MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

By Nishang Narayan

Published on February 18, 2025

MEWA India 2025, the premier B2B exhibition for the nuts and dry fruits sector, concluded its highly successful three-day event at the Jio World Convention Centre in Mumbai. Held from February 12th to 14th, this year's event surpassed expectations, drawing over 300 exhibitors and 10,000 visitors from more than 25 countries—a remarkable 66.67% increase from the previous year.

Building on the success of MEWA 2024, which welcomed 6,000 visitors and 130 exhibitors, MEWA India 2025 showcased the significant growth in the global demand for nuts and dry fruits, particularly as healthy snack alternatives. As consumers worldwide seek more nutritious food options, the nuts and dry fruits industry is positioning itself as a key player in the health-conscious food movement.

Mr. Sameer Bhanushali, Founding Member of the Nuts & Dry Fruits Council of India (NDFC(I)), discussed the challenges facing the sector, including price volatility, supply chain disruptions, and global economic impacts. He noted, “The nuts and dry fruits market in India is projected to grow by 5.97%, reaching a volume of US$13.27 billion by 2030. While urban populations are increasingly opting for healthier options like pistachios, almonds, and foxnuts, the sector still faces several developmental challenges. MEWA 2025 aimed to address these issues and foster international partnerships to drive industry growth.”

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The exhibition floor was a hub of innovation, with leading industry players from across the globe, including Crain Walnut, Wonderful Pistachios from the USA, Kimia Dates from Iran, Blue Diamond—the world’s largest almond exporter—and Al Mehtab from Dubai. Industry experts also participated in a panel discussion focused on the role of advanced technology in streamlining the sector, as well as policies for the import and export of nuts and dry fruits in India.

MEWA India 2025 served as a crucial platform for networking and building trade connections, allowing businesses to explore new opportunities and collaborate on expanding their reach within the global market.

Mr. Rajeev Pabreja, Founding Member of NDFC(I) and Co-Chairperson of MEWA 2025, emphasized the importance of the event, saying, “MEWA India 2025 is a vital event for promoting quality, innovation, and growth in the nuts and dry fruits sector. It positions India as a global leader and offers networking opportunities that can fuel business expansion and foster collaborative growth.”

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The event was graced by several high-profile personalities, including Smt. Smriti Irani, Former Union Cabinet Minister, who delivered a keynote address. Bollywood singer Jonita Gandhi’s performance added to the glamour, while actress Genelia D’souza, promoting her plant-based meat company, Imagine Meats, also made a special appearance.

MEWA India 2025 highlighted the strategic role of marketing boards and the continued efforts to promote the nuts and dry fruits industry. With high expectations for next year, MEWA is excited to return with even more opportunities and participants, solidifying its position as a key global player in the sector.

About MEWA

MEWA is India’s foremost B2B exhibition for the nuts and dry fruits industry, bringing together participants from over 50 countries. With 300+ exhibitors and 10,000+ attendees, MEWA 2025 is poised to elevate the sector by fostering advancements in research, innovation, production, trade, and consumption, positioning India as a global leader in the industry.

About NDFC(I)

The Nuts & Dry Fruits Council of India (NDFC(I)) is the unified voice of the Indian nuts, dry fruits, seeds, raisins, berries, and dates industry. Its mission is to drive growth and collaboration across all facets of the sector, from growers to processors to distributors.


Rasanai Celebrates South India’s Love for Mango with ‘Maanga Maanga Festival

Rasanai Celebrates South India’s Love for Mango with ‘Maanga Maanga Festival

By Hariharan U

Published on July 18, 2026

Celebrating the seasonal charm of India’s favourite fruit, Rasanai has announced the launch of its ‘Maanga Maanga Festival’, a special culinary experience dedicated to exploring the diverse flavours and regional interpretations of mango across South India.

Running from 15th to 31st July 2026, the festival will be hosted across Rasanai outlets in Chennai, Coimbatore, and Kochi, inviting guests to experience mango beyond traditional desserts through a specially curated menu inspired by the culinary traditions of Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, and Telangana.

From raw and tangy preparations to sweet, spiced, pickled, and slow-cooked creations, the festival highlights the versatility of mango as an ingredient deeply rooted in South Indian food culture.

