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By Author
Published on July 10, 2023
OYO, a global hospitality technology company, has unveiled intriguing travel trends during the monsoon season. Notably, there has been a significant 32% surge in booking demand compared to the previous year.
Leisure destinations have taken the lead in driving this surge, indicating a notable shift in traveller preferences. Traditionally associated with summer vacations, people are now increasingly opting for delightful getaways during the rainy season.
Mountains have emerged as the clear favourite, experiencing an astounding 124% increase in travel demand this monsoon. Nainital, Mussoorie, Shimla, Lonavala, and Ooty have captured the imagination of travellers with their serene landscapes, picturesque views, and pleasant weather.
Beach destinations have also witnessed a notable upswing, with a remarkable 112% increase in bookings compared to last year. Goa and Pondicherry topped the list, while offbeat destinations such as Digha, Alibaug, and Kollam gained popularity among those seeking unique experiences during the monsoon.
Furthermore, spiritual destinations have seen increased traction, with Varanasi, Puri, Tirupati, Amritsar, and Haridwar emerging as the preferred choices for travellers seeking spiritual solace amidst the rain.
Overall, these trends reflect a growing trend of travellers embracing the monsoon season for leisure travel, exploring diverse landscapes, and creating unforgettable memories.
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