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By Author
Published on January 23, 2025
The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.
Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.
Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.
Focus on addressing key industry challenges and opportunities, particularly in the Indian market.
Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.
Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”
Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”
The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.
Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”
To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.
MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:
Walnut plantation drives in Chakrata, Uttarakhand.
Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.
Strategies to boost international participation and streamline industry practices.
NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.
Website: https://mewaindia.in/
MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.
Website: https://ndfci.org/
The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.
Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.
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By Hariharan U
Published on May 17, 2026
Marriott Executive Apartments Hyderabad is offering guests a taste of Tamil Nadu’s rich culinary heritage with a specially curated Madurai Food Pop-Up at its signature dining venue, Mazzo Rooftop Restaurant.
The limited-period culinary showcase celebrates the vibrant flavours, traditional recipes, and street food culture of Madurai, often regarded as one of South India’s most iconic food destinations. Hosted in a serene rooftop setting, the experience blends regional authenticity with contemporary hospitality.
The specially curated menu features a range of signature dishes inspired by traditional Madurai kitchens and local favourites. Guests can savour preparations such as Kola Urundai, Kozhi Kulambu, Vendakkai Mandi, and Kovil Puliyodharai, each reflecting the rustic flavours and bold spice profiles associated with Tamil Nadu cuisine.
The festival also includes dishes like Mor Kulambu, Kozhi Varuval, Kudal Kulambu, Eeral Piratal, and Aattu Kari Kulambu, showcasing the depth and diversity of Madurai’s culinary traditions. One of the highlights of the menu is the much-loved Vandiyur Chicken Biryani, paired with the iconic chilled dessert beverage Jigarthanda.
Set against the elegant poolside ambience of Mazzo Rooftop Restaurant, the food pop-up aims to offer more than just a dining experience by bringing together flavour, nostalgia, and cultural storytelling through food.
The showcase is open until 16th May 2026, from 7:00 PM to 11:00 PM, inviting food lovers and regional cuisine enthusiasts to experience the essence of Madurai in Hyderabad.
Four Seasons Hotel Bengaluru has unveiled its “101 Days of Summer” campaign, a property-wide seasonal residency running from May 1 to August 31, 2026, celebrating Bengaluru’s summer culture through immersive culinary, beverage, and stay experiences.
Part of the global Four Seasons seasonal activation, the Bengaluru edition has been thoughtfully adapted to reflect the city’s Garden City identity, combining nostalgic summer traditions with luxury hospitality experiences curated specifically for the local landscape and climate.
The campaign transforms the hotel into a summer sanctuary, offering guests a slower and more experiential approach to the season through artisanal food, botanical beverages, alfresco moments, and curated staycations.
At the centre of the experience is an artisanal gelateria concept featuring a vintage-inspired summer cart that recreates nostalgic frozen treats with a luxury twist. Signature offerings include the Java Plum in the Promenade Sorbet and the Coastal Cream Magnum Bar, both inspired by familiar regional summer flavours. The hotel’s Sunday brunches at CUR8 will also feature rotating artisanal gelatos and elaborate summer sundaes designed around seasonal indulgence.
The beverage programme introduces a specially curated “Garden City Collection” featuring cocktails and mocktails inspired by Bengaluru’s botanical heritage. Drinks such as the Nandi Hills Spritz and Silk Route Summer Float incorporate local ingredients and handcrafted elements, while the “Temperance Trail” mocktail collection offers non-alcoholic interpretations rooted in regional flavours.
Complementing the beverage programme is a dedicated Mango Residency at the Lobby Lounge celebrating India’s most iconic summer fruit. Guests can experience a mango-themed afternoon tea, Alphonso Mango Kulfi, and a range of seasonal desserts and beverages inspired by regional orchards and summer traditions.
Beyond dining, the campaign also positions Four Seasons Hotel Bengaluru as a luxury urban retreat through curated summer staycations. Garden suites, poolside experiences, wellness offerings, and leisurely dining moments have been designed to encourage guests to embrace a relaxed and immersive summer lifestyle within the city.
Signature touches such as floral-inspired beverages, alfresco lounging, and poolside culinary experiences further reinforce the property’s vision of blending Bengaluru’s local identity with the global luxury ethos of the Four Seasons brand.
Through “101 Days of Summer,” the hotel aims to transform the season into a thoughtfully crafted celebration of flavour, nostalgia, design, and experiential luxury, offering guests an elevated interpretation of a Bengaluru summer.
For more information, visit Four Seasons Hotel Bengaluru
By Manu Vardhan Kannan
Published on May 16, 2026
Six Fields has launched its Summer 2026 campaign, #CheersForMore, bringing internationally recognised cricket umpire Anil Chaudhary on board to create a fresh and engaging cricket-viewing experience. Launched during the ongoing cricket season, the campaign aims to encourage fans to celebrate not only match-winning moments but also the smaller moments that shape the game.
At the centre of the campaign is a digital film featuring Anil Chaudhary in a role not commonly seen in cricket brand campaigns. Instead of focusing only on players and high-impact moments, the campaign highlights the many events that keep fans emotionally invested throughout a match, from wides and dot balls to appeals, boundaries, near misses, and changing momentum.
The idea behind the campaign comes from an interesting insight into fan behaviour. While cricket viewers remain emotionally connected from the first ball to the last, celebrations usually happen only during major moments like sixes, wickets, or final victories. Through #CheersForMore, Six Fields aims to make every moment worth celebrating.
Using familiar umpire signals as a creative element, the campaign transforms official gestures into easy fan reactions that people can use while watching matches together. Through this approach, Six Fields hopes to build a more interactive and socially driven viewing culture among modern cricket audiences.
Speaking about the campaign, Prem Dewan, Chairman and Managing Director of DeVANS Modern Breweries Ltd., said: “Cricket is one of India’s biggest entertainment experience and our campaign #CheersForMore celebrates the energy that exists in every moment of the game. The campaign reflects this energy and encourages fans to engage more actively throughout the game.”
The campaign’s choice of Anil Chaudhary also stands out. While many cricket campaigns usually feature current or former players, Six Fields has selected a personality closely associated with the game’s structure and authenticity. Having retired from IPL umpiring only last year, Chaudhary continues to be recognised as the most experienced umpire in IPL history, bringing familiarity and credibility to the campaign.
The initiative also reflects how cricket consumption habits are evolving, especially among younger audiences. Fans today interact with matches through memes, reels, fantasy leagues, watch parties, social media discussions, and live conversations beyond television screens. Brands are increasingly trying to become part of these moments rather than simply seeking visibility.
The campaign will roll out extensively across digital and social platforms during the cricket season. It will include creator collaborations, fan participation formats, influencer content, and real-time conversations to make the cheering behaviour more engaging and visible online.
Speaking on the campaign, Anil Chaudhary said: “Every signal on the field exists because every moment matters in cricket. Through #CheersForMore with Six Fields, we wanted to bring that same spirit to fans and encourage them to stay engaged with the game beyond just the major moments.”
With #CheersForMore, Six Fields is looking to strengthen its connection with cricket culture, social engagement, and celebration moments during one of India's biggest sporting seasons. Cheers For More with Six Fields!
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