New Report Reveals Changing Face of Luxury Travel in Asia Pacific

New Report Reveals Changing Face of Luxury Travel in Asia Pacific

By Nishang Narayan

Published on July 3, 2024

The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.

Key Findings:

Increased Spending on Leisure Travel:

  • 68% of affluent travelers plan to spend more on leisure travel in the next 12 months.

  • Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.

Top Destinations:

  • Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.

  • 69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.

Primary Drivers for Travel:

  • High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.

  • 83% of travelers choose destinations to visit award-winning restaurants.

New Luxury Traveler Personas:

  1. The Venture Travelist:

    • Prioritizes destinations that offer business opportunities alongside leisure.

    • Seeks to forge business connections and explore local products.

  2. The Experience Connoisseur:

    • Mainly millennials who travel for personal enrichment and exclusive experiences.

    • Values deep exploration and personalization.

  3. The Timeless Adventurer:

    • Over 65s keen on immersive travel experiences.

    • Prefers unique local attractions over popular tourist spots.

Extended Travel Experiences:

  • HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.

  • 33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.

  • Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.

image

Insights on Indian Travelers:

  • India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.

  • Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.

Culinary Fascinations:

  • 88% of travelers select destinations based on new culinary experiences.

  • 81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.

  • Fine dining remains a key experience, with 49% considering it an ideal night out.

Regional Preferences:

  • Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.

  • Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.

Sustainable Travel Considerations:

  • Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.

  • 43% look for locally-sourced food and effective management of food waste at hotels.

Security and Shopping:

  • Security is the top priority for luxury travelers, with 91% valuing a safe environment.

  • Shopping for locally made products drives travel decisions for 85% of respondents.

Luxury Travel Insights:

  • Authentic local cuisine is favored by 62% of travelers.

  • Discovering new destinations is considered essential by 78%.

  • Refined craftsmanship and exquisite design define luxury for 80% of respondents.

Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."

The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.

About Marriott International:

Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.


Israel Concludes Largest Civilian Evacuation, Aids Over 125,000 Amid Conflict

Israel Concludes Largest Civilian Evacuation, Aids Over 125,000 Amid Conflict

By Nishang Narayan

Published on July 11, 2025

The Israel Ministry of Tourism has officially concluded its largest civilian evacuation operation, marking the end of an unprecedented initiative that housed more than 125,000 residents displaced by the Swords of Iron War. On July 7, 2025, the civilian emergency operations center, which was launched under the leadership of Minister of Tourism Haim Katz, formally closed after nearly two years of continuous efforts.

The operation, which began on October 18, 2023, was set up within days with the support of the Israel Hotel Association. In just one week, nearly 100,000 people were assigned to hotel accommodations. At its peak, over 90,000 evacuees were hosted across hotels nationwide on a full-board basis that included lodging, meals, laundry, and other essential services.

“Without prior preparation, we established an effective infrastructure for the evacuation of residents in times of emergency,” said Minister Katz. “This initiative not only strengthened our home front but also prevented the collapse of the hotel sector. The subsistence grants we introduced saved the State 7 billion shekels. We remain committed to preserving and rebuilding tourism, which is a key driver of our economy and public diplomacy.”

image

To support evacuees who preferred alternatives to hotel stays, the Ministry rolled out a daily subsistence grant—ILS 200 per adult and ILS 100 per child—amounting to roughly ILS 18,000 monthly for a family of four. A targeted information campaign later helped transition many from hotel stays to this community-based support, generating additional savings for the State Treasury.

The initiative safeguarded thousands of jobs in Israel’s hospitality sector, heavily impacted by the pause in tourism during the conflict. The emergency center also handled nearly 13,000 disputes related to eligibility and hotel stays, along with thousands of requests for family reunifications, pet accommodations, and special cases like weekend stays for soldiers.

Drawing on insights from the 628 days of operation, the Ministry is now preparing a dedicated emergency evacuation protocol to guide future responses. Even as the operations center winds down, the Ministry will continue addressing remaining administrative issues, while encouraging international visitors to support Israel’s tourism revival.


Parliament Panel Reviews Aviation Safety After Air India AI-171 Crash

Parliament Panel Reviews Aviation Safety After Air India AI-171 Crash

By Nishang Narayan

Published on July 10, 2025

The Parliamentary Standing Committee on Transport, Tourism and Culture has convened a crucial meeting at Parliament House Annexe to conduct an overall review of civil aviation safety in India. This meeting comes in the wake of the tragic Air India Flight AI-171 crash in Ahmedabad that claimed 241 lives, including former Gujarat Chief Minister Vijay Rupani.

