MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

By Nishang Narayan

Published on February 18, 2025

MEWA India 2025, the premier B2B exhibition for the nuts and dry fruits sector, concluded its highly successful three-day event at the Jio World Convention Centre in Mumbai. Held from February 12th to 14th, this year's event surpassed expectations, drawing over 300 exhibitors and 10,000 visitors from more than 25 countries—a remarkable 66.67% increase from the previous year.

Building on the success of MEWA 2024, which welcomed 6,000 visitors and 130 exhibitors, MEWA India 2025 showcased the significant growth in the global demand for nuts and dry fruits, particularly as healthy snack alternatives. As consumers worldwide seek more nutritious food options, the nuts and dry fruits industry is positioning itself as a key player in the health-conscious food movement.

Mr. Sameer Bhanushali, Founding Member of the Nuts & Dry Fruits Council of India (NDFC(I)), discussed the challenges facing the sector, including price volatility, supply chain disruptions, and global economic impacts. He noted, “The nuts and dry fruits market in India is projected to grow by 5.97%, reaching a volume of US$13.27 billion by 2030. While urban populations are increasingly opting for healthier options like pistachios, almonds, and foxnuts, the sector still faces several developmental challenges. MEWA 2025 aimed to address these issues and foster international partnerships to drive industry growth.”

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The exhibition floor was a hub of innovation, with leading industry players from across the globe, including Crain Walnut, Wonderful Pistachios from the USA, Kimia Dates from Iran, Blue Diamond—the world’s largest almond exporter—and Al Mehtab from Dubai. Industry experts also participated in a panel discussion focused on the role of advanced technology in streamlining the sector, as well as policies for the import and export of nuts and dry fruits in India.

MEWA India 2025 served as a crucial platform for networking and building trade connections, allowing businesses to explore new opportunities and collaborate on expanding their reach within the global market.

Mr. Rajeev Pabreja, Founding Member of NDFC(I) and Co-Chairperson of MEWA 2025, emphasized the importance of the event, saying, “MEWA India 2025 is a vital event for promoting quality, innovation, and growth in the nuts and dry fruits sector. It positions India as a global leader and offers networking opportunities that can fuel business expansion and foster collaborative growth.”

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The event was graced by several high-profile personalities, including Smt. Smriti Irani, Former Union Cabinet Minister, who delivered a keynote address. Bollywood singer Jonita Gandhi’s performance added to the glamour, while actress Genelia D’souza, promoting her plant-based meat company, Imagine Meats, also made a special appearance.

MEWA India 2025 highlighted the strategic role of marketing boards and the continued efforts to promote the nuts and dry fruits industry. With high expectations for next year, MEWA is excited to return with even more opportunities and participants, solidifying its position as a key global player in the sector.

About MEWA

MEWA is India’s foremost B2B exhibition for the nuts and dry fruits industry, bringing together participants from over 50 countries. With 300+ exhibitors and 10,000+ attendees, MEWA 2025 is poised to elevate the sector by fostering advancements in research, innovation, production, trade, and consumption, positioning India as a global leader in the industry.

About NDFC(I)

The Nuts & Dry Fruits Council of India (NDFC(I)) is the unified voice of the Indian nuts, dry fruits, seeds, raisins, berries, and dates industry. Its mission is to drive growth and collaboration across all facets of the sector, from growers to processors to distributors.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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