Inspired by home kitchens, local traditions, and street food flavours, Rasanai’s festival menu presents creative interpretations of classic regional recipes. Guests can explore unique dishes such as Mangai Pachadi Paniyaram and Thengai Mangai Adai Taco, alongside bold regional favourites including Andhra Aavakkai Broccoli, Oorugai Mamsam, and Angamaly Meen Maanga Curry.

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Each preparation showcases a distinct expression of mango, balancing flavours of sweetness, spice, tanginess, and aroma while celebrating the ingredient’s importance across South Indian cuisines.

The culinary journey concludes with Mango Thengai Pongal, Rasanai’s innovative South Indian take on the popular mango sticky rice. Combining ripe mango, coconut, and the comforting texture of traditional pongal, the dessert offers a nostalgic yet contemporary finale to the festival experience.

Featuring vegetarian, meat, seafood, and dessert creations, the Maanga Maanga Festival brings together the many identities of mango through thoughtfully crafted dishes that celebrate regional diversity and culinary storytelling.

Speaking through this seasonal celebration, Rasanai continues its commitment to showcasing India’s rich food traditions while presenting familiar ingredients through fresh and imaginative perspectives.

For mango lovers and food enthusiasts looking to discover new regional flavours, Maanga Maanga Festival offers a unique opportunity to experience the king of fruits in its most vibrant and unexpected forms.

This is mango like never before.

Event Details:

Event: Maanga Maanga Festival
Dates: 15th July – 31st July 2026

Locations:

Rasanai Chennai
Besant Nagar, Chennai – 600090

Rasanai Coimbatore
Pappanaickenpalayam, Coimbatore – 641037

Rasanai Kochi
Ernakulum, Kerala – 682020


Mantra Koodam Introduces Diraviyam, A Culinary Journey Through Forgotten Flavours of Tamilagam

Mantra Koodam Introduces Diraviyam, A Culinary Journey Through Forgotten Flavours of Tamilagam

By Hariharan U

Published on July 18, 2026

Mantra Koodam, CGH Earth in Kumbakonam, has introduced Diraviyam, a unique culinary experience that celebrates the forgotten flavours, traditions, and communities of ancient Tamilagam. Designed as a journey through Tamil Nadu’s rich culinary heritage, Diraviyam brings together historic recipes, indigenous ingredients, and traditional cooking techniques to offer guests an authentic taste of the region’s diverse food culture.

Continuing CGH Earth’s commitment to preserving India’s cultural heritage through immersive experiences, Diraviyam explores the culinary identities of Tamil Nadu’s historic regions beyond the well-known traditions of Chola Nadu. While Chola Nadu cuisine continues to be showcased at Mantra Koodam’s signature restaurant Annaprasanna, Diraviyam highlights the distinct flavours of Thondai Nadu, Nadu Nadu, Kongu Nadu, and Pandya Nadu.

At the heart of the experience is a celebration of traditional food systems and sustainable practices. Following a farm-to-table philosophy, Diraviyam uses fresh vegetables, herbs, and ingredients sourced from organic gardens to recreate dishes inspired by rural Tamil Nadu’s culinary wisdom.

A key element of Diraviyam is its connection with local communities. Three women from neighbouring villages have been trained and involved in preserving and presenting traditional regional recipes. Their knowledge, personal experiences, and connection with local food traditions bring authenticity to every meal while helping sustain culinary practices passed down through generations.

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Speaking about the initiative, Radhakrishna Shenoi, Assistant Vice President, CGH Earth, said, “A defining aspect of Diraviyam is its deep connection with the local community. Three women from neighbouring villages have been recruited and professionally trained to preserve and present traditional regional recipes. Their knowledge, lived experiences, and personal stories lend an unparalleled authenticity to every meal, ensuring that culinary traditions are not merely recreated, but meaningfully sustained.”

Remaining true to ancestral cooking methods, dishes at Diraviyam are prepared using traditional wood-fired stoves and earthenware pots. These techniques enhance flavours while preserving the essence of regional Tamil cuisine. The restaurant’s design further complements the experience, drawing inspiration from traditional Tamil villages with thatched-roof architecture, natural materials, rustic aesthetics, and an open-air setting.

