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By Manu Vardhan Kannan
Published on January 24, 2025
Mikel Coffee, a globally renowned Greek coffee brand, is all set to enter the Indian market through a strategic partnership with Greko India. With its roots in Larissa, Greece, the brand has earned a reputation for its artisanal coffee experience and now plans to bring its distinct flavors to Indian coffee lovers.
Greko India, the exclusive master franchise partner for Mikel Coffee in the country, announced that the first outlet would open in Delhi-NCR. This marks Mikel Coffee's debut in South Asia, signifying a major step in its global expansion. Currently operating in 19 countries with over 375 outlets, the brand’s arrival in India promises to create waves in the thriving coffee market.
Gaurav Wadhera, Founder and CEO of Greko India, expressed his excitement about the collaboration. "Despite India being a predominantly tea-drinking nation, the coffee market here is expanding rapidly. The industry is projected to grow to $1.2 billion at a CAGR of 9.8%. Mikel Coffee, with its global reputation for redefining cafe culture, is perfectly poised to cater to this growing demand."
Founded in 2008 by Eleftherios Kyriakakis, Mikel Coffee is celebrated for its rich aroma, exceptional brewing techniques, and warm hospitality. Commenting on the partnership, Kyriakakis said, “India’s evolving taste for premium coffee and artisanal brewing makes this an exciting market for us. Through this partnership, we aim to offer Indian consumers an authentic slice of Greek coffee culture."
The brand has ambitious plans for India, aiming to establish outlets in key cities like Mumbai, Chennai, Hyderabad, Kolkata, Pune, and Bengaluru. Each cafe will feature Mikel Coffee’s signature aesthetics, offering customers an immersive and welcoming environment.
This partnership also aligns with Greko India’s broader vision of fostering ties between India and Greece. In addition to its role as Mikel Coffee’s franchise partner, Greko India facilitates Greece Golden Visa applications, offering Indians a pathway to European residency.
With a shared commitment to sustainability and community development, Mikel Coffee and Greko India are set to redefine the coffee experience in India, blending global quality with local sensibilities.
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