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By Nishang Narayan
Published on June 20, 2024
Today, Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, and Starbucks announced a new collaboration offering distinctive benefits to loyalty members. Marriott Bonvoy members and Starbucks Rewards U.S. members who link loyalty accounts will have the opportunity to earn more Stars toward free beverages, food, and more at Starbucks, and Marriott Bonvoy points that can be redeemed at Marriott Bonvoy's more than 30 brands and 10,000 global destinations, as well as for Marriott Bonvoy Moments experiences.
Starting today, June 18, eligible members enrolled in both programs can easily link their accounts by visiting Starbucks.com/MarriottBonvoy. Once linked, Starbucks Rewards and Marriott Bonvoy members can begin to earn these new benefits from both programs:
Double Stars During Stays: Marriott Bonvoy and Starbucks Rewards members can earn Double Stars on qualifying transactions at participating Starbucks locations throughout their eligible stay at hotels participating in Marriott Bonvoy.
Marriott Bonvoy Weeks | Sip, Dream, Go™: Throughout the year, during any designated Marriott Bonvoy Week, Starbucks Rewards and Marriott Bonvoy members will earn 100 Marriott Bonvoy points when they make three qualifying transactions at participating Starbucks locations. The first Marriott Bonvoy Week begins on July 8 and will run through July 14.
"I love my regular morning cup of Starbucks coffee, and find I enjoy it even more when traveling. So, Marriott Bonvoy's collaboration with Starbucks makes perfect sense," said David Flueck, Global Head of Loyalty, Cards & Enterprise Partnerships, Marriott International. "We will truly satisfy our members' passions for coffee and travel with the opportunity to earn more points and Stars while traveling and at home, and later this year by bringing those passions together when we introduce exclusive coffee- and travel-themed experiences on Marriott Bonvoy Moments."
"Marriott Bonvoy's commitment to enriching moments for their customers aligns with Starbucks' customer promise to uplift the everyday, making them the perfect loyalty partner," said Kyndra Russell, Senior Vice President, North America Chief Marketing Officer, Starbucks. "We're continuing to develop our Starbucks Rewards program, and through this new collaboration, we are excited to offer members even more value and enhanced benefits through travel experiences."
To celebrate the new loyalty collaboration, Marriott Bonvoy will launch a sweepstakes exclusively available to Starbucks Rewards and Marriott Bonvoy members with linked accounts. The sweepstakes will offer linked members an opportunity to enter to win a range of prizes, including a Grand Prize trip to visit each of the Starbucks Reserve Roasteries in Seattle, Milan, and Tokyo with a stay in a participating hotel and round-trip air transportation fare included. Additional prizes include a visit to one of the Starbucks Reserve Roasteries in either Seattle, Milan, or Tokyo including a hotel stay and round-trip air transportation, as well as 500 chances to win hundreds of Bonus Stars from Starbucks. Eligible customers in the U.S. can enter the sweepstakes between June 18 and July 7 and find the official rules here.
Starbucks Reserve locations in Seattle, Chicago, and New York are also introducing the Starbucks Reserve Siciliano for Marriott Bonvoy to celebrate the launch. The cocktail, inspired by the brands' mutual love for travel, coffee, and connection, blends Starbucks Reserve Cold Brew with traditional Italian spirits, including Amaro Averna and Carpano Antica Formula Sweet Vermouth, finished with Scrappy's Orange Bitters, sparkling water, and an orange swath. For a limited time, Starbucks Rewards and Marriott Bonvoy members with linked accounts can enjoy this exclusive global-inspired cocktail at U.S. Starbucks Reserve Roasteries and the Starbucks Reserve Store at Empire State Building®.
About Starbucks Rewards
Since 2009, the industry-leading Starbucks Rewards program continues to grow in popularity and offers members rewards, personalized offers, games, exclusive deals, and the ability to order ahead and pay using the Starbucks app. In Q2 FY24 (January - March 2024) in the U.S., Starbucks Rewards membership grew 6% over the prior year, to nearly 33 million 90-day active membership.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 39,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at Starbucks.
About Marriott Bonvoy®
Marriott Bonvoy, Marriott International's award-winning travel program and marketplace, gives its more than 200 million members access to transformative, eye-opening experiences around the corner and across the globe. Marriott Bonvoy's portfolio of more than 30 extraordinary hotel brands offers renowned hospitality in the most memorable destinations in the world. Members can earn points for stays at hotels and resorts, including all-inclusive resorts and premium home rentals, as well as through everyday purchases with co-branded credit cards. Members can redeem their points for experiences including future stays, Marriott Bonvoy Moments™, or through partners for luxurious products from Marriott Bonvoy Boutiques®. With the Marriott Bonvoy app, members enjoy a level of personalization and contactless experience that allows them to travel with peace of mind. To enroll for free or for more information about Marriott Bonvoy, visit Marriott Bonvoy. To download the Marriott Bonvoy app, go here. Travelers can also connect with Marriott Bonvoy on Facebook, X, Instagram and TikTok.
