrate with its range of desserts. From specially curated Mother’s Day cakes to dessert boxes, the idea is to create a complete “sweet + sentiment” gifting experience, suitable for both at-home celebrations and surprise moments.

The campaign will also extend to digital platforms, where short films and social media content will highlight relatable “mom moments”, those small yet meaningful experiences that stay with us over time. Adding to this, influencers and content creators will share their personal stories, recreating memories and presenting the ‘Receipt of Love’ card along with desserts, inviting audiences to reflect on their own journeys with their mothers.

With this initiative, Sweet Truth brings together emotion and indulgence, making Mother’s Day celebrations more personal and memorable across the country.


Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

Harajuku Bakehouse Celebrates Alphonso Mango Season with New Menu

By Manu Vardhan Kannan

Published on May 7, 2026

Harajuku Bakehouse brings the joy of mango season to life with a thoughtfully curated menu that celebrates Alphonso in its most delightful form. This limited-time offering features seven desserts, each blending the finesse of Japanese pastry techniques with the richness of India’s most loved summer fruit. Made using fresh Alphonso mangoes, every creation reflects the signature detail and warmth the Bakehouse is known for.

The menu features a range of desserts that feel both comforting and exciting. The Hokkaido Mango Milk Cake stands out with its soft vanilla sponge soaked in mango-flavoured milk and topped with fresh Alphonso. The Mango Rose Tart pairs an almond sablé base with mango vanilla pastry cream, finished neatly with pistachios. Each dessert is crafted to bring out the natural sweetness and freshness of mango in a simple yet memorable way.

Other highlights include the Mango Mochi, where soft Japanese dough wraps around fresh mango and vanilla cream, and the Mango Roll Cake, made with light chiffon layers and smooth mango cream. The Puru Puru Pudding adds a playful touch with its delicate wobble, served alongside cookie crumbs and mango sauce. The Mango Fraisier and Mango Bento complete the menu with rich layers and satisfying textures that stay true to the season.

For those looking to try just one, the Mango Rose Tart comes highly recommended, bringing together pistachios, Alphonso mango, and a pastry cream that truly stands out.

This special menu captures mango at its best, fresh, vibrant, and full of summer character, making it a must-visit experience for dessert lovers.

  • What: Mango Seasonal Menu
  • Where: Harajuku Bakehouse, Mumbai
  • When: Limited time during the mango season

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