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By Nishang Narayan
Published on February 18, 2025
MEWA India 2025, the premier B2B exhibition for the nuts and dry fruits sector, concluded its highly successful three-day event at the Jio World Convention Centre in Mumbai. Held from February 12th to 14th, this year's event surpassed expectations, drawing over 300 exhibitors and 10,000 visitors from more than 25 countries—a remarkable 66.67% increase from the previous year.
Building on the success of MEWA 2024, which welcomed 6,000 visitors and 130 exhibitors, MEWA India 2025 showcased the significant growth in the global demand for nuts and dry fruits, particularly as healthy snack alternatives. As consumers worldwide seek more nutritious food options, the nuts and dry fruits industry is positioning itself as a key player in the health-conscious food movement.
Mr. Sameer Bhanushali, Founding Member of the Nuts & Dry Fruits Council of India (NDFC(I)), discussed the challenges facing the sector, including price volatility, supply chain disruptions, and global economic impacts. He noted, “The nuts and dry fruits market in India is projected to grow by 5.97%, reaching a volume of US$13.27 billion by 2030. While urban populations are increasingly opting for healthier options like pistachios, almonds, and foxnuts, the sector still faces several developmental challenges. MEWA 2025 aimed to address these issues and foster international partnerships to drive industry growth.”
The exhibition floor was a hub of innovation, with leading industry players from across the globe, including Crain Walnut, Wonderful Pistachios from the USA, Kimia Dates from Iran, Blue Diamond—the world’s largest almond exporter—and Al Mehtab from Dubai. Industry experts also participated in a panel discussion focused on the role of advanced technology in streamlining the sector, as well as policies for the import and export of nuts and dry fruits in India.
MEWA India 2025 served as a crucial platform for networking and building trade connections, allowing businesses to explore new opportunities and collaborate on expanding their reach within the global market.
Mr. Rajeev Pabreja, Founding Member of NDFC(I) and Co-Chairperson of MEWA 2025, emphasized the importance of the event, saying, “MEWA India 2025 is a vital event for promoting quality, innovation, and growth in the nuts and dry fruits sector. It positions India as a global leader and offers networking opportunities that can fuel business expansion and foster collaborative growth.”
The event was graced by several high-profile personalities, including Smt. Smriti Irani, Former Union Cabinet Minister, who delivered a keynote address. Bollywood singer Jonita Gandhi’s performance added to the glamour, while actress Genelia D’souza, promoting her plant-based meat company, Imagine Meats, also made a special appearance.
MEWA India 2025 highlighted the strategic role of marketing boards and the continued efforts to promote the nuts and dry fruits industry. With high expectations for next year, MEWA is excited to return with even more opportunities and participants, solidifying its position as a key global player in the sector.
About MEWA
MEWA is India’s foremost B2B exhibition for the nuts and dry fruits industry, bringing together participants from over 50 countries. With 300+ exhibitors and 10,000+ attendees, MEWA 2025 is poised to elevate the sector by fostering advancements in research, innovation, production, trade, and consumption, positioning India as a global leader in the industry.
About NDFC(I)
The Nuts & Dry Fruits Council of India (NDFC(I)) is the unified voice of the Indian nuts, dry fruits, seeds, raisins, berries, and dates industry. Its mission is to drive growth and collaboration across all facets of the sector, from growers to processors to distributors.
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By Hariharan U
Published on November 4, 2026
Burger King India has unveiled its limited-edition Avengers: Doomsday Collection, bringing Marvel-inspired flavours, character-themed packaging and collectible merchandise to its restaurants across the country ahead of the film's theatrical release on December 17, 2026.
As the Official Restaurant Partner for Avengers: Doomsday in India, Burger King has introduced a special menu that gives its signature flame-grilled offerings a superhero-inspired twist. Available from November 3, the collection features burgers, sides and a beverage, with burger prices starting at ₹199.
The highlight of the collection is the Doomsday Whopper, available in two variants: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken.
Inspired by the film's antagonist, Doctor Doom, the signature Whopper features a striking black glazed bun and a bold spicy garlic flavour. The brand says the distinctive bun colour is achieved using plant-derived natural food colour, aligning with its stated commitment to avoiding synthetic colours and artificial flavours in its menu.
The collection also draws inspiration from other Marvel characters, with a selection of premium burgers and sides named after familiar superheroes and villains.
The limited-edition collection includes:
Doomsday Whoppers: Doomsday Whopper Extra Crunch Veg and Doomsday Whopper Flame-Grilled Chicken
Premium Burgers: Loki Molten Cheese Burger, Cyclops Soft Paneer Burger and Magneto Crunchy Chicken Burger
Sides: Shuri Vibranium Fries, Falcon Fearless Chicken Wings, Magneto Boneless Chicken and Thor Thunder Nuggets
Beverage: Fantastic Fizz
The menu follows Burger King's signature dunking platform, with spicy garlic flavour cues and bold sauces featuring across the offerings.
