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By Nishang Narayan
Published on December 11, 2024
Medusa Beverages, India’s trailblazing beer brand, has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a fiery addition to its portfolio—the exclusive House of Dragons Fire Edition Beer. Inspired by HBO's hit series, House of the Dragon, this limited-edition brew captures the boldness, mystique, and spirit of the legendary dragons.
Launched in Delhi, Punjab, Uttar Pradesh, Chhattisgarh, and Himachal Pradesh, the beer boasts a smoky, roasted flavor profile designed to evoke the fiery essence of dragons. Haryana beer enthusiasts can look forward to its arrival early next year.
At the heart of this collaboration lies the universal fascination with dragons as symbols of strength, fire, and grandeur. The smoky notes of the beer, created with roasted malts, reflect the fiery essence of these mythical creatures. Designed for those who appreciate a story with their drink, the House of Dragons beer offers a rich, bold taste that is as memorable as the series itself.
"At Medusa Beverages, we've always believed in crafting beers that tell a story and bring people together. Our collaboration with Warner Bros. celebrates boldness and creativity. The smoky, fiery essence is our way of paying homage to the mystical dragons that inspire strength and awe in all of us," said Avneet Singh, Founder and CEO, Medusa Beverages.
Breaking away from the dominance of polarizing light and strong beers, the House of Dragons beer introduces a balanced mid-segment option with a 5.5% alcohol concentration. This innovative brew addresses a gap in the Indian beer market, offering beer enthusiasts an entirely new experience.
Since its inception in 2018, Medusa Beverages has redefined the Indian beer landscape, catering to adventurous millennials and bold Gen Z audiences. By blending premium hops imported from Germany with locally sourced barley malt, Medusa has carved a niche for itself in the world of premium craft beer. The brand’s iconic Medusa logo, inspired by Greek mythology, symbolizes the perfect blend of beauty, mystery, and transformation.
Warner Bros. Discovery Global Consumer Products is a world leader in extending iconic entertainment franchises into everyday life. With innovative global licensing programs and partnerships, WBDGCP brings beloved franchises from film, television, and games to fans around the globe.
With the House of Dragons Fire Edition Beer, Medusa Beverages has proven once again that innovation, storytelling, and quality are the cornerstones of its brand. As the beer continues to roll out, fans of both fine brews and fantasy can indulge in this bold, smoky tribute to the mythical dragons.
For more details, visit www.medusabeer.com.
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By Hariharan U
Published on September 3, 2025
Sterling Holiday Resorts has announced the opening of The Malabar, its new fine dining specialty restaurant at Sterling Wayanad, Sulthan Bathery. Designed as a destination dining concept, the restaurant highlights Kerala’s culinary heritage through heirloom dishes, cultural storytelling, and refined service rituals.
The launch was celebrated with a cultural showcase featuring floral arrangements, a puja ceremony, a Theyyam performance, a spice garden tour, and an evening of live Sufi music paired with a curated dinner reflecting the restaurant’s philosophy of food as theatre.
The Malabar’s compact, story-driven menu offers signature dishes like Chemeen Biryani, Erachi Puttu, Malabar Mango Cloud Fish, and Koonthal Nirachathu, along with forgotten classics such as Chakka Pathiri Nirachathu. Vegetarian highlights include Koon Curry, Raw Jackfruit Cutlets, Mathanga Erissery, and Cheera Parippu Curry, each plate designed with authenticity and cultural resonance.
Commenting on the launch, Mr. Dileep Nair, Head of Operations at Sterling, said, “The Malabar was built on the voice of our guests. Insights showed a clear demand for authentic Kerala heirloom cuisine in a ₹700+ crore fine-dining market with no regional leader. The Malabar answers with authentic recipes, theatrical service, and a fine-dining format that creates recall and loyalty”.
This marks Sterling’s second major concept-driven restaurant, following Amo Odisha in Puri (2024). The Malabar strengthens Sterling’s vision of transforming dining into a strategic asset across destinations by blending heirloom dishes, local rituals, and sensory immersion.
By Manu Vardhan Kannan
Welcomhotel by ITC Hotels, Richmond Road, Bengaluru, is celebrating Teacher’s Day on September 5th, 2025, with a thoughtful dining experience dedicated to teachers. The initiative highlights the invaluable contribution teachers make in shaping lives and inspiring dreams.
As part of the celebration, the hotel is extending a special 20% savings exclusively for teachers, allowing them to enjoy a memorable evening with fine dining and warm hospitality. Guests can choose from buffet and à la carte dinner options at the Mahjong Room and WelcomCafe Jacaranda, where carefully curated menus promise a delightful culinary experience.
The offer is valid on September 5th, 2025, from 7:00 pm to 11:30 pm. Teachers are required to present a valid institutional ID to avail the benefit.
For reservations, guests can email mytable.whbengaluru@itchotels.com to secure their table for this special occasion.
This celebration reflects Welcomhotel Bengaluru’s commitment to honouring teachers while creating moments of joy through exceptional hospitality.
Published on September 2, 2025
Bengaluru witnessed a first-of-its-kind dining experience as Ironhill India, the world’s largest microbrewery chain, unveiled the debut edition of its signature concept, The Alchemy Table at Ironhill Marathahalli.
Designed for an intimate gathering of food lovers, influencers, and beer enthusiasts, the evening blended storytelling, craft brews, and chef-curated pairings into an immersive culinary journey.
Led by Chef Syamal Raju Annamneedi, Corporate Chef at Ironhill India, and Soundera Rajan, Corporate Brewmaster, guests were guided through a sensory exploration of flavors, aromas, and brewing processes.
Ironhill’s signature brews, including previews of upcoming creations, were paired with bite-sized, flavorful dishes spanning starters, mains, and desserts. Each pairing was designed to enhance the umami effect, creating indulgent, memorable bites.
The evening also included an exclusive brewery tour, where the brewmaster explained ingredient selection, brewing techniques, and the delicate balance between food and beer. The interactive session sparked conversations, laughter, and genuine curiosity, transforming dinner into a theatre of flavors.
Inspired by mythology and the idea of alchemy, the concept celebrates transformation, turning simple ingredients into extraordinary experiences. The décor reflected this ethos, with gold accents, glowing candles, floral arrangements, celestial motifs, and curated hops displays that filled the air with fragrance and story.
Teja Chekuri, Managing Partner of Ironhill India, shared:
“With The Alchemy Table, our vision is to go beyond dining and create an immersive experience where every dish is thoughtfully paired, every pint reflects innovation, and every interaction deepens appreciation for the craft. The response has been incredible, and we look forward to curating this experience month after month.”
After the overwhelming success of its debut, The Alchemy Table will return on September 20th and 21st, 2025, at Ironhill Marathahalli and Ironhill Kanakapura. Guests can expect fresh brews, a newly crafted menu, inventive pairings, and the same captivating storytelling that defines Ironhill India’s philosophy.
From engaging Q&A sessions to shared laughter over experimental flavors, the launch edition proved one thing, Ironhill India is redefining how Bengaluru experiences craft beer and fine dining.
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