New Report Reveals Changing Face of Luxury Travel in Asia Pacific

New Report Reveals Changing Face of Luxury Travel in Asia Pacific

By Nishang Narayan

Published on July 3, 2024

The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.

Key Findings:

Increased Spending on Leisure Travel:

  • 68% of affluent travelers plan to spend more on leisure travel in the next 12 months.

  • Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.

Top Destinations:

  • Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.

  • 69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.

Primary Drivers for Travel:

  • High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.

  • 83% of travelers choose destinations to visit award-winning restaurants.

New Luxury Traveler Personas:

  1. The Venture Travelist:

    • Prioritizes destinations that offer business opportunities alongside leisure.

    • Seeks to forge business connections and explore local products.

  2. The Experience Connoisseur:

    • Mainly millennials who travel for personal enrichment and exclusive experiences.

    • Values deep exploration and personalization.

  3. The Timeless Adventurer:

    • Over 65s keen on immersive travel experiences.

    • Prefers unique local attractions over popular tourist spots.

Extended Travel Experiences:

  • HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.

  • 33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.

  • Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.

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Insights on Indian Travelers:

  • India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.

  • Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.

Culinary Fascinations:

  • 88% of travelers select destinations based on new culinary experiences.

  • 81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.

  • Fine dining remains a key experience, with 49% considering it an ideal night out.

Regional Preferences:

  • Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.

  • Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.

Sustainable Travel Considerations:

  • Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.

  • 43% look for locally-sourced food and effective management of food waste at hotels.

Security and Shopping:

  • Security is the top priority for luxury travelers, with 91% valuing a safe environment.

  • Shopping for locally made products drives travel decisions for 85% of respondents.

Luxury Travel Insights:

  • Authentic local cuisine is favored by 62% of travelers.

  • Discovering new destinations is considered essential by 78%.

  • Refined craftsmanship and exquisite design define luxury for 80% of respondents.

Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."

The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.

About Marriott International:

Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.


Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

Booking.com Highlights Shift to Personalised Summer Travel Among Indian Travellers

By Hariharan U

Published on April 23, 2026

Booking.com has unveiled its summer travel insights for 2026, highlighting a clear shift in how Indian travellers are planning their holidays. Defined as the “Era of You,” the report points to a growing preference for personalised, intention-led journeys over traditional checklist travel.

This summer, travellers are increasingly choosing destinations that align with their individual interests, with a strong focus on comfort, accessibility, and meaningful experiences. Domestic travel continues to dominate, with a diverse mix of destinations shaping itineraries across the country.

High-altitude “coolcation” spots such as Ooty, Darjeeling, Munnar, and Manali remain in demand as travellers seek respite from rising temperatures. At the same time, spiritual destinations like Rishikesh and Varanasi are seeing a notable rise in popularity, reflecting increased interest in faith-led and introspective travel.

Urban and cultural destinations are also witnessing renewed traction, with cities like Jaipur and Udaipur climbing search rankings. Meanwhile, coastal favourites such as Goa and Puducherry continue to attract travellers looking for relaxed seaside getaways.

Among the most searched domestic destinations for the summer period are Mumbai, Bengaluru, New Delhi, Chennai, and Hyderabad—indicating a balanced mix of metro travel and leisure escapes.

On the international front, Indian travellers are increasingly looking east, with Asia emerging as a preferred region. Destinations such as Tokyo, Singapore, Bangkok, Kuala Lumpur, and Ubud dominate search trends. Japan, in particular, is witnessing a surge, with Tokyo leading the list and cities like Osaka and Kyoto rapidly climbing in popularity.

While European cities such as London and Paris continue to feature among top choices, the broader trend reflects a shift toward destinations offering a mix of culture, cuisine, shopping, and convenience.

Another key insight is the growing demand for alternative accommodations. Travellers are increasingly exploring homestays, guest houses, apartments, and villas, seeking flexibility, privacy, and options that align with varied travel needs, whether for families, groups, or solo journeys.

Commenting on the trend, Santosh Kumar, Regional Head South Asia at Booking.com, noted that travellers are becoming more mindful and strategic, choosing destinations that reflect the experiences they value most. He added that the company continues to focus on simplifying the travel journey by integrating flights, stays, transport, and experiences into a seamless ecosystem.

Overall, the data underscores a broader evolution in travel behaviour, where personalisation, purpose, and convenience are shaping how Indians explore both domestic and international destinations.


