MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

MEWA India 2025 Concludes with Huge Success, Uniting 300+ Global Exhibitors

By Nishang Narayan

Published on February 18, 2025

MEWA India 2025, the premier B2B exhibition for the nuts and dry fruits sector, concluded its highly successful three-day event at the Jio World Convention Centre in Mumbai. Held from February 12th to 14th, this year's event surpassed expectations, drawing over 300 exhibitors and 10,000 visitors from more than 25 countries—a remarkable 66.67% increase from the previous year.

Building on the success of MEWA 2024, which welcomed 6,000 visitors and 130 exhibitors, MEWA India 2025 showcased the significant growth in the global demand for nuts and dry fruits, particularly as healthy snack alternatives. As consumers worldwide seek more nutritious food options, the nuts and dry fruits industry is positioning itself as a key player in the health-conscious food movement.

Mr. Sameer Bhanushali, Founding Member of the Nuts & Dry Fruits Council of India (NDFC(I)), discussed the challenges facing the sector, including price volatility, supply chain disruptions, and global economic impacts. He noted, “The nuts and dry fruits market in India is projected to grow by 5.97%, reaching a volume of US$13.27 billion by 2030. While urban populations are increasingly opting for healthier options like pistachios, almonds, and foxnuts, the sector still faces several developmental challenges. MEWA 2025 aimed to address these issues and foster international partnerships to drive industry growth.”

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The exhibition floor was a hub of innovation, with leading industry players from across the globe, including Crain Walnut, Wonderful Pistachios from the USA, Kimia Dates from Iran, Blue Diamond—the world’s largest almond exporter—and Al Mehtab from Dubai. Industry experts also participated in a panel discussion focused on the role of advanced technology in streamlining the sector, as well as policies for the import and export of nuts and dry fruits in India.

MEWA India 2025 served as a crucial platform for networking and building trade connections, allowing businesses to explore new opportunities and collaborate on expanding their reach within the global market.

Mr. Rajeev Pabreja, Founding Member of NDFC(I) and Co-Chairperson of MEWA 2025, emphasized the importance of the event, saying, “MEWA India 2025 is a vital event for promoting quality, innovation, and growth in the nuts and dry fruits sector. It positions India as a global leader and offers networking opportunities that can fuel business expansion and foster collaborative growth.”

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The event was graced by several high-profile personalities, including Smt. Smriti Irani, Former Union Cabinet Minister, who delivered a keynote address. Bollywood singer Jonita Gandhi’s performance added to the glamour, while actress Genelia D’souza, promoting her plant-based meat company, Imagine Meats, also made a special appearance.

MEWA India 2025 highlighted the strategic role of marketing boards and the continued efforts to promote the nuts and dry fruits industry. With high expectations for next year, MEWA is excited to return with even more opportunities and participants, solidifying its position as a key global player in the sector.

About MEWA

MEWA is India’s foremost B2B exhibition for the nuts and dry fruits industry, bringing together participants from over 50 countries. With 300+ exhibitors and 10,000+ attendees, MEWA 2025 is poised to elevate the sector by fostering advancements in research, innovation, production, trade, and consumption, positioning India as a global leader in the industry.

About NDFC(I)

The Nuts & Dry Fruits Council of India (NDFC(I)) is the unified voice of the Indian nuts, dry fruits, seeds, raisins, berries, and dates industry. Its mission is to drive growth and collaboration across all facets of the sector, from growers to processors to distributors.


Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

By Hariharan U

Published on February 7, 2026

As the Holy Month of Ramadan approaches, Al Habtoor City is set to offer a season of mindful gatherings and indulgent dining through a series of curated Iftar and Suhoor experiences across its landmark hotels. Located between Sheikh Zayed Road and the Dubai Water Canal, the destination brings together serene settings, thoughtful hospitality and diverse culinary offerings that reflect the spirit of togetherness and reflection central to Ramadan.

At Al Habtoor Palace Dubai, the Ramadan Garden at the Winter Garden returns as an elegant open-air venue designed to host up to 800 guests. Enhanced with Islamic-inspired décor, soft lighting and comfortable seating, the space creates a welcoming ambience for breaking the fast. The Iftar buffet features a wide spread of Arabic and international favourites, including hot and cold mezze, lamb ouzi, live cooking stations and traditional Ramadan beverages such as Jallab, Tamer Hindi and Kamer El Dine. Desserts like baklava, knafeh and Um Ali complete the experience. As the evening transitions into Suhoor, guests can enjoy lighter fare, interactive food stations, gentle oud music and classic board games, creating a relaxed late-night setting. Guests staying across the Al Habtoor City Hotel Collection can also enjoy a special Stay & Dine offer with savings at the Ramadan Garden.

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For those seeking a vibrant family-friendly setting, The Market at Hilton Dubai Al Habtoor City presents an expansive Iftar buffet from mid-February to mid-March. Featuring live kitchens and a rotating menu, the spread includes Middle Eastern Ramadan staples such as Madfoon, Harees, Machboos and Luqaimat alongside international selections, making it suitable for both small and large gatherings. Special group pricing further enhances its appeal for corporate and social bookings.

