The Moroccan National Tourism Office (MNTO) has reported a remarkable 41% year-on-year growth in the Indian market as of June 2024, following its first successful year of operations in India. This surge in Indian tourists sets a positive trajectory for the remainder of the year, with projections indicating a 45% growth by the end of 2024.

On a global scale, Morocco welcomed 7.5 million tourists in the first half of 2024, marking a 15% increase compared to the previous year. The MNTO has set an ambitious goal of attracting 15.5 million tourists by the end of the year, with a specific focus on drawing 100,000 Indian visitors by 2026.

Key to this success has been the MNTO's active engagement with the Indian travel industry. Roadshows in Delhi and Mumbai have played a vital role in strengthening relationships with tour operators and media partners, significantly enhancing Morocco’s visibility as a premier travel destination.

The MNTO's debut at OTM 2024, one of India's leading travel trade shows, further solidified its presence in the Indian market. The positive reception at this event underscored Morocco’s growing appeal among Indian travellers. Additionally, a trade familiarisation trip organised by the MNTO offered key Indian tour operators firsthand experiences of Morocco’s unique offerings.

Looking ahead, MNTO is focusing on promoting Morocco’s potential in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. By targeting MICE companies, MNTO aims to position Morocco as a top destination for international business events, further expanding its appeal to Indian travellers.

Jamal Kilito, Country Manager of MNTO-India, expressed optimism about the increasing number of Indian visitors to Morocco. He stated, "Morocco is a promising destination for Indian tourists. It's encouraging to see Indian travellers, whether with family or solo, exploring the destination. With multiple trade engagements planned, Morocco has significant potential to attract honeymooners, MICE, and celebrations. In the coming months, we will accelerate our efforts in the Indian market, with plans to tap into the film industry for future collaborations."

As Morocco continues to build on this momentum, the Indian market remains a key focus, with MNTO set to unveil more initiatives to engage Indian travellers in the near future.