Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

Mercure Celebrates 1,000th Hotel Milestone as Global Expansion Continues

By Nithyakala Neelakandan

Published on November 5, 2024

Mercure Hotels, part of Accor’s portfolio, has reached a major milestone with the opening of its 1,000th hotel worldwide. This achievement showcases Mercure’s growth and reinforces its position as a key midscale brand within Accor’s extensive collection. With a focus on authentic, locally inspired experiences, Mercure continues to play an essential role in Accor’s strategy of providing diverse lodging options that connect guests with their destinations.

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The milestone was marked by recent openings across various global markets. New additions include Mercure London Earls Court in the U.K., which features 282 rooms infused with British pop culture themes; Mercure Chandigarh Tribune Chowk in India, blending modern amenities with local flair; and Mercure Fukuoka Munakata Resort & Spa in Japan, emphasizing relaxation and scenic beauty.

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Jean-Jacques Morin, Accor’s Group Deputy CEO, highlighted the brand’s achievements, noting, “2024 has been a transformative year for Mercure. The opening of our 1,000th destination confirms the status of a brand that has one of the largest international midscale hotel portfolios. We look forward to seeing how far this attractive and energetic brand will go over the next fifty years.”

The Mercure brand has evolved significantly since the opening of its first hotel in Saint-Witz, France, in 1973. Acquired by Accor in 1975, Mercure expanded rapidly in Europe and internationally, reaching markets such as Southeast Asia and the Middle East by the 1990s. The brand celebrated its 50th anniversary in 2023 by doubling down on its “Discover Local” program, which encourages guests to engage with local culture through specially curated experiences and regional culinary offerings.

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Recent developments include Mercure's expansion in Asia, particularly in Japan and China. In Japan, the brand opened 11 new properties in 2024, such as Mercure Kyoto Miyazu Resort & Spa, showcasing the blend of tradition and modernity. In China, Mercure strengthened its presence with properties like Mercure Nantong Renmin Road, combining contemporary design with local influences.

Mercure's emphasis on local culture is evident in new openings such as Mercure Dubai Deira in the UAE, which offers 152 rooms and a rooftop pool, featuring locally inspired cuisine. In Europe, the Mercure London Earls Court integrates British cultural elements into its design, appealing to both tourists and locals.

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Camil Yazbeck, Chief Development Officer for Accor's Premium, Midscale, and Economy Division, emphasized the brand’s strong partnerships, stating, “It is our valuable partnerships with Mercure hotel owners that fuel the brand’s dynamism and give life to a community of passionate hoteliers.”

Looking forward, Mercure has over 200 properties in development, reflecting the brand’s popularity and demand in the midscale hotel segment. 


ITC Maratha Marks 25 Years as a Timeless Symbol of Luxury and Mumbai Hospitality

ITC Maratha Marks 25 Years as a Timeless Symbol of Luxury and Mumbai Hospitality

By Hariharan U

Published on January 22, 2026

ITC Maratha, one of Mumbai’s most recognised luxury hotel landmarks, celebrates 25 years of hospitality excellence this year, marking a journey shaped by refined service, culinary distinction, and a deep-rooted commitment to Indian traditions. Since opening its doors in 2001, the hotel has remained a preferred address for business leaders, diplomats, and discerning travellers, blending architectural grandeur with understated luxury.

Over the years, ITC Maratha has earned a strong reputation as a culinary destination in the city. Its diverse dining portfolio reflects both depth and craftsmanship. Avartana continues to redefine Southern Indian cuisine through progressive tasting menus inspired by flavours from across the peninsula. Dum Pukht remains a celebrated name for its slow-cooked Awadhi specialities, while Peshawri draws from the culinary legacy of the North West Frontier with robust flavours and traditional clay oven cooking. Yi Jing offers refined Chinese cuisine with a focus on Hunan and Sichuan influences, while Peshwa Pavilion serves an elegant all-day dining experience. Bombay High, the hotel’s lounge and bar, remains a relaxed setting for conversations and evening gatherings.

Strategically located near Mumbai International Airport and key business districts, ITC Maratha combines accessibility with a sense of calm, making it equally suited for business travel and leisure stays. The hotel has evolved alongside the city while staying true to its philosophy of bespoke service and gracious Indian hospitality.

Reflecting on the milestone, Bhagwan Balani, General Manager, ITC Maratha, Mumbai, said, “Completing 25 years is a moment of great pride for all of us at ITC Maratha. This journey has been shaped by the trust of our guests, the dedication of our associates, and the values that define ITC Hotels. Our focus has always been on delivering refined luxury rooted in Indian hospitality, while evolving thoughtfully with the times.”

Sustainability has been a key pillar of ITC Maratha’s operations. In line with ITC Hotels’ Responsible Luxury philosophy, the hotel holds LEED Zero Carbon and LEED Zero Water certifications from the U.S. Green Building Council, highlighting its focus on energy efficiency, water stewardship, and environmentally conscious practices.

