NV Group has announced the launch of two new products Stainley Gold, a premium blended Indian whisky, and Blue Moon Minty Jamun, a flavoured vodka as the company strengthens its presence in India's rapidly growing premium spirits market.

The launches mark NV Group's entry into two highly competitive spirits categories, targeting aspirational whisky consumers and younger adults seeking flavour-led drinking experiences. Initially introduced in Delhi, both brands will be rolled out across Haryana, Rajasthan, Punjab, Chandigarh, Goa, and Maharashtra, with the company aiming to establish a presence in at least 10 states by FY2026–27.

According to the company, India's premium spirits segment continues to witness strong momentum, driven by rising consumer preference for premium products and increasing demand from Tier-II cities. Whisky remains the country's largest spirits category, while flavoured vodka is emerging as one of the fastest-growing segments.

Stainley Gold is a premium blended Indian whisky crafted using matured imported Scotch malts blended with Indian grain spirit. Bottled at 42.8% ABV, the whisky offers notes of soft oak, vanilla, and dried fruit. In Delhi, it is priced at ₹700 for a 750 ml bottle and will also be available in 375 ml, 180 ml, 90 ml, and 60 ml pack sizes.

Blue Moon Minty Jamun is a rice-based flavoured vodka distilled three times and bottled at 37.5% ABV. Featuring a jamun-forward flavour profile balanced with a light mint finish, the vodka is designed for cocktails, highballs, and shots. It is priced at ₹600 for a 750 ml bottle in Delhi and will also be offered in 375 ml and 180 ml variants.

Both products are manufactured at NV Distilleries & Breweries Pvt. Ltd. in Rajpura, Punjab, under the supervision of Ramesh Gaudo, Senior Vice President – Blending & Bottling, NV Group.

Commenting on the launch, Varun Jain, CEO & Founder of Smoke Lab, NV Group, said the Indian spirits market is evolving rapidly as consumers increasingly seek products that combine quality, authenticity, and distinctive flavour profiles. He added that Stainley Gold and Blue Moon Minty Jamun have been developed to meet these changing preferences while strengthening the company's presence across key spirits categories.

The launches further reinforce NV Group's strategy to expand its Indian Made Foreign Liquor (IMFL) portfolio across whisky and flavoured vodka. Over the next two years, the company plans to accelerate its state-by-state expansion while focusing on flavour-led innovation and premium positioning across India's evolving spirits market.

Founded by Ashok Jain, NV Group is an integrated alcobev company with operations spanning vodka, gin, whisky, rum, brandy, and beer. Through brands such as Smoke Lab and Mohulo, the company continues to expand its presence in both domestic and international markets while promoting contemporary Indian spirits.