MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

By Nishang Narayan

Published on February 18, 2025

MEWA India 2025, the premier B2B exhibition for the nuts and dry fruits sector, concluded its highly successful three-day event at the Jio World Convention Centre in Mumbai. Held from February 12th to 14th, this year's event surpassed expectations, drawing over 300 exhibitors and 10,000 visitors from more than 25 countries—a remarkable 66.67% increase from the previous year.

Building on the success of MEWA 2024, which welcomed 6,000 visitors and 130 exhibitors, MEWA India 2025 showcased the significant growth in the global demand for nuts and dry fruits, particularly as healthy snack alternatives. As consumers worldwide seek more nutritious food options, the nuts and dry fruits industry is positioning itself as a key player in the health-conscious food movement.

Mr. Sameer Bhanushali, Founding Member of the Nuts & Dry Fruits Council of India (NDFC(I)), discussed the challenges facing the sector, including price volatility, supply chain disruptions, and global economic impacts. He noted, “The nuts and dry fruits market in India is projected to grow by 5.97%, reaching a volume of US$13.27 billion by 2030. While urban populations are increasingly opting for healthier options like pistachios, almonds, and foxnuts, the sector still faces several developmental challenges. MEWA 2025 aimed to address these issues and foster international partnerships to drive industry growth.”

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The exhibition floor was a hub of innovation, with leading industry players from across the globe, including Crain Walnut, Wonderful Pistachios from the USA, Kimia Dates from Iran, Blue Diamond—the world’s largest almond exporter—and Al Mehtab from Dubai. Industry experts also participated in a panel discussion focused on the role of advanced technology in streamlining the sector, as well as policies for the import and export of nuts and dry fruits in India.

MEWA India 2025 served as a crucial platform for networking and building trade connections, allowing businesses to explore new opportunities and collaborate on expanding their reach within the global market.

Mr. Rajeev Pabreja, Founding Member of NDFC(I) and Co-Chairperson of MEWA 2025, emphasized the importance of the event, saying, “MEWA India 2025 is a vital event for promoting quality, innovation, and growth in the nuts and dry fruits sector. It positions India as a global leader and offers networking opportunities that can fuel business expansion and foster collaborative growth.”

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The event was graced by several high-profile personalities, including Smt. Smriti Irani, Former Union Cabinet Minister, who delivered a keynote address. Bollywood singer Jonita Gandhi’s performance added to the glamour, while actress Genelia D’souza, promoting her plant-based meat company, Imagine Meats, also made a special appearance.

MEWA India 2025 highlighted the strategic role of marketing boards and the continued efforts to promote the nuts and dry fruits industry. With high expectations for next year, MEWA is excited to return with even more opportunities and participants, solidifying its position as a key global player in the sector.

About MEWA

MEWA is India’s foremost B2B exhibition for the nuts and dry fruits industry, bringing together participants from over 50 countries. With 300+ exhibitors and 10,000+ attendees, MEWA 2025 is poised to elevate the sector by fostering advancements in research, innovation, production, trade, and consumption, positioning India as a global leader in the industry.

About NDFC(I)

The Nuts & Dry Fruits Council of India (NDFC(I)) is the unified voice of the Indian nuts, dry fruits, seeds, raisins, berries, and dates industry. Its mission is to drive growth and collaboration across all facets of the sector, from growers to processors to distributors.


Coffee Sutra Enters Delhi with NOD Collaboration

Coffee Sutra Enters Delhi with NOD Collaboration

By Hariharan U

Published on April 24, 2026

Marking its entry into the capital, Coffee Sutra has partnered with NOD Punjabi Bagh in a move that redefines how beverages integrate into the dining experience. As part of the collaboration, Coffee Sutra takes over NOD’s entire beverage program as its official partner.

Founded by Dushyant Singh, the Jaipur-based brand brings its specialty coffee expertise to Delhi, marking its first major step beyond its home city. The partnership reflects a shared vision between both brands to create a dining experience where food and beverages complement each other seamlessly rather than exist as separate elements.

