Mövenpick Ambassador Hotel Accra Launches Annual Kilo of Kindness Campaign

Mövenpick Ambassador Hotel Accra Launches Annual Kilo of Kindness Campaign

By Nithyakala Neelakandan

Published on October 16, 2024

Mövenpick Ambassador Hotel Accra is kicking off its annual Kilo of Kindness initiative, encouraging the community to donate essential items throughout October. This marks the hotel’s fifth year participating in the global campaign, which aims to support children and young adults in the Old Fadama area, with assistance from the local NGO, City of God. Guests, visitors, and locals are invited to drop off donations at the hotel’s lobby from October 1-31, contributing food, clothing, and school supplies for those in need.

The Kilo of Kindness campaign aligns with Mövenpick’s philosophy that indulgence can benefit both people and the planet. “Through uncertain times, it’s important to come together to spread kindness to where it is needed most; that’s the core premise behind Kilo of Kindness,” said Deborah Lee-Ann Sivertsen, General Manager of Mövenpick Ambassador Hotel Accra. “With our annual campaign, we believe in indulging in heartfelt moments and finding the goodness in the social change we can make by giving back.”

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Global Initiative with a Local Impact

The campaign is part of a larger initiative uniting 65 Mövenpick hotels across Africa, Asia, Europe, and the Middle East. Together, they aim to collect a total of 25,000 kilograms of donations this year, surpassing the previous record of 21,921 kilograms.

Since the campaign’s launch in 2015, Mövenpick hotels worldwide have donated over 71,457 kilograms of essential supplies to underserved communities. In line with this year’s efforts, high-priority donations include school supplies such as notebooks, stationery, and books; non-perishable foods like rice, canned fruits, and pasta; as well as clothing for adults and children.

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Spreading the Spirit of Kindness

This year’s campaign slogan, “Nothing tastes sweeter than a Kilo of Kindness,” reflects Mövenpick’s culinary heritage and its belief that giving brings joy to both the giver and the recipient. Participants are encouraged to share their contributions on social media using the hashtag #KiloOfKindness and tagging @MovenpickHotels, inspiring others to join the initiative.

The hotel welcomes donations of any size, reinforcing that even the smallest acts of kindness can make a meaningful impact. By working closely with the City of God NGO, the collected items will go directly to children and young adults in need, fostering community support at a grassroots level.


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