Complementing the dining experiences, Silk Spa at Al Habtoor City offers restorative spa rituals designed to rejuvenate the body and mind during the fasting period. Together, these experiences position Al Habtoor City as a refined destination for meaningful Ramadan moments in 2026.


ZYLO by Kakapo Unveils a New Global-Inspired Menu in Mehrauli

ZYLO by Kakapo Unveils a New Global-Inspired Menu in Mehrauli

By Manu Vardhan Kannan

Published on February 7, 2026

ZYLO by Kakapo, the rooftop dining destination located atop Ambawatta One in Mehrauli, has unveiled its newly curated menu, further strengthening its position as one of Delhi’s most immersive dining experiences. With sweeping views of the city and the Qutub Minar forming a striking backdrop, ZYLO continues to redefine rooftop dining through a blend of mystical design, elevated cuisine, and a lively yet refined atmosphere.

The refreshed menu represents a natural evolution of ZYLO’s culinary approach, bringing together global inspirations, modern cooking techniques, and chef-led creativity. Curated to appeal to both adventurous diners and seasoned food lovers, the menu offers a vibrant mix of flavours and textures drawn from international cuisines.

Signature highlights include Vietnamese Tacos with a playful twist, the bold and indulgent Spicy Crunchy Sushi, succulent New Zealand Lamb Chops, and the comforting yet flavour-forward Kra Pao. These dishes sit alongside a wider selection of thoughtfully crafted plates that showcase global flavours with a contemporary edge.

Desserts continue the same attention to detail, with standout offerings such as Kakapo’s Nest designed to provide a rich and memorable end to the meal, balancing indulgence with visual appeal.

Beyond the menu, ZYLO’s experience is defined by its ability to shift seamlessly from day to night. As the sun sets and the city lights begin to glow, the mood transitions from relaxed and reflective to energetic and vibrant. Curated music, dynamic lighting, and the open-air rooftop setting come together to create an atmosphere that complements both dining and social experiences.

With the launch of its new menu, ZYLO by Kakapo invites guests to rediscover its evolving culinary story, where food, music, energy, and panoramic views come together under the stars, offering a complete sensorial experience above the city.


Chinese Wok Redefines Valentine’s Week for Gen Z with ‘Crush Hour’

Chinese Wok Redefines Valentine’s Week for Gen Z with ‘Crush Hour’

By Manu Vardhan Kannan

Published on February 7, 2026

Chinese Wok, India’s leading Desi Chinese QSR brand from Lenexis Foodworks, is reshaping Valentine’s Week with the launch of ‘Crush Hour’, a youth-first campaign that moves away from romance-led celebrations and taps into craving-led moments. Designed around Gen Z’s evolving relationship with food, love, and social culture, the campaign positions Valentine’s as a shared experience not just for couples, but also for crushes, best friends, situationships, solo diners, and late-night food cravings.

At the core of ‘Crush Hour’ is a relatable insight: cravings behave much like crushes, sudden, emotional, personal, and worth sharing. With this idea, Chinese Wok turns food into a modern love language, transforming its outlets into casual hangout spaces where young consumers can come with their crush or simply satisfy their cravings. The campaign consciously avoids candlelight clichés, choosing instead to reflect a more fluid, expressive, and food-driven youth culture.

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Commenting on the brand’s broader vision, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “At Chinese Wok, we have always believed that QSR brands need to reflect how young India actually lives, eats, and socialises today. Occasions like Valentine’s are evolving, and so are consumer expectations from brands. ‘Crush Hour’ is an extension of our larger philosophy of building a culture-forward brand that stays relevant by celebrating real moments, everyday indulgence, and shared experiences, not just traditional calendar marketing.”

As part of the Valentine’s Week rollout, Chinese Wok has introduced limited-edition Valentine-themed packaging across its stores and delivery platforms. The in-store experience is supported through DMB screens, standees, tent cards, and tray liners. Adding an entertainment layer, the brand has also launched Crush Hour at Wok, the latest album on its owned music platform Wok FM. The album is available across in-store channels as well as YouTube, Spotify, Amazon Music, and other leading streaming platforms, reinforcing the brand’s focus on building long-term cultural IPs rather than one-off campaigns.

Explaining the creative thinking behind the campaign, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Crush Hour was built on the insight that Valentine’s today is less about grand romantic gestures and more about who you choose to hang out with and what you choose to eat. By tapping into crush culture instead of clichés, we wanted to create a campaign that feels playful, inclusive, and instinctively relatable to Gen Z. Food becomes the anchor, but the communication is driven by emotion, humour, and high recall.”

The campaign is being amplified through a high-energy digital rollout across social platforms, featuring reels, static content, and influencer collaborations with micro, nano, and select macro creators. The communication maintains a youthful, flirty, and slightly mischievous tone, deliberately steering clear of overt romance in favour of craving-led storytelling.

From an offer standpoint, Chinese Wok is presenting indulgence as a treat rather than a discount, with a Buy One Get One (BOGO) offer on starters available from 8th to 15th February across its 260+ stores. With ‘Crush Hour’, Chinese Wok continues to strengthen its position as a youth-first, culture-driven QSR brand, turning seasonal moments into relevant, high-engagement experiences that reflect how young India eats today.

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