About Marriott International
Marriott International, Inc. (Nasdaq: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,900 properties across more than 30 leading brands in 141 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy®, its highly awarded travel program. For more information, please visit our website at Marriott, and for the latest company news, visit Marriott News Center. In addition, connect with us on Facebook and @MarriottIntl on X and Instagram.
Note on forward-looking statements
All statements in this press release are made as of June 18, 2024. Neither Marriott International nor Starbucks Corporation ("we" and "our") undertakes any obligation to publicly update or revise these statements, whether as a result of new information, future events or otherwise. This press release contains "forward-looking statements" within the meaning of federal securities laws, including statements related to expected arrangements between Marriott International and Starbucks Corporation; additional expected benefits and experiences for members; and similar statements concerning anticipated future events and expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to numerous evolving risks and uncertainties that we may not be able to accurately predict or assess, including the risk factors that we identify in our Securities and Exchange Commission filings, including our most recent Annual Reports on Form 10-K or Quarterly Reports on Form 10-Q and subsequent filings. Any of these factors could cause actual results to differ materially from the expectations we express or imply in this press release.
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By Manu Vardhan Kannan
Published on December 23, 2025
Ras Al Khaimah has announced the return of the HIGHLANDER long-distance hiking challenge, marking five years since the Middle East’s premier endurance hiking event first arrived in the Emirate. The fifth anniversary edition will take place from 6 to 8 February 2026 on Jebel Jais, the UAE’s highest peak, once again inviting adventure enthusiasts from around the world to explore the rugged beauty and cultural depth of the destination.
Organised by HIGHLANDER Adventure, the world’s largest international hiking series, and supported by the Ras Al Khaimah Tourism Development Authority (RAKTDA), the event continues to strengthen Ras Al Khaimah’s positioning as a key adventure tourism hub. Participants will journey across the Emirate’s most extensively developed hiking network, covering trails that span the dramatic Hajar Mountains.
With global demand for experience-led and adventure travel on the rise, hosting a mass-participation long-distance hiking event further reinforces Ras Al Khaimah’s commitment to immersive tourism. The challenge blends endurance hiking with sustainability, cultural discovery and community engagement, offering participants a deeper connection with the destination.
Along carefully curated mountain trails, hikers will pass through historic settlements that reflect the traditions, resilience and daily life of mountain tribes that once thrived in the region. These encounters offer an authentic insight into Ras Al Khaimah’s cultural heritage. Beyond the trail, HIGHLANDER’s signature camp programmes will feature live cooking stations showcasing local cuisine, allowing direct interaction with mountain communities. Wildlife sessions led by renowned wildlife photographer Bachar Bouka will also introduce participants to the diverse species found in the Hajar Mountains.
Commenting on the milestone, Phillipa Harrison, CEO of Ras Al Khaimah Tourism Development Authority, said, “Hosting HIGHLANDER for the fifth consecutive year underlines our commitment to promoting wellness, experiential travel and connection with nature. The event perfectly aligns with our vision for engaging the local community and positioning Ras Al Khaimah as a must-visit destination for outdoor enthusiasts.”
Fadi Hachicho, Managing Director of HIGHLANDER Adventure UAE and Founder of Adventurati Outdoor, added, “With more than 250 participants, last year’s edition successfully positioned Ras Al Khaimah on the global adventure tourism stage, attracting hikers from 35 countries who travelled from around the world to take part in this adventure of a lifetime. We remain committed to showcasing the rich heritage and culture of Ras Al Khaimah through every event we organize, while continuously enhancing our camp experiences with more entertainment and wellness initiatives.”
The 2026 edition will offer three distinct challenge formats designed to suit varying fitness levels. The HIGHLANDER Pegasus, a three-day challenge covering 37 kilometres, will run from 6 to 8 February 2026. The HIGHLANDER Orion, a two-day backpacking format covering 25 kilometres, will take place from 7 to 8 February 2026, while the HIGHLANDER Lyra, a one-day format covering 13 kilometres, will be held on 8 February 2026, offering a more accessible introduction for first-time participants.
Aligned with Ras Al Khaimah’s sustainable tourism vision, the event actively promotes “Leave No Trace” principles through on-ground activations and participant communication. By encouraging responsible travel and environmental stewardship, HIGHLANDER highlights the importance of preserving the Emirate’s natural landscapes and cultural heritage.
Participants who successfully complete their chosen trail will receive official finisher recognition and take part in a shared celebration, marking the culmination of an adventure rooted in endurance, discovery and connection with nature.
By Hariharan U
Published on December 21, 2025
As Asia prepares to welcome 2026, hotels and resorts across the region are curating immersive New Year celebrations that blend music, food, culture and memorable experiences. From tropical beaches and mountain-view rooftops to heritage hotels and wellness retreats, travellers have no shortage of ways to ring in the New Year.
On Vietnam’s Cam Ranh Peninsula, Alma Resort ushers in 2026 with its vibrant Sparkling Soirée, featuring live entertainment, DJ sets and a Champagne countdown. Guests can enjoy Italian fine dining, festive buffets, cultural shows celebrating Vietnamese heritage, and family-friendly activities including a kids’ corner and magic show.
