Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

Medusa Beverages Unveils “House of Dragons” Fire Edition Beer in Collaboration with Warner Bros.

By Nishang Narayan

Published on December 11, 2024

Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.

Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.

A Tribute to Dragons and Bold Flavors

At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.

"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.

image

A New Category for Indian Beer

Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.

Medusa: Where Innovation Meets Passion

image

Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.

With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.

For more details, visit www.medusabeer.com.


Lucofast Expands Distribution Network Across Mumbai and Navi Mumbai

Lucofast Expands Distribution Network Across Mumbai and Navi Mumbai

By Hariharan U

Published on December 14, 2025

Lucofast Foods and Beverages Pvt. Ltd., one of India’s fastest-growing hydration drink brands, has announced its official expansion into Mumbai and Navi Mumbai with the launch of a newly established distributor network. The move marks a key milestone in the brand’s growth journey and strengthens its footprint in one of the country’s most competitive FMCG markets.

With this expansion, Lucofast’s full hydration drink range Strawberry Lemonade, Peach and Passion Fruit, and Citrus Orange will now be available across retail stores, gyms, cafés, modern trade outlets, and general trade locations throughout the Mumbai Metropolitan Region.

Announcing the expansion, Arif Sharif, Brand Manager, Lucofast Foods and Beverages Pvt. Ltd., said, “We are thrilled to bring Lucofast to Mumbai. In a short span of time, Lucofast has built a strong consumer base across Pune city, and entering Mumbai is a natural step in our expansion strategy. Over the next two months, customers will start seeing Lucofast products widely available across Mumbai and Navi Mumbai as we scale our distribution footprint.”

Lucofast has been witnessing accelerated growth, driven by rising consumer demand for pure, functional, and refreshing hydration beverages. Its non-carbonated, non-caffeinated formulation, enriched with electrolytes and B vitamins, positions the brand as a preferred alternative for consumers seeking sustained energy without the crash associated with traditional energy drinks.

The Mumbai and Navi Mumbai rollout further strengthens Lucofast’s presence across general trade, modern trade, and on-the-go retail formats, supporting the brand’s long-term vision of becoming a hydration-first beverage brand in India.

As Lucofast continues its nationwide expansion, the company remains focused on delivering high-quality, great-tasting hydration solutions tailored to active and everyday lifestyles.

Key Highlights:

  • Launch of a dedicated distributor network across Mumbai and Navi Mumbai

  • Widespread availability expected within the next 60 days

  • Strengthened presence across general trade, modern trade, and fitness-led outlets

  • Reinforces Lucofast’s mission to lead the hydration-focused beverage category in India


Sanjay Dutt’s The Glenwalk Crosses 1.60 Lakh Cases in 2025, Targets 2.70 Lakh by March 2026

Sanjay Dutt’s The Glenwalk Crosses 1.60 Lakh Cases in 2025, Targets 2.70 Lakh by March 2026

By Manu Vardhan Kannan

Published on December 14, 2025

Sanjay Dutt’s The Glenwalk has marked another major milestone in 2025, crossing 1.60 lakh cases and setting its target at 2.70 lakh cases by March 2026. After emerging as Maharashtra’s No. 1 selling Scotch whisky earlier this year, the brand has continued its rapid growth, supported by strong consumer demand, sharp category insight, and a flavour profile created for the Indian palate. This performance builds on the 60,000 cases the brand sold between April and September 2025, during a time when the global whisky industry saw shifts due to economic changes, regulations, and evolving consumption behaviour.

Entering the final quarter of the year, The Glenwalk strengthened its momentum and expanded from a state-level success to a growing national brand. Its presence across Indian states and duty-free markets has helped accelerate its reach, and the brand is also preparing to introduce a new range of contemporary expressions in the coming year.

