NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

By Author

Published on January 23, 2025

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

  • Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

  • Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

  • Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

  • Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

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Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

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Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

  • Walnut plantation drives in Chakrata, Uttarakhand.

  • Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

  • Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.


Serious Slice Is Celebrating World Tiramisu Day With a Classic That Needs No Introduction

Serious Slice Is Celebrating World Tiramisu Day With a Classic That Needs No Introduction

By Hariharan U

Published on March 12, 2026

Some desserts don't need reinventing, they just need to be made properly. And that's exactly the philosophy Serious Slice is bringing to World Tiramisu Day this year.

The Bengaluru-based Neapolitan pizza kitchen is celebrating the occasion with its classic Tiramisu, a dessert that's stayed faithful to its Italian roots, made the way it's always been made, with no shortcuts and no unnecessary twists.

The dessert itself is a beautiful thing in its simplicity. Layers of espresso-soaked sponge sit beneath a smooth, luxurious mascarpone cream, the kind that's light enough to feel indulgent rather than heavy. Every bite brings together the aromatic richness of coffee with the soft sweetness of the cream, and a fine dusting of cocoa powder on top adds that subtle bittersweet finish that rounds off the whole experience perfectly.

At Serious Slice, tiramisu isn't just a dessert on the menu it's a reflection of how the restaurant approaches Italian food overall. The brand is rooted in traditional technique, ingredient integrity, and a deep respect for the craft behind Neapolitan cuisine. The same care that goes into their wood-fired pizzas,through slow fermentation, high-heat cooking, and quality ingredients,goes into how they've approached this dessert.

It pairs naturally with the rest of their menu, making it the kind of ending to a meal that feels considered rather than added as an afterthought. Whether you're coming in for the pizza and staying for dessert, or making a dedicated World Tiramisu Day stop, the classic at Serious Slice is worth every bite.

Serious Slice has two locations in Bengaluru,Cunningham Road and RR Nagar.


McDonald’s India Recreates Iconic Ad with Sara Arjun for Buddy Meal

By Manu Vardhan Kannan

Published on March 12, 2026

McDonald’s India – North and East has announced actor Sara Arjun as its Brand Ambassador, bringing back a familiar face many viewers remember from one of the brand’s popular television commercials. Years after appearing in the ad as a child, Sara now returns in a new role, marking a nostalgic moment for both the brand and its audience.

The collaboration coincides with the launch of McDonald’s new Buddy Meal, a value offering created for friends who enjoy sharing food and spending time together. The campaign is introduced through a fresh television commercial that also revisits the playful tone of the earlier advertisement.

The Buddy Meal includes two burgers,  customers can choose between the McAloo Tikki or Veg Surprise, along with two Coke and one medium fries. The meal brings together some of McDonald’s familiar favourites in a simple combo designed for two people.

The new film recreates the well-known “girlfriend–boyfriend” banter from the earlier campaign, adding a humorous and relatable twist. In the ad, Sara jokingly talks about how relationships today can feel “too demanding,” with her buddy expecting big gestures and even a bit of “princess treatment.” The moment takes a lighter turn when he admits that all he really wants is a McAloo Tikki, reminding viewers that sometimes the simplest things bring the most joy.

The playful exchange ends with the voiceover saying, “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just ₹119.” The film concludes with the two sharing the meal together, reinforcing the campaign message “Khao Meal, Baat Ke,” which celebrates sharing food, laughter, and easy moments with friends.

Commenting on the announcement, Anant Agarwal, Vice Chairman, MMG Group and CPRL, said,

“At McDonald’s India – North and East, we have always believed in creating moments that bring people together. Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”

Sharing her thoughts on the collaboration, Actor Sara Arjun said,

“McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends, and it’s wonderful to be part of a story that brings back such fond memories while creating new ones.”

By bringing back a familiar face from one of its memorable campaigns, McDonald’s India – North and East taps into the nostalgia many customers associate with the brand, while also inviting a new generation to create their own moments at McDonald’s.

The Buddy Meal is available for a limited period across McDonald’s restaurants in North and East India, and can be ordered through dine-in, takeaway, drive-thru, the McDonald’s App, and leading food delivery platforms.


Chef Hari Nayak Is Back at Four Seasons Maldives — and the Menu Looks Absolutely Stunning

Chef Hari Nayak Is Back at Four Seasons Maldives — and the Menu Looks Absolutely Stunning

By Hariharan U

Published on March 10, 2026

If you've been looking for a reason to plan a Maldives trip this April, Chef Hari Nayak just gave you one.

The celebrated chef is returning to Baraabaru, the award-winning Indian restaurant at Four Seasons Resort Maldives at Kuda Huraa for another residency that promises to be every bit as special as his previous visits. Baraabaru, named among CNN Travel's Top 10 Maldives' Finest Tables, is already one of the most respected Indian dining destinations in the region. With Chef Nayak back in the kitchen alongside Head Chef Kishan Singh, the combination of coastal Indian tradition and global culinary technique is going to be firing on all cylinders.

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This season's menu is a confident journey through India's regional flavours but done with personality and a contemporary edge that makes each dish feel fresh. Gujarat's Anda Ghotala makes an appearance alongside Kolkata's Beguni, while black garlic naan and barbecue butter chicken chops bring bold, satisfying flavours to the table. And then there's the gulab jamun crème brûlée, a playful, East-meets-West dessert that sounds like exactly the kind of thing you'd remember long after the meal ends.

The dish that's likely to turn the most heads, though, is Chef Nayak's signature whole baked lobster with coconut turmeric sauce and lemon rice. Bold, fragrant, and unmistakably his, it's the kind of dish that captures everything great about modern Indian cooking in a single plate.

Chef Nayak will be in residence at Baraabaru from 30th March to 4th April 2026. It's a short window, so if this is on your radar, now is the time to make it happen.

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