Mogu Mogu, the brand known for its signature nata de coco "sip and chew" beverages, is expanding its portfolio in India with the launch of Sugar-Free Candy and the upcoming Chewy Iced Tea. The move marks the brand's entry into the snacking category while strengthening its presence beyond beverages in one of its fastest-growing global markets.

After introducing Mogu Mogu Candy earlier this year, the brand is now preparing to launch Mogu Mogu Iced Tea in August, taking its popular "sip and chew" experience into the ready-to-drink tea segment.

Both products build on Mogu Mogu's success in international markets, where the brand has expanded beyond its flagship beverage. The India rollout reflects the strong consumer response the brand has received locally and reinforces the country's importance in its global growth strategy.

The Mogu Mogu Sugar-Free Candy offers a better-for-you alternative to traditional confectionery. It is sugar-free, enriched with Vitamin C and infused with sorbitol to provide a refreshing cooling sensation. The candy is available in Lychee, Peach, Mango and Strawberry flavours and is shaped like the brand's mascot, with packaging inspired by Mogu Mogu's iconic bottle.

The upcoming Mogu Mogu Iced Tea brings a new twist to the ready-to-drink tea category by combining fruit tea with the brand's signature nata de coco, delivering its well-known "sip and chew" experience. The drink will initially be available in Lemon and Peach flavours.

Commenting on the expansion, Vikash Singhal, Founder & Director, Sunbeam Mercantile Ventures, said:

"Mogu Mogu has always been about a refreshing, fun drink with a unique texture. With the launch of the candy and iced tea, we're extending that same signature taste and feeling of nata de coco into categories that people enjoy every day. As we expand across 300+ cities, with a strong push into Tier II and Tier III markets, these launches mark a defining step in building Mogu Mogu into a multi-category brand in India. We're especially encouraged that over 60% of consumers who experience our in-store activations return as repeat buyers - a strong signal for Mogu Mogu's long-term growth in India."

As part of its expansion strategy, the company is strengthening its presence across 300+ cities, with a particular focus on Tier II and Tier III markets. The new launches are aimed at creating a broader brand ecosystem that connects with Gen Z and millennial consumers across multiple consumption occasions.

The Mogu Mogu Candy is available in a 19.5g pack across India, while the 300ml Mogu Mogu Iced Tea will first launch in South India before expanding nationwide. Both products will also be available through quick-commerce platforms, including Blinkit and Zepto.