Meghalaya, known as the "abode of clouds" and celebrated for its scenic landscapes and rich cultural heritage, has been acknowledged for its dedication to responsible tourism. The state recently gained recognition at the 2024 Indian Responsible Tourism State Awards (IRSTA), organized by the Meghalaya Tourism Department in partnership with Outlook Group to mark World Tourism Day. The awards highlighted various categories such as sustainable leadership, experiences, and champions of sustainability.

The state’s tourism initiatives emphasize the blend of natural beauty with the traditions of the Garo, Khasi, and Jaintia tribes, known for living in harmony with their environment. A prime example of this harmony is the iconic Living Root bridges, crafted by weaving the roots of trees over rivers and streams. These marvels showcase Meghalaya’s approach to sustainable and immersive tourism, where community and culture are at the forefront.

The Sieng Riti Institute, led by Shri Snar Singh Malngiang, was awarded Gold in the Sustainable Leadership Cultural Ambassadors category. Malngiang stated, “The sole objective of Sieng Riti Institute when we formed was based on three pillars – Learn, Preserve, and Impart.” Established in 2002, the institute has grown from training young adults to now including children as young as six, with over 170 learners engaged in preserving traditional Khasi music and customs.

Another significant honoree was Smt. Vianney Basiewdor Nongrum, who won the Sustainable Leadership Grassroots Heroes Award. She shared, “After completing my studies in Fashion and Textile Design, I worked with the women of Raid Nongtluh and other village clusters in the Ri Bhoi district. These women possess exceptional weaving skills, using natural dyes. Our collaborative efforts not only create employment but also promote cultural preservation.”

Shillong, the state’s capital, has also been recognized as a top travel destination for 2025 by Skyscanner’s “Travel Trends Report,” overtaking notable cities like Baku, Azerbaijan. This achievement is bolstered by Meghalaya’s focus on eco-tourism and sustainable practices. The upcoming Shillong Cherry Blossom Festival on November 15-16, 2024, at RBDSA Sports Complex in Ri Bhoi District, is expected to draw even more visitors.

Staying true to its 2023 Meghalaya Tourism Policy, the state continues to develop tourism that respects and preserves its unique environment and culture, enhancing its status as a sustainable and attractive travel destination.