Air India Partners with WestJet to Expand North America Connectivity

Air India Partners with WestJet to Expand North America Connectivity

By Manu Vardhan Kannan

Published on April 19, 2026

Air India has announced a new interline partnership with WestJet, aimed at expanding travel options between India and North America. The collaboration allows passengers to access more than 30 destinations across Canada and the United States through key gateways like Toronto and Vancouver.

With this partnership, travellers can now book single-ticket itineraries that combine Air India and WestJet flights. This ensures a smoother journey with coordinated baggage handling and a more streamlined travel experience.

Passengers flying into Toronto or Vancouver with Air India can connect further on WestJet to 17 cities across Canada and 14 destinations in the United States. These include major cities such as Calgary, Montreal, Ottawa, San Francisco, Los Angeles, Atlanta, and Las Vegas, among others.

Additionally, cities like Halifax, Calgary, and St. John’s can also be accessed through Air India’s European gateways, including Amsterdam (Schiphol), Paris (Charles de Gaulle), London (Heathrow), and London (Gatwick), offering more flexibility in travel routes.

Nipun Aggarwal, Chief Commercial Officer, Air India, said: “Canada continues to be a key market for Air India, driven by strong people-to-people ties and increasing trade between our nations. By partnering with WestJet, we are making travel across North America more accessible and effortless for our guests, with coordinated baggage handling, single-ticket convenience, and a far wider choice of destinations.”

John Weatherill, Executive Vice-President and Chief Commercial Officer, the WestJet Group, said: “By bringing this interline agreement to life, we’re significantly expanding access between India and Canada, making it easier for our shared guests to seamlessly visit high-demand destinations across North America. This partnership aligns Air India’s long-haul strength with WestJet’s North American reach, creating meaningful new travel options and improving the end-to-end journey for travellers.”

Air India currently operates 17 weekly non-stop flights to Canada, including 10 weekly services to Toronto and 7 weekly services to Vancouver. The airline also runs 75 weekly flights to its European gateways, which further support connectivity to Canada through WestJet.

The new interline itineraries are now available for booking via Air India’s website, mobile app, and authorised travel agents worldwide, making it easier for travellers to plan seamless journeys across continents.


5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

5 Long Weekend Trips That Give You Comfort, Nature and a Stay Worth Remembering

By Hariharan U

Published on March 18, 2026

Long weekends feel like a gift, and the best way to use one is to actually get away. Not a full-blown vacation, but a well-planned short trip to somewhere that genuinely helps you reset. Here are five destinations that deliver exactly that, each with the kind of stay that makes the whole trip feel effortless.


Goa: Sun, Sand and Absolutely No Rush

Goa is the kind of destination that never really needs a reason. The beaches, the cafes, the slow-moving coastal rhythm, and the nightlife that picks up just when you need it: it all adds up to a long weekend that feels twice as long as it actually is. ibis Styles Goa Vagator is a solid base for this kind of trip, with stylish interiors, comfortable stays, and easy access to Vagator's beaches, neighbourhood cafes, and everything else that makes North Goa so hard to leave.


Guwahati: Northeast India's Best-Kept Secret

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If you haven't been to Guwahati yet, a long weekend is exactly the right format for a first visit. Set along the Brahmaputra River with hills as a backdrop, the city offers a combination of natural beauty and cultural richness that's genuinely refreshing. Mayfair Resort in Guwahati makes a strong case for itself as a base, spread across 35 acres with landscaped gardens, private villas, and expansive lawns. It's the kind of property that makes you want to stay in almost as much as go out and explore.

Jaipur: Royal Heritage, Modern Comfort

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Jaipur is one of those cities that rewards even the shortest visit. Forts, bazaars, heritage streets, and local food that stays with you well after the trip: there's a lot to cover in three days if you plan it right. ibis Jaipur sits in a convenient location with a rooftop pool, spa, and on-site dining, making it a practical and comfortable base for ticking off the Pink City's highlights without spending too much time getting from one place to another.

Himachal Pradesh: Mountains, Pine Forests and Peace

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For those who just need quiet, Himachal Pradesh delivers it consistently. Cool mountain air, scenic valleys, pine-lined paths, and the kind of panoramic views that make you put your phone down for a while. Whether you're heading to Shimla, Manali, or a quieter corner of the state, a long weekend here tends to feel restorative in a way that few other destinations match.

Uttarakhand: The Himalayan Reset

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Uttarakhand is what you book when city life has been particularly relentless. Hill stations, forested landscapes, crisp air, and Himalayan views that shift how you look at things, even briefly. It's a destination that requires relatively little planning to get right: arrive, slow down, and let the mountains do the rest.

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