Yas Island Abu Dhabi has stepped up its engagement with Indian travellers through the #MyYasVibes campaign, an immersive, creator-led initiative developed in partnership with travel-tech brand Holiday Tribe. The campaign aims to highlight how one destination can offer multiple ways to travel, unwind, and explore, depending on each traveller’s interests and pace.

As part of the campaign, 12 macro influencers from India travelled to Yas Island to experience its world-class attractions. Their journeys covered Ferrari World™ Yas Island, Warner Bros. World™ Yas Island, SeaWorld® Yas Island, Abu Dhabi, and Yas Waterworld, Yas Island, capturing a mix of adventure, entertainment, leisure, and family-friendly experiences through authentic travel narratives shared across digital platforms.

The collaboration brought together Yas Island’s award-winning theme parks, diverse dining options, and world-class hotels with Holiday Tribe’s focus on customised leisure travel. From record-breaking rides and high-adrenaline coasters at Ferrari World™ to immersive storytelling at Warner Bros. World™ and marine encounters at SeaWorld® Yas Island, the creators showcased the destination’s broad appeal. Yas Waterworld, with over 60 rides and attractions, added a splash-filled dimension to the experience.

Commenting on the initiative, Liam Findlay, CEO, Miral Destinations, said, “India remains one of our most important source markets. Through this collaboration, we aim to showcase Yas Island as a destination that truly offers something for every traveller, from award-winning theme parks and attractions to waterfront leisure, dining, and family-friendly experiences.”

Chirag Goyal, Founder, Holiday Tribe, added, “Yas Island naturally lends itself to personalised travel experiences. Our collaboration focused on bringing different facets of the destination to life through varied travel perspectives, allowing travellers to see how the island can be explored in ways that feel personal, meaningful, and memorable.”

Holiday Tribe continues to curate tailored travel options for Yas Island, offering flexible combinations of theme park access, accommodation, and add-ons. Through the #MyYasVibes campaign, Yas Island reinforces its position as a must-visit leisure destination for Indian travellers looking for variety, flexibility, and memorable experiences, all in one place.

Abu Dhabi is stepping up efforts to position itself among the world’s leading tourism and cultural destinations, backed by steady growth in visitor arrivals, rising hotel revenues, and a strong pipeline of long-term investments. These developments reflect the emirate’s broader strategy to build a diversified, tourism-led economy.

Hotel establishments across Abu Dhabi recorded 4.4 million guests during the first nine months of the year, marking a notable increase compared to the same period earlier. Alongside higher footfall, hotel revenues saw a sharp rise to Dh5.85 billion, driven by improved room rates, stronger occupancy levels, and a growing mix of international visitors.

This performance aligns with the emirate’s long-term tourism strategy, which aims to significantly increase annual visitor numbers, expand hotel capacity to around 50,000 rooms, create large-scale employment opportunities, and raise tourism’s contribution to the overall economy. Industry leaders and officials point to a coordinated effort between government-backed developers, private tourism firms, and cultural institutions as a key driver behind this momentum.

Abu Dhabi offers a diverse mix of attractions spanning museums, archaeological sites, heritage forts, desert and coastal destinations, sports venues, and globally recognised entertainment brands. Several locations are listed on Unesco’s World Heritage register, while sustained investment in museums and cultural institutions has helped position the city as a year-round cultural destination.

The emirate has also strengthened its standing as a regional hub for large-scale international events. Its annual calendar features major sporting, cultural, and business events, drawing global visitors and supporting both leisure and corporate travel segments.

A major contributor to Abu Dhabi’s tourism expansion has been Miral, the state-backed developer behind several flagship leisure and entertainment destinations. Founded in 2011 and chaired by Mohamed Khalifa Al Mubarak, Miral has built a development portfolio valued at over Dh13 billion across Yas Island and other parts of the emirate. The company oversees the full lifecycle of tourism assets, from design and construction to operations and management, and has supported the creation of around 3,000 jobs across the sector. Its operations span Miral Destinations, Miral Experiences, and Yas Asset Management.

Private tourism operators have also expanded alongside government-led developments, supported by funding programmes and strategic partnerships. Among them is Premier Travel & Tourism, founded by Emirati entrepreneur Saud Mohammed Sultan Al Darmaki. The company operates across heritage, business, and incentive travel segments, with sustainable tourism positioned as a core focus. Backed by the Khalifa Fund for Enterprise Development, the company reflects the growing role of Emirati-led enterprises in the tourism ecosystem.

Officials note that rising visitor volumes and strong hotel revenues reinforce tourism’s role as a key non-oil growth engine for Abu Dhabi. With continued investment in entertainment projects, museum districts, heritage tourism initiatives, and business event infrastructure, the emirate is betting on sustained tourism growth to deliver higher-value visitor flows and deeper economic impact in the years ahead.

Spirit Airlines has earned a top-three ranking among North America’s largest airlines for on-time performance, according to aviation analytics firm Cirium. The achievement reflects a significant improvement in operational reliability, with the airline moving up from its previous position and outperforming several major and legacy carriers.

Based on Cirium’s analysis, Spirit Airlines successfully operated a strong percentage of its flights on time over the year. Cirium defines an on-time flight as one that arrives within 15 minutes of its scheduled gate arrival. The ranking places Spirit among the most reliable airlines in the region, despite operating a high-utilisation network.

Commenting on the achievement, John Bendoraitis, Executive Vice President and Chief Operating Officer at Spirit Airlines, said the airline is entering the new year with a strong focus on delivering a reliable and elevated guest experience. He credited the performance to the dedication of Spirit’s team members and their continued commitment to taking care of guests.

Mike Malik, Chief Marketing Officer at Cirium, noted that achieving a top-three position is a meaningful operational milestone, particularly for an airline with a tightly coordinated and high-frequency network. He added that Spirit’s results reflect improved schedule integrity, efficient turn execution, and disciplined network management measured over a full year.

Alongside its operational success, Spirit Airlines has also recorded its highest-ever net promoter score, a key indicator of guest satisfaction. The airline reported a significant increase in the score compared to the previous year, driven by the introduction of more comfortable seating options and enhanced premium offerings.

Spirit’s growing range of premium experiences allows travellers to enjoy added comfort and benefits at a more affordable price compared to traditional legacy carriers. The airline’s Spirit First offering includes the Big Front Seat, complimentary snacks and beverages, priority check-in and boarding, reserved overhead bin space, fast Wi-Fi streaming access, and flexible ticket options with no change or cancellation fees.

In addition, Spirit’s Premium Economy option provides extra legroom or a blocked middle seat, along with priority boarding, reserved overhead bin space, one carry-on bag, and flexible booking benefits. These enhancements reflect Spirit Airlines’ continued focus on combining reliability, affordability, and improved guest experience.