At NOD, Coffee Sutra curates a diverse beverage menu that extends beyond coffee. Guests can expect specialty brews made from ethically sourced, single-origin beans, alongside a selection of shakes, smoothies, and handcrafted mocktails. Each offering is designed to pair thoughtfully with the restaurant’s globally inspired cuisine, enhancing the overall guest experience.

Dushyant Singh shared that Delhi’s dynamic food culture makes it an ideal market for the brand’s expansion. He emphasized that every aspect—from sourcing beans to the final pour, is crafted with intent, ensuring a meaningful experience for guests.

Beyond menu creation, Coffee Sutra manages the complete beverage operations at NOD, including barista training, daily execution, and equipment maintenance. This end-to-end involvement highlights the brand’s focus on consistency and quality across all touchpoints.

With over 15 years of industry experience, Coffee Sutra has built strong sourcing networks with farmers in India and globally. The brand operates its own roastery and Coffee Lab in Jaipur, while also offering workshops, brewing masterclasses, and barista training. Its growing footprint includes five cafés in Jaipur and partnerships with over 40 establishments across India, including global hospitality names.

This collaboration signals a significant step in Coffee Sutra’s national expansion, bringing its curated and experience-led approach to Delhi’s evolving café and dining scene.


Rumour Brings Speakeasy-Style Nights to Vasant Vihar

Rumour Brings Speakeasy-Style Nights to Vasant Vihar

By Manu Vardhan Kannan

Published on April 24, 2026

Delhi’s nightlife has a new address with the opening of Rumour, a speakeasy-style lounge in Vasant Vihar that brings together curated drinks, music, and a lively social setting. Designed to offer a fresh take on after-work and late-night outings, the space draws inspiration from New York’s intimate wine and cocktail bars.

Rumour is built around the idea of easy, enjoyable social experiences. Created by founder Rhea Parekh Jain and co-founder Nishchay Jain, the lounge aims to be a go-to spot where guests can simply walk in and unwind. “We wanted to build a place that feels like your go-to spot where you don’t overthink plans, you just show up and know you’ll have a good time,” says Rhea Parekh Jain - founder and Nishchay Jain - co-founder. “Rumour is about energy, great wines, familiar drinks, and nights that never go exactly as planned in the best way. It’s the kind of place where one drink becomes three, and you leave with a few good rumours to take home.”

The interiors, designed by Sussanne Khan’s The Charcoal Project, reflect a mix of quirky luxury and raw New York loft aesthetics. From a hidden entrance to warm lighting and layered textures, every detail adds to the intimate and energetic feel of the space. With seating for around 45 guests, Rumour offers a mix of cosy corners, group seating areas, and a balcony that overlooks the main lounge, making it suitable for both small gatherings and larger groups.

At the heart of the experience is wine, with a strong focus on tastings and curated selections. The cocktail menu complements this approach, with nearly half of the drinks built around wine-based creations. The food menu features shareable plates that are designed to pair well with the beverages, adding to the overall experience.

Rumour is aimed at urban professionals, creatives, and those looking for a well-curated nightlife spot. The speakeasy concept adds a sense of exclusivity, while the overall vibe keeps it social and engaging. Open from Wednesday to Monday, between 6:00 PM and 1:00 AM, the lounge offers a perfect setting for after-work meetups, date nights, and late-evening gatherings.

Located at 12, Basant Lok, 1st Floor, Priya Market, Vasant Vihar, Rumour adds a new dimension to Delhi’s evolving nightlife scene. With plans to introduce more concepts in the future, the brand is focused on creating spaces that bring together design, atmosphere, and memorable social experiences.


Burger King & Coca-Cola Roll Out ‘Feast on Wheels

Burger King & Coca-Cola Roll Out ‘Feast on Wheels

By Hariharan U

Published on April 23, 2026

In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’

The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.

The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.

Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.

Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.

Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.

By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.

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