Nothing Before Coffee Celebrates 7 Years with New Openings and Global Expansion

Nothing Before Coffee Celebrates 7 Years with New Openings and Global Expansion

By Nithyakala Neelakandan

Published on August 25, 2024

Nothing Before Coffee (NBC), a rapidly growing Indian coffee chain, is marking its 7th anniversary with the launch of four new stores and plans for significant global expansion. The new outlets, located on the Delhi-Mumbai Expressway, Ghaziabad, New Delhi, and Pune, highlight NBC’s continued growth and its commitment to providing high-quality coffee experiences across India.

Founded in 2017 by childhood friends Akshay Kedia, Anand Jain, Shubham Bhandari, and Ankesh Jain, NBC began as a single outlet on Tonk Road in Jaipur. Over the past seven years, the brand has expanded to 65 outlets in key Indian cities, including Delhi, Pune, Bangalore, Hyderabad, and Lucknow. Reflecting on this milestone, Co-founder Akshay Kedia said, "Completing seven years is a momentous achievement that brings with it great responsibility. Our goal is to sustain our brand's legacy, meet customer expectations, and continuously offer compelling reasons for our patrons to keep coming back."

NBC’s vision for the future is ambitious. The company plans to open 400 new outlets worldwide over the next three years, with 150 of these locations planned for Europe. This international expansion will kick off with flagship stores in two global markets, bringing NBC’s signature 'Shrappe'—a unique blend of frappe and shake—to new audiences.

In celebration of its anniversary, NBC is offering a special promotion on August 31st and September 1st, 2024, with select beverages available for just Rs 99. Additionally, the brand is enhancing its loyalty program, allowing customers to earn rewards through their app.

As NBC prepares to take its successful Indian model to the international stage, it remains committed to innovation and excellence. The brand’s expansion is not just about increasing its footprint but also about maintaining the high standards and customer satisfaction that have made it a favorite among coffee lovers in India.


Coffee Sutra Enters Delhi with NOD Collaboration

Coffee Sutra Enters Delhi with NOD Collaboration

By Hariharan U

Published on April 24, 2026

Marking its entry into the capital, Coffee Sutra has partnered with NOD Punjabi Bagh in a move that redefines how beverages integrate into the dining experience. As part of the collaboration, Coffee Sutra takes over NOD’s entire beverage program as its official partner.

Founded by Dushyant Singh, the Jaipur-based brand brings its specialty coffee expertise to Delhi, marking its first major step beyond its home city. The partnership reflects a shared vision between both brands to create a dining experience where food and beverages complement each other seamlessly rather than exist as separate elements.

At NOD, Coffee Sutra curates a diverse beverage menu that extends beyond coffee. Guests can expect specialty brews made from ethically sourced, single-origin beans, alongside a selection of shakes, smoothies, and handcrafted mocktails. Each offering is designed to pair thoughtfully with the restaurant’s globally inspired cuisine, enhancing the overall guest experience.

Dushyant Singh shared that Delhi’s dynamic food culture makes it an ideal market for the brand’s expansion. He emphasized that every aspect—from sourcing beans to the final pour, is crafted with intent, ensuring a meaningful experience for guests.

Beyond menu creation, Coffee Sutra manages the complete beverage operations at NOD, including barista training, daily execution, and equipment maintenance. This end-to-end involvement highlights the brand’s focus on consistency and quality across all touchpoints.

With over 15 years of industry experience, Coffee Sutra has built strong sourcing networks with farmers in India and globally. The brand operates its own roastery and Coffee Lab in Jaipur, while also offering workshops, brewing masterclasses, and barista training. Its growing footprint includes five cafés in Jaipur and partnerships with over 40 establishments across India, including global hospitality names.

This collaboration signals a significant step in Coffee Sutra’s national expansion, bringing its curated and experience-led approach to Delhi’s evolving café and dining scene.


