New Age Indian Sweets: Godrej's 2023 Report on Food Trends

New Age Indian Sweets: Godrej's 2023 Report on Food Trends

By Author

Published on November 14, 2023

As Diwali, one of India's most vibrant and celebrated festivals, approaches, the focus naturally shifts to one of the most cherished traditions of the festival – Mithai. These sweet delicacies, deeply rooted in Indian culture, are more than just treats; they are symbols of joy, tradition, and celebration. The Godrej Food Trends Report 2023 brings to light an exciting evolution in the world of Indian sweets, blending tradition with modern, health-conscious innovations.

A Glimpse into the Evolving Sweet Tooth

The report, a culmination of insights from over 350 culinary thought leaders including celebrity chefs, food bloggers, and healthcare professionals, delves into how Mithai is adapting to the changing palates and lifestyles of Indian consumers. It highlights three major trends reshaping the landscape of these traditional sweets:

  • Dietary Mithai Variations: A staggering 99% of experts foresee a rise in demand for Mithai with specialized dietary adaptations. This trend speaks volumes about the growing health consciousness among consumers, driving innovation in sweet offerings.

  • Gourmet and High-End Mithai: Around 75% of experts are excited about the emergence of contemporary twists on classic Mithai. These gourmet versions blend traditional flavors with innovative techniques, offering a tantalizing fusion of past and present.

  • Hyper-Regional Sweets: Equally, 75% of panelists observe a surge in interest for hyper-regional sweets. This trend reflects the growing curiosity around regional cuisines and underscores the dynamic and evolving Indian culinary landscape.

Mithai: A Timeless Favorite Adapting to Modern Times

Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the Godrej Food Trends Report, reflects on the unshakeable charm of Mithai. She notes that despite evolving food trends, Mithai continues to be a beloved tradition, now experiencing a resurgence with healthier options, regional specialties, and gourmet innovations.

Godrej Industries Limited and Associate Companies (GILAC) at the Forefront

Godrej Industries Limited and Associate Companies (GILAC), valued at $5 billion and with a history spanning 125 years, plays a pivotal role in various sectors including Chemicals, FMCG, Real Estate, Agriculture, and Financial Services. GILAC's commitment to 'Good & Green' drives its growth, creating an inspiring workplace and contributing significantly to India's diverse industries.

Expanding Global Footprint and Diverse Operations

Godrej Industries Ltd, the holding company of GILAC, operates in multiple domains like oleo-chemicals, surfactants, finance, and estate management. Its FMCG arm, Godrej Consumer Products Limited (GCPL), is a leader in Household and Personal Care Products, both in India and in developing economies globally. Godrej Properties Limited (GPL) brings innovation to real estate, while Godrej Agrovet Ltd (GAVL) focuses on enhancing productivity in Indian agriculture.

As Diwali draws near, the Godrej Food Trends Report 2023 offers a window into how traditional Indian sweets are not just enduring but thriving, adapting to contemporary tastes and lifestyles. It's a testament to the timeless appeal of Mithai and the innovative spirit of the Indian culinary scene.


India’s Hospitality Sector Attracts USD 93 Million in H1 2024 Investments: JLL Report

India’s Hospitality Sector Attracts USD 93 Million in H1 2024 Investments: JLL Report

By Nishang Narayan

Published on September 8, 2024

India’s hospitality sector witnessed a strong USD 93 million in investment during the first half of 2024, according to JLL's Hotel Investment Trends in India for H1 2024. With the year-end forecasted to close at USD 413 million, this marks a 22% increase from 2023, highlighting the sector's resilient growth trajectory.

According to JLL, operational hotels made up 72% of the total transaction volume, with 23% attributed to under-construction properties, and the remaining 5% involving land leases, particularly for greenfield developments in key airport districts.

The report revealed six major hotel transactions during this period, spread across Tier I and leisure markets. Listed hotel companies dominated the investment landscape, accounting for 44% of the total volume, followed by owner-operators at 30%, and High-Net-Worth Individuals (HNIs), family offices, and private hotel owners contributing 26%.

Jaideep Dang, Managing Director of Hotels and Hospitality Group, India at JLL, commented, “The first half of 2024 has set the stage for a vibrant hotel transactions landscape for the rest of the year. The projected year-end volume of USD 413 million reflects a 22% growth over 2023, illustrating the strength of the sector amid favorable macro-economic conditions, expanding commercial markets, and improved air connectivity.”

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Tier I markets such as Mumbai, Hyderabad, Pune, and Chennai led the way, accounting for 78% of the projected transaction volumes. Tier II and III markets followed with 22%, demonstrating increased investor interest in both metro and emerging destinations.

Notably, the first half of 2024 also saw 19,442 hotel keys signed, with a significant 83% located in Tier II and III cities. Management contracts remained the preferred mode of operation, making up 89% of the signings, followed by franchises and lease/revenue share agreements. The number of greenfield projects also surged, with 13,700 keys signed, surpassing the total number of signings in 2023.

As for the Radisson Hotel Group, the company reported robust growth with over 130 new signings and openings globally in H1 2024. Their Radisson Collection, Radisson Blu, and Radisson RED brands spearheaded this expansion, with Radisson RED making its entry into new markets such as Ireland, New Zealand, Thailand, Laos, and China. The brand also debuted in Paris with the signing of the first Radisson Collection near the Louvre Museum, while the Radisson Collection Hotel Roma Antica opened in Rome, near the Pantheon.

