NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

NDFC(I) announces the 2nd Edition of MEWA 2025, a three-day exhibition for Nuts and Dry Fruits

By Author

Published on January 23, 2025

The Nuts and Dry Fruits Council of India (NDFC[I]) proudly announces the 2nd edition of MEWA 2025, a groundbreaking three-day B2B exhibition dedicated to the nuts and dry fruits industry. Scheduled from February 12th to 14th, 2025, at the Jio Convention Center in Mumbai, this event promises to redefine the industry’s trajectory by fostering innovation, collaboration, and growth.

Key Highlights of MEWA 2025:

  • Over 300 exhibitors from 50+ countries, including major markets like the USA, Chile, Iran, Turkey, Oman, Saudi Arabia, and Australia.

  • Expansive exhibition space of 10,000+ square meters showcasing diverse offerings.

  • Focus on addressing key industry challenges and opportunities, particularly in the Indian market.

  • Projections of the dry fruits market reaching $12 billion by 2029, growing at a CAGR of 18%.

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Industry Insights 

Speaking at the press conference, Mr. Yash Gawdi, Co-Chairperson of MEWA 2025, highlighted the importance of the event, stating: “The dry fruits market is set to witness exponential growth, driven by increased consumer awareness and demand for health-conscious products. MEWA 2025 aims to tackle industry challenges, enhance visibility, and establish global partnerships.”

Mr. Gunjan Jain, President of NDFC(I), emphasized the need for focused efforts in streamlining the sector: “India is among the top 10 producers of walnuts, with Kerala and Karnataka leading in cashew production. However, issues like land fragmentation and high interest rates hinder large-scale farming. MEWA 2025 is a pivotal initiative to bring industry stakeholders together and address these challenges through innovation and collaboration.”

Building on the Success of the 1st Edition

The inaugural MEWA event in 2024 was a resounding success, attracting 6,000 visitors and featuring 130+ exhibitors from 20 countries. With an impressive 80% business conversion rate, MEWA 2024 set a high benchmark for trade and networking opportunities. The 2nd edition aims to elevate these achievements, offering an even more vibrant platform for showcasing products, sharing insights, and forging partnerships.

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Trends in Health-Conscious Consumption

Highlighting current consumer trends, Mr. Deepak Agarwal, Secretary of NDFC(I), remarked: “As 91% of Indians seek nutritious alternatives, the demand for nuts and dry fruits continues to surge. MEWA 2025 is designed to bridge gaps in the industry, addressing consumer needs with innovative and sustainable solutions.”

To promote health-conscious choices, MEWA 2025 will collaborate with Indian cricketers and Bollywood stars to endorse the benefits of nuts and dry fruits, aiming to inspire younger generations toward healthier lifestyles.

Industry Initiatives and Future Outlook

MEWA 2025 will also focus on sustainability and production enhancement. Key initiatives include:

  • Walnut plantation drives in Chakrata, Uttarakhand.

  • Collaboration with AICA to sign an MOU for cashew plantation and plant distribution.

  • Strategies to boost international participation and streamline industry practices.

NDFC(I) remains committed to unifying the sector and providing a robust platform for growth, innovation, and sustainability. “The goal is not only to elevate the industry but also to celebrate the diversity and richness of nuts, dates, and dry fruits in India,” added Mr. Jain.

About MEWA 2025

Website: https://mewaindia.in/

MEWA 2025 is an international platform spotlighting the latest advancements in research, innovation, production, trade, and consumption within the nuts and dry fruits sector. With participants from 50+ countries, 300+ exhibitors, and 10,000+ attendees, MEWA 2025 promises to be the premier showcase of the industry’s finest offerings.

About NDFC(I)

Website: https://ndfci.org/

The Nuts and Dry Fruits Council of India (NDFC[I]) serves as the unified voice for stakeholders across the nuts, dry fruits, seeds, raisins, berries, and dates industries in India. From growers to processors and distributors, NDFC(I) fosters unity and collaboration to drive progress and innovation.

Join us at MEWA 2025 to be part of this transformative journey, shaping the future of the nuts and dry fruits industry while celebrating its vibrant heritage.


Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

Al Habtoor City Unveils Refined Ramadan Dining Experiences for 2026

By Hariharan U

Published on February 7, 2026

As the Holy Month of Ramadan approaches, Al Habtoor City is set to offer a season of mindful gatherings and indulgent dining through a series of curated Iftar and Suhoor experiences across its landmark hotels. Located between Sheikh Zayed Road and the Dubai Water Canal, the destination brings together serene settings, thoughtful hospitality and diverse culinary offerings that reflect the spirit of togetherness and reflection central to Ramadan.

At Al Habtoor Palace Dubai, the Ramadan Garden at the Winter Garden returns as an elegant open-air venue designed to host up to 800 guests. Enhanced with Islamic-inspired décor, soft lighting and comfortable seating, the space creates a welcoming ambience for breaking the fast. The Iftar buffet features a wide spread of Arabic and international favourites, including hot and cold mezze, lamb ouzi, live cooking stations and traditional Ramadan beverages such as Jallab, Tamer Hindi and Kamer El Dine. Desserts like baklava, knafeh and Um Ali complete the experience. As the evening transitions into Suhoor, guests can enjoy lighter fare, interactive food stations, gentle oud music and classic board games, creating a relaxed late-night setting. Guests staying across the Al Habtoor City Hotel Collection can also enjoy a special Stay & Dine offer with savings at the Ramadan Garden.

