MGallery Collection is once again turning pink this October to support Breast Cancer Awareness Month, with a series of global initiatives aimed at raising awareness and funds for breast cancer research. The brand, known for its commitment to female empowerment, is marking its 60th year in this fight, highlighting the importance of early detection and support for those affected by breast cancer, which accounts for 30% of all cancer cases in women.

Costanero Hotel Montevideo - MGallery Collection

Throughout October, MGallery hotels will host events and activities dedicated to raising money for breast cancer research and educating the public about the signs and symptoms of the disease. In addition to pink-themed cocktails, illuminated facades, and NGO partnerships, each hotel will encourage guests and employees—known as "Heartists"—to participate in initiatives designed to support the cause.

Gem Forest Hotel Nairobi - MGallery Collection

One key initiative is an internal competition where Heartists will run as many kilometers as they can during Pink October. The hotel whose Heartists cover the most distance will receive a donation, equivalent to the total kilometers run, to be given to Gustave Roussy, Europe's leading cancer research center. Hotel guests will also be invited to contribute by adding a two-euro donation per night to a local breast cancer awareness organization.

VIE Hotel Bangkok - MGallery Collection

MGallery is also making it easy for guests to educate themselves. QR codes in hotel bathrooms will provide access to a special video podcast, which offers insights into breast cancer prevention, including how to perform self-examinations and recognize early warning signs.

In a visually impactful gesture, a number of MGallery Collection hotels will light up their facades in pink, following in the footsteps of iconic landmarks like the Eiffel Tower and Empire State Building. Hotel staff will proudly wear pink ribbons as they welcome guests with a signature Pink October drink.

The INK Hotel Amsterdam – MGallery Collection

To make the event even more special, MGallery has partnered with renowned French artist Djhor to create a limited-edition Pink Icon, symbolizing health, care, and courage. This exclusive design will be available for purchase both in hotels and online, with proceeds going toward breast cancer research.

Another exciting collaboration for this year's Pink October is the return of MGallery’s partnership with Pour Les Femmes, a sleepwear brand co-founded by actress Robin Wright and designer Karen Fowler. Specially crafted luxury sleepwear will be available for sale, with all proceeds going to breast cancer charities, either to Gustave Roussy or local NGOs, depending on where the purchase is made.

Le Domaine de la Reine Margot Paris Issy - MGallery Collection

Throughout the month, several MGallery hotels will host local events in support of the cause. For example, the Costanero Hotel in Montevideo will display a large pink banner and offer a special Pink Tea event, with proceeds benefiting the Clarita Berenbau Foundation. In Nairobi, the newly opened Gem Forest Hotel will hold a charity pyjama party, hosted by public speaker Pinky Ghelani, and will livestream a charity auction in support of the Faraja Cancer Trust. VIE Hotel in Bangkok will host a Michelin-star dinner and auction, with proceeds going to the Queen Sirikit Centre for Breast Cancer Foundation.

The William Inglis Hotel Warwick Farm - MGallery Collection (Sydney)

Meanwhile, Le Domaine de la Reine Margot in Paris will offer free wellness workshops for cancer survivors, in partnership with the Skin Association. The William Inglis Hotel in Sydney will host a Pink October lunch featuring inspiring women speakers, including champion jockey Michelle Payne. In Amsterdam, the INK Hotel will partner with Mammarosa, a charity that provides breast cancer support to women in various languages and cultures.

Image Credits: MGallery Collection Hotels