Meliá Hotels International Expands in Greece with INNSiDE Crete Elounda

Meliá Hotels International Expands in Greece with INNSiDE Crete Elounda

By Nithyakala Neelakandan

Published on July 8, 2024

Spanish hotel chain Meliá Hotels International is expanding its footprint in Greece with the introduction of INNSiDE Crete Elounda. This new addition marks the company's fifth property in Greece and the first under the INNSiDE by Meliá brand in the country.

The agreement to launch INNSiDE Crete Elounda was signed on May 24, 2024, and represents a significant step in lifestyle travel for Greece. This move strengthens Meliá’s partnership with Zeus Hotels, bringing their combined offering to over 1,050 rooms.

Located in the picturesque town of Elounda on Crete's northeastern coast, the hotel will occupy the site of the current Elounda Ilion. The property, perched atop a hill with panoramic sea views, will undergo a complete renovation and rebranding to meet INNSiDE’s high standards. Set to open in May 2025, the 5-star INNSiDE Crete Elounda will blend traditional Greek charm with luxurious modern amenities, offering guests an unparalleled holiday experience.

INNSiDE Crete Elounda: More Than a Hotel

INNSiDE by Meliá is designed for modern, adventurous travelers. Each property reflects the essence of its location, fostering a sense of community among guests. INNSiDE Crete Elounda will feature:

Luxurious Accommodations: 85 rooms that combine contemporary luxury with comfort.

Integrated Common Area: A seamless space that includes the lobby, reception, and bar, ideal for both work and relaxation.

Top-Notch Amenities: From in-room facilities to the innovative Big Idea Space, Open Living Lounges, and fitness centers.

Sustainable Practices: Emphasizing eco-friendly initiatives with minimal paper and plastic use, organic toiletries, and events featuring local culture and artists.

This holistic approach ensures guests enjoy a sense of freedom and creativity, designed for independent travelers with a spirit of adventure. Sustainability is a core focus, ensuring minimal environmental impact while providing a luxurious experience.

Lefteris Papakaliatis, CEO of Zeus Hotels, expressed excitement about the partnership, saying, “We are delighted to extend our successful partnership with Meliá Hotels International. The new hotel in Elounda reinforces our commitment to raising Greek hospitality standards and offering exceptional experiences to our guests.”

Gabriel Escarrer, Chairman & CEO of Meliá Hotels International, added, “We are excited to introduce INNSiDE by Meliá to Greece. This partnership allows us to combine Meliá Hotels International’s industry expertise with Greece’s unrivaled hospitality, strengthening our presence in both the Greek market and the wider Mediterranean region.”

INNSiDE Crete Elounda joins Meliá’s expanding portfolio in Greece, which includes Sol Marina Beach, Sol Cosmopolitan, and Blue Sea Beach, all in partnership with Zeus Hotels, as well as the Meliá Athens hotel in the capital.

About Meliá Hotels International

Founded in 1956 in Mallorca, Spain, Meliá Hotels International operates more than 400 hotels in over 40 countries under nine brands. Known for its commitment to responsible tourism, Meliá has been recognized as Europe’s most sustainable hotel company. The group's Mediterranean roots and extensive experience in leisure-inspired urban hotels make it a leader in the global hospitality industry.


Kuwait Launches ‘Visit Kuwait’ – A Comprehensive Hub for Tourism, Culture, and E-Visas

Kuwait Launches ‘Visit Kuwait’ – A Comprehensive Hub for Tourism, Culture, and E-Visas

By Manu Vardhan Kannan

Published on August 10, 2025

Kuwait has launched its new national tourism portal, ‘Visit Kuwait,’ offering a seamless gateway for travelers seeking visas, cultural insights, and curated travel plans, all in one place. This digital platform is a key part of Kuwait’s Vision 2035 strategy, designed to enhance the country’s tourism experience and expand its global reach.

The portal simplifies the visa process with a fully online system for tourist, business, family, and official visas, eliminating the need for embassy visits. At the same time, it brings together a rich collection of travel tools, destination guides, cultural calendars, event updates, and practical travel tips, to help visitors explore Kuwait with ease.

Beyond its functional features, Visit Kuwait also acts as a cultural showcase. Users can dive into Kuwait’s unique offerings, from modern landmarks like Kuwait Towers and the Sheikh Abdullah Al-Salem Cultural Centre to vibrant souks, festivals, and historic museums.

