Novotel New Delhi City Centre has announced the appointment of Richa Trikha as its new Director of Sales and Marketing. Bringing over 18 years of experience across the hospitality and aviation sectors, she steps into the role with a strong background in revenue generation, strategic sales, and client relationship management.

In her new position, Richa will lead the hotel’s sales and marketing initiatives, focusing on driving business growth across key segments such as corporate, MICE, and social events. Her appointment comes at a time when the property continues to strengthen its market presence in the capital.

Prior to joining Novotel, Richa was associated with Hyatt Regency Delhi, where she played an instrumental role in enhancing sales performance and implementing high-impact strategies. Over the years, she has worked with leading hospitality brands including Hyatt, Radisson Hotel Group, and IHG Hotels & Resorts, building deep expertise across corporate and events segments. Her early career experience with Jet Airways and Kingfisher Airlines has further shaped her strong customer-centric approach.

Commenting on her appointment, Richa Trikha said, "I am excited to join Novotel New Delhi City Centre at a dynamic stage of its growth. The brand's strong positioning and evolving market presence present a great opportunity to build impactful strategies, strengthen key partnerships, and drive sustained business performance."

Sharing his thoughts, General Manager Saumitra Chaturvedi added, "We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel's continued growth."

About Novotel:
Novotel Hotels, Suites & Resorts offers high-quality hospitality experiences designed to balance comfort and energy for modern travellers. With over 590 locations across more than 65 countries, the brand provides thoughtfully designed spaces, flexible work areas, family-friendly zones, and intuitive services. Novotel is part of Accor, a leading global hospitality group with over 5,700 properties in more than 110 countries. The brand also participates in ALL – Accor Live Limitless, a lifestyle loyalty programme offering a wide range of rewards and experiences.