New Report Reveals Changing Face of Luxury Travel in Asia Pacific

New Report Reveals Changing Face of Luxury Travel in Asia Pacific

By Nishang Narayan

Published on July 3, 2024

The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.

Key Findings:

Increased Spending on Leisure Travel:

  • 68% of affluent travelers plan to spend more on leisure travel in the next 12 months.

  • Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.

Top Destinations:

  • Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.

  • 69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.

Primary Drivers for Travel:

  • High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.

  • 83% of travelers choose destinations to visit award-winning restaurants.

New Luxury Traveler Personas:

  1. The Venture Travelist:

    • Prioritizes destinations that offer business opportunities alongside leisure.

    • Seeks to forge business connections and explore local products.

  2. The Experience Connoisseur:

    • Mainly millennials who travel for personal enrichment and exclusive experiences.

    • Values deep exploration and personalization.

  3. The Timeless Adventurer:

    • Over 65s keen on immersive travel experiences.

    • Prefers unique local attractions over popular tourist spots.

Extended Travel Experiences:

  • HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.

  • 33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.

  • Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.

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Insights on Indian Travelers:

  • India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.

  • Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.

Culinary Fascinations:

  • 88% of travelers select destinations based on new culinary experiences.

  • 81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.

  • Fine dining remains a key experience, with 49% considering it an ideal night out.

Regional Preferences:

  • Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.

  • Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.

Sustainable Travel Considerations:

  • Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.

  • 43% look for locally-sourced food and effective management of food waste at hotels.

Security and Shopping:

  • Security is the top priority for luxury travelers, with 91% valuing a safe environment.

  • Shopping for locally made products drives travel decisions for 85% of respondents.

Luxury Travel Insights:

  • Authentic local cuisine is favored by 62% of travelers.

  • Discovering new destinations is considered essential by 78%.

  • Refined craftsmanship and exquisite design define luxury for 80% of respondents.

Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."

The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.

About Marriott International:

Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.


Abhay Prabhavana Celebrated as a Must-Visit Destination on World Tourism Day

Abhay Prabhavana Celebrated as a Must-Visit Destination on World Tourism Day

By Manu Vardhan Kannan

Published on September 30, 2025

On the occasion of World Tourism Day, the Abhay Prabhavana Museum & Knowledge Centre has been recognised as one of India’s most distinctive cultural destinations. Conceptualised as a “Museum of Ideas,” it offers an immersive journey into India’s heritage, spiritual traditions, and enduring values that continue to inspire civilisation.

Spread across 65.5 hectares on the banks of the Indrayani River, Abhay Prabhavana is counted among the largest private museums in the world. It features over 30 galleries, 350 commissioned artworks, monumental sculptures, and storytelling spaces that connect visitors to the roots of Indian thought in a modern, engaging format. From recreations of ancient heritage sites like Dholavira and Jal Mandir to interactive galleries on Indic philosophy, the museum seamlessly blends history and innovation.

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Highlights include the 13.2-metre Art Deco-style statue of Rishabhdev, regarded as the first teacher of civilisation, the 30.5-metre Manastambh symbolising humility, and the Plaza of Equanimity, a reimagined four-faced temple where values take precedence over form. Visitors can also enjoy high-quality vegetarian cuisine at the Sattva Food Court, making the destination a complete cultural retreat for families, students, and spiritual seekers.

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Reflecting on the occasion, Dr. Abhay Firodia, Founder of Abhay Prabhavana, said, “Tourism, at its best, is about discovery, learning, and reflection. Abhay Prabhavana was created to be a destination where visitors can connect with India’s timeless values, understand the wisdom of our traditions, and take away insights that enrich their own lives. On Tourism Day, I invite travellers, students, and seekers of all ages to experience heritage as living knowledge, something to be felt, remembered, and carried forward.”

Every aspect of Abhay Prabhavana has been designed to engage both the eye and the mind. Expansive galleries use storytelling and design to enhance understanding, while sculptures and spaces inspire balance and reflection. Technology complements the experience without overshadowing it, allowing visitors to move seamlessly between history and imagination.

For travellers, the museum is more than just a stop on an itinerary, it is a lived journey that deepens their understanding of India’s cultural and spiritual spirit.

About Abhay Prabhavana Museum

Located on the outskirts of Pune, the Abhay Prabhavana Museum is dedicated to preserving and promoting timeless Indic values inspired by Jainism. Spread across 65.5 hectares, it is among India’s largest privately owned museums. Conceptualised as a “Museum of Ideas,” it showcases Indian heritage through philosophy, art, history, and interactive storytelling. With curated exhibits, guided tours, and immersive experiences, the museum serves as a hub of inspiration for students, scholars, travellers, and cultural enthusiasts. More than a repository of history, it is a living space of learning, reflection, and dialogue that fosters deeper connections with India’s legacy.


