New Report Reveals Changing Face of Luxury Travel in Asia Pacific

New Report Reveals Changing Face of Luxury Travel in Asia Pacific

By Nishang Narayan

Published on July 3, 2024

The Luxury Group by Marriott International has launched an extensive research report, providing insights into the changing preferences and expectations of affluent travelers across six key markets in the Asia Pacific region. The findings reveal significant trends and shifts in luxury travel behavior, with a notable increase in spending and a strong preference for intra-regional holidays.

Key Findings:

Increased Spending on Leisure Travel:

  • 68% of affluent travelers plan to spend more on leisure travel in the next 12 months.

  • Among Indian high-net-worth (HNW) individuals, 89% are planning to increase their travel expenditure.

Top Destinations:

  • Australia tops the list of preferred destinations, with 46% of travelers planning a visit in the next year, followed by Japan.

  • 69% of Indian HNW travelers are planning trips to Australia, making it the top choice for travelers from India, Indonesia, Japan, and Singapore.

Primary Drivers for Travel:

  • High-end gastronomy is a major motivator, with 88% of respondents planning holidays around culinary experiences.

  • 83% of travelers choose destinations to visit award-winning restaurants.

New Luxury Traveler Personas:

  1. The Venture Travelist:

    • Prioritizes destinations that offer business opportunities alongside leisure.

    • Seeks to forge business connections and explore local products.

  2. The Experience Connoisseur:

    • Mainly millennials who travel for personal enrichment and exclusive experiences.

    • Values deep exploration and personalization.

  3. The Timeless Adventurer:

    • Over 65s keen on immersive travel experiences.

    • Prefers unique local attractions over popular tourist spots.

Extended Travel Experiences:

  • HNW travelers are planning frequent and longer holidays, with an average of six leisure trips in the next year.

  • 33% of respondents plan at least seven holidays, with short stays averaging three nights and long stays extending to two-and-a-half weeks.

  • Over 70% prefer traveling with family or friends, enhancing the travel experience through shared connections.

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Insights on Indian Travelers:

  • India emerges as the most active luxury travel market, with 89% of HNW individuals planning to increase their travel spend.

  • Group travel for celebrations and private events is popular, with 38% planning trips with friends and 33% for celebratory purposes.

Culinary Fascinations:

  • 88% of travelers select destinations based on new culinary experiences.

  • 81% choose hotels based on fine dining options, and 83% prioritize destinations with celebrated restaurants.

  • Fine dining remains a key experience, with 49% considering it an ideal night out.

Regional Preferences:

  • Singaporean travelers are the most self-sufficient, with 61% preferring to curate their own itineraries.

  • Australians and Indonesians are most likely to plan extended holidays, with a third expecting trips longer than three weeks.

Sustainable Travel Considerations:

  • Sustainability is a crucial factor, with 80% considering a hotel’s environmental practices in their decisions.

  • 43% look for locally-sourced food and effective management of food waste at hotels.

Security and Shopping:

  • Security is the top priority for luxury travelers, with 91% valuing a safe environment.

  • Shopping for locally made products drives travel decisions for 85% of respondents.

Luxury Travel Insights:

  • Authentic local cuisine is favored by 62% of travelers.

  • Discovering new destinations is considered essential by 78%.

  • Refined craftsmanship and exquisite design define luxury for 80% of respondents.

Oriol Montal, Managing Director, Luxury, Asia Pacific (excluding China), Marriott International, highlights the report’s value: "Our New Luxe Landscapes Report provides deeper behavioral insights and motivations into elite travelers from Asia and the Pacific. Whether it's discovering new culinary experiences, traveling with family or friends, or forging connections with the local community, our research has identified new traveler archetypes, offering Marriott International new understandings to cater to this discerning segment."

The comprehensive report is available for download and offers detailed data on luxury travel trends in the Asia Pacific region.

About Marriott International:

Marriott International, Inc. (Nasdaq: MAR) is a global hospitality leader based in Bethesda, Maryland, USA. It operates a portfolio of nearly 8,900 properties across 141 countries and territories, offering brands such as The Ritz-Carlton, St. Regis, JW Marriott, and W Hotels. For more information, visit Marriott International and Marriott News Center. Connect with Marriott on Facebook, and follow @MarriottIntl on X and Instagram.


FLY91 Adds Tirupati as 13th Destination, Expands Regional Network

FLY91 Adds Tirupati as 13th Destination, Expands Regional Network

By Manu Vardhan Kannan

Published on August 24, 2026

Regional airline FLY91 has added Tirupati as its 13th destination, further expanding its regional network across Andhra Pradesh and Telangana. With the new addition, the airline now serves four destinations across the two states.