Harish Venkatasubramaniam, General Manager, Mantra Koodam, said, “Remaining true to ancestral methods, dishes at Diraviyam are prepared over traditional wood-fired stoves and cooked in earthenware pots, techniques that not only enhance flavour and nutrition but also preserve the essence of regional Tamil cuisine passed down through generations.”

Guests at Diraviyam can experience a grand vegetarian feast featuring 28 carefully curated dishes representing Tamil Nadu’s diverse culinary regions. Served traditionally on banana leaves, the dining experience celebrates the timeless customs of Tamil hospitality and communal dining.

Beyond being a dining destination, Diraviyam aims to serve as a platform for cultural preservation, community empowerment, sustainable living, and culinary storytelling. Through authentic flavours, traditional practices, and meaningful connections, the experience allows travellers to discover the roots of Tamil heritage.

With Diraviyam, CGH Earth continues its focus on creating handcrafted hospitality experiences that honour local traditions, celebrate communities, and preserve the cultural identity of every destination it represents.

About CGH Earth – Experience Hotels

CGH Earth is a hospitality group built around the philosophy of creating meaningful experiences rooted in environmental sensitivity, community engagement, and local culture. Its portfolio includes uniquely designed resorts, retreats, villas, bungalows, and wellness experiences across India.

Inspired by local architecture, cuisine, traditions, craftsmanship, and community knowledge, CGH Earth creates immersive stays that connect travellers with the spirit of each destination. Through its properties and experiences, the group continues to preserve heritage while offering contemporary travellers authentic encounters with India’s diverse landscapes and cultures.


Burger King India Turns Up the Heat with New Limited-Time Peri-Peri Fest

By Manu Vardhan Kannan

Published on July 17, 2026

 Burger King India has expanded its flavour-packed menu with the launch of its Limited-Time Peri-Peri Fest, bringing a fresh line-up of burgers, sides and value meals inspired by the globally loved Peri-Peri flavour. Available across Burger King restaurants nationwide from July 7, the new menu continues the brand's signature Dunking experience following the positive response to its Korean Kimchi Fest.

The Peri-Peri Fest menu is available for dine-in, takeaway and delivery. Customers can also choose from exclusive Peri-Peri combos and meal upgrades for a complete flavour-packed experience.

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The limited-time menu features nine new offerings, including Peri-Peri Veg Whopper, Peri-Peri Chicken Whopper, Peri-Peri Paneer Burger, Peri-Peri Cheese Burger, Peri-Peri Chicken Burger, Peri-Peri Chicken Wings, Peri-Peri Boneless Chicken, Peri-Peri Chicken Nuggets and Peri-Peri Fries.

To mark the launch, Burger King India has introduced a colourful campaign inspired by the African and Portuguese roots of Peri-Peri, blended with a Gen Z-inspired style. The campaign features an original musical film filled with vibrant visuals, music and cultural influences, celebrating the bold flavours in a distinctly Burger King way.

Commenting on the launch, Kapil Grover, Chief Marketing & Digital Officer, Burger King India, said:

"Peri-Peri has emerged as one of India's most loved flavour profiles, fuelled by consumers' growing appetite for bold and exciting flavours. With Peri-Peri Fest, we're taking that love a step further by bringing consumers an experience that's rooted in the true origins of Peri-Peri. Our signature Dunked Peri-Peri platform delivers richer, bolder flavour in every bite, offering a distinctive Burger King experience that's both craveable and memorable."

Sharing the creative thought behind the campaign, Anupama Ramaswamy, Managing Director & Chief Creative Officer, Havas Creative India, said:

"The product itself has a natural sense of theatre as it's dunked for full flavour. We wanted the campaign to mirror that same exuberance. Instead of simply talking about flavour, we turned it into a musical celebration with an original soundtrack that's catchy, energetic and impossible to forget. Every beat, visual and movement was crafted to make audiences feel the joy of going all in."

To support the launch, Burger King India is rolling out a nationwide 360-degree campaign across digital platforms, out-of-home advertising, social media, influencer collaborations, in-restaurant branding and local activations.

As part of the celebration, customers purchasing select Peri-Peri x Sprite Meal Combos through the Burger King App will get a chance to win a free trip to Korea through a lucky draw. The app also offers exclusive Crazy App Deals for dine-in guests, making the Peri-Peri Fest even more rewarding.

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