NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

By Author

Published on January 23, 2025

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

  • Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

  • Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

  • Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

  • Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

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Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

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Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

  • Walnut plantation drives in Chakrata, Uttarakhand.

  • Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

  • Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.


Say Hello to Tokki Tora: Mumbai’s Beloved Japanese Dining Destination Gets a Playful New Identity

Say Hello to Tokki Tora: Mumbai’s Beloved Japanese Dining Destination Gets a Playful New Identity

By Author

Published on December 26, 2025

After more than a decade of being Mumbai’s go-to destination for authentic Japanese cuisine, Kofuku Mumbai enters an exciting new chapter as Tokki Tora. While the name has evolved, the heart of the brand remains unchanged. The flavours, the hospitality, and the spirit that Mumbai has cherished over the years continue just as before.

Kofuku has long been synonymous with soulful Japanese flavours, warm tatami-style dining, and memorable moments shared with friends and family. With Tokki Tora, the brand embraces its evolution through a fresh and playful identity that reflects its deep-rooted connection with guests and its vibrant personality.

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At the centre of this transformation is Tokki Tora’s spirited rabbit mascot, a charming symbol of warmth, joy, and human connection. More than a visual element, the mascot acts as a friendly ambassador for the brand, embodying Tokki Tora’s promise of thoughtful hospitality and memorable dining experiences delivered with a playful twist. To celebrate this rebrand, Tokki Tora is set to roll out surprise giveaways, immersive Instagram-worthy moments, and engaging guest interactions. Curated collaborations and special pop-ups are also planned, making this transformation more than a name change—it marks a cultural moment for Japanese and Korean dining in Mumbai.

Sharing his thoughts on the rebrand, Amit Goel, Stakeholder, said, “Kofuku has been a beautiful journey filled with memories, people, and joy. As we turn the page, I’m excited to introduce Tokki Tora, carrying that same spirit forward in a new light. Our rabbit mascot brings playfulness and warmth, creating a deeper connection with every guest. This is not just a new name, but an evolution of the love we’ve built together, now with even more character and energy.”

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Despite the new identity, guests can continue to enjoy the same much-loved menu offerings, including meticulously crafted sushi, comforting ramen bowls, delicate dim sums, and Korean Hengbok favourites such as Shin Noodle Soup, Vegetable Kimbap, and Fried Korean Chicken. These signature dishes are complemented by the warm hospitality that made Kofuku one of Mumbai’s most loved dining destinations. Tokki Tora adds a new layer of storytelling, blending Japanese and Korean traditions with contemporary cultural charm that resonates with today’s diners.

With outlets across Andheri, Lower Parel, and Powai, Tokki Tora proudly carries forward Kofuku’s culinary legacy while redefining the modern Japanese dining experience—authentic yet playful, rooted yet evolving.

Tokki Tora is not just a new name. It is the next chapter of a story Mumbai already loves, now infused with more warmth, character, and joy.

Address: Andheri, Lower Parel, and Powai
For Reservations: 9987500393 / 9967002920
Instagram: tokkiandtora


Radico Khaitan Introduces The Kohinoor Reserve Indian Dark Rum in India

Radico Khaitan Introduces The Kohinoor Reserve Indian Dark Rum in India

By Author

Published on December 26, 2025

Radico Khaitan Limited, one of India’s largest homegrown alcobev companies, has announced the India rollout of The Kohinoor Reserve Indian Dark Rum, a globally acclaimed, triple-aged super-premium rum. Following a successful international launch, the brand now makes its debut in the domestic market, starting with Uttar Pradesh and soon expanding to Karnataka and Delhi.

Matured through a distinctive triple-cask ageing process in American Bourbon barrels, Cognac XO casks and Vermouth casks, The Kohinoor Reserve stands apart in the global dark rum category. Rooted in centuries-old Indian rum-making traditions and inspired by the legendary Kohinoor diamond, the rum brings together heritage, craftsmanship and modern luxury.

Distilled in small batches using fresh cane juice sourced during the North Indian winter, the spirit undergoes a carefully orchestrated ageing journey. The initial maturation in American Bourbon casks is followed by finishing in Cognac XO and Vermouth casks, resulting in a rare, layered profile crafted for discerning connoisseurs.

