Emcure Pharmaceuticals Ltd., a leading Indian pharmaceutical company, has launched Winning Over Obesity, a nationwide digital awareness campaign aimed at reshaping how obesity is understood and addressed in India. Rolled out under the theme MAHI – Making A Healthier India, the campaign features cricket icon MS Dhoni and focuses on positioning obesity as a chronic yet manageable health condition rather than merely a weight-related concern.

The campaign encourages individuals to take informed, long-term action toward better health by highlighting the complexity of obesity and its broader impact on overall well-being. Through a digital film shared across the campaign’s social platforms, MS Dhoni calls on people to acknowledge obesity seriously and take proactive steps to “win over obesity” with the right support and guidance.

Emcure’s initiative aims to move the conversation beyond appearance or short-term weight loss, drawing attention to the medical realities of obesity. Influenced by a combination of genetics and lifestyle factors, obesity has emerged as a significant public health challenge in India, increasing the risk of non-communicable diseases such as diabetes, cardiovascular conditions, and hypertension across age groups.

Central to the campaign is the message that while obesity is complex, it is manageable with appropriate medical advice, sustained lifestyle changes, and professional support. As highlighted in the campaign, “Where you start matters,” reinforcing the importance of early, informed intervention.

The Winning Over Obesity campaign is supported by WinningOverObesity.com, a dedicated digital platform offering resources, expert guidance, and practical information on weight management. The initiative aligns with Emcure’s broader commitment to public health education and promoting healthier lifestyles across the country.

According to the National Family Health Survey (NFHS-5, 2019–21), obesity continues to rise in India, with 24 percent of women and 23 percent of men classified as overweight or obese, underlining the urgency of sustained awareness and action.

SKA Group has announced the addition of three popular food and beverage brands—Bercos, The Barbeque Company, and Domino’s—to the retail portfolio of SKA Arcadia, its flagship commercial development in Wave City, Ghaziabad. The new brands will occupy a combined area of over 14,500 sq. ft., further enhancing the project’s appeal as a high-potential neighbourhood retail destination.

Strategically positioned at the main entrance of Wave City on NH-24, SKA Arcadia benefits from excellent connectivity to Ghaziabad, Indirapuram, and surrounding premium residential catchments. Its location, coupled with a thoughtfully curated tenant mix, continues to position it as one of the region’s most attractive emerging commercial hubs.

Commenting on the development, Sanjay Sharma, Director, SKA Group, said that SKA Arcadia has been envisioned as a neighbourhood centre offering everyday convenience, quality dining, and a strong sense of community. He added that the inclusion of Bercos, The Barbeque Company, and Domino’s reflects the group’s focus on curating brands aligned with evolving consumer lifestyles, while creating a vibrant ecosystem where both retailers and customers can thrive as Wave City continues to grow.

The newly signed brands join established anchor tenants such as Haldiram’s, which occupies over 11,000 sq. ft. at the development. With these additions, SKA Arcadia further strengthens its positioning as a modern, experience-driven commercial destination designed for high footfall, convenience, and long-term value creation.

Spread across 2 acres, SKA Arcadia is a signature high-street commercial development featuring five floors of retail and dining spaces. The project offers premium amenities including fine dining restaurants, a food court, escalators, elevators, multi-level mechanical parking, power backup, and high-speed Wi-Fi, and is registered under RERA number UPRERAPRJ228610/03/2025.

In a landmark step towards sustainable luxury, Taj Exotica Resort & Spa, Goa has partnered with Tata Power to implement one of the most advanced Battery Energy Storage Systems (BESS) in the Indian hospitality sector. This initiative marks Tata Power’s first BESS deployment in the hospitality industry and positions Taj Exotica Goa as the first hotel in India to adopt this pioneering clean energy solution.

With an approximate storage capacity of 2 MW, the BESS project represents a significant milestone in IHCL’s decarbonisation journey under Paathya, aligned with the Tata Group’s Aalingana vision for climate-positive growth. The installation has been executed by Tata Power following detailed technical feasibility studies, with an investment of approximately ₹3.50 crore and projected annual savings of around ₹1.50 crore, while substantially reducing dependence on diesel-based power generation.

Commenting on the initiative, Ms. Sheetal Singh, Area Director – South Goa and General Manager, Taj Exotica Resort & Spa, Goa, said:
“Sustainability is at the core of our ethos at Taj Exotica, Goa. The BESS project is an exemplary step in modernising the way hospitality manages energy. By reducing diesel dependence and enhancing power reliability, we are embracing innovation that directly contributes to a greener, more resilient future for our hotel and our community.”

The system is expected to reduce nearly 2 lakh litres of High-Speed Diesel (HSD) annually, leading to a substantial drop in carbon emissions and operational costs. Beyond financial and environmental benefits, the BESS improves power quality, minimises generator runtime, and significantly lowers air emissions.

Given Taj Exotica Goa’s multi-source power ecosystem, comprising grid supply, diesel generators, and solar energy, a sophisticated interlocking and protection system was jointly developed with Tata Power. This includes automated source prioritisation logic, prevention of backfeed and overload, real-time monitoring, advanced safety cut-offs, thermal and surge protection, emergency shutdown protocols, and manual override operations.

To ensure uninterrupted guest comfort and electrical stability, comprehensive safety simulations and load-bank tests were conducted. The physical installation was completed in mid-November 2025, followed by full-load testing, where the system demonstrated stable discharge curves and precise switching performance.

The engineering team, led by Mr. Athen Chellappa, Area Director Engineering – Goa, carried out extensive simulations of power outage scenarios. These validated automatic diesel generator synchronisation, priority-based charging from solar and grid sources, interlocking accuracy, changeover timings, and internet connectivity critical for cloud-linked operations. The system is further supported by an interactive digital dashboard offering real-time energy flow visibility, battery health diagnostics, predictive maintenance alerts, and detailed historical reports on consumption and savings.

Summarising the impact of the project, Mr. Ranjit Phillipose, Senior Vice President – Operations, IHCL Goa, stated:
“The BESS project at Taj Exotica Resort & Spa, Goa is not just an engineering achievement—it is a defining moment in our sustainability journey. By embracing cutting-edge technology and reducing our reliance on fossil fuels, we are setting new benchmarks for responsible luxury. This initiative reflects our belief that the future of hospitality is clean, resilient, and climate-conscious, and we are proud to pioneer that change.”

With this breakthrough collaboration, Taj Exotica Goa and Tata Power have set a powerful precedent for the Indian hospitality industry, demonstrating how innovation, sustainability, and luxury can seamlessly converge to shape a cleaner and more resilient future.