Mercedes-Benz India has announced a series of strategic leadership changes within its Sales & Marketing function, reinforcing the company's focus on enhancing customer experiences through real-time data, artificial intelligence, and integrated retail finance solutions. The organizational changes will come into effect from September 1, 2026.

As part of the new appointments, Nandita Godbole, currently General Manager – Digital Customer Unit, has been appointed Head of Marketing, succeeding Amrit Baid. Amrit Baid will take over as General Manager – Retail Finance & Pre-Owned Cars, while Jamsheed Bhadha, currently General Manager – Product Planning & Sales Planning, will transition to a new role within Mercedes-Benz in Dubai. Sanjay Kochar, presently General Manager – TEV & BEV Sales, will succeed Bhadha as General Manager – Product Planning & Sales Planning.

Commenting on the organizational changes, Brendon Sissing, Vice President – Sales & Marketing, Mercedes-Benz India, said, "Our people remain the driving force behind Mercedes-Benz's customer centricity and sustained success. These organizational changes reinforce our commitment to creating exceptional customer experiences using real-time data strategies, AI deployment, and integrated business capabilities, while building future-ready leaders by offering broader cross-functional exposure to our talents."

Nandita Godbole has held several leadership positions across Marketing, Retail Sales, and the Digital Customer Unit at Mercedes-Benz India. In her new role, she will focus on leveraging artificial intelligence, real-time data, and predictive insights to create more personalized and seamless customer experiences across every stage of the ownership journey.

Amrit Baid, who has successfully led Marketing and Customer Experience initiatives, including campaigns such as Dreams Day, Wish Box, and G-Tribe, will now lead the Retail Finance & Pre-Owned Cars business. Mercedes-Benz India said the appointment aligns with its strategy of integrating retail finance more closely into the customer journey. The company's retail finance portfolio has grown to over ₹15,000 crore and currently supports more than 50 percent of the vehicles retailed through financing programmes such as Star Agility.

The leadership changes reflect Mercedes-Benz India's continued emphasis on nurturing internal talent, strengthening cross-functional leadership, and accelerating innovation-led growth while delivering a more connected and customer-centric luxury automotive experience