Monika Alcobev Limited, India’s only listed premium wine and spirits importer, has announced the arrival of Licor 43, Spain’s most celebrated liqueur, to Indian shores. Recognised as the world’s fastest-growing premium liqueur, Licor 43 is now officially available in India, a market that continues to embrace premium spirits and cocktail culture.

The launch reflects Monika Alcobev’s growing role in introducing globally acclaimed brands to Indian consumers. Known for its strong distribution network and premium alcobev portfolio, the company has partnered with Spain’s Zamora Company to bring this iconic liqueur into bars, restaurants, and retail shelves across India.

“Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers”, said Kunal Patel, Managing Director of Monika Alcobev. “The brand is iconic, versatile, and crafted for modern mixology, and we’re excited to lead its debut in the Indian market.”

Crafted from a blend of 43 natural ingredients including botanicals, spices, and citrus fruits  Licor 43 has been a Spanish household favourite for over 70 years. Today, it enjoys popularity in more than 80 countries worldwide. In India, drinkers will now be able to try its globally loved serves such as the refreshing Mini Beer and the indulgent Carajillo 43.

The Indian launch includes Licor 43 Original (700ml and 1000ml), along with indulgent variants such as Licor 43 Chocolate (700ml) and Licor 43 Crème Brûlée (700ml). The debut also brings in other favourites from Zamora Company’s portfolio: Martin Miller’s Gin, and Villa Massa’s Limoncello and Amaretto.

Expressing excitement about the partnership, Ankit Shah, Area Director, AMEA, Zamora Company, said, “The imported spirits market in India is steadily growing, driven by higher disposable incomes and a strong premiumization trend. We are confident that our partnership with Monika Alcobev will help us connect with discerning consumers seeking unique and high-quality products”.

Monika Alcobev already enjoys a strong foothold in North and West India and is expanding rapidly in the South, with reach across Karnataka, Telangana, and Tamil Nadu. The launch of Licor 43 will also extend to key cities in East India, strengthening its pan-India presence. Currently, Licor 43 is available in Goa and Mumbai, with more markets to follow soon. Its tagline, “Mix Something New” reflects the brand’s spirit of innovation and Monika Alcobev’s commitment to bringing the finest global flavours to Indian consumers.

With this debut, Monika Alcobev not only adds another celebrated name to its growing portfolio but also reinforces its mission to shape India’s premium spirits landscape.