NEOM Unveils Zardun: Redefining Eco-Luxury in Saudi Arabia

By Author

Published on January 30, 2024

Saudi Arabia is stepping up its game in the world of luxury ecotourism with the introduction of Zardun, a brand-new sanctuary resort. This exclusive retreat, developed by NEOM in the Kingdom's northwest, is where modern luxury cozies up with Mother Nature.

The NEOM Board of Directors recently shared the news about Zardun, and it's creating quite a buzz. Picture this: a resort overlooking the stunning Gulf of Aqaba, designed to be in perfect harmony with the environment. Zardun is not just another fancy place to stay; it's a statement of how luxury and nature can coexist beautifully.

image

Stretching over four square kilometres, Zardun is no less than a paradise restored. Imagine being greeted by a variety of native plants and wildlife as you stroll down from the mountains to the seashore. The heart of Zardun is its state-of-the-art experience centre, featuring a 360-degree observation deck that offers breathtaking views.

Zardun isn't just about soaking in the beauty; it's about living it. The resort will feature three boutique hotels, each with its own unique theme, offering a total of 100 rooms and suites. These aren't just rooms; they're a peek into a sustainable future, nestled in an environment that's been lovingly restored.

image

But there's more to Zardun than just a comfy bed. The resort is a playground for the adventurous and the curious. You can go trekking, mountain biking, or rock climbing. And for those who prefer a more serene experience, there’s stargazing, meditation, and yoga. Zardun is also big on education, offering programs on nature protection and conservation.

The resort's commitment to sustainability is impressive. They're planning to create oases to support diverse habitats and reintroduce native animals, trees, and plants. And let's not forget the vibrant ecosystem along its coast, with efforts to conserve the coral reefs and marine life in the Gulf of Aqaba.

Zardun joins other NEOM developments like Leyja, Epicon, Siranna, Utamo, Norlana, and Aquellum as part of Saudi Arabia's vision for sustainable tourism in the Gulf of Aqaba. These destinations all share NEOM's dedication to sustainable progress and innovation.

NEOM itself is a vision of the future. It's a region being built from scratch to be a living laboratory – a place that embraces entrepreneurship and innovation, and a home for those who dream big.

For more information on this exciting development, you can reach out to media@neom.com or visit NEOM's website and newsroom.


Hyatt Hotels to Sell Playa’s Real Estate Portfolio for $2 Billion

Hyatt Hotels to Sell Playa’s Real Estate Portfolio for $2 Billion

By Nishang Narayan

Published on July 5, 2025

Hyatt Hotels is doubling down on its asset-light strategy with a major move—selling Playa Hotels’ real estate portfolio to Tortuga Resorts for $2 billion. This follows Hyatt’s acquisition of Playa in February for $2.6 billion, including debt. Playa operates 24 luxury all-inclusive resorts across Mexico, Jamaica, and the Dominican Republic.

The sale covers 15 of Playa’s resort assets, effectively reducing Hyatt’s net purchase price for the remaining Playa business to around $555 million. The deal, still pending regulatory nods in Mexico, is expected to close before the end of 2025.

image

As part of the arrangement, Hyatt and Tortuga will enter into 50-year agreements for these properties, allowing Hyatt to continue managing the resorts. Thirteen of the resorts will operate under Hyatt’s standard management fee structures, with two under separate agreements.

Hyatt CEO Mark Hoplamazian called the move transformational, noting it turns the Playa acquisition into a fully asset-light transaction. "It also ramps up our fee-based earnings," he added. Hyatt now anticipates its asset-light earnings mix could hit at least 90% by 2027.

Analysts view the swift real estate divestment positively, seeing it as a smart way for Hyatt to stay nimble while bolstering returns. Proceeds from this deal will primarily go toward repaying loans taken to finance the Playa buyout.


Novotel Visakhapatnam Varun Beach Earns Green Key Certification

Novotel Visakhapatnam Varun Beach Earns Green Key Certification

By Nishang Narayan

Published on July 5, 2025

Novotel Visakhapatnam Varun Beach, a flagship Accor property, has proudly announced that it has been awarded the Green Key Certification, a globally recognised eco-label that underscores excellence in sustainable tourism and hospitality.

Granted by the Foundation for Environmental Education (FEE)—one of the world’s leading environmental education organisations and recognised by the Global Sustainable Tourism Council (GSTC)—the certification marks a significant milestone in the hotel’s ongoing efforts to integrate eco-friendly practices without compromising guest comfort or luxury.

Lakshmi Sridhar, General Manager, Novotel Visakhapatnam Varun Beach, said, “At Novotel Visakhapatnam Varun Beach, we believe that sustainability is not just a responsibility, but a way of life. Being Green Key certified reinforces our commitment to offering eco-conscious experiences that align with global environmental standards.”

image

The hotel has rolled out various impactful initiatives, from using clean, renewable energy and implementing robust waste management practices to driving water conservation, enhancing energy efficiency, and sustainably sourcing products. These measures are designed to benefit not only the environment but also the local community.

As travel trends increasingly lean towards conscious luxury and responsible tourism, this certification positions Novotel Visakhapatnam Varun Beach as a leader in sustainable hospitality in India.


IHCL to Open New Vivanta in Anjuna, Strengthening Goa Portfolio

IHCL to Open New Vivanta in Anjuna, Strengthening Goa Portfolio

By Nishang Narayan

Published on July 5, 2025

Indian Hotels Company (IHCL), India’s largest hospitality player, has announced the signing of a new Vivanta property in Anjuna, Goa. This greenfield project marks another step in IHCL’s strategy to grow its presence across key leisure destinations in India.

Strategically located in Anjuna, celebrated for its vibrant culture and beaches, the upcoming Vivanta Anjuna, Goa will feature 110 well-appointed rooms. Guests can look forward to an array of facilities including an all-day diner, a bar, a swimming pool, a fully equipped gym, and modern conference spaces, catering to both leisure and business travellers.

Suma Venkatesh, Executive Vice President - Real Estate & Development, IHCL, shared, “IHCL has been at the forefront of pioneering destinations and has played a defining role in putting Goa on the global tourism map for over five decades. This signing is in line with our strategy to expand IHCL’s presence across segments in key leisure markets. We are delighted to strengthen our partnership with Fiesta Hotels with this new project.”

The hotel is being developed by Fiesta Hotels Pvt. Ltd., led by directors Ravinder Kumar, Manju Vardhan, Raj Vardhan, Harsh Vardhan, Gagan Garg, and Gaurav Garg, who have deep investments in real estate and hospitality. Ravinder Kumar, Director, Fiesta Hotels Pvt. Ltd., said, “We are proud to collaborate with IHCL through the addition of our second hotel in Goa. It stands as a testament to our shared vision to deliver exceptional experiences in one of India’s most cherished destinations.”

Goa continues to attract travellers with its sun-soaked beaches, Portuguese-era architecture, thriving culinary and music scene, and vibrant local communities. With this signing, IHCL’s Goa portfolio grows to 18 hotels, including five under development, underscoring its long-standing commitment to shaping Goa’s tourism landscape.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.