Laguna Lang Co is setting a new standard in luxury golf tourism with its Play, Stay, Dine & Unwind package, an extravagant experience designed exclusively for VVIP guests. This seven-day, six-night retreat offers an unmatched blend of world-class golf, indulgent hospitality, and immersive cultural exploration, making it one of Vietnam’s most luxurious golf getaways.

At the core of this package is unlimited access to Laguna Golf Lang Co, a Sir Nick Faldo Signature Design championship course set against breathtaking landscapes of mountains, rice paddies, and coastal dunes. Guests also enjoy a premium golf experience with one additional round at either Ba Na Hills Golf Club or Montgomerie Links in Da Nang, both integral to Vietnam’s thriving golf tourism scene. In addition to complimentary practice balls, guests are provided with a premium Titleist rental club set, ensuring a top-tier experience on the greens.

The luxury extends beyond golf, with accommodation at Banyan Tree Lang Co, renowned for its opulent private pool villas nestled amidst lush landscapes or along pristine beachfronts. Each villa is designed with elegant Vietnamese architectural influences, offering guests a tranquil retreat with world-class service. The package includes daily breakfast and private round-trip airport transfers, ensuring a seamless luxury experience from arrival to departure.

Culinary excellence plays a significant role in this exclusive package, with five curated private dining experiences. Guests are treated to a gourmet dinner at the 18th green, a canal cruise with a private island seafood BBQ, and a fireside beach dinner at Banyan Tree Beach, among other bespoke experiences. The integrated resort also boasts ten diverse dining venues, including Azura, known for Mediterranean cuisine and fresh seafood, The Water Court, serving authentic Vietnamese specialties, and Saffron, a signature Thai restaurant perched on a hilltop with panoramic ocean views.

Beyond golf and fine dining, the Banyan Tree Spa offers guests the chance to unwind with locally inspired wellness treatments, featuring fresh, natural ingredients that reflect Vietnam’s therapeutic traditions. This holistic relaxation experience is designed to rejuvenate both body and mind, complementing the active days spent on the championship course.

For those seeking cultural enrichment, the package includes a private guided tour to Vietnam’s three UNESCO World Heritage Sites – Hoi An Ancient Town, the Imperial Citadel of Hue, and My Son Sanctuary. With a dedicated English-speaking guide, this immersive journey provides a deep dive into Vietnam’s rich history and cultural heritage.

Stephen Banks, Director of Golf at Laguna Lang Co, emphasizes that this package represents the ultimate in luxury golf travel. “From the sumptuous villas and exquisite dining to the world-class spa and personalized cultural experiences, we have curated an extraordinary offering for our most discerning guests,” he says.

With a seamless fusion of championship golf, five-star hospitality, and exclusive cultural immersion, Laguna Lang Co’s Play, Stay, Dine & Unwind package is redefining luxury golf tourism in Vietnam. Whether for seasoned golf enthusiasts, luxury seekers, or those looking for an unforgettable retreat, this experience stands as the pinnacle of indulgence and exclusivity.

The Ascott Limited (Ascott), the Official Global Hotels Partner of Chelsea Football Club, is bringing The Famous CFC to Bangkok, Thailand, following the remarkable success of its Singapore edition. This global fan engagement event, scheduled for April 25-26, 2025, will be hosted at Ascott Embassy Sathorn Bangkok and Somerset Rama 9 Bangkok, offering Chelsea supporters and Ascott Star Rewards (ASR) members an unparalleled experience.

Chelsea legend Gianfranco Zola, a two-time Chelsea Player of the Year, will headline the event. Zola, who played a pivotal role in Chelsea’s success from 1996 to 2003, was voted the club’s greatest-ever player in 2003. His visit to Bangkok marks Chelsea’s much-anticipated return to the city since 2017.

During The Famous CFC in Singapore in late 2024, Zola was warmly received by fans from across the region. Known for both his footballing excellence and his approachable nature, Zola’s presence in Bangkok is expected to draw an enthusiastic response from Chelsea’s passionate fanbase.