Known for hosting landmark weddings, high-profile conferences, and intimate celebrations, ITC Maratha has become a trusted venue for moments that matter. Its engagement with Mumbai’s cultural fabric through art showcases, culinary collaborations, and curated events further strengthens its connection with the city.

As it looks ahead, ITC Maratha aims to build on its rich legacy, continuing to offer world-class hospitality while staying committed to responsibility, innovation, and meaningful guest experiences.


Lemon Tree Hotels Signs New Keys Select Property in Chitrakoot, Uttar Pradesh

Lemon Tree Hotels Signs New Keys Select Property in Chitrakoot, Uttar Pradesh

By Hariharan U

Published on January 22, 2026

Lemon Tree Hotels Limited has announced the signing of a new property, Keys Select by Lemon Tree Hotels, Chitrakoot, Uttar Pradesh, further expanding its footprint in the state. The hotel will be managed by Carnation Hotels Private Limited, a wholly owned subsidiary of Lemon Tree Hotels Limited.

Located in the spiritually significant town of Chitrakoot, set along the banks of the Mandakini River, the destination holds deep mythological importance as the place where Lord Rama, Sita, and Lakshmana are believed to have spent years of their exile. Known for its sacred ghats, temples, and forested landscapes, Chitrakoot attracts pilgrims as well as leisure travellers seeking peace and reflection.

The upcoming Keys Select hotel will feature 48 rooms, along with a restaurant, banquet hall, meeting room, fitness centre, and a swimming pool, offering a comfortable and contemporary stay experience aligned with the brand’s vibrant and value-driven positioning.

In terms of connectivity, Chitrakoot Airport is located around 10 km from the property, while Prayagraj Airport is approximately 105 km away. The Chitrakutdham Karwi Railway Station is just 5 km from the hotel, ensuring easy access via both public and private transport.

Commenting on the signing, Vilas Pawar, CEO – Managed & Franchise Business, Lemon Tree Hotels, said, “With this signing, we are pleased to extend our religious and leisure portfolio at a destination ideal for pilgrims and travellers seeking spiritual reflection, quiet contemplation, and a meaningful connection with India’s timeless heritage. Uttar Pradesh currently has eight operational and fourteen upcoming Lemon Tree Hotels.”

With this addition, Lemon Tree Hotels continues to strengthen its presence across key pilgrimage and leisure destinations, supporting the growing demand for quality hospitality in culturally significant locations.


Four Seasons Bengaluru Introduces The Wine Studio for Curated Wine Experiences

Four Seasons Bengaluru Introduces The Wine Studio for Curated Wine Experiences

By Hariharan U

Published on January 21, 2026

Four Seasons Hotel Bengaluru has added a new chapter to the city’s evolving luxury dining scene with the launch of The Wine Studio: Curated by CUR8. Designed as one of India’s first dedicated wine studios, the space places wine firmly at the centre of the experience, blending heritage, expertise and modern sensibilities in an intimate setting.

Inspired by humanity’s long-standing relationship with wine, the studio reflects a thoughtful approach to wine appreciation, where each pour tells a story of origin, craftsmanship and time. Known for its strong beverage philosophy, Four Seasons Bengaluru has envisioned The Wine Studio as a refined enclave where wine is not just served, but explored with intention and curiosity.

At the heart of the concept is flexibility and personal choice. Guests are encouraged to create their own cheese boards, discover boutique Indian wine labels, or explore celebrated international vintages ranging from Indian Chenin Blancs to classic Burgundies. The studio adapts seamlessly to private gatherings, sommelier-led masterclasses, tastings, and even business meetings, adding a cosmopolitan layer to Bengaluru’s dining culture.

As India’s wine-aware audience continues to grow, The Wine Studio offers a space tailored for both seasoned connoisseurs and curious newcomers. Seasonal pairings, guided tasting sessions and immersive classes invite guests to deepen their understanding of wine in a setting that is elegant yet approachable.

The experience calendar includes curated journeys such as The Grand Tour de France, featuring wines from Bordeaux to Burgundy paired with artisanal cheeses and freshly sliced baguettes, and The Italian Wine and Cheese Soirée, which showcases bold reds alongside Prosciutto di Parma and regional Italian flavours. Each experience is designed to be interactive, educational and indulgent.

Great wine has always brought people together, and at Four Seasons, we see that as an extension of our philosophy of exceptional hospitality. The Wine Studio allows guests to explore wines not just as beverages, but as stories - of terroir, craftsmanship, and time. Our aim was to create a space where curiosity is welcomed, expertise is shared generously, and every tasting feels personal,” says Biswajit Chakraborty, General Manager, Four Seasons Hotel Bengaluru.

With this launch, Four Seasons Bengaluru continues to reinforce its position as a leader in luxury hospitality, offering experiences that are refined, immersive and aligned with the city’s growing appreciation for global wine culture.

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