The airline will connect Tirupati with Hyderabad, Vijayawada and Rajahmundry, supporting travel for pilgrims, tourists, business travellers and students across southern India. Bookings for the new Tirupati services are now open through FLY91’s website and travel agency network.

Tirupati is one of India's major pilgrimage destinations and is home to the Sri Venkateswara Swamy Temple at Tirumala, which attracts millions of devotees. Beyond pilgrimage, the city is also an important educational, cultural and commercial centre in Andhra Pradesh.

Manoj Chacko, MD and CEO, FLY91, said, "The addition of Tirupati marks another important milestone in the steady expansion of our regional network and reinforces our commitment to Andhra Pradesh, where we now serve three destinations. By connecting Tirupati to 3 important cities, we are making travel across an important religious, educational and cultural corridor more convenient while improving connectivity between key regional centres. As a regional airline focused on 'Connecting Bharat' through safe and reliable air services, we remain committed to enhancing access between India's growing regional markets."

FLY91 will operate daily flights between Tirupati and Hyderabad. Flights between Tirupati and Vijayawada will operate on Tuesdays, Thursdays, Saturdays and Sundays, while services between Tirupati and Rajahmundry will run on Mondays, Wednesdays and Fridays.

With Tirupati now added to its network, FLY91 serves Goa (Manohar International Airport, Mopa), Sindhudurg, Jalgaon, Solapur, Pune, Bengaluru, Hyderabad, Agatti, Kochi, Hubballi, Rajahmundry, Vijayawada and Tirupati. The addition strengthens FLY91’s focus on connecting regional markets and improving access between important destinations across India.


Air India Express Begins Flights from New Bhogapuram Airport in Andhra Pradesh

Air India Express Begins Flights from New Bhogapuram Airport in Andhra Pradesh

By Hariharan U

Published on August 19, 2026

Air India Express has commenced operations from the newly inaugurated Alluri Sitarama Raju International Airport at Bhogapuram in Andhra Pradesh, connecting Visakhapatnam with Hyderabad, Bengaluru and Vijayawada.

The airline began operations from the new airport on August 17, 2026, with 10 daily flights serving the three key domestic destinations. The inaugural flight departed for Bengaluru at 8:00 AM, with guests receiving ceremonial boarding passes to mark the launch.

The new services strengthen air connectivity for Visakhapatnam and the surrounding region, while providing travellers with additional options to connect with major business, tourism and commercial centres across southern India.

Air India Express currently operates two daily flights between Visakhapatnam and Hyderabad and two daily services between Visakhapatnam and Bengaluru, along with a daily service connecting Visakhapatnam and Vijayawada.

The Bengaluru–Visakhapatnam schedule also includes additional services on Thursdays and Saturdays, providing greater flexibility for travellers.

Flight Schedule

Route Departure Arrival Frequency
Hyderabad – Visakhapatnam 07:00, 14:35 08:20, 15:55 2x Daily
Visakhapatnam – Hyderabad 08:50, 16:35 10:00, 18:00 2x Daily
Bengaluru – Visakhapatnam 16:50 18:30 Daily
Visakhapatnam – Bengaluru 08:00, 22:10 09:45, 23:50 2x Daily
Bengaluru – Visakhapatnam 05:55 07:30 Mon, Tue, Wed, Thu, Sat
Bengaluru – Visakhapatnam 20:35 22:10 Thu, Sat
Visakhapatnam – Vijayawada 19:00 20:00 Daily
Vijayawada – Visakhapatnam 20:30 21:40 Daily

All timings are local and are effective from August 17, 2026.

The airline is also expanding its network from Andhra Pradesh with the addition of Tirupati, with daily flights connecting Tirupati and Hyderabad scheduled to commence from September 1, 2026.

From the same date, Air India Express will also resume its daily service on the Hyderabad–Chennai route, further strengthening connectivity between key cities in southern India.

With the latest additions, Air India Express currently serves 48 domestic and 16 international destinations, operating more than 3,000 weekly flights across India, Southeast Asia and West Asia.

The commencement of operations at Bhogapuram marks another step in the airline's network expansion strategy while strengthening connectivity to and from Visakhapatnam, one of Andhra Pradesh's important commercial, industrial and tourism centres.


Freedom to Wander: 12 Short Getaways for the Independence Day Weekend

Freedom to Wander: 12 Short Getaways for the Independence Day Weekend

By Manu Vardhan Kannan

Published on August 15, 2026

With Independence Day falling on a Saturday this year, Thomas Cook India and SOTC Travel have curated 12 short getaway options for travellers looking to make the most of the weekend.

