NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

By Author

Published on January 23, 2025

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

  • Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

  • Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

  • Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

  • Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

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Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

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Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

  • Walnut plantation drives in Chakrata, Uttarakhand.

  • Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

  • Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.


Novotel Mumbai Juhu Beach Brings Picnic Charm to Sunday Brunch

Novotel Mumbai Juhu Beach Brings Picnic Charm to Sunday Brunch

By Manu Vardhan Kannan

Published on October 18, 2026

Novotel Mumbai Juhu Beach is bringing the charm of leisurely outdoor picnics to its Sunday brunch at The Square. Inspired by the joy of relaxed gatherings, the experience combines familiar picnic favourites with interactive culinary stations in a family-friendly setting overlooking the Arabian Sea.

The specially curated spread features picnic baskets filled with sandwich rolls and fresh fruit skewers, alongside barbecue grills, sliders and flatbread stations. A refreshing lemonade station adds to the outdoor-inspired theme, while dessert offerings such as classic brownies, a chocolate fountain and DIY s’mores bring a playful touch to the afternoon.

Interactive live stations allow guests to explore freshly prepared dishes, adding variety to the brunch experience. Beyond the food, live singing and engaging activities for children create an inviting atmosphere for families and friends looking to spend their Sunday together.

Located at The Square, the brunch combines contemporary interiors, natural light and alfresco dining with views of the Arabian Sea. Pool access further complements the experience, offering guests an opportunity to unwind and enjoy a leisurely afternoon by the coast.

Designed around the nostalgia of traditional picnics, the Sunday brunch brings together food, entertainment and family activities in one setting.

Brunch Details:

  • Venue: The Square, Novotel Mumbai Juhu Beach

  • When: Every Sunday

  • Timings: 12:30 PM to 4:00 PM

  • Highlights: Interactive live stations, live singing, children's activities and pool access.


McDonald's India North and East Introduces ₹99 No Onion, No Garlic McAloo Tikki Meal for Navratri

McDonald's India North and East Introduces ₹99 No Onion, No Garlic McAloo Tikki Meal for Navratri

By Hariharan U

Published on October 18, 2026

McDonald's India – North and East has introduced a special No Onion, No Garlic McAloo Tikki Value Meal for ₹99 during Navratri 2026, offering customers a festive dining option that aligns with traditional food preferences.

Available for a limited period from October 11 to 19, 2026, the offering features the brand's popular McAloo Tikki Value Meal prepared without onion and garlic. The initiative brings together familiar menu favourites and an accessible price point for customers observing Navratri.

The festive offering reflects McDonald's approach to adapting its menu to regional traditions and seasonal food preferences. By introducing a special preparation of one of its established vegetarian products, the brand aims to provide customers with an additional option during the festival.

McDonald's India – North and East also highlights its food-handling practices, which include separate handling procedures for vegetarian and non-vegetarian food, with segregation across kitchen stations and storage areas.

The company operates fully vegetarian restaurants in Amritsar, near the Golden Temple, and in Kurukshetra. These outlets serve entirely vegetarian menus in consideration of local traditions and community preferences.

Customers can access the No Onion, No Garlic McAloo Tikki Value Meal through multiple ordering channels, including dine-in, takeaway and drive-thru services. The offer is also available through the McDonald's app and food delivery platforms such as Swiggy and Zomato, subject to availability at participating outlets.

The offering is part of the brand's seasonal approach to menu planning, with festive options designed to accommodate different dining preferences while retaining familiar products and value-led pricing.

About McDonald's India – North and East

McDonald's restaurants across North and East India are operated by Connaught Plaza Restaurants Pvt. Ltd. The company serves a range of menu options made with quality ingredients, with operations spanning standalone restaurants, drive-thru outlets and 24-hour restaurants.

According to the company, its network comprises 316 restaurants and 200 McCafé outlets across North and East India, serving millions of customers annually and providing direct employment to more than 6,500 people.


Chinese Wok Launches ₹99 Value Woks with 'Wokday Treat' Campaign

Chinese Wok Launches ₹99 Value Woks with 'Wokday Treat' Campaign

By Hariharan U

Published on October 18, 2026

Chinese Wok has introduced its new Value Woks platform, offering select Desi-Chinese favourites at ₹99 and positioning everyday meals as an opportunity for an affordable treat. The launch is supported by the 'Chinese Wok's Wokday Treat' campaign, conceptualised and executed in collaboration with Havas Creative India.

The new offering targets young professionals, officegoers and urban consumers looking for quick, filling and flavourful meals without spending more on everyday dining occasions. The platform centres on two familiar favourites: Veg Hakka Noodles and Veg Chowmein, with availability varying by region.

The campaign draws on the familiar weekday lunch break, presenting it as a small moment of enjoyment amid busy work schedules. The campaign film features freshly wok-fired noodles and Value Wok boxes being served, culminating in the 'Wokday Treat' mnemonic, which connects the everyday workday with an accessible meal experience.

Speaking about the launch, Arvind R P, CEO, Lenexis FoodWorks Pvt Ltd, said, "Desi Chinese is India's favourite comfort food: filling, full of flavour and deeply familiar. With the launch of new ₹99 value platform, we're putting our classics like Hakka Noodles and Chowmein within everyone's reach and inviting more of India to dine-in at Chinese Wok, not just at their homes. This new value platform, brought to life by Havas Creative India, is a key building block of how we're building Chinese Wok into a truly omni-channel brand as we expand across the country."

Anupama Ramaswamy, Managing Director and Chief Creative Officer, Havas Creative India, said the campaign was built around the insight that weekdays can feel repetitive and lunch often becomes a small break to look forward to. She added that the ₹99 Value Wok aims to make an everyday meal feel like a treat without requiring a special occasion.

The Value Woks are available at ₹99 at participating Chinese Wok restaurants through dine-in and takeaway, subject to availability. Veg Hakka Noodles are offered in select regions, while Veg Chowmein is available in others.

The campaign is also being promoted through outdoor communications across malls, food courts and key locations near high-street catchments, extending the offer's visibility among everyday diners.

Founded in 2015, Chinese Wok is the flagship brand of Lenexis FoodWorks and operates more than 270 outlets across over 50 cities in India. The company also operates The Momo Co. and Big Bowl, serving consumers across different quick-service dining formats.

With its new Value Woks platform, Chinese Wok is looking to strengthen its everyday dining proposition by combining familiar flavours, accessible pricing and a campaign designed around the weekday meal occasion.

Campaign Films

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