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By Nishang Narayan
Published on July 3, 2024
The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.
Key Findings:
Increased Spending on Leisure Travel:
68% of affluent travelers plan to spend more on leisure travel in the next 12 months.
Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.
Top Destinations:
Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.
69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.
Primary Drivers for Travel:
High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.
83% of travelers choose destinations to visit award-winning restaurants.
New Luxury Traveler Personas:
The Venture Travelist:
Prioritizes destinations that offer business opportunities alongside leisure.
Seeks to forge business connections and explore local products.
The Experience Connoisseur:
Mainly millennials who travel for personal enrichment and exclusive experiences.
Values deep exploration and personalization.
The Timeless Adventurer:
Over 65s keen on immersive travel experiences.
Prefers unique local attractions over popular tourist spots.
Extended Travel Experiences:
HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.
33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.
Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.
Insights on Indian Travelers:
India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.
Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.
Culinary Fascinations:
88% of travelers select destinations based on new culinary experiences.
81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.
Fine dining remains a key experience, with 49% considering it an ideal night out.
Regional Preferences:
Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.
Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.
Sustainable Travel Considerations:
Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.
43% look for locally-sourced food and effective management of food waste at hotels.
Security and Shopping:
Security is the top priority for luxury travelers, with 91% valuing a safe environment.
Shopping for locally made products drives travel decisions for 85% of respondents.
Luxury Travel Insights:
Authentic local cuisine is favored by 62% of travelers.
Discovering new destinations is considered essential by 78%.
Refined craftsmanship and exquisite design define luxury for 80% of respondents.
Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."
The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.
About Marriott International:
Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.
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By Manu Vardhan Kannan
Published on January 11, 2026
Emirates has unveiled a significant expansion of its Premium Economy footprint, reinforcing its commitment to delivering a consistent and elevated onboard experience across its global network. The airline will introduce Premium Economy to 10 new cities while expanding services on additional flights in two existing destinations, supported by its growing fleet of retrofitted Boeing 777 aircraft and next-generation Airbus A350s.
As part of the expansion, Emirates will deploy its A350 aircraft on new daily services to Copenhagen, Phuket, and Cape Town, adding extra frequencies and enhancing connectivity ahead of the anticipated surge in summer travel demand. These additional services will complement existing schedules, offering passengers more flexibility, increased capacity, and access to Emirates’ latest cabin products.
By 1 July, Emirates will operate Premium Economy-equipped A380, Boeing 777, and A350 aircraft on more than 84 routes worldwide. Customers can expect the airline’s award-winning Premium Economy experience, featuring extra legroom, enhanced comfort, elevated dining options, and thoughtfully curated amenities, alongside upgraded Business and Economy Class cabins.
Additional Capacity to Copenhagen, Phuket and Cape Town
From 1 June, Emirates will introduce a second daily service between Dubai and Copenhagen, followed by a third daily service to Phuket and Cape Town from 1 July. All three additional frequencies will be operated using the airline’s latest A350 aircraft.
The new Dubai–Copenhagen service (EK153/154) will provide seamless onward connections via Dubai to key destinations across East Asia, including Bangkok, Bali, Manila, Tokyo Haneda, and Phuket, as well as convenient links to Colombo, Male, and major African cities such as Nairobi and Entebbe. Passengers from cities including Taipei, Kuala Lumpur, Melbourne, Sydney, Auckland, Delhi, and Bangalore will also benefit from improved connectivity to the Danish capital.
From 1 July, Emirates’ third daily service to Phuket (EK390/391) will offer early morning arrivals, catering to travellers connecting from major European gateways such as London, Paris, Frankfurt, Amsterdam, and Manchester, as well as from the Gulf region. The service also enables convenient onward connections from Phuket to multiple destinations across Europe and the Middle East.
Cape Town will also see a third daily frequency from 1 July, operated by the Emirates A350. The additional service strengthens connectivity to and from London, Dublin, Brussels, Mumbai, Australasia, and key Asian markets, catering to both leisure and corporate travel demand. Emirates’ Cape Town services have consistently recorded strong load factors, driven by growing inbound demand from the GCC and robust outbound traffic to Europe and the US East Coast.
Planned Premium Economy Route Expansions
Emirates’ Premium Economy rollout spans multiple regions. In Europe and North America, Barcelona and Mexico City will see Premium Economy-equipped Boeing 777 services from February, while Rome will transition to A350 operations from 29 March. Copenhagen’s second daily service will begin on 1 June.