In Chiang Mai, Thailand, Meliá Chiang Mai hosts celebrations at the city’s tallest rooftop bar. The evening begins with a lavish international buffet before moving sky-high to MAI The Sky Bar, where live music, DJs and panoramic mountain and river views create a dramatic midnight moment.
For those drawn to the sea, Banyan Tree Krabi offers a barefoot beach celebration with live entertainment, an expansive international buffet and fireworks lighting up the shoreline. Meanwhile, Banyan Tree Samui delivers a fairytale finale with gala dinners, fine Thai dining and a beachfront countdown party complete with Champagne and fireworks.
In Hong Kong, The Hari welcomes 2026 with an energetic rooftop countdown party in Wan Chai, paired with stay packages that include dining credits, Champagne toasts and access to festive menus across the hotel’s restaurants.
Vietnam continues to shine with beachside celebrations at The Anam Cam Ranh and The Anam Mui Ne, featuring seafood feasts, live music, fire shows and oceanfront countdowns. In Bangkok, INNSiDE by Meliá Bangkok Sukhumvit blends Spanish flavours, international buffets and a rooftop DJ-led countdown overlooking the city skyline.
For a quieter, reflective welcome to the New Year, TIA Wellness Resort in Vietnam offers mindful experiences including fire ceremonies, vision-setting workshops and sunrise yoga on the beach, allowing guests to begin 2026 with clarity and calm.
Grand celebrations also unfold in Pattaya, Hanoi, Hue, Ke Ga Bay, and across Cambodia, where luxury hotels host gala dinners, fireworks, cultural performances and poolside soirées. Wellness-focused brands like Fusion Resorts round out the season with yoga, sound healing, festive dining and star-lit countdowns by the sea.
Together, these celebrations highlight Asia’s diverse hospitality landscape, offering travellers unforgettable ways to welcome 2026, whether through high-energy parties, cultural immersion, beachside fireworks or wellness-led renewal.
Germany continues to witness strong momentum from the Indian outbound travel market, driven by rising travel intent, improved air connectivity and a growing preference for immersive and experience-focused journeys. Over the past few years, interest from Indian travellers has steadily increased, reinforcing Germany’s position as a preferred long-haul destination.
This positive growth is reflected in recent travel performance indicators. Indian travellers recorded over 104,066 overnight stays in Germany during October 2025, highlighting consistent demand across both leisure and business travel segments. Overnight stays from India in October 2025 were also 16.5 percent higher than pre-pandemic 2019 levels, indicating sustained growth rather than a short-term rebound. According to data from the German National Tourist Board (GNTB), India recorded a total of 775,294 overnight stays from January to October 2025.
Air connectivity continues to play a crucial role in supporting this momentum. GNTB Dashboard data shows that approximately 296 flights are currently operating between India and Germany, improving access to multiple German cities and enabling more flexible, multi-city itineraries. Seat availability between the two countries stands at around 93,447 seats, further supporting steady travel volumes.
Indian travellers are also choosing to spend more time exploring the destination. The average length of stay has now crossed nine nights, reflecting a shift towards deeper exploration, slower travel and extended itineraries. This trend aligns with evolving traveller preferences for meaningful experiences over quick sightseeing trips.
Against this backdrop, the German National Tourist Office hosted a press event to outline Germany’s tourism priorities for the Indian market in 2025. The destination’s refreshed narrative focuses on culture-driven travel, romantic experiences, seasonal journeys and region-led exploration. These curated travel propositions are designed to match the changing expectations of Indian travellers.
Commenting on the initiative, Romit Theophilus, Director – Marketing & Sales Office, India, GNTO, said, “Indian outbound travel is evolving rapidly, with travellers today placing greater value on depth, relevance and personal connection rather than conventional sightseeing alone. We are seeing a clear preference for journeys that are immersive, thoughtfully paced and shaped around individual interests. Germany’s strength lies in its culturally rich regions, diverse landscapes and year-round experiences, which together allow travellers to curate journeys that are distinctive, meaningful and aligned with their evolving travel expectations.”
Germany’s rich cultural landscape continues to be a major draw for Indian travellers. Through the Cultureland Germany initiative, visitors can explore historic town centres, world-renowned museums, architectural landmarks and a vibrant contemporary arts scene. Germany has been recognised as Europe’s leading cultural travel destination for ten consecutive years, highlighting the depth and diversity of its cultural offerings.
In addition to culture-led travel, Germany is enhancing its appeal as a year-round romantic and honeymoon destination. Tailored experiences across seasons, from spring and summer countryside retreats to autumn landscapes and festive winter settings, are drawing increased interest. The Seasons Greetings programme further strengthens this appeal by showcasing Germany’s Christmas traditions, festive markets and seasonal celebrations, offering unique winter travel experiences for Indian visitors.
As Indian outbound travel continues to mature, Germany’s tourism strategy for 2025 reflects a strong alignment with emerging travel behaviours. Longer stays, region-focused exploration and experience-led journeys remain central to its approach. Backed by strong connectivity, consistent arrival volumes and high engagement levels, Germany is well positioned to deepen its relationship with the Indian market and inspire travel experiences that go beyond the conventional.
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