Rumour Brings Speakeasy-Style Nights to Vasant Vihar

Rumour Brings Speakeasy-Style Nights to Vasant Vihar

By Manu Vardhan Kannan

Published on April 24, 2026

Delhi’s nightlife has a new address with the opening of Rumour, a speakeasy-style lounge in Vasant Vihar that brings together curated drinks, music, and a lively social setting. Designed to offer a fresh take on after-work and late-night outings, the space draws inspiration from New York’s intimate wine and cocktail bars.

Rumour is built around the idea of easy, enjoyable social experiences. Created by founder Rhea Parekh Jain and co-founder Nishchay Jain, the lounge aims to be a go-to spot where guests can simply walk in and unwind. “We wanted to build a place that feels like your go-to spot where you don’t overthink plans, you just show up and know you’ll have a good time,” says Rhea Parekh Jain - founder and Nishchay Jain - co-founder. “Rumour is about energy, great wines, familiar drinks, and nights that never go exactly as planned in the best way. It’s the kind of place where one drink becomes three, and you leave with a few good rumours to take home.”

The interiors, designed by Sussanne Khan’s The Charcoal Project, reflect a mix of quirky luxury and raw New York loft aesthetics. From a hidden entrance to warm lighting and layered textures, every detail adds to the intimate and energetic feel of the space. With seating for around 45 guests, Rumour offers a mix of cosy corners, group seating areas, and a balcony that overlooks the main lounge, making it suitable for both small gatherings and larger groups.

At the heart of the experience is wine, with a strong focus on tastings and curated selections. The cocktail menu complements this approach, with nearly half of the drinks built around wine-based creations. The food menu features shareable plates that are designed to pair well with the beverages, adding to the overall experience.

Rumour is aimed at urban professionals, creatives, and those looking for a well-curated nightlife spot. The speakeasy concept adds a sense of exclusivity, while the overall vibe keeps it social and engaging. Open from Wednesday to Monday, between 6:00 PM and 1:00 AM, the lounge offers a perfect setting for after-work meetups, date nights, and late-evening gatherings.

Located at 12, Basant Lok, 1st Floor, Priya Market, Vasant Vihar, Rumour adds a new dimension to Delhi’s evolving nightlife scene. With plans to introduce more concepts in the future, the brand is focused on creating spaces that bring together design, atmosphere, and memorable social experiences.


Burger King & Coca-Cola Roll Out ‘Feast on Wheels

Burger King & Coca-Cola Roll Out ‘Feast on Wheels

By Hariharan U

Published on April 23, 2026

In a move aimed at capturing India’s youth-driven consumption moments, Coca-Cola India and Burger King India have announced a strategic, long-term partnership with the launch of ‘Feast on Wheels.’

The initiative introduces a first-of-its-kind mobile food truck format, designed to bring curated Burger King meals paired with Coca-Cola directly to college campuses. Built around affordability, accessibility, and immersive experiences, the platform aims to meet Gen Z consumers in their natural social environments.

The concept was unveiled on April 15, 2026, at Lovely Professional University during its inter-college festival. The activation transformed the campus into a lively brand hub, featuring a fully branded food truck serving Whopper meal combos paired with Coca-Cola at student-friendly pricing.

Beyond food, the experience leaned into youth culture with live music, DJ sets, gaming zones like tic-tac-toe and ping pong, interactive brand installations, and dedicated content creation spaces to encourage organic sharing among students.

Abhishek Gupta, Vice President, Customer Development at Coca-Cola India and Southwest Asia, highlighted the strategy behind the move, stating that youth consumption today is spontaneous and social. He noted that the partnership brings a proven meal pairing into environments where such moments naturally occur, making the experience more accessible and engaging.

Kapil Grover, Chief Marketing Officer at Burger King India, emphasized the importance of cultural relevance, sharing that college campuses are where trends and energy thrive. He added that the initiative goes beyond food, helping the brand build deeper and more meaningful connections with young consumers.

By combining Coca-Cola’s global food pairing strategy with Burger King’s youth-first engagement approach, ‘Feast on Wheels’ is positioned as a scalable platform aimed at driving high-frequency consumption and long-term brand recall across India’s Gen Z landscape.

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