Speaking on the brand’s rise, Mokksh Sani, Founder of Living Liquidz & Mansionz and Co-founder of Cartel Bros., said, “2025 has validated everything we believed about The Glenwalk: its craft, its distinct taste, and its resonance with today’s Indian consumer. Crossing 1.60 lakh cases by November is a testament to this momentum, but we are only getting started. With robust demand and clear market opportunities, we are confidently targeting 2.70 lakh cases by March 2026. The Glenwalk is not just growing, it is shaping the future of premium Scotch consumption in India.”

The Glenwalk’s growth has also been backed by a strong portfolio of awards. The brand was named the ‘Most Disruptive Brand of the Year’ at the 8th Talent Track Awards and has earned several global honours, including a Bronze Medal at the London Spirits Awards 2025, Gold and Silver wins at ProWine 2023 and 2024, Silver medals at the London Spirits Competition and the International Wine & Spirits Competition 2024, a Silver Medal at the IWSC 2024, and a Gold at the Spiritz Achiever Awards 2024. These recognitions highlight the contribution of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Vishal Rajan.

Co-founder Sanjay Dutt added, “Watching The Glenwalk win hearts across India has been incredibly fulfilling. 2025 was a landmark year, and the awards we’ve received reaffirm the passion and precision behind this brand. As we look to 2026, our vision is even stronger, greater reach, deeper consumer connections, and a commitment to delivering a world-class Scotch experience crafted for India.”

As it moves into 2026, The Glenwalk is preparing for its most ambitious growth phase. The brand is experiencing rising demand across on-trade and retail channels and is expanding production, strengthening distributor partnerships, and aiming for deeper penetration in key markets within India and internationally.


Barista Coffee Unveils Festive Hazelnut Menu Across India

Barista Coffee Unveils Festive Hazelnut Menu Across India

By Manu Vardhan Kannan

Published on December 13, 2025

Barista Coffee has introduced a special festive café menu created with premium hazelnuts, bringing the warmth and flavours of winter to its outlets across India. The menu has been launched in collaboration with Hazelnuts for India, an initiative focused on promoting high-quality hazelnuts in the country. As part of the campaign titled “Go HazelNUTS with Barista,” the new offerings will be available across 150 Barista cafés in major metro cities.

The exclusive festive menu was unveiled at a special launch event held at Barista’s flagship café in Vasant Vihar, New Delhi. The event offered guests an immersive tasting experience, showcasing the entire range in a cosy café setting themed around coffee and hazelnuts. The limited-edition menu features the Hazelnut Crunchy Frappe, Hazelnut Dry Latte, Hazelnut Matcha Tea Cake, and Hazelnut Chocolate Tart, each made using premium hazelnuts known for their rich flavour and texture. The menu will be available from 1st December 2025 to 28th February 2026.

image

Speaking at the launch, Mansi Ahuja, Hazelnuts India Representative, AMPRO Marketing, said, “Go HazelNUTS with Barista campaign aims to place hazelnuts at the heart of the café experience. Through Hazelnuts for India, we want guests to discover hazelnuts in multiple forms, in their coffee, in their desserts and in their everyday indulgences, offering a healthy indulgent twist to their choices. The encouraging response at the launch reinforces our belief that hazelnuts have a natural place in India’s evolving café culture.”

image

Rajat Agrawal, CEO, Barista Coffee Company, added, “We’ve always enjoyed experimenting with flavours and finding new ways to make every coffee moment feel a little more special. Over the years, our menu has continuously evolved to bring fresh, exciting, and premium tastes to coffee lovers across the country. Our new hazelnut-inspired offerings are another step in surprising our customers with choices that elevate their everyday moments. At Barista, we’re committed to pushing boundaries and creating café experiences that feel both comfortingly familiar and refreshingly new.”

The collaboration highlights the versatility of hazelnuts while strengthening Barista’s role as a preferred destination for festive indulgence and gifting. With this seasonal menu, Barista adds a warm and flavourful touch to the winter months, bringing a delightful café experience to guests across India.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.