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By Nishang Narayan
Published on July 3, 2024
The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.
Key Findings:
Increased Spending on Leisure Travel:
68% of affluent travelers plan to spend more on leisure travel in the next 12 months.
Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.
Top Destinations:
Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.
69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.
Primary Drivers for Travel:
High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.
83% of travelers choose destinations to visit award-winning restaurants.
New Luxury Traveler Personas:
The Venture Travelist:
Prioritizes destinations that offer business opportunities alongside leisure.
Seeks to forge business connections and explore local products.
The Experience Connoisseur:
Mainly millennials who travel for personal enrichment and exclusive experiences.
Values deep exploration and personalization.
The Timeless Adventurer:
Over 65s keen on immersive travel experiences.
Prefers unique local attractions over popular tourist spots.
Extended Travel Experiences:
HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.
33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.
Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.
Insights on Indian Travelers:
India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.
Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.
Culinary Fascinations:
88% of travelers select destinations based on new culinary experiences.
81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.
Fine dining remains a key experience, with 49% considering it an ideal night out.
Regional Preferences:
Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.
Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.
Sustainable Travel Considerations:
Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.
43% look for locally-sourced food and effective management of food waste at hotels.
Security and Shopping:
Security is the top priority for luxury travelers, with 91% valuing a safe environment.
Shopping for locally made products drives travel decisions for 85% of respondents.
Luxury Travel Insights:
Authentic local cuisine is favored by 62% of travelers.
Discovering new destinations is considered essential by 78%.
Refined craftsmanship and exquisite design define luxury for 80% of respondents.
Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."
The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.
About Marriott International:
Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.
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Published on May 31, 2025
Ras Al Khaimah Tourism Development Authority (RAKTDA) made a landmark move in the Emirate’s hospitality journey with the debut of the Tourism Excellence Awards, a prestigious platform honouring those transforming Ras Al Khaimah into one of the world’s fastest-growing travel destinations.
Held under the patronage of His Highness Sheikh Ahmed bin Saud bin Saqr Al Qasimi, Chairman of the Public Services Department in Ras Al Khaimah, the inaugural ceremony took place on 21 May 2025 at the stunning Mövenpick Resort Al Marjan Island.
The awards celebrated outstanding performers across six dynamic categories:
Corporate Hospitality Excellence
Individual Innovation
Culinary Artistry
Hospitality Leadership
Community Involvement
Environmental Responsibility
This comprehensive recognition structure reflects RAKTDA’s intent to spotlight excellence at every level—be it individuals, teams, or companies.
Speaking at the event, Raki Phillips, CEO of RAKTDA, said,
“The Ras Al Khaimah Tourism Excellence Awards mark an important milestone in our journey to become a leading global destination. By recognising those who go above and beyond to deliver unforgettable experiences, we are not only celebrating their achievements, but fostering a culture of continuous improvement, innovation, and community engagement.”
More than just accolades, the awards align with RAKTDA’s wider mission of building a sustainable, inclusive, and culturally rich tourism ecosystem. They aim to enhance traveller confidence, elevate service standards, foster innovation, and drive collaboration between businesses, local communities, and government bodies.
Phillips added,
“These awards mark a new era of recognition and inspiration in Ras Al Khaimah’s exceptional tourism story—one driven by shared ambition, pride in local achievement, and a commitment to excellence at every touchpoint.”
For more information and interview requests, reach out to:Nidhie Raj Singh | +91 9999 266134 | nidhies@branditindia.comPriyanshi Jain | +91 8527217660 | priyanshij@branditindia.com
To explore Ras Al Khaimah’s journey and initiatives, visit www.visitrasalkhaimah.comFollow: Facebook | Twitter | Instagram | LinkedIn | YouTubeHashtag: #VisitRasAlKhaimah
Published on May 28, 2025
The Vietnam Golf Coast is calling travellers this summer with its unique blend of lush landscapes, cultural immersion, and exclusive seasonal packages. Stretching across Central Vietnam, this renowned golf destination is offering more than just top-tier fairways—it’s inviting players to experience the soul of Vietnam through its rice paddies, highland mists, seaside breezes, and traditional flavours.
At Laguna Golf Lang Co, harvest season paints the course with shades of gold as rice paddies reach their peak through May and June. “This is one of the most enchanting times to play,” says Stephen Banks, Director of Golf, noting how the course deeply reflects Vietnam’s natural rhythms and traditions. This summer, golfers can enjoy curated offers like the Golf & Spa package, the time-friendly Golf Express deal, and the Golden Rice Flash Sales that celebrate the vibrant harvest.
Nestled in the cool highlands beyond Da Nang, Ba Na Hills Golf Club offers a completely different ambiance. Surrounded by pine trees and misty mountain air, it provides a tranquil escape from the coastal heat. “Every time I walk this course, I’m reminded why golf in the mountains feels different – calmer, clearer, and more connected,” shares General Manager Simon Mees. The summer lineup includes a Twi-Night Golf package, with weekday slots available until 2:15 PM (3:00 PM on Wednesdays) at just VND2,600,000 (USD100), complete with a refreshing beer. The Night Golf experience, starting at VND2,500,000 per player, adds local flair with craft beer and Ba Na sausage.
Closer to the coast, Montgomerie Links offers the classic charm of seaside golf, where the sea breeze dances through casuarina pines and fishing boats drift along the horizon. “Montgomerie Links captures the spirit of true links golf, but with a distinct Vietnamese character,” says Club Manager Le Vo Hoang Van. Their Stay & Play package is available until September 30, 2025, starting from just VND4,770,000, offering unbeatable value by the beach.
What sets the Vietnam Golf Coast apart is its ability to fuse sport with culture. From caddies in traditional non la hats to clubhouses serving iconic Vietnamese dishes like ca phe sua da, banh mi, pho, and bun thit nuong, every detail adds to the experience.
Off the greens, golfers are spoilt for choice. Laguna Golf Lang Co is close to the historic city of Hue, while Ba Na Hills and Montgomerie Links are a quick drive from Da Nang’s beaches, fireworks festival, and buzzing food scene. And of course, the UNESCO-listed town of Hoi An, with its lantern-lit streets and timeless charm, is always worth a visit.
For golfers seeking more than just a round, this summer on the Vietnam Golf Coast promises a sense of place, pace, and unforgettable play.
By Manu Vardhan Kannan
Published on May 21, 2025
Adventure seekers, get ready! The Dharoi Adventure Fest is all set to kick off from May 23, 2025, at the picturesque Dharoi Dam in Mehsana, Gujarat. This much-awaited event, inaugurated by Hon’ble CM Shri Bhupendra Patel, promises non-stop action and fun with a wide array of air, water, and land-based activities.
Recognised as Gujarat’s first and India’s longest adventure fest, the event will showcase an exciting mix of thrills—from parasailing and paramotoring to power boating, rock climbing, mountain biking, hiking, camping, and more. It’s a full-fledged adventure destination rolled into one unforgettable experience.
As the sun sets, the excitement continues with cultural events, stargazing, astronomy camps, and nature walks, offering a perfect blend of thrill and tranquillity.
For those looking to stay, the festival offers a range of accommodations—luxury tents to budget dorms, all with included meals and full access to the fest.
Set against the scenic backdrop of Dharoi Dam on the Sabarmati River, the location is fast emerging as Gujarat’s newest hotspot for eco-adventure tourism.
Whether you're an adrenaline junkie or a nature lover, the Dharoi Adventure Fest is the perfect summer getaway packed with excitement, culture, and the great outdoors.
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