Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

By Nithyakala Neelakandan

Published on November 5, 2024

Mercure Hotels, part of Accor’s portfolio, has reached a major milestone with the opening of its 1,000th hotel worldwide. This achievement showcases Mercure’s growth and reinforces its position as a key midscale brand within Accor’s extensive collection. With a focus on authentic, locally inspired experiences, Mercure continues to play an essential role in Accor’s strategy of providing diverse lodging options that connect guests with their destinations.

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The milestone was marked by recent openings across various global markets. New additions include Mercure London Earls Court in the U.K., which features 282 rooms infused with British pop culture themes; Mercure Chandigarh Tribune Chowk in India, blending modern amenities with local flair; and Mercure Fukuoka Munakata Resort & Spa in Japan, emphasizing relaxation and scenic beauty.

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Jean-Jacques Morin, Accor’s Group Deputy CEO, highlighted the brand’s achievements, noting, “2024 has been a transformative year for Mercure. The opening of our 1,000th destination confirms the status of a brand that has one of the largest international midscale hotel portfolios. We look forward to seeing how far this attractive and energetic brand will go over the next fifty years.”

The Mercure brand has evolved significantly since the opening of its first hotel in Saint-Witz, France, in 1973. Acquired by Accor in 1975, Mercure expanded rapidly in Europe and internationally, reaching markets such as Southeast Asia and the Middle East by the 1990s. The brand celebrated its 50th anniversary in 2023 by doubling down on its “Discover Local” program, which encourages guests to engage with local culture through specially curated experiences and regional culinary offerings.

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Recent developments include Mercure's expansion in Asia, particularly in Japan and China. In Japan, the brand opened 11 new properties in 2024, such as Mercure Kyoto Miyazu Resort & Spa, showcasing the blend of tradition and modernity. In China, Mercure strengthened its presence with properties like Mercure Nantong Renmin Road, combining contemporary design with local influences.

Mercure's emphasis on local culture is evident in new openings such as Mercure Dubai Deira in the UAE, which offers 152 rooms and a rooftop pool, featuring locally inspired cuisine. In Europe, the Mercure London Earls Court integrates British cultural elements into its design, appealing to both tourists and locals.

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Camil Yazbeck, Chief Development Officer for Accor's Premium, Midscale, and Economy Division, emphasized the brand’s strong partnerships, stating, “It is our valuable partnerships with Mercure hotel owners that fuel the brand’s dynamism and give life to a community of passionate hoteliers.”

Looking forward, Mercure has over 200 properties in development, reflecting the brand’s popularity and demand in the midscale hotel segment. 


Brigade Hotel Ventures Targets Spiritual and Leisure Destinations Expansion

Brigade Hotel Ventures Targets Spiritual and Leisure Destinations Expansion

By Hariharan U

Published on March 25, 2026

Brigade Hotel Ventures (BHVL), the hospitality division of the Brigade Group, is planning to expand its presence beyond South India, with a focus on spiritual and leisure destinations in the north and west.

The company is currently exploring new locations including Goa and Mumbai in the west, along with Varanasi, Rishikesh, and Ayodhya in the north. These destinations are being considered as part of the company’s strategy to tap into growing demand for spiritual tourism and leisure travel.

"We are looking at Goa and Mumbai in the western region. In north India, we are looking at Varanasi and Rishikesh. Of course, Ayodhya as well in the long term," said Vineet Verma. He added that the upcoming properties will vary between four-star and five-star formats, depending on the location.

Along with new developments, BHVL is also considering acquisitions to speed up its growth. The company is open to taking over operational hotels and upgrading them, allowing for quicker entry into new markets compared to building properties from scratch.

At present, BHVL operates nine hotels across key cities such as Bengaluru, Chennai, Kochi, Mysuru, and GIFT City, with a total inventory of over 1,600 keys.

The company also has a strong pipeline in the south, with nine new properties planned across locations including ECR and OMR in Chennai, Hyderabad, and Thiruvananthapuram. These developments are expected to add around 1,700 keys over the next few years.

BHVL is investing over Rs 3,000 crore into its expansion plans and aims to significantly scale up its portfolio. Having built over 1,600 keys over the past several years, the company now plans to double that number within a shorter timeframe as it accelerates growth across new and existing markets.


