NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

By Author

Published on January 23, 2025

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

  • Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

  • Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

  • Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

  • Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

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Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

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Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

  • Walnut plantation drives in Chakrata, Uttarakhand.

  • Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

  • Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.


Papaya Unveils “The Yin & Yang Menu” Inspired by Asia’s Timeless Philosophy

Papaya Unveils “The Yin & Yang Menu” Inspired by Asia’s Timeless Philosophy

By Manu Vardhan Kannan

Published on December 7, 2025

Papaya, India’s pioneer in modern Asian dining, has launched The Yin & Yang Menu, a unique culinary experience inspired by one of Asia’s oldest philosophies, the harmony created when opposites come together. Rooted in the belief that contrast completes rather than divides, the menu brings the essence of balance to the plate through taste, texture and emotion.

For generations, the concept of Yin and Yang has symbolised the universe’s natural rhythm, light and shadow, calm and energy, softness and strength. Not opposites in conflict, but partners in balance. Papaya brings this timeless idea to life by blending fire with flow, depth with delicacy, and spice with serenity.

“The Yin & Yang Menu is our homage to the philosophy that defines Asia itself,” says Zorawar Kalra, Founder & Managing Director, Massive Restaurants. “Papaya has always led from the front in redefining how India experiences Asian cuisine, by blending innovation with integrity. With this menu, we explore how contrast doesn’t divide; it completes. It’s a dialogue between opposites, a reminder that flavour, like life, finds meaning only in balance.”

True to Papaya’s style, the experience goes beyond food. The two curated menus are crafted as emotional journeys that reflect each other, with one finding strength in what the other releases.

The Yin Menu celebrates calm, subtlety and restraint. Dishes like Smoked Avocado Nigiri and Avocado Carpaccio with Yuzu Soy bring gentle brightness, while Crystal Truffle Cream Cheese Dim Sum and Cantonese Dumpling Broth offer soothing depth. Highlights such as Rainbow Roll and Salmon Uzukuri with Jalapeño Relish pair coolness with a hint of heat. The experience concludes with Thai Green Curry with Stir-Fried Asian Greens and a serene Vanilla Panacotta with Citrus Glaze, echoing the quiet charm of dusk.

The Yang Menu brings energy, boldness and expression. The journey begins with spirited dishes like Spicy Tuna Maki, Som Tam Seafood Salad, and Shaomai Chicken & Chestnuts. The flavours intensify with Tom Yum Soup, Spicy Red Dragon Roll, and Papaya’s signature Layered Sushi Pizza with Salmon Carpaccio. Power-packed plates such as Wok-Fried Tofu & Mushrooms in Crispy Chilli and Thai Red Curry keep the momentum strong, ending with the dramatic Chocolate Ball on Fire, a blend of dessert and theatre.

Across both menus, every element is designed to create balance, colours, aromas, ingredients and textures come together to bring harmony to each plate. Calm meets chaos, heat meets coolness, and structure blends with flow. Diners are invited to experience both sides and discover how each enriches the other.

With The Yin & Yang Menu, Papaya continues to lead India’s modern Asian dining scene by blending philosophy, creativity and cuisine into an experience that feels deeply rooted yet refreshingly contemporary.


Bernini Unveils a New Era of Real Wine Spritzers with Its ‘Pop It, Swirl It, Breathe It In’ Ritual

Bernini Unveils a New Era of Real Wine Spritzers with Its ‘Pop It, Swirl It, Breathe It In’ Ritual

By Hariharan U

Published on December 7, 2025

Bernini, South Africa’s only real spritzer made from wine with flavours, has introduced a fresh look and an elegant new campaign rooted in a simple yet meaningful ritual: Pop It, Swirl It, Breathe It In. The idea celebrates the sensory experience of real wine, its aroma, taste, and the memories it evokes, while inviting women to pause, be present, and enjoy moments that feel softer and more intentional.