Across Asia, Premium Economy will be introduced or expanded on routes to Cochin, Karachi, Taipei, and Phuket, supported by retrofitted Boeing 777 aircraft and A350 deployments. In Australia, Brisbane will receive daily services operated by a retrofitted four-class Boeing 777-300ER from 29 March.
In Africa, Addis Ababa will see daily Premium Economy services from 1 March, while Cape Town’s third daily flight will operate with the A350 from 1 July 2026. Middle East routes including Basra, Kuwait City, and Tehran will also transition to Premium Economy-equipped aircraft across selected frequencies.
Tickets for all services are available for booking on emirates.com, via the Emirates App, through online and offline travel agents, and at Emirates retail stores.
Akasa Air has officially become a member of the International Air Transport Association (IATA), a global trade body representing more than 360 airlines and accounting for over 80 per cent of worldwide air traffic. The achievement marks a significant milestone for India’s fastest-growing airline and highlights its adherence to internationally recognised safety and operational standards.
The induction comes just over three years after Akasa Air commenced operations and follows the airline’s successful completion of the IATA Operational Safety Audit (IOSA). IOSA is a globally acknowledged benchmark for airline operational safety and is a mandatory requirement for IATA membership, reflecting Akasa Air’s strong focus on robust safety practices and compliance with international aviation protocols.
IATA plays a pivotal role in shaping the global aviation industry by setting standards across safety, sustainability, and operational efficiency. Through its membership, Akasa Air will actively participate in industry-wide discussions and initiatives, contributing to best practices in areas such as safety management, digital transformation, and sustainable aviation, key priorities for the future of global air travel.
Welcoming the airline, Sheldon Hee, Regional Vice President for Asia-Pacific at IATA, said, “We are excited to welcome Akasa Air as an IATA member. India’s aviation potential is huge, with the industry supporting 7.7 million jobs and contributing US$53.6 billion to the economy. We look forward to engaging with Akasa Air and to their active participation in shaping the airline industry’s agenda, priorities, and initiatives in India, the Asia Pacific region, and globally.”
Vinay Dube, Founder and Chief Executive Officer of Akasa Air, emphasised the importance of the association, stating, “IATA plays a central role in shaping the global aviation ecosystem by establishing rigorous industry benchmarks and fostering collaboration across key stakeholders worldwide. Akasa Air’s membership underscores our disciplined approach to growth and our unwavering commitment to meeting the highest global standards of safety, operational excellence, and sustainability. This association will further strengthen our global credibility and position Akasa as a future-ready Indian airline on the world stage.”
Since its inception, Akasa Air has focused on building a resilient, efficient, and customer-centric airline anchored in responsible growth and strong governance. Its entry into IATA marks a defining step in aligning with global aviation standards while reinforcing India’s expanding presence and influence in international aviation.
By Hariharan U
Published on January 3, 2026
IndiGo has outlined a cautious yet forward-looking approach as it prepares for the next phase of growth, placing strong emphasis on “operational reliability” while planning a limited set of international route additions. The airline said its immediate focus is to “stabilise operations” as it continues to strengthen capacity and network resilience.
As part of its international plans, IndiGo has announced the launch of non-stop services to Athens. This route will also mark the international debut of India’s first Airbus A321XLR, a new aircraft type expected to support the airline’s entry into fresh overseas markets as it gradually expands beyond short-haul operations.
Beyond Athens, the airline has not shared details of additional international destinations or capacity increases. IndiGo stated that it will continue to grow its international footprint while further densifying its domestic network, without outlining the pace or scale of expansion.
On the domestic front, the airline is also preparing to begin operations from Noida International Airport at Jewar, strengthening its presence in the National Capital Region once services commence.
Addressing recent operational challenges, IndiGo said it had swiftly restored normal operations following a temporary network disruption. The airline also confirmed that it is “fully collaborating and providing requested information to the regulator's committee” as part of an ongoing review by the Directorate General of Civil Aviation.
While IndiGo reiterated its long-term ambitions, including plans related to widebody aircraft and sustained growth, its near-term outlook remains measured. The airline said its renewed focus on stability will help drive future scale, innovation, and impact as it carefully explores new frontiers.
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