Oberoi Hotels & Resorts has announced it will open its first UK hotel in London’s prestigious Mayfair district. The luxury hotel, located at 40-46 Brook Street, will be part of the prominent South Molton development. Grosvenor, the real estate company leading the project, secured planning permission in 2022 to restore the 33,000-square-foot, historic building as part of the area’s largest mixed-use development project.

The new Oberoi hotel aims to bring Oberoi’s iconic design and highly regarded hospitality to Mayfair, positioning itself as a leading luxury boutique destination in London. The South Molton project is a joint venture between Grosvenor and Mitsui Fudosan UK, covering 267,000 square feet. In addition to the hotel, it will include office spaces, housing, cafes, restaurants, shops, and community areas. Construction started in November 2023, with all project phases expected to be completed by 2027.

Located in a prime area, the development is projected to generate significant economic benefits for the local community, bringing in an estimated £6.5 million in annual spending. It is also expected to create around 1,000 permanent jobs and provide approximately 450 jobs and apprenticeships during the construction phase.

Rachel Dickie, Executive Director of Investment and Development at Grosvenor, expressed her excitement about bringing the Oberoi brand to the UK, noting that the partnership with such a prestigious hospitality group strengthens the goal of making South Molton a destination of international significance. “Confirming a brand as prestigious as Oberoi Hotels & Resorts for our South Molton project represents a significant milestone for our development,” Dickie said. “We are thrilled to bring the Oberoi experience to the heart of Mayfair.”

Arjun Oberoi, Executive Chairman of The Oberoi Group, highlighted the strategic importance of London for the brand’s international expansion. “Our partnership with Grosvenor marks a significant step forward in our global growth. London has always been a key destination for our guests, and we’re excited to offer our unique style of hospitality in Mayfair.”

Vikram Oberoi, CEO of The Oberoi Group, added that the new hotel in Mayfair would represent the essence of Oberoi’s luxury standards while honoring the character of the iconic London district. “We are delighted to bring the legendary Oberoi hospitality to Mayfair. The Oberoi, Mayfair, will offer an exclusive retreat for guests, embodying the charm of Mayfair with the vibrant spirit of London.”

JLL represented Grosvenor in the transaction, while Johnny Sandelson served as the advisor to EIH London Investments Ltd.