In an exciting development, jüSTa Hotels & Resorts has welcomed Vaibhav Verma as their new Chief Revenue Officer. With an impressive 28-year career in hospitality sales and marketing, Vaibhav is set to lead the charge in sales, revenue, distribution, and marketing-related endeavors for the company, which currently operates 20 hotels across eight states in India.

Vaibhav's journey in the hospitality industry began with Surya Best Western New Delhi, followed by roles at Business World magazine and Accor Hotels. He then ventured into entrepreneurship by founding a sales representation company, representing around 14 domestic four and five-star hotels along with Accor on an international scale.

His career continued to soar as he took on the role of National Sales and Marketing Manager at ITC Fortune Hotels. Here, he played a pivotal role in the development and launch of the initial 25 Fortune hotels. Subsequently, he briefly served as the General Manager - Sales at Jaypee Hotels and contributed to the opening of various hotels under the Jaypee umbrella, including Four Points by Sheraton Jaipur, Pune, Vizag, Khyber, Gulmarg, and Rajasthali, Jaipur, while working with JHM Interstate Hotels.

In 2011, Vaibhav assumed the position of Director-Operations and Sales (South Asia) at Hong Kong-based Taiping Carpets India Ltd. He rejoined Jaypee Hotels in 2013 as Vice President of Sales, dedicating nine years to overseeing Sales and Marketing and significantly boosting the Group's revenues. Prior to joining jüSTa Hotels & Resorts, he served as the Chief Revenue Officer at Team Hotels and Resorts, managing Avataara Resort & Spa in Goa.

Ashish Vohra, Founder & CEO of jüSTa Hotels & Resorts, expressed his enthusiasm for Vaibhav Verma's appointment, highlighting the need for strong leadership to manage the company's growth as it plans to open more hotels, aiming for a total of 25 by the end of the fiscal year. Vohra emphasized Vaibhav's extensive knowledge, experience, and relationships across the country, which will play a pivotal role in strengthening the brand's presence both strategically and in execution.

Vaibhav Verma shared his excitement about joining the dynamic jüSTa Hotels & Resorts family. “I am very excited to be a part of the dynamic jüSTa Hotels & Resorts family. My task would be to ensure that the current and upcoming jüSTa Hotels & Resorts are not just profitable; they attain dominant positioning in the marketplace.”