Nothing Before Coffee Celebrates 7 Years with New Openings and Global Expansion

Nothing Before Coffee Celebrates 7 Years with New Openings and Global Expansion

By Nithyakala Neelakandan

Published on August 25, 2024

Nothing Before Coffee (NBC), a rapidly growing Indian coffee chain, is marking its 7th anniversary with the launch of four new stores and plans for significant global expansion. The new outlets, located on the Delhi-Mumbai Expressway, Ghaziabad, New Delhi, and Pune, highlight NBC’s continued growth and its commitment to providing high-quality coffee experiences across India.

Founded in 2017 by childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain, NBC began as a single outlet on Tonk Road in Jaipur. Over the past seven years, the brand has expanded to 65 outlets in key Indian cities, including Delhi, Pune, Bangalore, Hyderabad, and Lucknow. Reflecting on this milestone, Co-founder Akshay Kedia said, "Completing seven years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand's legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back."

NBC’s vision for the future is ambitious. The company plans to open 400 new outlets worldwide over the next three years, with 150 of these locations planned for Europe. This international expansion will kick off with flagship stores in two global markets, bringing NBC’s signature 'Shrappe'—a unique blend of frappe and shake—to new audiences.

In celebration of its anniversary, NBC is offering a special promotion on August 31st and September 1st, 2024, with select beverages available for just Rs 99. Additionally, the brand is enhancing its loyalty program, allowing customers to earn rewards through their app.

As NBC prepares to take its successful Indian model to the international stage, it remains committed to innovation and excellence. The brand’s expansion is not just about increasing its footprint but also about maintaining the high standards and customer satisfaction that have made it a favorite among coffee lovers in India.


Sri Narasu’s Coffee Expands Across South India with New Growth Push

Sri Narasu’s Coffee Expands Across South India with New Growth Push

By Hariharan U

Published on May 30, 2026

Sri Narasu’s Coffee Company Pvt. Ltd. is accelerating its expansion plans across South India, strengthening its retail and distribution presence in Karnataka, Kerala, and Andhra Pradesh after building a strong foothold in Tamil Nadu.

The century-old coffee brand has opened its first store in Bengaluru and is preparing to launch another outlet in Amaravati within the next two to three months. The move marks the beginning of a larger strategic expansion aimed at growing the company’s footprint across key coffee-consuming markets in southern India.

Currently, the company operates 78 company-owned stores and offers more than 180 SKUs across coffee, tea, and FMCG categories. Its stores feature a range of products including premium coffee blends, instant coffee, and freeze-dried variants.

As part of the expansion strategy, Narasu’s Coffee is also strengthening its distribution network, with plans to increase its distributor base from 42 to 150 by the end of the current fiscal year.

The company believes the southern market presents strong growth opportunities due to increasing coffee consumption trends across Karnataka, Kerala, and Andhra Pradesh. Salem’s strategic location is also expected to support efficient supply chain and distribution operations across these neighbouring states.

P Sivanantham said the company’s long-standing growth has been built on values such as quality, reliability, and consumer trust. He added that while the company continues to expand, maintaining consistent standards and delivering value to consumers remain central to the brand’s identity.

Meanwhile, Srudheep S highlighted that the company sees significant potential in the southern Indian coffee market and aims to bring authentic South Indian coffee experiences to modern households across India.

According to the company, its expansion roadmap over the next three years includes strengthening retail visibility and supply chain operations across the country. The Bengaluru and Amaravati stores are expected to play an important role in driving this larger growth strategy.

Narasu’s Coffee also sees its instant coffee range as a major growth driver. Its portfolio includes products such as Pure Instant Coffee, Master’s Extra Strong, Insta Strong Coffee, and freeze-dried coffee variants catering to different consumer segments and price points.

The company added that its focus on maintaining blend consistency, operational efficiency, and quick product dispatch systems has helped strengthen consumer trust over the decades.


Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

Glazed at Courtyard by Marriott Bengaluru Hebbal Hosts ‘Open Toast’ This June

By Manu Vardhan Kannan

Published on May 30, 2026

Glazed at Courtyard by Marriott Bengaluru Hebbal is introducing “Open Toast,” a month-long culinary experience celebrating artisanal open toasts crafted with premium ingredients and flavourful combinations. Running throughout June, the special menu brings together simple yet elevated creations designed to suit every palate.

The Open Toast menu features five gourmet varieties, each layered on perfectly toasted grain bread with thoughtfully selected toppings. Guests can choose from creations such as Avocado & Chili Crumble, Mushroom & Truffle Butter, Smoked Salmon & Dill Cream, Burnt Garlic & Chicken Keema, and Fig, Honey & Burrata.

Each toast has been carefully curated to balance textures and flavours, combining crunch, creaminess, savoury richness, and subtle sweetness in every bite. The experience highlights fresh ingredients and contemporary flavour pairings while keeping the concept approachable and comforting.

Set within the warm and stylish ambience of Glazed, the offering is ideal for relaxed breakfasts, casual catch-ups, and easy mid-day dining moments. With its inviting atmosphere and gourmet-focused menu, Open Toast aims to bring a fresh and creative dining experience to Bengaluru’s café scene this June.

Details:

  • What: Open Toast
  • Where: Glazed, Courtyard by Marriott Bengaluru Hebbal
  • When: Throughout June


Sheraton Grand Bangalore Celebrates Crafted Cocktails and Summer Flavours

Sheraton Grand Bangalore Celebrates Crafted Cocktails and Summer Flavours

By Hariharan U

Published on May 29, 2026

Sheraton Grand Bangalore Hotel at Brigade Gateway is bringing together a month-long line-up of cocktail experiences across its signature venues, offering guests a mix of zero-proof creations, Japanese-inspired sake cocktails, Long Island Iced Tea specials, and tropical mango-infused beverages.

The curated beverage programme is designed to offer guests a refreshing and immersive social experience throughout the season, combining contemporary mixology, vibrant flavours, and the hotel’s signature hospitality.

At World Cafe, the spotlight is on a thoughtfully crafted zero-proof cocktail menu designed for wellness-conscious guests. The collection includes drinks such as Virgin Picante, Island Affogato, Zero-Proof Espresso Martini, and Floral Fizz, offering flavour-forward alternatives in an elegant setting.

Meanwhile, Horizon introduces a sake cocktail experience inspired by Japanese mixology traditions. Guests can enjoy creations including Yuzu Sake Collins, Sake Bomb, and Sake Spritz, blending delicate flavours with modern presentation styles for intimate and social dining occasions.

At the iconic High Ultra Lounge on the 31st floor, the LIIT Cocktails Festival brings together bold flavours and skyline views. Signature cocktails on the menu include Electric Long Island, Peach Long Island, Tropical Long Island, Spiced Long Island, and Energy Island, designed for guests looking for a lively nightlife experience.

Adding a seasonal twist to the celebrations, The Lounge presents Mango Mania, a specially curated menu of mango-based cocktails inspired by summer flavours. The line-up includes Mango Picante, Mango Martini, Mango Mojito, and Mango Gin Spritz, combining tropical fruit notes with contemporary mixology techniques.

The month-long beverage showcase reflects Sheraton Grand Bangalore’s focus on offering diverse and engaging culinary and nightlife experiences tailored to different guest preferences and occasions.

With curated flavours, stylish venues, and immersive drink experiences, the hotel continues to strengthen its position as one of Bengaluru’s preferred destinations for premium dining and social gatherings.

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