Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

By Nithyakala Neelakandan

Published on November 5, 2024

Mercure Hotels, part of Accor’s portfolio, has reached a major milestone with the opening of its 1,000th hotel worldwide. This achievement showcases Mercure’s growth and reinforces its position as a key midscale brand within Accor’s extensive collection. With a focus on authentic, locally inspired experiences, Mercure continues to play an essential role in Accor’s strategy of providing diverse lodging options that connect guests with their destinations.

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The milestone was marked by recent openings across various global markets. New additions include Mercure London Earls Court in the U.K., which features 282 rooms infused with British pop culture themes; Mercure Chandigarh Tribune Chowk in India, blending modern amenities with local flair; and Mercure Fukuoka Munakata Resort & Spa in Japan, emphasizing relaxation and scenic beauty.

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Jean-Jacques Morin, Accor’s Group Deputy CEO, highlighted the brand’s achievements, noting, “2024 has been a transformative year for Mercure. The opening of our 1,000th destination confirms the status of a brand that has one of the largest international midscale hotel portfolios. We look forward to seeing how far this attractive and energetic brand will go over the next fifty years.”

The Mercure brand has evolved significantly since the opening of its first hotel in Saint-Witz, France, in 1973. Acquired by Accor in 1975, Mercure expanded rapidly in Europe and internationally, reaching markets such as Southeast Asia and the Middle East by the 1990s. The brand celebrated its 50th anniversary in 2023 by doubling down on its “Discover Local” program, which encourages guests to engage with local culture through specially curated experiences and regional culinary offerings.

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Recent developments include Mercure's expansion in Asia, particularly in Japan and China. In Japan, the brand opened 11 new properties in 2024, such as Mercure Kyoto Miyazu Resort & Spa, showcasing the blend of tradition and modernity. In China, Mercure strengthened its presence with properties like Mercure Nantong Renmin Road, combining contemporary design with local influences.

Mercure's emphasis on local culture is evident in new openings such as Mercure Dubai Deira in the UAE, which offers 152 rooms and a rooftop pool, featuring locally inspired cuisine. In Europe, the Mercure London Earls Court integrates British cultural elements into its design, appealing to both tourists and locals.

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Camil Yazbeck, Chief Development Officer for Accor's Premium, Midscale, and Economy Division, emphasized the brand’s strong partnerships, stating, “It is our valuable partnerships with Mercure hotel owners that fuel the brand’s dynamism and give life to a community of passionate hoteliers.”

Looking forward, Mercure has over 200 properties in development, reflecting the brand’s popularity and demand in the midscale hotel segment. 


Lemon Tree Hotels Expands in Bihar with New Gaya Property

Lemon Tree Hotels Expands in Bihar with New Gaya Property

By Hariharan U

Published on September 18, 2025

Lemon Tree Hotels has announced the signing of its latest property Lemon Tree Hotel, Gaya, Bihar. The upcoming hotel will feature 56 well-appointed rooms, a restaurant, banquet and meeting facilities, along with a swimming pool, fitness centre, spa, and other public spaces. The property will be managed by Carnation Hotels Private Limited, the management arm and wholly-owned subsidiary of Lemon Tree Hotels Limited.

Strategically located, the hotel offers easy access to both Bodhgaya Airport (14 km) and Gaya Railway Station (6 km), while being well-connected by road for public and private transport.

Commenting on the signing, Kapil Sharma, Executive Vice President, Finance & Chief Financial Officer, Lemon Tree Hotels, said, “With this signing, we further enhance and strengthen our footprint in Bihar, where we operate one hotel and have one more upcoming. This aligns with our strategy of expanding our brand across the country to delight our guests with comfortable options.”

Lemon Tree Hotels has steadily grown since its first 49-room property in 2004. Today, the group welcomes over 1.5 million guests annually across 110+ operational hotels in 75+ cities in India and overseas, with a pipeline of 110+ upcoming properties. Its network spans metro hubs such as Delhi-NCR, Mumbai, Bengaluru, and Hyderabad, along with tier II and III cities like Jaipur, Udaipur, Kochi, and Indore. Internationally, Lemon Tree Hotels is present in Dubai, Bhutan, and Nepal.