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For those seeking a vibrant family-friendly setting, The Market at Hilton Dubai Al Habtoor City presents an expansive Iftar buffet from mid-February to mid-March. Featuring live kitchens and a rotating menu, the spread includes Middle Eastern Ramadan staples such as Madfoon, Harees, Machboos and Luqaimat alongside international selections, making it suitable for both small and large gatherings. Special group pricing further enhances its appeal for corporate and social bookings.

Complementing the dining experiences, Silk Spa at Al Habtoor City offers restorative spa rituals designed to rejuvenate the body and mind during the fasting period. Together, these experiences position Al Habtoor City as a refined destination for meaningful Ramadan moments in 2026.


ZYLO by Kakapo Unveils a New Global-Inspired Menu in Mehrauli

ZYLO by Kakapo Unveils a New Global-Inspired Menu in Mehrauli

By Manu Vardhan Kannan

Published on February 7, 2026

ZYLO by Kakapo, the rooftop dining destination located atop Ambawatta One in Mehrauli, has unveiled its newly curated menu, further strengthening its position as one of Delhi’s most immersive dining experiences. With sweeping views of the city and the Qutub Minar forming a striking backdrop, ZYLO continues to redefine rooftop dining through a blend of mystical design, elevated cuisine, and a lively yet refined atmosphere.

The refreshed menu represents a natural evolution of ZYLO’s culinary approach, bringing together global inspirations, modern cooking techniques, and chef-led creativity. Curated to appeal to both adventurous diners and seasoned food lovers, the menu offers a vibrant mix of flavours and textures drawn from international cuisines.

Signature highlights include Vietnamese Tacos with a playful twist, the bold and indulgent Spicy Crunchy Sushi, succulent New Zealand Lamb Chops, and the comforting yet flavour-forward Kra Pao. These dishes sit alongside a wider selection of thoughtfully crafted plates that showcase global flavours with a contemporary edge.

Desserts continue the same attention to detail, with standout offerings such as Kakapo’s Nest designed to provide a rich and memorable end to the meal, balancing indulgence with visual appeal.

Beyond the menu, ZYLO’s experience is defined by its ability to shift seamlessly from day to night. As the sun sets and the city lights begin to glow, the mood transitions from relaxed and reflective to energetic and vibrant. Curated music, dynamic lighting, and the open-air rooftop setting come together to create an atmosphere that complements both dining and social experiences.

With the launch of its new menu, ZYLO by Kakapo invites guests to rediscover its evolving culinary story, where food, music, energy, and panoramic views come together under the stars, offering a complete sensorial experience above the city.


Chinese Wok Redefines Valentine’s Week for Gen Z with ‘Crush Hour’

Chinese Wok Redefines Valentine’s Week for Gen Z with ‘Crush Hour’

By Manu Vardhan Kannan

Published on February 7, 2026

Chinese Wok, India’s leading Desi Chinese QSR brand from Lenexis Foodworks, is reshaping Valentine’s Week with the launch of ‘Crush Hour’, a youth-first campaign that moves away from romance-led celebrations and taps into craving-led moments. Designed around Gen Z’s evolving relationship with food, love, and social culture, the campaign positions Valentine’s as a shared experience not just for couples, but also for crushes, best friends, situationships, solo diners, and late-night food cravings.

At the core of ‘Crush Hour’ is a relatable insight: cravings behave much like crushes, sudden, emotional, personal, and worth sharing. With this idea, Chinese Wok turns food into a modern love language, transforming its outlets into casual hangout spaces where young consumers can come with their crush or simply satisfy their cravings. The campaign consciously avoids candlelight clichés, choosing instead to reflect a more fluid, expressive, and food-driven youth culture.

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Commenting on the brand’s broader vision, Aayush Madhusudan Agrawal, Founder and Director, Lenexis Foodworks, said, “At Chinese Wok, we have always believed that QSR brands need to reflect how young India actually lives, eats, and socialises today. Occasions like Valentine’s are evolving, and so are consumer expectations from brands. ‘Crush Hour’ is an extension of our larger philosophy of building a culture-forward brand that stays relevant by celebrating real moments, everyday indulgence, and shared experiences, not just traditional calendar marketing.”

As part of the Valentine’s Week rollout, Chinese Wok has introduced limited-edition Valentine-themed packaging across its stores and delivery platforms. The in-store experience is supported through DMB screens, standees, tent cards, and tray liners. Adding an entertainment layer, the brand has also launched Crush Hour at Wok, the latest album on its owned music platform Wok FM. The album is available across in-store channels as well as YouTube, Spotify, Amazon Music, and other leading streaming platforms, reinforcing the brand’s focus on building long-term cultural IPs rather than one-off campaigns.

Explaining the creative thinking behind the campaign, Vikas Iyer, Marketing Head, Lenexis Foodworks, said, “Crush Hour was built on the insight that Valentine’s today is less about grand romantic gestures and more about who you choose to hang out with and what you choose to eat. By tapping into crush culture instead of clichés, we wanted to create a campaign that feels playful, inclusive, and instinctively relatable to Gen Z. Food becomes the anchor, but the communication is driven by emotion, humour, and high recall.”

The campaign is being amplified through a high-energy digital rollout across social platforms, featuring reels, static content, and influencer collaborations with micro, nano, and select macro creators. The communication maintains a youthful, flirty, and slightly mischievous tone, deliberately steering clear of overt romance in favour of craving-led storytelling.

From an offer standpoint, Chinese Wok is presenting indulgence as a treat rather than a discount, with a Buy One Get One (BOGO) offer on starters available from 8th to 15th February across its 260+ stores. With ‘Crush Hour’, Chinese Wok continues to strengthen its position as a youth-first, culture-driven QSR brand, turning seasonal moments into relevant, high-engagement experiences that reflect how young India eats today.

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