India’s largest hospitality company, IHCL, has announced the opening of Ayodhyām, Ayodhya – IHCL SeleQtions, strengthening its presence in one of India’s most significant spiritual destinations.

As spiritual tourism continues to grow across the country, Ayodhya has emerged as a key destination attracting pilgrims and leisure travellers alike. The newly opened hotel is designed to offer guests an experience that reflects the city’s cultural and spiritual essence while meeting the expectations of modern travellers.

Commenting on the opening, Deepika Rao, Executive Vice President – New Businesses & Hotel Openings, IHCL, said, “Spiritual tourism in India continues to see strong momentum, with Ayodhya being among the country’s most revered destinations. Ayodhyām, Ayodhya – IHCL SeleQtions is positioned to meet this demand, offering a stay experience that reflects the city’s spiritual significance while catering to the evolving expectations of today’s traveller.”

The 162-key property draws inspiration from Ayodhya’s rich heritage and spiritual character. Featuring spacious and naturally lit interiors, the hotel offers a peaceful atmosphere within a contemporary setting.

Guests can dine at Divyam, the hotel's signature restaurant, which showcases a thoughtfully curated menu inspired by regional culinary traditions. The dining experience focuses on authentic flavours and local ingredients, reflecting the gastronomic heritage of the region.

The hotel also features a fitness centre, an outdoor swimming pool, and versatile event spaces suited for weddings, conferences, and social gatherings.

Expressing her views on the partnership, Shilpa Shorewala, Owner, said, “We are pleased to partner with IHCL and bring Ayodhyām, Ayodhya – IHCL SeleQtions to life with an experience that reflects the city’s deep spiritual character.”

Brij Rajpali, General Manager, Ayodhyām, Ayodhya – IHCL SeleQtions, added, “Ayodhyām has been designed to offer a stay that is calm and closely connected to its surroundings. We look forward to welcoming guests to this spiritual abode.”

The hotel also offers a range of curated experiences inspired by Ayodhya’s living traditions. These include morning aartis, storytelling sessions led by kathavachaks, sattvic dining experiences, guided spiritual trails, and visits to the sacred Sarayu river, allowing guests to engage more deeply with the destination’s cultural and spiritual heritage.