Mumbai Airport Records 6.3 Million DigiYatra Users, Boosts Digital Travel

Mumbai Airport Records 6.3 Million DigiYatra Users, Boosts Digital Travel

By Manu Vardhan Kannan

Published on September 29, 2025

Chhatrapati Shivaji Maharaj International Airport (CSMIA) has reported remarkable growth in digital adoption, positioning itself among India’s most advanced airports. The rise of self-service options reflects the wider industry shift toward technology-driven, contactless travel.

Between April 2024 and August 2025, more than 3.86 million boarding passes were printed using self-check-in kiosks. IndiGo led the adoption with 2.58 million, followed by Air India with 1.09 million and Air India Express with 53,301. Among international carriers, Air France accounted for 90,902 boarding passes, ahead of Emirates at 18,356 and Lufthansa at 18,017. In August 2025 alone, 264,414 boarding passes were printed, a 41.8 per cent increase compared to April 2024.

The airport’s 32 self-baggage drop (SBD) units processed over 7.15 lakh bags during this period, with average processing times of 17–20 seconds. Domestic airlines accounted for nearly 6 lakh bags, while international carriers such as KLM, Air France, Emirates, Lufthansa, and Swiss collectively handled over 70,000. SBD adoption grew steadily, with international use rising from 4.15 per cent in April 2024 to 13.9 per cent in August 2025, and domestic use increasing from 5.26 per cent to 6.28 per cent.

Biometric-enabled travel also surged, with 6.3 million passengers using DigiYatra e-gates between April 2024 and August 2025. Adoption rose from 12 per cent in April 2024 to 32 per cent by August 2025. With 46 e-gates and 40 facial recognition pods across both terminals, DigiYatra allows passengers to clear checkpoints in just 2–3 seconds.

This progress is supported by the airport’s modernised Airport Operations Control Centre (AOCC) and Aviio, an AI-powered platform by Adani Airports, which boosts predictive analytics, operational efficiency, and real-time collaboration. Additional innovations include autonomous cleaning robots, with upcoming plans for smart washrooms and expanded AI/ML applications.

With strong passenger response and continued investment in digital infrastructure, CSMIA is advancing toward global best practices, setting a new benchmark in efficiency and passenger experience.


SpiceJet Gets Second Credit Rating Upgrade in a Month as Acuité Boosts Outlook

SpiceJet Gets Second Credit Rating Upgrade in a Month as Acuité Boosts Outlook

By Manu Vardhan Kannan

Published on September 24, 2025

SpiceJet has received another boost to its financial credibility, with Acuité Ratings & Research upgrading the airline’s long-term credit rating to BB (Stable) from BB- (Stable). This marks the company’s second upgrade in just a month, underlining its improved liquidity, stronger financial discipline, and clear operational roadmap. The short-term rating has been reaffirmed at A4+.

The upgrade comes after Acuité considered fresh details provided by the airline. Earlier, the rating agency had already raised SpiceJet’s rating to BB- (Stable). The latest revision reflects greater confidence in the airline’s turnaround efforts, including new aircraft inductions, settlements with key lessors, and structured financial planning.

A major driver of the improved outlook is SpiceJet’s revival strategy. The airline is preparing to induct new leased aircraft, nearly triple its daily flights to around 280, and return grounded planes to service. A recent settlement with Carlyle Aviation Partners is also expected to strengthen liquidity by offering cash credits for future maintenance, while restructuring lease debt by converting part of it into airline ownership.

Acuité noted the importance of SpiceJet’s seasoned leadership in shaping this progress. Chairman and Managing Director Ajay Singh, with over 15 years in aviation, has been credited with steering past turnarounds and strengthening the company’s growth path. The agency also highlighted the airline’s diversified revenue model as a strong foundation for long-term resilience.

Sharing his views on the development, Debojo Maharshi, Chief Business Officer at SpiceJet, said:

“The back-to-back upgrades in our credit ratings are a strong validation of SpiceJet’s consistent efforts to strengthen its financial foundation and build a resilient future. With fresh aircraft inductions, restructured agreements with lessors, and a focused strategy on growth and profitability, SpiceJet is well positioned to expand operations, enhance customer experience, and create long-term value for all stakeholders.”

Acuité further added that SpiceJet’s diversified revenue streams and expanding fleet capacity are set to support the airline’s revenue profile in the near to medium term, reflecting a positive outlook for India’s aviation market.

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