ONE Atmosphere has unveiled plans to invest ₹500 crore towards the expansion of its luxury serviced apartment business, targeting approximately 7,500 keys across India and select international markets over the next five years.

The move marks the next phase of growth for the premium aparthotel brand, which combines the comfort and space of a residential apartment with the services and operational standards of a hotel. Positioned around its "LIVE THE ONE" philosophy, the brand aims to cater to evolving traveller preferences that increasingly favour longer stays, greater flexibility, and home-like living environments.

Designed to bridge the gap between traditional hotels and residential accommodation, ONE Atmosphere offers fully furnished apartments equipped with kitchens, living areas, dedicated workspaces, and daily hotel services. Guests also benefit from amenities such as breakfast, housekeeping, concierge support, and professional hospitality services throughout their stay.

The expansion comes amid growing demand for extended-stay accommodation. India's extended-stay hospitality sector was valued at more than USD 1.6 billion in 2024 and is projected to grow at a compound annual growth rate exceeding 15 percent through 2030, driven by demand from business travellers, relocating professionals, expatriates, and families seeking larger accommodation options.

Across its portfolio, ONE Atmosphere plans to offer a mix of hospitality facilities including all-day dining venues, coffee bars, coworking spaces, wellness centres, conference rooms, terrace lounges, and banqueting facilities. The brand will continue to operate through an asset-light model, partnering with developers and property owners through management and lease agreements.

Commenting on the expansion plans, Sandeep Ahuja, Managing Director of ONE Atmosphere, said the hospitality market is witnessing a clear shift towards experiences that combine hotel-level services with the comfort and functionality of residential living. He noted that the investment will enable the brand to expand into new markets while maintaining its guest-centric approach.

The company expects approximately 60 percent of its inventory demand to come from corporate partnerships and bulk room-night agreements, supported by professionals relocating for work assignments and expatriates requiring longer-term accommodation. Average stay durations are projected to exceed five nights, while shorter-stay demand is also expected to increase.

The brand's first property, ONE Atmosphere Suites at Corner Walk in Gurgaon, developed in partnership with M3M India, is scheduled to open in September 2026. The project will serve as the flagship for the company's future expansion strategy.

ONE Atmosphere is the fourth hospitality brand under Atmosphere Core, a hospitality group known for its portfolio of luxury resorts in the Maldives. While Atmosphere Living focuses on branded residences and hospitality-backed real estate, ONE Atmosphere has been developed as a dedicated hospitality platform focused on luxury serviced apartments.

The company's domestic expansion pipeline includes Gurgaon, Noida, Bengaluru, Mumbai, and Hyderabad. International growth plans cover markets such as Cambodia, Indonesia, Sri Lanka, Thailand, and the United Arab Emirates, reflecting the brand's ambition to establish a presence across key business and leisure destinations.