Jaideep Dang further noted, "Investor interest in both operational assets and land sales highlights the attractiveness of the current investment environment. The expansion of air connectivity, especially in Tier I cities, is playing a significant role in supporting this growth, as is the continued demand for domestic travel and commercial activity.”

With two major transactions already facilitated by JLL in the second half of 2024, amounting to USD 70 million, the sector is set for an exciting close to the year, further reinforcing confidence in India’s booming hospitality industry.


The Hosteller Raises USD 4 Million to Fuel Expansion to 150 Locations Across India

The Hosteller Raises USD 4 Million to Fuel Expansion to 150 Locations Across India

By Nishang Narayan

Published on September 8, 2024

The Hosteller, India's top backpacker hostel chain, has successfully raised USD 4 million (approximately INR 32 crore) in its Series A funding round. Led by V3 Ventures, with participation from LV Angel Fund, FAO Ventures, Synergy Capital Partners, Unit-e Consulting, Ice.VC, Thrive Ventures, and several real estate family offices, this investment elevates The Hosteller’s valuation to INR 200 crore (around USD 25 million).

With the fresh capital, The Hosteller aims to accelerate its expansion, planning to grow its footprint to over 150 locations across India within the next 24 to 30 months. The company is focused on strengthening its presence in metro cities while expanding to new travel destinations, offering backpackers immersive and high-quality travel experiences.

Speaking on the funding, Arjun Vaidya, Co-founder of V3 Ventures, expressed confidence in the startup's trajectory, saying, “The Hosteller has firmly established its leadership in the travel space through outstanding execution. We are proud to support the company as it enters its next phase of growth, with plans to expand to over 150 locations.”

Pranav Dangi, Founder and CEO of The Hosteller, highlighted the brand’s commitment to offering unique travel experiences, stating, “Our focus remains on delivering exceptional travel experiences to our backpacker community while fostering sustainable growth. With the launch of Glu, our complete tech concierge, and other initiatives, we are setting new benchmarks in the hospitality sector.”

The company’s CFO, Saksham Khemka, added, “This capital infusion will accelerate our expansion plans while ensuring we maintain the high service standards our guests expect. We’ve seen a 4x growth in locations over the past three years, and we aim to continue this momentum by adding four to five new hostels each month.”

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Since its founding in 2014, The Hosteller has become synonymous with affordable, quality lodging and immersive travel experiences. Operating in 60 locations, including major cities and scenic regions like Himachal Pradesh and Karnataka, it is the only backpacker hostel chain with a presence in over 12 Indian states.

For the fiscal year ending March 2024, The Hosteller reported top-line revenue of INR 55 crore with positive net margins. With plans to add 50 more properties by the end of this year, The Hosteller is poised to solidify its position as the largest backpacker hostel chain in South Asia.


Hong Kong Sees 155% Rise in Indian Tourists in 2024

Hong Kong Sees 155% Rise in Indian Tourists in 2024

By Nithyakala Neelakandan

Published on September 2, 2024

Hong Kong is experiencing a strong recovery in tourism, with a notable increase in visitors from India during the first half of 2024. The city welcomed 181,000 Indian tourists, marking a remarkable 155% year-on-year rise. This surge in visitors coincides with Hong Kong's broader tourism boom, which saw 21 million arrivals between January and June 2024.

The Hong Kong Tourism Board (HKTB) recently concluded its annual Hong Kong Travel Mission in India, visiting Mumbai, Chennai, and New Delhi from August 20 to August 23. This mission featured a 36-seller delegation of Hong Kong’s key trade partners, including popular attractions, theme parks, leading hotels, airlines, and cruise lines. They engaged with over 500 Indian trade partners, aiming to strengthen tourism ties between the two regions.

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Indian tourists have shown a growing interest in Hong Kong’s diverse attractions, with top choices including Hong Kong Disneyland, Temple Street, Ocean Park, The Peak, and Tsim Sha Tsui. To cater to this interest, the HKTB is promoting a range of year-round events, such as the Hong Kong Wine and Dine Festival, Hong Kong Winterfest, and the highly anticipated New Year Countdown Fireworks.

Puneet Kumar, Director for South Asia and the Middle East at the HKTB, highlighted the board’s dedication to enhancing the travel experience for Indian visitors. He stated, “At Hong Kong Tourism, we are dedicated to enhancing the travel experience for Indian tourists through a variety of engaging programs and events." Kumar also noted that the average stay of Indian tourists has increased from three days in 2018 to 4.5 days in 2024, with an average spending of HKD 9,100 per person.

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Hong Kong’s vibrant MICE (Meetings, Incentives, Conferences, and Exhibitions) sector has also seen robust growth, with approximately 700,000 MICE arrivals in the first half of 2024. To further attract MICE visitors, the HKTB launched the "Hong Kong Incentive Playbook" initiative, offering over 100 innovative group experiences designed to inspire and energize corporate teams.

The HKTB’s efforts align with global trends, as several countries, including Singapore, Dubai, Oman, Thailand, and Tajikistan, are actively targeting Indian travelers to boost their tourism industries. By promoting Hong Kong as a year-round destination with seamless travel options, the HKTB aims to attract more Indian tourists, particularly from Gen Z and Millennial segments interested in concerts, festivals, and other vibrant events.

As the HKTB continues to focus on both leisure and business travel, Hong Kong is positioning itself as a preferred destination for Indian tourists, offering unique experiences and easy travel processes. With visa-free entry and direct flights from major Indian cities, Hong Kong is becoming an increasingly accessible and appealing destination for Indian travelers.

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