Committee Chairman Sanjay Kumar Jha is leading the discussions, which include Air India CEO Campbell Wilson and top officials from the Ministry of Civil Aviation, the Directorate General of Civil Aviation (DGCA), and the Airports Authority of India (AAI).

On Tuesday, members of Parliament's Public Accounts Committee (PAC) also raised serious concerns over aviation safety standards, as well as the sudden spike in flight fares from Srinagar to other cities following the recent terror attack in Pahalgam.

The fatal incident occurred on June 12 when Air India Flight AI-171, a Boeing 787-8 Dreamliner, crashed shortly after takeoff from Ahmedabad's Sardar Vallabhbhai Patel International Airport. The aircraft struck the BJ Medical College hostel building, resulting in 241 fatalities out of the 242 people on board.

image

The Aircraft Accident Investigation Bureau (AAIB) has submitted its preliminary report to the Ministry of Civil Aviation and other authorities. Notably, this investigation marks the first time India has domestically decoded black box data. Officials confirmed that the crash protection module (CPM) from one of the black boxes was retrieved and successfully downloaded at the AAIB Lab in Delhi on June 25, using an identical unit known as a "golden chassis" to verify the data.

The investigation is being led by the AAIB Director General and involves a multidisciplinary team, including experts from the Indian Air Force, Hindustan Aeronautics Limited (HAL), aviation medicine, air traffic control, and the US-based National Transportation Safety Board (NTSB), the designated body from the aircraft’s country of design.

Meanwhile, efforts to identify victims have concluded. Civil Hospital Medical Superintendent Rakesh Joshi confirmed, “A total of 254 DNA matches were done, all identified and handed over. Six were identified through facial recognition.” All 260 bodies from the crash have now been returned to their families.

As scrutiny intensifies, the Parliament panel’s review aims to ensure that aviation safety protocols are thoroughly examined to prevent such tragedies in the future, while also addressing concerns around fare hikes in sensitive situations.


The Leela Unveils North and South Palace Trails to Promote Cultural Travel in India

The Leela Unveils North and South Palace Trails to Promote Cultural Travel in India

By Nishang Narayan

Published on July 9, 2025

The Leela Palaces, Hotels and Resorts has launched two bespoke itineraries—The Leela Palace Trail – North India and The Leela Palace Trail – South India—under its expanding Palace Trail initiative. These curated experiences aim to deepen inbound travellers’ engagement with India’s heritage, culture, and diverse landscapes by combining luxury hospitality with authentic local encounters across destinations like Delhi, Jaipur, Udaipur, Chennai, Kovalam, and Hyderabad.

The North India trail reimagines the classic Golden Triangle circuit—covering New Delhi, Jaipur, and Udaipur—with The Leela’s signature touch of intuitive luxury. This itinerary is ideal for first-time visitors seeking to explore India’s most iconic landmarks and rich historical settings, while enjoying stays at The Leela Palace New Delhi, The Leela Palace Jaipur, and The Leela Palace Udaipur. Guests can expect a blend of heritage tours, local traditions, and immersive cultural experiences woven seamlessly into their journey.

On the other hand, the South India trail caters to travellers looking for a slower, more introspective exploration. Winding through Bengaluru, Chennai, Kovalam, Ashtamudi, and Hyderabad, this itinerary focuses on wellness, temple trails, traditional cuisine, and coastal landscapes. Properties like The Leela Palace Chennai, The Leela Kovalam, and The Leela Ashtamudi serve as luxurious bases for discovering the vibrant regional diversity and cultural depth of the South.

Commenting on the launch, Anuraag Bhatnagar, Chief Executive Officer of The Leela Palaces, Hotels and Resorts, said, “The introduction of the North and South Palace Trails reflects our commitment to crafting immersive journeys that are rooted in Indian heritage and delivered with intuitive luxury. While the North Trail is perfect for first-time visitors to India who wish to experience its most iconic landmarks, the South Trail invites a slower, more introspective exploration through wellness, cuisine, and culture.”

Both itineraries are customisable, featuring guided art walks, curated excursions, and locally inspired activities that resonate with today’s global travellers seeking meaningful, narrative-driven experiences. With this initiative, The Leela continues to position itself at the forefront of luxury hospitality that seamlessly merges cultural authenticity with sophisticated travel.

Stay up-to-date with the latest Hospitality news and trends in the Hospitality industry!

Subscribe to Hospitality news e-magazine for free and never miss an issue.

By clicking subscribe for free you agree to the Terms & Conditions and acknowledge our Privacy Policy.

Advertise With Us

We have various options to advertise with us including Events, Advertorials, Banners, Mailers, etc.