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By Nishang Narayan
Published on January 7, 2025
As Coldplay fans eagerly await the iconic band’s January 2025 concert in Navi Mumbai, the city’s hospitality industry is witnessing unprecedented price hikes. A report by Sciative Solutions, pioneers in AI-driven dynamic pricing, reveals significant adjustments in hotel rates across various categories, driven by soaring demand.
The study compares hotel prices from September 2024 to January 2025 and highlights dramatic increases. Budget accommodations (₹3,000–₹6,000) have nearly sold out, while mid-range hotels (₹6,000–₹9,000) have doubled their rates. Properties in the ₹9,000–₹15,000 range have seen rates more than triple, and some luxury hotels have increased prices by over five times pre-concert levels.
Hotels near the concert venue experienced the steepest surges, with accommodations within 7 km of the venue reporting prices more than three times higher than usual. Rates peaked on concert days, especially January 18, 2025, when prices exceeded those of the previous week by more than two and a half times.
Four- and five-star hotels saw exceptionally high early demand, with many selling out as early as September. While this early booking trend ensured consistent occupancy, it also limited opportunities for hotels to capitalize on last-minute pricing adjustments.
"This event showcases the incredible potential of dynamic pricing during major occasions like the Coldplay concert," remarked Dr. Anshu Jalora, Managing Director of Sciative Solutions. "AI-driven demand forecasting enables strategic pricing that optimizes revenue."
Vijeta Soni, Co-Founder of Sciative Solutions, added, "The Coldplay concert is a perfect example of how dynamic pricing technologies can empower hotels to adjust rates, not only during peak demand but throughout the year, ensuring sustainability and profitability."
Using advanced algorithms, Sciative Solutions analyzed pricing shifts, booking trends, and the impact of venue proximity, encouraging hotels to adopt dynamic pricing strategies. With tools like these, the hospitality industry can better navigate global events, boosting competitiveness and revenue potential.
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By Hariharan U
Published on October 10, 2025
Alibaug welcomes a new serene escape with the launch of Vaarsa by Bay Hotels, powered by Zuper Hotels & Resorts. This tropical getaway is designed for couples, families, and groups, offering 25 specially curated rooms across four categories, blending budget-friendly comfort with personalized experiences.
The property’s colorful décor in tropical shades of blue, green, and brown complements its coastal setting, inviting guests to relax by the azure poolside, soak in the sea breeze, or gather around a bonfire. Indoor games and leisure amenities ensure that every stay caters to both relaxation and fun.
Dining at Vaarsa is an experience in itself. Expert chefs prepare authentic coastal cuisines, fresh seafood, and agri-based dishes, while in-room dining allows guests to enjoy a curated menu from the comfort of their rooms.
Accommodations are designed for comfort and charm, Deluxe Rooms combine simplicity with cozy elegance, Super Deluxe Rooms offer pool-facing views and abundant relaxation. Premium Rooms feature private balconies for a breezy retreat. Executive Rooms evoke old-Portuguese charm with modern amenities and heritage touches.
Mehfooz Khan, Corporate General Manager, Food & Beverage at Zuper Hotels & Resorts, said, “Luxury has been reimagined at Vaarsa by Bay Hotels, keeping guests’ needs and budgets in mind. The property offers a personalized tropical escape where comfort, value, and immersive experiences go hand in hand.”
Vaarsa by Bay Hotels also caters to destination weddings and corporate gatherings, blending natural beauty, authenticity, and modern facilities to create unforgettable events by the coast
Published on October 9, 2025
Planet Ocean Underwater Hotels has launched a UAE engagement initiative as part of its Global Alliance Collaborator (GAC) program. The program connects communities and organizations across the UAE with global partners, supporting the development of movable underwater hotels at 33 destinations worldwide.
The eco-luxury underwater hotels, designed under a U.S. Patent-approved concept, will feature 26 guest suites located about 30 feet below the surface, offering panoramic views of marine ecosystems. The project also integrates coral reef restoration using Biorock technology, promoting biodiversity and long-term sustainability.
Tony Webb, founder of Planet Ocean Underwater Hotels, said, "Our vision is to create opportunities for collaboration between nations while protecting fragile marine environments. By inviting participation from the Emirates, we see alignment with regional strategies such as Dubai’s D33 Agenda and Abu Dhabi’s Economic Vision 2030."
As part of the initiative, local organizations in the UAE are encouraged to promote participation in the GAC program. The program offers employment opportunities in hotel and resort operations and provides a platform for regional media to raise awareness about sustainable tourism and marine conservation.
Planet Ocean Underwater Hotels emphasizes community involvement, workforce development, and environmental benefits. A core aspect of the initiative is supporting coral reef restoration to enhance local ecosystems while contributing to global sustainability goals.
About Planet Ocean Underwater Hotels LLC
Planet Ocean Underwater Hotels, LLC is an international eco-tourism venture developing movable underwater hotels that combine luxury travel with marine conservation. Based on U.S. Patent Design D736,947, the project integrates advanced engineering, sustainable practices, and global community collaboration.
For more information, visit Planet Ocean Underwater Hotels or contact Tony Webb via email at info@PlanetOceanUnderwaterHotel.com.
Sterling Holiday Resorts has launched Sterling Ameris Kasauli, a boutique retreat nestled amidst pine-clad slopes and panoramic Shivalik views. Located along the scenic Dharampur–Kasauli Road, the resort invites travellers to slow down and rediscover mindful mountain living.
Once a colonial hamlet, Kasauli has grown into one of North India’s most loved escapes, where misty mornings, heritage trails, and a gentle pace of life blend seamlessly. Just a short drive from Chandigarh and Delhi NCR, Sterling Ameris Kasauli offers peace, wellness, and understated sophistication for travellers seeking a serene getaway.
The resort features Shivalik-facing rooms with private sit-outs, combining contemporary mountain chic with natural elegance. Warm palettes, handcrafted accents, and design simplicity mirror the quiet grace of its surroundings.
Dining at Valley View offers more than a meal, it’s a mindful experience. The pure-vegetarian menu features local classics like Siddu, Sepu Vadi, and Cholai Kheer, reinterpreted with modern sensibilities and served against panoramic mountain views. As evening falls, the terrace transforms into an open-air lounge, ideal for yoga, relaxation, or leisurely conversations.
As part of Sterling’s Discoveries & Experiences program, guests can explore Gilbert Trail, Manki Point, Christ Church, Sunset Point, or join guided pine walks to fully experience Kasauli’s charm.
Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, said, "Sterling Ameris Kasauli reflects our intent to grow with purpose, expanding into destinations that embody serenity, design, and discovery. Our ‘What a Trip’ curated circuits link destinations like Kasauli, Chail, Shimla, and Kufri into immersive travel experiences, shaping a soulful travel ecosystem across India."
Madhav Gupta, Director of Satvik Bliss Pvt. Ltd., added, "Our vision for Ameris Kasauli was to create a retreat that honours the land’s natural grace while offering guests refined simplicity. Partnering with Sterling was a natural choice, and together we hope to present Kasauli as a destination that stays with you long after you leave."
About Sterling Holiday Resorts
Sterling Holiday Resorts is a leading hospitality brand in India with a footprint across hills, beaches, jungles, heritage, and spiritual destinations. With five resorts in Himachal Pradesh, including Chail, Kasauli, Kufri, Shimla, and Manali, Sterling offers immersive experiences for today’s travellers. A wholly managed subsidiary of Thomas Cook (India) Limited, Sterling continues to blend local character with national scale, crafting memorable stays across India’s favourite holiday destinations.
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