Nothing Before Coffee (NBC), a burgeoning Quick Service Restaurant (QSR) chain, proudly announces the inauguration of its 50th store in the bustling neighborhood of Malviya Nagar, New Delhi. This significant milestone underscores NBC's commitment to delivering exceptional coffee experiences to patrons nationwide.

Established in 2017 by Akshay Kedia, Anand Jain, Ankesh Jain, and Shubham Bhandari, NBC has rapidly gained popularity by offering premium coffee selections and fostering inviting atmospheres. With a vision to become the go-to coffee destination in Tier 1 & Tier 2 cities across India, NBC is dedicated to providing convenient and delightful coffee experiences.

“The launch of our 50th outlet is not just a numerical achievement; it’s a testament to our commitment to crafting exceptional coffee experiences,” remarks Akshay Kedia, Founder & CMO of Nothing Before Coffee. “Our vision is to become the household name for coffee and beverage cafes in Tier 1 & Tier 2 cities of India and beyond, offering a convenient and delicious coffee experience,” he adds.

Spanning 550-600 sq. ft., the Malviya Nagar store offers a welcoming ambiance for patrons to unwind, work, or socialize while indulging in a diverse menu of over 100 meticulously crafted beverages. Notable highlights include the signature 'Shrappe,' a fusion of frappe and shake, showcasing NBC's commitment to innovation and quality.

With the addition of 25 outlets in the fiscal year 2023-24 alone, NBC boasts the highest-ever store expansion rate, indicating a robust growth trajectory. The brand's expansion endeavors are further fortified by a strategic collaboration with Building Brands for Tomorrow (BBFT), a renowned leader in restaurant franchising and startup consultancy.

"Our 50th store opening symbolizes our unwavering dedication to crafting unparalleled coffee experiences," says Kedia. “We believe in the power of coffee to bring people together, and we're excited to share that with our customers." 

As NBC embarks on its ambitious expansion journey, the brand remains poised to leave an indelible mark on India's coffee culture, uniting communities one cup at a time. With a steadfast commitment to vegetarian options, competitive pricing, and unparalleled customer service, Nothing Before Coffee continues to redefine the QSR landscape, promising an unparalleled coffee experience with every visit.