New Report Reveals Changing Face of Luxury Travel in Asia Pacific

New Report Reveals Changing Face of Luxury Travel in Asia Pacific

By Nishang Narayan

Published on July 3, 2024

The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.

Key Findings:

Increased Spending on Leisure Travel:

  • 68% of affluent travelers plan to spend more on leisure travel in the next 12 months.

  • Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.

Top Destinations:

  • Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.

  • 69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.

Primary Drivers for Travel:

  • High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.

  • 83% of travelers choose destinations to visit award-winning restaurants.

New Luxury Traveler Personas:

  1. The Venture Travelist:

    • Prioritizes destinations that offer business opportunities alongside leisure.

    • Seeks to forge business connections and explore local products.

  2. The Experience Connoisseur:

    • Mainly millennials who travel for personal enrichment and exclusive experiences.

    • Values deep exploration and personalization.

  3. The Timeless Adventurer:

    • Over 65s keen on immersive travel experiences.

    • Prefers unique local attractions over popular tourist spots.

Extended Travel Experiences:

  • HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.

  • 33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.

  • Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.

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Insights on Indian Travelers:

  • India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.

  • Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.

Culinary Fascinations:

  • 88% of travelers select destinations based on new culinary experiences.

  • 81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.

  • Fine dining remains a key experience, with 49% considering it an ideal night out.

Regional Preferences:

  • Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.

  • Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.

Sustainable Travel Considerations:

  • Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.

  • 43% look for locally-sourced food and effective management of food waste at hotels.

Security and Shopping:

  • Security is the top priority for luxury travelers, with 91% valuing a safe environment.

  • Shopping for locally made products drives travel decisions for 85% of respondents.

Luxury Travel Insights:

  • Authentic local cuisine is favored by 62% of travelers.

  • Discovering new destinations is considered essential by 78%.

  • Refined craftsmanship and exquisite design define luxury for 80% of respondents.

Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."

The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.

About Marriott International:

Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.


The Serai Resorts Welcomes Resumption of Safari Operations at Bandipur and Nagarhole

The Serai Resorts Welcomes Resumption of Safari Operations at Bandipur and Nagarhole

By Hariharan U

Published on July 8, 2026

The Serai Resorts has welcomed the Karnataka Government's decision to resume safari and eco-tourism activities at Bandipur National Park and Nagarhole National Park (Kabini) under enhanced safety protocols, marking the return of responsible wildlife tourism across two of the state's most celebrated protected forests.

The resumption follows a temporary suspension of safari operations and comes after a review by the Karnataka State Board for Wildlife. The move aims to restore visitor access while maintaining a strong focus on wildlife conservation, ecological protection and visitor safety.

Guests staying at The Serai Bandipur and The Serai Kabini can once again experience guided wildlife safaris conducted under the Karnataka Forest Department's prescribed safety guidelines. The resort group has also introduced its "Escape into the Wild" package, which guarantees safari seats for guests during their stay.

At The Serai Kabini, the package includes accommodation on a bed-and-breakfast basis, one guaranteed jungle safari (boat safari or canter safari), a complimentary coracle ride, a guided nature walk and a 10 percent saving on spa therapies. 

Guests at The Serai Bandipur can enjoy accommodation with breakfast, one guaranteed jungle safari, a complimentary guided nature walk and a 10 percent saving on spa treatments.

Bandipur and Nagarhole continue to attract wildlife enthusiasts, photographers, families and nature travellers with opportunities to spot tigers, elephants, leopards, gaurs, wild dogs, sloth bears, crocodiles, spotted deer, sambar deer and a wide variety of resident and migratory birds.

Recent wildlife sightings further highlight the biodiversity of both parks. Bandipur has recorded sightings of tigers, elephants, Indian gaur, striped-necked mongoose, black-footed grey langurs and several bird species including crested hawk eagles, Malabar parakeets and grey junglefowl. Nagarhole (Kabini) has witnessed elephants, crocodiles, wild dogs, otters, Malabar giant squirrels and raptors such as crested serpent eagles and crested hawk eagles.

One of Kabini's most remarkable wildlife attractions remains the seasonal congregation of Asian elephants along the Kabini River, where between 100 and 600 elephants may gather during peak periods, creating one of India's largest recorded elephant gatherings.

