Modi Illva has expanded its Artic Vodka portfolio with three new flavour variants Minty Jamun Blast, Berry Blast and Green Apple Blast, alongside a refreshed brand identity and packaging designed to strengthen the vodka brand's contemporary premium positioning.

The new variants have been launched across Goa, Delhi and Uttar Pradesh, with launches planned for Haryana, Chandigarh and other markets in the coming weeks.

The portfolio expansion comes as the Indian spirits market sees growing consumer interest in flavour-led products and experience-oriented drinking occasions. Modi Illva said the new offerings are intended to give consumers greater choice while building on Artic Vodka's positioning within the premium vodka segment.

Alongside the new flavours, Artic Vodka has introduced refreshed packaging inspired by iconic Italian destinations. The new visual identity draws inspiration from Venice, Lake Como and Tuscany, with each variant featuring distinctive illustrations and vibrant colour palettes.

The redesigned bottles are presented in specially designed canisters that bring together the individual flavour identities while creating a cohesive look across the portfolio. The packaging refresh is aimed at strengthening Artic Vodka's shelf presence and creating a more contemporary consumer-facing identity.

Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva India Pvt. Ltd., said, “The premium spirits landscape in India is evolving rapidly, and flavour innovation is emerging as one of the defining trends shaping consumer preferences. Today's consumers are looking beyond conventional offerings and are increasingly seeking greater variety, experimentation and more personalised drinking experiences.”

He added that the shift is encouraging the industry to rethink product innovation while maintaining quality and authenticity. According to Modi, Artic Vodka's focus is on combining global trends with locally relevant innovation as consumer preferences continue to evolve.

The new flavours add a broader range of taste profiles to the Artic Vodka portfolio. Minty Jamun Blast brings together the familiar Indian fruit profile of jamun with a mint-led flavour direction, while Berry Blast and Green Apple Blast extend the portfolio into fruit-forward flavour profiles.

The packaging refresh forms a key part of the wider brand update, using visual storytelling to connect the vodka portfolio with Italian-inspired premium aesthetics while giving each expression its own identity.

About Modi Illva

Modi Illva India is a 50:50 joint venture between Modi Group and Italy-based Disaronno, combining local market expertise with international experience in distillation and brand building.

The company's portfolio includes Rockford Reserve and Rockford Classic under the House of Rockford, along with Singhasan, Rockford Imperial Reserve Blended Whisky and Artic Vodka. The company focuses on premium spirits, product innovation and evolving consumer preferences across India's alcoholic beverages market.