The Bangkok edition will include a lineup of activities such as a watch party for Chelsea’s match against Everton on April 26 and an exclusive meet-and-greet with Zola. The Famous CFC aims to deepen Chelsea’s bond with supporters worldwide, having already engaged fans in Mumbai, Los Angeles, Singapore, and Kuala Lumpur since its launch in 2023.

Ascott Embassy Sathorn, Bangkok

Ascott’s Commitment to Chelsea Fans

Tan Bee Leng, Chief Commercial Officer of Ascott, expressed excitement about bringing the fan experience to Bangkok after the success in Singapore. Ascott Star Rewards members will gain exclusive access to meet Zola, hear stories from his career, and experience Chelsea’s legacy up close. The event promises VIP hospitality, curated stays at Ascott properties, and unforgettable moments for Chelsea supporters.

Somerset Rama 9 Bangkok

Since partnering with Chelsea FC, Ascott has enhanced its hospitality offerings for football fans. ASR members enjoy match-and-stay packages, access to Chelsea soccer school training sessions, and VIP entry to Ascott’s private hospitality suite at Stamford Bridge. Additionally, the rebranding of Stamford Bridge Hotel London under Ascott’s ‘lyf’ brand by late 2025 is set to redefine the fan experience.

Exciting Opportunities for ASR Members

As part of The Famous CFC Bangkok, Ascott is launching an exclusive campaign for ASR members. Those who book and stay with Ascott stand a chance to win an evening with Gianfranco Zola, including access to the Ascott x Chelsea pre-match party and a special appearance by Zola.

Two exclusive experience packages are available for ASR members:

1. Intimate Fan Experience with Gianfranco Zola – Includes access to the Ascott x Chelsea pre-match party and a limited-edition Ascott x Chelsea merchandise pack.

2. Ultimate Weekend with Gianfranco Zola – Includes all the benefits of the first package plus an exclusive VIP meet-and-greet and photo opportunity with Zola.

For ticket details and event updates, visit Ascott’s official website.

Atmosphere Core, a renowned name in South Asian hospitality, is making its first venture into Europe with the unveiling of Borgo Monchiero Heritage by Atmosphere in Piedmont, Italy. This historic property, originally a monastery from 1773, has been meticulously restored while retaining its Romanesque architecture and sacred frescoes, offering guests a glimpse into Italy’s rich cultural and artistic heritage.

Marking a key milestone for the brand, Group Managing Director Mr. Salil Panigrahi shared his thoughts on this expansion, stating, “Our collaborations with global partners, particularly in Europe, have been pivotal. With Italy’s Bottega S.p.A. joining our Wine Program, we are excited to establish our first European destination, set to open in 2026.”

Located in the heart of the UNESCO-listed Langhe region, Borgo Monchiero is surrounded by some of Italy’s most famous vineyards, including Barolo and Barbera. The hotel features 19 elegantly designed suites, a historic chapel perfect for wedding ceremonies, and a signature restaurant offering authentic regional cuisine. Guests can also enjoy private dining in the chapter hall, relax in a refined lounge bar, or take in breathtaking vineyard views from the garden terrace.

For those seeking indulgence, the hotel boasts a wellness retreat complete with a sauna, infrared therapy, and a private jacuzzi within a restored stone reservoir. The beautifully landscaped gardens, complemented by a swimming pool, set the stage for serene alfresco gatherings.

Franco Giampetruzzi and Gian Maria Debenedetti, the owners of Borgo Monchiero, expressed their enthusiasm for the partnership with Atmosphere Core. Giampetruzzi remarked, “We wanted an operator that valued authenticity while bringing a fresh vision. Atmosphere Core’s ‘Heritage’ brand aligned perfectly with our aspirations.” Debenedetti added, “This property is a seamless blend of history, art, and luxury, and we look forward to welcoming guests soon.”

Atmosphere Core has already built a stellar reputation with its luxury resorts in the Maldives, Sri Lanka, and India. The launch of Borgo Monchiero further strengthens its global presence, offering travelers a unique escape into Italy’s picturesque countryside.

With this expansion, the brand reaffirms its commitment to creating immersive, culturally rich, and luxurious hospitality experiences, making this new European venture one to watch.