The campaign draws inspiration from the sunset aperitivo culture, a time of day when conversations feel warmer, connections linger, and everything slows down. This is the space Bernini wants to live in during long lunches that flow into golden-hour evenings, relaxed weekends, and moments where life feels beautifully unhurried.

There is a quiet but powerful shift happening in how South African women choose to live and experience their world. After years of rushing and performing, many are seeking moments that feel softer, slower, and more intentional,” said Paigon Prince, Senior Brand Manager for Bernini South Africa. “True authenticity exists when there is no audience, and Bernini makes space for that. The quality is in the experience and not the broadcast.”

The real-wine ritual is designed to transform a simple drink into a grounding experience, Pop It to enjoy the gentle sparkle of real wine with flavours. Swirl It to release the natural aromas in the signature Bernini coupe glass. Breathe It In to savour the refreshing wine notes.

The range offers a smooth, easy-drinking taste across variants:

  • Classic – white style with honey notes

  • Blush – rosé style with soft florals

  • Mimosa – sparkling white with real orange juice

Each variant is crafted for moments of calm, celebration, or connection.

Bernini has also revealed a more sophisticated visual identity. The refreshed blue stripe design brings a timeless and premium look, while the iconic crown “B” and signature Bernini blue strengthen the brand’s chic personality. The move to a flint glass bottle for the Classic variant enhances the delicate sparkling liquid inside.

“As we evolved the brand, our intention wasn’t to make life louder, but to make it feel more meaningful,” Prince added. “Because life becomes more beautiful when you pause long enough to savour it and Breathe It In.”

Bernini continues to be a brand born from real wine, offering spritzers available in multiple variants and convenient formats, including bottles and cans.


Jinro Partners with Monika Alcobev to Bring Korea’s No.1 Soju to India’s Fast-Growing Market

Jinro Partners with Monika Alcobev to Bring Korea’s No.1 Soju to India’s Fast-Growing Market

By Manu Vardhan Kannan

Published on December 5, 2025

India’s premium alcobev market is set for a major boost as Monika Alcobev Limited announces a new partnership with Jinro, the world’s No. 1 spirit and South Korea’s most iconic Soju brand. Through this collaboration, Monika Alcobev will now handle Jinro’s complete India operations, import, distribution, and marketing across key cities.

The partnership comes at a time when Soju is gaining powerful traction in India, driven by the rising influence of Korean cuisine, K-culture, and social trends. With more Indian consumers exploring global drinking formats, Soju has quickly become one of the most dynamic categories in the premium spirits segment.

Kunal Patel, Managing Director of Monika Alcobev, said, “We are proud to add Jinro to our premium portfolio lineup. Soju has grown from a regional favourite to a global phenomenon, and Jinro continues to lead that shift. This partnership reflects our alignment with the market and our ability to grow premium global brands in India.”

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Sharing insights from the trade, Hemang Chandat, Chief Commercial Officer at Monika Alcobev, added, “Demand for Soju is accelerating rapidly in India. With Jinro, we are bringing the most recognised and trusted name in the category. The timing is ideal, and we expect strong momentum from consumers.”

The rollout will begin in major metros including Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa. Expansion into Tier 1 and Tier 2 cities will follow. To support the launch, consumers can look forward to cultural collaborations, immersive events and dedicated bar programs that highlight authentic Korean experiences.

Popular Jinro variants such as Chamisul Fresh, Green Grape, Plum, Strawberry and Peach will be introduced, giving both loyal Soju fans and first-time drinkers multiple options to explore.

David, Export Manager at HiteJinro Co., Ltd., shared, “We are delighted to introduce Korea’s No. 1 Jinro Soju to Indian consumers through Monika Alcobev’s wide distribution network and strong market presence. India is one of the world’s largest spirit-consuming nations, and together, we believe Jinro Soju will see remarkable growth.”

With this partnership, Monika Alcobev continues to strengthen its premium global portfolio, reaffirming its position as a trusted gateway for international alcobev brands entering India. The collaboration also reflects the company’s focus on sustainable growth, brand-building, and creating meaningful experiences for the modern consumer.

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