Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

By Nishang Narayan

Published on December 11, 2024

Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.

Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.

A Tribute to Dragons and Bold Flavors

At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.

"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.

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A New Category for Indian Beer

Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.

Medusa: Where Innovation Meets Passion

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Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.

With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.

For more details, visit www.medusabeer.com.


Hangyo Launches Belagavi Kunda Ice Cream Inspired by India's Traditional Milk Sweet

Hangyo Launches Belagavi Kunda Ice Cream Inspired by India's Traditional Milk Sweet

By Hariharan U

Published on November 3, 2026

Hangyo Ice Creams has introduced Belagavi Kunda Ice Cream, bringing Karnataka's traditional milk-based sweet into a year-round frozen dessert format. The new flavour draws inspiration from a familiar Indian favourite known by different names across regions: Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Maharashtra and Mawa across much of North India.

The launch takes a traditional sweet associated with regional food memories and presents it as an everyday ice cream flavour. While milk cake is typically best consumed fresh, Hangyo's new offering aims to retain its characteristic milky texture and caramelised flavour in a format that can be stored in the freezer.

According to the company, developing the flavour involved years of work to balance milk, sugar and milk solids. The objective was to recreate the texture and caramel depth of the original sweet rather than simply produce an ice cream with a Kunda-inspired flavour.

Unlike a seasonal or festive launch, Belagavi Kunda Ice Cream will be a permanent addition to Hangyo's product portfolio. The company also plans to develop a wider range of ice creams inspired by traditional Indian sweets.

Availability and Pricing

The product will be available in two pack formats:

  • 100 ml tub: ₹50

  • 4-litre bulk pack: ₹1,500

The ice cream will be distributed across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. Hangyo also highlights the use of real milk in the product.

About Hangyo Ice Creams

Founded in 1997 by the Pai brothers in Mangaluru, Hangyo Ice Creams began with a softee ice cream offering and has since expanded its presence across southern and western India.

The company describes itself as one of India's top 15 ice cream brands and among the country's top 67 Minicorns. Its distribution network spans more than 45,000 retail outlets and 450 distributors across seven states.

Hangyo manufactures its products using real milk at facilities located in Udupi, Uttara Kannada and Tirupati.

With Belagavi Kunda Ice Cream, the brand is bringing a traditional regional sweet into the packaged ice cream category, while signalling plans to explore more Indian dessert flavours through its upcoming product range.


Hangyo Launches Belagavi Kunda Ice Cream as a Year-Round Flavour

Hangyo Launches Belagavi Kunda Ice Cream as a Year-Round Flavour

By Manu Vardhan Kannan

Published on November 2, 2026

Hangyo has launched Belagavi Kunda Ice Cream, bringing a much-loved Indian milk sweet into a frozen dessert format. The new flavour is a permanent addition to its range, allowing consumers to enjoy the familiar taste of Kunda beyond festive occasions.

Known by different names across India, the sweet is called Kunda in Karnataka, Paalkova in Tamil Nadu, Khava in Marathi-speaking households and Mawa across much of North India. While the name varies by region, the traditional milk-based sweet remains a familiar favourite in many Indian homes.

Fresh milk cake is generally best consumed within around 48 hours. By transforming the sweet into ice cream, Hangyo aims to extend the enjoyment of its traditional taste, making it available as an everyday dessert rather than a short-lived treat.

The company spent years balancing milk, sugar and milk solids to recreate the original sweet's texture and caramel depth. Instead of offering an ice cream with a simple Kunda-style flavour, the aim was to capture the character of the traditional dessert in a new format.

Belagavi Kunda Ice Cream is also the first product in Hangyo's planned range of traditional Indian sweets reimagined as ice cream.

The flavour is available in 100 ml tubs for individual consumption and 4-litre bulk packs. It will be available across Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, Kerala and Goa. The product is made with real milk.


UK-Based Oodles Wok Enters India as Its Fifth International Market

UK-Based Oodles Wok Enters India as Its Fifth International Market

By Hariharan U

Published on November 1, 2026

UK-founded Asian fusion quick-service restaurant (QSR) brand Oodles Wok has announced its entry into India, marking its fifth international market. The brand has partnered with FranGlobal, the international business arm of Franchise India Group, to support its expansion through franchise development and local partnerships.

Founded in Leicester, UK, in 2010, Oodles Wok began as a family-owned restaurant with a focus on making freshly prepared, flavour-led Asian fusion food accessible to a wider audience. Over the past 16 years, it has grown into a multi-award-winning international restaurant franchise with more than 50 locations across the United Kingdom, United Arab Emirates, Canada and Qatar.

India will become the brand's fifth market as it looks to extend its international footprint and tap into the country's established quick-service restaurant sector.

Bringing the Oodles Wok Experience to India

A key feature of the brand's offering is its signature Build Your Own Box concept, which allows customers to customise meals by selecting from a range of bases, sauces and freshly wok-prepared dishes.

The format combines live cooking, customisation and Asian-inspired flavours within an accessible QSR dining model. Oodles Wok aims to bring this experience to Indian consumers while building a presence suited to the local market.

Through its partnership with FranGlobal, the company will focus on franchise development, identifying local partners and establishing a foundation for long-term growth. Further details about its launch plans and expansion roadmap in India are expected to be announced in due course.

Commenting on the expansion, Shoyab Umar, Founder and CEO of Oodles Wok, said, "Expanding into India as our fifth market is another huge milestone for us, especially with its incredible food culture and appreciation for bold flavours. We're looking forward to introducing Oodles Wok to a whole new audience and continuing our journey as a global brand."

Ismail Patel, Co-Founder and COO of Oodles Wok, added, "As we enter this vibrant market, our focus is on building strong local partnerships, delivering the Oodles Wok experience and creating a brand that Indian customers can connect with."

Strengthening Its International Franchise Network

The India expansion forms part of Oodles Wok's wider strategy to strengthen its position as an international Asian fusion QSR franchise. Its existing presence across four markets provides a base for further growth through franchise partnerships.

For the Indian market, the partnership with FranGlobal will be central to developing the brand's franchise network and identifying opportunities for expansion. The approach will need to bring together the brand's established menu concept and operating model with local market requirements.

With more than 50 locations across its existing markets, Oodles Wok is now looking to build its next phase of international growth in India.

About Oodles Wok

Founded in Leicester, UK, in 2010, Oodles Wok is an Asian fusion quick-service restaurant brand specialising in freshly prepared, wok-cooked dishes. Its signature Build Your Own Box concept allows customers to customise meals with different bases, sauces and ingredients. The brand currently operates more than 50 locations across the UK, UAE, Canada and Qatar

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