The list brings together destinations that are easy to reach from Delhi, Mumbai and Bengaluru, covering everything from monsoon-filled hills and wildlife escapes to heritage cities and coastal retreats. Whether it is adventure, nature, culture or simply some time away from the city, there is an option for different kinds of travellers.

From Delhi

1. Rishikesh: For an Adventure-Filled Break

Just a few hours from Delhi, Rishikesh offers a mix of adventure, spirituality and relaxation along the Ganga.

  • What to do: Go white-water rafting, explore the Beatles Ashram, attend the evening Ganga Aarti, enjoy riverside cafés and unwind by the Ganga.

2. Jaipur: For a Dose of Culture & Heritage

Jaipur is an easy heritage escape from Delhi, with royal history, grand architecture, local food and colourful markets.

  • What to do: Visit Amber Fort, City Palace and Hawa Mahal, explore local markets and try traditional Rajasthani cuisine.

3. Jim Corbett: For a Wildlife Escape

For travellers looking to spend the weekend closer to nature, Jim Corbett offers forests, wildlife and peaceful resort stays away from the city.

  • What to do: Take a jungle safari, explore the surrounding forest areas, enjoy nature walks and unwind at a resort amidst the wilderness.

4. Mussoorie: For a Refreshing Hill Retreat

Mussoorie continues to be a popular short getaway from Delhi, with mountain views, colonial charm and a pleasant hill-station atmosphere.

  • What to do: Explore Mall Road and Landour, visit scenic viewpoints, take leisurely walks and discover the hill station's cafés.

From Mumbai

5. Lonavala: For a Quick Monsoon Escape

Lonavala becomes especially scenic during the monsoon, with green hills, misty landscapes and waterfalls. Its easy access from Mumbai makes it a convenient weekend option.

  • What to do: Enjoy the views at Tiger Point, visit Bhushi Dam, explore the Karla and Bhaja Caves, take a scenic drive through the Western Ghats and savour hot local snacks and chikki.

6. Alibaug: For a Coastal Reset

Alibaug brings together coastal landscapes, heritage, local food and a relaxed atmosphere, making it a good choice for travellers looking to slow down.

  • What to do: Explore Kolaba Fort, visit local villages and heritage sites, enjoy fresh coastal cuisine, spend time at the beaches and unwind at a resort or homestay.

7. Mahabaleshwar: For Misty Mountain Views

Surrounded by the Western Ghats, Mahabaleshwar offers lush and misty landscapes during the monsoon, making it ideal for a peaceful break.

  • What to do: Take in the views at Arthur's Seat, visit Lingmala Waterfall, explore Venna Lake, enjoy scenic drives and stop by local farms and strawberry outlets.

8. Nashik: For Food, Culture & Countryside

Nashik offers a mix of heritage, spirituality, countryside landscapes and Maharashtra's growing wine culture, giving travellers an alternative to the usual hill or beach escape.

  • What to do: Explore the city's temples and ghats, visit vineyards, enjoy wine-tasting experiences and discover local cuisine.

From Bengaluru

9. Coorg: For a Monsoon Nature Break

Coorg's coffee plantations, green landscapes and relaxed pace make it a refreshing getaway from Bengaluru. The destination also offers opportunities to experience local culture and plantation life.

  • What to do: Visit Abbey Falls, explore coffee estates, enjoy plantation walks, sample Kodava cuisine and unwind amidst the hills.

10. Chikmagalur: For Coffee & the Hills

Chikmagalur combines misty mountains, coffee plantations and scenic countryside, offering travellers a relaxed break from Bengaluru.

  • What to do: Explore Mullayanagiri, visit coffee estates, take plantation walks, enjoy scenic drives and discover local cafés.

11. Mysuru: For a Heritage-Filled Weekend

Mysuru offers an easy cultural getaway with grand architecture, historic landmarks, lively markets and its own distinctive food culture.

  • What to do: Visit Mysore Palace, explore Devaraja Market, discover the city's heritage and sample the iconic Mysore Pak.

12. Kabini: For Wildlife & the Wild

Kabini is suited to travellers looking for a deeper nature escape, with forests, wildlife and peaceful riverside experiences.

  • What to do: Go on a jungle safari, enjoy a river experience, explore the surrounding wilderness and unwind at a nature resort. From hills and beaches to forests, heritage cities and coffee country, these 12 destinations offer travellers several ways to make the Independence Day weekend a refreshing break from the usual routine.

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