Wyndham Signs a 200-Room Ramada Resort in Kota, Rajasthan and It's a Smart Bet on a Growing City

Wyndham Signs a 200-Room Ramada Resort in Kota, Rajasthan and It's a Smart Bet on a Growing City

By Hariharan U

Published on March 25, 2026

Kota is better known for its coaching institutes and industrial output than its hospitality scene, but Wyndham Hotels is clearly looking at the city with a longer lens. The brand has signed the Ramada Resort by Wyndham Talera Kota with promoter Lalit Singh Muktawat, marking a meaningful addition to Rajasthan's hospitality map and a deliberate step into India's tier-2 growth markets.

The 200-room resort is scheduled to open in March 2029 and will be strategically located along the riverfront in Kota, catering to corporate, leisure, and group demand from a city that is increasingly attracting both. Kota's identity as one of India's leading educational hubs brings a steady stream of students, parents, and educators through the city year-round. Its industrial base, spanning chemical, cement, engineering, and power sectors, adds a strong corporate travel dimension. Together, these drivers create a more compelling demand picture than the city's relatively underdeveloped hospitality infrastructure currently reflects.

The property's location also benefits from improving connectivity. Kota is situated approximately 10 kilometres from the proposed Kota Airport, which is expected to link the city to major domestic and international destinations and significantly boost both business and leisure arrivals once operational.

Beyond business, Kota has a cultural heritage worth noting. Medieval forts, palaces, havelis, and stepwells draw visitors from across the country, positioning the city as more than just a transit or study destination.

When complete, the resort will offer 200 guest rooms including villas, an all-day dining restaurant, bar, extensive meeting and event facilities, large banqueting spaces, a fitness centre, swimming pool, spa, and dedicated recreational areas. It's a well-rounded offering that covers the full range of demand segments the city attracts.

Lalit Singh Muktawat, promoter of the project, spoke about what the partnership means for the region. "We are proud to partner with Wyndham Hotels and Resorts to introduce the globally recognised Ramada Resort brand to Kota. As the city continues to expand economically and attract increasing numbers of visitors, we believe this development will elevate the hospitality offering in the region and contribute meaningfully to its long-term tourism and infrastructure growth."

Rahool Macarius, Market Managing Director, Eurasia at Wyndham Hotels and Resorts, added context on the strategic thinking. "With Kota emerging as a prominent commercial and educational center in Rajasthan, we are pleased to strengthen our presence in the region with a globally recognised and trusted brand. By focusing on tier-2 and tier-3 cities, we aim to tap into new growth opportunities and cater to the evolving preferences of guests across India's rapidly expanding markets."

For Wyndham, the Kota signing is part of a broader and consistent strategy of identifying Indian cities where demand is growing faster than quality supply, and planting a flag early. Kota fits that profile well.


IHCL Marks Four Years of Paathya with Bharat EkSaath Walkathon in Tamil Nadu

IHCL Marks Four Years of Paathya with Bharat EkSaath Walkathon in Tamil Nadu

By Hariharan U

Published on March 25, 2026

Indian Hotels Company (IHCL), one of India’s leading hospitality groups, continues to strengthen its focus on sustainability and community impact through Paathya, its ESG+ framework.

Marking four years of this initiative, IHCL hosted the Bharat EkSaath WalkathonTamil Nadu edition, a 3-km walk that brought together associates, their families, partners, vendors, and members of the local community. The event was part of a larger global effort, held across multiple countries and locations at the same time, highlighting a shared commitment to responsible tourism.

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The walkathon also contributed to a larger cause, with funds raised going towards the Taj Public Service Welfare Trust, further strengthening IHCL’s ongoing social impact efforts.

Teams from several IHCL properties across Tamil Nadu participated in the initiative, including Taj Coromandel, Taj Connemara, Taj Club House, Taj Fisherman’s Cove Resort & Spa Chennai, Taj Wellington Mews Chennai, Vivanta Chennai IT Expressway, Ginger Chennai (OMR, Vadapalani, IITM), TajSATS, Vivanta Coimbatore, Savoy Ooty – IHCL SeleQtions, Gateway Madurai, and Gateway Coonoor.

The walkathon began at the University of Madras and was flagged off by Dr. S. Armstrong, Vice-Chancellor Convener Committee, and Megalina Iden, DC Traffic - East. Participants followed a scenic route along Madras Beach Road before returning to the university campus.

The event wrapped up on a cheerful note with a breakfast gathering, followed by the distribution of medals and certificates, celebrating participation and the spirit of togetherness.

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