With the new signing in Gaya, Lemon Tree continues to build on its reputation for comfort, consistency, and refreshing hospitality — serving both business and leisure travellers alike.


ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

ALIVAA Hotels & Resorts Hits 20-Property Milestone with The Hoften Lotus Court, Greater Noida

By Hariharan U

Published on September 16, 2025

ALIVAA Hotels & Resorts has reached a new milestone with the addition of The Hoften Lotus Court in Greater Noida West, Uttar Pradesh, marking the 20th property in its growing portfolio. The launch strengthens ALIVAA’s footprint in a key market and aligns with its ambitious expansion strategy.

Operating under The Hoften brand, the hotel is designed for modern travellers seeking smart, efficient service combined with comfort and convenience.

Akash Bhatia, CEO of ALIVAA Hotels & Resorts (Managed & Franchise Business), said, "We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider ALIVAA Hotels & Resorts collection. Greater Noida is a dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel The Hoften Lotus Court perfectly embodies the unique charm and high standards of our brand, and we're confident it will be a valuable asset to our expanding portfolio."

Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, highlighted the strategic significance of Greater Noida, "As we strive to become a leading national player, Greater Noida holds a critical position in our roadmap. This signing establishes our foothold in the country's growing corporate hub. The upcoming Jewar Airport will be a game-changer, boosting business and leisure travel and creating immense opportunities for us."

Arjun Singh, owner of The Hoften Lotus Court, shared his excitement, "Joining forces with ALIVAA Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and commitment to guest satisfaction perfectly complement our vision. This is our second property with the same brand, reflecting our confidence and commitment. We look forward to delivering memorable experiences to our guests."

This milestone reinforces ALIVAA Hotels & Resorts’ dedication to expanding its portfolio, delivering exceptional stays, and creating unforgettable experiences across India’s key travel destinations.

About ALIVAA Hotels & Resorts:
ALIVAA Hotels & Resorts is a dynamic hospitality group focused on creating exceptional guest experiences. Operating under the ALIVAA and The Hoften brands, the company emphasizes quality, innovation, and guest delight, offering memorable stays across established and emerging destinations.


Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

Treat Hotels & Resorts Expands to Rajasthan and Maharashtra with Two New Properties

By Hariharan U

Published on September 13, 2025

Treat Hotels & Resorts is expanding its presence in North India with the addition of two new premium properties in culturally and historically significant destinations, Kumbhalgarh in Rajasthan and Chhatrapati Sambhajinagar in Maharashtra.

The first, Treat Aranya Resort, Kumbhalgarh, marks the brand’s debut in Rajasthan. Set against the backdrop of the Aravalli Hills and close to the UNESCO World Heritage Site of Kumbhalgarh Fort, the resort offers a tranquil escape where heritage and modern comfort come together. Guests can expect spacious rooms, landscaped lawns, panoramic views, and a setting ideal for those seeking both relaxation and cultural exploration.

The second property, Treat Imperial, Chhatrapati Sambhajinagar, is positioned at the city’s heart and designed as an upscale venue for weddings, corporate retreats, and family getaways. With regal architecture, expansive banquet spaces, gourmet dining, and premium hospitality services, it caters especially to large-scale weddings and events while reflecting the cultural spirit of Sambhajinagar.

These launches mark a new chapter in our journey,” said Mr. Alok Mundra, Managing Director, Treat Hotels & Resorts. “We’re not just building properties; we’re creating destinations that celebrate India’s diversity in architecture, cuisine, and celebrations, without compromising on luxury.”

Adding to this, Devendra Singh, General Manager, Development & Acquisitions, noted, “These developments are a testament to our vision of expanding thoughtfully into destinations that hold cultural, historical, and economic significance.”

With these upcoming launches, Treat Hotels & Resorts strengthens its position as one of India’s fastest-growing hospitality brands. Both properties uphold the brand’s philosophy of offering meaningful celebrations, memorable escapes, and enriching experiences — all while preserving India’s timeless heritage.

For inquiries and partnerships, visit www.treatresorts.com.

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