The initiative is more than just a convenience, it plays a vital role in Kuwait’s economic transformation. As part of the Vision 2035 agenda, the portal supports the government’s aim to reduce oil dependency by strengthening the tourism sector. With a unified, digital-first approach, Kuwait is stepping into the global tourism spotlight, ready to welcome the world with open arms.


Rocco Forte Hotels and Emerald Pine Capital Form Strategic Partnership for Europe & Middle East Growth

Rocco Forte Hotels and Emerald Pine Capital Form Strategic Partnership for Europe & Middle East Growth

By Hariharan U

Published on August 10, 2025

Rocco Forte Hotels has announced a strategic partnership with Emerald Pine Capital to drive its expansion across Europe and the Middle East. The collaboration aims to combine Rocco Forte’s renowned operational excellence with Emerald Pine Capital’s investment and asset management expertise, creating a highly aligned team capable of sourcing, underwriting, structuring, and executing high-value hospitality projects.

The partners will focus on repositioning, value-add, and development opportunities in gateway cities and high-demand leisure destinations, offering a compelling proposition for investors and a streamlined process for asset owners.

Charles Forte, Director of Development at Rocco Forte Hotels, said, “I am pleased to be able to announce our partnership with Emerald Pine Capital and I am confident that their years of experience and strong reputation within the financial world will further fortify our existing team and our expansionary efforts in Europe and beyond”.

Fabrizio Grena, Founding Partner and CEO of Emerald Pine Capital, added “As the luxury hospitality sector continues to evolve, we are delighted to partner with Rocco Forte to offer a distinctive combination of expertise and skill sets to our clients and partners. This collaboration reflects our shared commitment to quality and long-term value creation in the hospitality space”.

About Emerald Pine Capital

 Emerald Pine Capital is an independent investment and asset management firm specialising in real estate investments across Europe alongside institutional partners. Founded by Fabrizio Grena and Alessandro Ferrante, both former Goldman Sachs real estate investment professionals, the firm has over €10 billion in deployed capital and 30 years of combined investment experience.

About Rocco Forte Hotels

 Established in 1996 by Sir Rocco Forte and Olga Polizzi, Rocco Forte Hotels is a collection of 15 landmark hotels, resorts, residences, and villas in exceptional locations, known for a distinctive approach to personalised service. Upcoming openings include The Carlton, Milan (2025); Costa Smeralda, Sardinia and Palazzo Castelluccio, Noto (2026); and Palazzo Sirignano, Naples (2027).


LUZ Bangkok Tapas Bar to Host Exclusive Whisky Cocktail Takeover on August 15

LUZ Bangkok Tapas Bar to Host Exclusive Whisky Cocktail Takeover on August 15

By Manu Vardhan Kannan

Published on August 7, 2025

LUZ Bangkok Tapas Bar, the vibrant rooftop venue crowning the 33rd and 34th floors of INNSiDE by Meliá Bangkok Sukhumvit, is set to host an exciting whisky cocktail takeover event on August 15.

The event, titled ‘LUZ x Prakaan Guest Shift Glow’, will welcome renowned bartender and Prakaan Whisky brand ambassador, Bank Watcharapong Suriyaphan, from 7 PM to 9 PM. Known for his expertise as the founder of Tale of the Spirits bar academy and books, as well as a seasoned bar owner and manager, Suriyaphan will craft four exclusive cocktails specially curated for this one-night-only event.

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  •  Sol de Miel (The Golden Glow) – A sweet blend of Prakaan Select Cask, citrus honey shrub, vanilla, lemon, and soda.
  •  El Misterio (The Mystery) – A smoky creation featuring Prakaan Peated Malt, dry vermouth, fig jam, and cocoa bitters.
  • LUZ Oscura (Dark Light) – A nutty profile crafted with Prakaan Double Cask, Amontillado Sherry, Frangelico, and bitters. 
  • Flamenco Flame (The Fire Within) – A vibrant mix of Prakaan Peated Malt, sweet vermouth, Cherry Heering, citrus, and caramel.

Beyond the beverages, the venue offers an elevated atmosphere. While the 33rd floor houses the tapas bar itself with striking architectural design inspired by Bangkok’s Rama VIII Bridge, the 34th floor opens into a pool bar and transparent infinity pool with a rooftop terrace. The decor pays tribute to the city’s Giant Swing, blending modern aesthetics with cultural nods.

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LUZ Bangkok Tapas Bar is known for serving authentic Spanish tapas complemented by Thai ingredients, along with a curated selection of Spanish wines, beers on tap, cocktails, and signature sangrias.

The bar is open daily from 4 PM to midnight, making it an ideal spot for sunset views and late-night indulgence.

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