The collaboration extends beyond the menu through special-edition packaging featuring Avengers: Doomsday-themed burger boxes and a Doctor Doom-inspired crown. The packaging draws on the film's visual identity, turning the meal into a themed experience for fans.
Select meals from the collection also come with opportunities to access Marvel-themed merchandise. The campaign begins with a limited-edition collectible tumbler, with further merchandise planned to be introduced in phases.
Burger King has also opened a pre-booking window through its app, featuring a limited-edition Doomsday Meal bundled with a collectible Avengers: Doomsday tumbler at a special price.
Speaking about the launch, Kapil Grover, Chief Marketing Officer, Burger King India, said the collaboration brings together the Marvel fandom and Burger King's signature Whopper experience. He added that the menu, themed packaging and merchandise are intended to extend the excitement of the film beyond the cinema.
The launch is supported by a 360-degree marketing campaign spanning digital promotions, in-restaurant activations, outdoor advertising and influencer partnerships. The strategy aims to engage both food enthusiasts and Marvel fans ahead of the film's release.
Guests can access the Avengers: Doomsday Collection through dine-in, takeaway and home delivery at Burger King restaurants across India. Orders are also available through the BK App and leading food delivery platforms.
With its character-inspired menu, distinctive black-bun Whopper and collectible merchandise, Burger King India is bringing the Marvel universe into its quick-service restaurant experience for a limited period.
By Manu Vardhan Kannan
Gurugram-based food brand The Masala Story has opened its first dine-in outlet on Golf Course Road, Sector 54, marking a new phase in its journey since its establishment in 2020. Known for its North Indian and Mughlai offerings through delivery and catering, the brand is now welcoming guests to a dedicated dining space while continuing its existing operations.
Spread across approximately 1,000 sq. ft., the new outlet has been designed as a small, intimate space with soft lighting and music. Its location in Sector 54 offers access to a mix of commercial offices, residential towers and an established food and café scene, allowing the brand to serve walk-in diners as well as nearby households.
At the heart of the brand's culinary operations is Vatsala Khanna, Founder and Head Chef of The Masala Story. Having previously worked as an academician, she pursued her interest in food through national and international culinary programmes. She now oversees the kitchen's day-to-day operations and personally develops the dishes and recipes featured on the menu.
The menu brings together several of the brand's signature preparations. Its Butter Chicken, named among Zomato's Top 10 in Gurgaon in 2025, is one of the highlights. Other offerings include slow-cooked Dal Makhani served in a clay handi, Paneer Lababdar, high-protein non-fried Paneer Cigar Rolls and Chicken Tikka.
The dessert selection includes the signature Gulab Jamun Nut, which presents the familiar flavours of gulab jamun in a doughnut shape, along with Phirni.
Speaking about the expansion, Vatsala Khanna, Founder and Head Chef, The Masala Story, said, “Our guests have trusted us with their meals at home, and this space lets us welcome them to our table for the first time. Every dish we serve carries a story written in spice, from our Butter Chicken to our slow-cooked Dal Makhani, and Golf Course Road, with its energy and love for good food, felt like the perfect place to share it.”
Beyond its dine-in and delivery operations, The Masala Story also caters to private and corporate gatherings. Its catering portfolio includes grazing tables, charcuterie and cheese boards, Mediterranean mezze, Mexican spreads, executive lunch combinations, and customised Jain, vegan and vegetarian menus.
With its first dine-in outlet, The Masala Story is expanding its presence in Gurugram while bringing its North Indian and Mughlai offerings to guests in a new setting.
Outlet Details:
Location: Golf Course Road, Sector 54, Gurugram, Haryana
Format: Dine-In, Cloud Kitchen and Catering
Cuisine: Mughlai and North Indian
Timings: 11:30 AM – 12:00 AM
Tipsy Tiger has introduced a new ramen menu featuring five distinct preparations, bringing together Japanese influences and Himalayan-inspired flavours. The selection explores different broths, ingredients and textures, offering both vegetarian and non-vegetarian options for diners.
The vegetarian selection includes Katsu Tofu Ramen, which pairs crispy katsu tofu with a rich, umami-packed miso broth. Another option is Thukpa Ramen, combining ramen noodles with a fragrant Himalayan broth and seasonal vegetables.
The non-vegetarian offerings bring together bolder flavour combinations. Bacon Ramen features crispy bacon and ramen noodles served in a rich teriyaki broth, balancing sweet and savoury notes. Yakitori Ramen takes inspiration from Japanese-style yakitori flavours, with a chashu-style milk broth finished with crispy chilli oil.
Completing the five-bowl selection is Gyoza Ramen, which combines delicate gyoza dumplings and ramen noodles in a savoury Kikkoman-infused broth. The preparation brings two popular Asian favourites together in one bowl.
With these five options, Tipsy Tiger's new menu offers diners different interpretations of ramen, from miso-based and teriyaki flavours to a Himalayan-inspired broth. The selection adds another Asian comfort food offering to the restaurant's menu.
Restaurant Details:
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