Tata Chemicals’ CSR initiative Okhai has launched its latest Ajrakh collection, a contemporary reinterpretation of one of India’s oldest and most celebrated textile traditions rooted in the craft heritage of Kutch.

The collection has been developed in collaboration with artisan designer Mubin Khatri and his team from Dhamadka, bringing together traditional craftsmanship and modern design across 19 handcrafted garments. The line has been developed over eight months, focusing on blending heritage techniques with contemporary silhouettes and print innovations.

Crafted in breathable cotton and cotton twill, the collection uses natural dyes and traditional methods such as pothai, where fabrics are hand-painted using natural colours. It also experiments with reimagined block-print techniques, separating outlines and filler blocks to create more dynamic and versatile patterns.

A notable innovation in the collection is the use of Ajrakh on twill cotton denim, offering a modern interpretation of the craft while retaining its cultural identity.

Speaking about the launch, Manorath Dhillon said Ajrakh is deeply rooted in history and community, and the collection aims to evolve the craft for contemporary wardrobes while preserving its authenticity.

Sustainability remains central to the initiative, with natural fabrics, eco-friendly dyes, and reuse of existing blocks to reduce waste. Through this collection, Okhai continues its focus on preserving Indian artisan traditions while making them relevant for modern consumers.