Commenting on the India introduction, Mr. Abhishek Khaitan, Managing Director, Radico Khaitan, said, “The rum category in India is a significant and growing sector, with consumers increasingly gravitating toward richer and more complex dark rum expressions. This renewed appreciation for craftsmanship makes it an exciting time to expand our presence in the segment. The Kohinoor Reserve has already received appreciation in international markets, and we are delighted to now bring it to our home market.”

Drawing inspiration from the historic “Mountain of Light,” the Kohinoor, the brand symbolises rarity, purity and prestige. This philosophy is reflected in the bottle design, which features a sculpted, multi-faceted structure reminiscent of a finely cut gem. Viewed from the top, the bottle evokes an oval diamond silhouette, while its broad shoulders, strong base and muted gold accents lend it a regal yet contemporary character.

Adding to this, Mr. Amar Sinha, Chief Operating Officer, Radico Khaitan Ltd., said, “The Kohinoor Reserve reflects India’s timeless craftsmanship and our own heritage at the Rampur Distillery, which has been rooted in rum distillation since 1943. Crafted with patience and intent, this expression carries forward that legacy. As premium dark rum gains momentum in India, we believe this triple-aged creation will set a new benchmark for authenticity, depth and refined indulgence.”

The spirit also pays homage to India’s early mastery of distillation, with historical roots tracing back to the Indus Valley civilisation, where early references to sugarcane fermentation and crystalline sugar production originated.

On the palate, The Kohinoor Reserve opens with rich sweet-fruity aromas complemented by native spice notes, dried fruits, roasted nuts and elegant woody undertones. The finish is long, smooth and memorable, offering warmth and complexity without harshness.


Habanero Enters Ready-to-Eat Snacking with the Launch of Globally Inspired Nachos

Habanero Enters Ready-to-Eat Snacking with the Launch of Globally Inspired Nachos

By Hariharan U

Published on December 26, 2025

Bengaluru-based Habanero Foods International Pvt. Ltd. has announced the launch of Habanero Nachos, marking the brand’s entry into the ready-to-eat snacking category. Known for its globally inspired sauces, dips, and tortilla wraps, Habanero is expanding its portfolio with a snack that reflects its core focus on bold flavours, quality ingredients, and everyday versatility.

Crafted in small batches using carefully sourced ingredients, including locally procured produce, Habanero Nachos are designed to deliver consistent taste and freshness while staying rooted in responsible sourcing practices. The range is available in three flavour variants, Zingy Jalapeno, Mango Chilli, and Peri Peri — offering a balanced mix of crunch, spice, and tang that suits Indian taste preferences.

The launch represents a natural extension of Habanero’s existing portfolio. With the brand’s sauces and dips already forming part of everyday consumption, nachos offer a complementary base that can be enjoyed straight from the pack or paired creatively. The move also reflects evolving snacking habits, where consumers increasingly seek flavour-forward options that are convenient, adaptable, and indulgent without being complicated.

Commenting on the launch, Griffith David, Founder & CEO, Habanero Foods, said, “Indian consumers today are deeply influenced by global food trends, yet their expectations remain grounded in familiarity and comfort. At Habanero, our approach has always been to create globally inspired flavours that integrate effortlessly into everyday life. Nachos allow us to offer that experience in a simple, convenient format without compromising on taste or quality.”

Habanero Nachos will be available pan-India, beginning with leading quick-commerce and e-commerce platforms including Blinkit, Swiggy Instamart, Zepto, BigBasket, and Amazon. Distribution will gradually expand to modern trade and select general retail outlets across key metropolitan markets and emerging cities in the coming months.

The launch will be supported through organic digital storytelling and lifestyle-led influencer collaborations, focusing on real consumption moments rather than overt promotion. This approach reflects the brand’s emphasis on building long-term relevance and meaningful engagement with consumers.

With the introduction of nachos, Habanero continues to strengthen its position at the intersection of global flavour and everyday Indian snacking. Looking ahead, the brand plans to further expand its snacking portfolio with new flavour innovations, staying aligned with evolving lifestyles and a growing appetite for refined yet approachable food experiences.

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