Commenting on the resumption, a spokesperson for The Serai Resorts said the reopening of safari operations is an important step towards reconnecting travellers with Karnataka's extraordinary wildlife while ensuring tourism continues to support conservation efforts and local communities. The spokesperson added that the group remains committed to promoting responsible wildlife experiences in partnership with the Forest Department and local stakeholders.

With nature-based travel continuing to gain momentum, The Serai Resorts aims to provide immersive safari experiences that balance guest engagement with long-term environmental sustainability and wildlife conservation.


Holiday Inn Bengaluru Racecourse Highlights Long-Stay Business Rooms Amid Rising Corporate Travel Demand

Holiday Inn Bengaluru Racecourse Highlights Long-Stay Business Rooms Amid Rising Corporate Travel Demand

By Hariharan U

Published on July 4, 2026

As Bengaluru continues to strengthen its position as one of India’s leading corporate travel hubs, demand for centrally located hotels catering to long-stay and hybrid work patterns is on the rise. Responding to this shift, Holiday Inn Bengaluru Racecourse is focusing on its business-ready rooms and suites designed for extended stays and flexible travel needs.

The hotel offers 272 contemporary rooms and suites, including Premium Rooms with private balconies and spacious Suites tailored for guests combining work, travel, and leisure. The property is positioning itself to serve corporate travellers, project-based stays, and bleisure guests who require comfort and connectivity in a city-centre location.

According to Shiv Bose, General Manager, Holiday Inn Bengaluru Racecourse, business travel has evolved into a more fluid experience where guests often blend meetings, remote work, and personal time within the same trip. He noted that the hotel’s rooms are designed to support this new travel behaviour through ergonomic workspaces, modern interiors, and reliable connectivity.

Located opposite the Bengaluru Racecourse, the hotel offers easy access to key corporate districts, government offices, transport hubs, and commercial landmarks, making it a practical choice for short and extended stays.

The room categories are designed to meet varied traveller needs. Standard Rooms provide comfortable accommodation with racecourse views, while Premium Rooms enhance the experience with private balconies. Suites offer additional living space, dining areas, and greater flexibility for long-stay guests or those on extended assignments.

Beyond accommodation, the hotel features a rooftop swimming pool overlooking the racecourse, a fully equipped fitness centre, and multiple dining venues, allowing guests to maintain routines and unwind between work commitments.

With business travel patterns increasingly shifting toward longer and more flexible stays, Holiday Inn Bengaluru Racecourse is positioning itself as a city-centre address that combines functionality, comfort, and the trusted service of the Holiday Inn brand.


Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

Akasa Air Enters Rajasthan with Daily Direct Flights to Udaipur

By Manu Vardhan Kannan

Published on June 29, 2026

Akasa Air has announced its entry into Rajasthan with the launch of daily direct flights connecting Udaipur with Mumbai and Bengaluru from October 15, 2026. The new services strengthen the airline's domestic network while enhancing connectivity to one of India's most popular leisure and hospitality destinations.

Bookings for the new routes are now open through Akasa Air's website, mobile application and authorised travel partners. The airline said the expansion reflects growing demand for leisure travel, destination weddings and premium tourism from key metropolitan markets.

Commenting on the launch, Anand Srinivasan, Co-Founder and Chief Commercial Officer, Akasa Air, said, "We are delighted to launch services to Udaipur, a city that represents India's rich cultural heritage and continues to see strong demand across leisure and hospitality travel. With direct connectivity from Mumbai and Bengaluru, customers will now have more convenient access to one of the country's most iconic destinations."

"As we continue to strengthen our domestic footprint, our focus remains on building a network that is relevant, customer-centric, and aligned with evolving travel demand. Udaipur is an important addition to our portfolio, and we look forward to offering travellers Akasa Air's warm, dependable, and efficient flying experience."

The airline said Udaipur's growing popularity as a destination for leisure holidays, weddings and experiential travel made it a strategic addition to its expanding network. The new routes are expected to improve access for both domestic tourists and business travellers while supporting the city's tourism and hospitality sectors.

Akasa Air added that the launch aligns with its strategy of building a demand-driven domestic network and improving connectivity to emerging tourism markets across India. The airline continues to expand its footprint by adding destinations with strong leisure and business travel potential.

Passengers travelling on Akasa Air can also benefit from the airline's customer-focused offerings, including its young fleet, onboard dining through Café Akasa, digital services and a range of ancillary products designed to enhance the overall travel experience.

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