ONE Atmosphere Targets 7,500 Keys with ₹500 Crore Expansion Plan

ONE Atmosphere Targets 7,500 Keys with ₹500 Crore Expansion Plan

By Hariharan U

Published on June 26, 2026

ONE Atmosphere has unveiled plans to invest ₹500 crore towards the expansion of its luxury serviced apartment business, targeting approximately 7,500 keys across India and select international markets over the next five years.

The move marks the next phase of growth for the premium aparthotel brand, which combines the comfort and space of a residential apartment with the services and operational standards of a hotel. Positioned around its "LIVE THE ONE" philosophy, the brand aims to cater to evolving traveller preferences that increasingly favour longer stays, greater flexibility, and home-like living environments.

Designed to bridge the gap between traditional hotels and residential accommodation, ONE Atmosphere offers fully furnished apartments equipped with kitchens, living areas, dedicated workspaces, and daily hotel services. Guests also benefit from amenities such as breakfast, housekeeping, concierge support, and professional hospitality services throughout their stay.

The expansion comes amid growing demand for extended-stay accommodation. India's extended-stay hospitality sector was valued at more than USD 1.6 billion in 2024 and is projected to grow at a compound annual growth rate exceeding 15 percent through 2030, driven by demand from business travellers, relocating professionals, expatriates, and families seeking larger accommodation options.

Across its portfolio, ONE Atmosphere plans to offer a mix of hospitality facilities including all-day dining venues, coffee bars, coworking spaces, wellness centres, conference rooms, terrace lounges, and banqueting facilities. The brand will continue to operate through an asset-light model, partnering with developers and property owners through management and lease agreements.

Commenting on the expansion plans, Sandeep Ahuja, Managing Director of ONE Atmosphere, said the hospitality market is witnessing a clear shift towards experiences that combine hotel-level services with the comfort and functionality of residential living. He noted that the investment will enable the brand to expand into new markets while maintaining its guest-centric approach.

The company expects approximately 60 percent of its inventory demand to come from corporate partnerships and bulk room-night agreements, supported by professionals relocating for work assignments and expatriates requiring longer-term accommodation. Average stay durations are projected to exceed five nights, while shorter-stay demand is also expected to increase.

The brand's first property, ONE Atmosphere Suites at Corner Walk in Gurgaon, developed in partnership with M3M India, is scheduled to open in September 2026. The project will serve as the flagship for the company's future expansion strategy.

ONE Atmosphere is the fourth hospitality brand under Atmosphere Core, a hospitality group known for its portfolio of luxury resorts in the Maldives. While Atmosphere Living focuses on branded residences and hospitality-backed real estate, ONE Atmosphere has been developed as a dedicated hospitality platform focused on luxury serviced apartments.

The company's domestic expansion pipeline includes Gurgaon, Noida, Bengaluru, Mumbai, and Hyderabad. International growth plans cover markets such as Cambodia, Indonesia, Sri Lanka, Thailand, and the United Arab Emirates, reflecting the brand's ambition to establish a presence across key business and leisure destinations.


Novotel Hyderabad Airport Engages Young Hospitality Aspirants on International Youth Day

Novotel Hyderabad Airport Engages Young Hospitality Aspirants on International Youth Day

By Manu Vardhan Kannan

Published on August 13, 2026

On the occasion of International Youth Day, Novotel Hyderabad Airport hosted second-year students from the Institute of Hotel Management (IHM) for an interactive session focused on the changing hospitality industry and the career opportunities ahead for young professionals.

The session brought together the hotel's leadership team and hospitality aspirants for an open discussion around careers, technology, leadership and the future of guest experiences. Instead of a conventional industry interaction, the event encouraged students to engage directly with senior hotel leaders and share their views and questions.

Students explored topics including the impact of AI on hospitality, opportunities to work across the world, industrial training in India and the skills needed to build a successful career in the industry.

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The leadership team included Sukhbir Singh, General Manager; Karthikeyan R, Director of Operations; Amanna Raju, Executive Chef; Mayank Uniyal, Director of Sales & Marketing; Rajaraman Vadivelu, Director of Finance; Dharaniswar Das, Director of People & Culture; and Jitendra Singh, Director of Food & Beverage.

The leaders shared insights from their respective areas, covering mentorship and career growth, adaptability, leadership, commercial awareness, sustainability, AI, digital storytelling, service excellence and personalisation. The discussion also touched on the importance of creativity, discipline and consistency in the culinary profession.

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Speaking to the students, Sukhbir Singh, General Manager, Novotel Hyderabad Airport, said, “We are at the cusp of a significant change, with technology making hospitality increasingly digital. But I believe this will give us more time for what truly matters – creating meaningful human connections. We are in the human business, the experience business. Technology will assist us and take care of many mundane tasks, but it cannot replace the warmth and authenticity of human interaction. As you begin your careers, stay curious, stay open-minded, and stay authentic. The quality of your professional journey will be shaped by the questions you ask, the experiences you seek, and your willingness to keep learning.”

The programme also included an interactive culinary workshop led by Executive Chef Amanna Raju. Students were introduced to the creative and technical aspects of plating before taking part in a hands-on exercise and presenting their own creations.

Through the initiative, Novotel Hyderabad Airport highlighted the importance of stronger connections between the hospitality industry and educational institutions. The session also gave young hospitality aspirants a closer look at the opportunities, expectations and changing nature of careers in the sector.


IIHM Introduces EmpaTech to Shape the Future of AI-Enabled Hospitality

IIHM Introduces EmpaTech to Shape the Future of AI-Enabled Hospitality

By Hariharan U

Published on August 12, 2026

The future of hospitality may be increasingly shaped by Artificial Intelligence, but the human element remains at the heart of the guest experience. Recognising this shift, the International Institute of Hotel Management (IIHM) has introduced EmpaTech, a new educational philosophy built around combining empathy with technology.

The approach comes at a time when AI is rapidly transforming the hospitality journey, from hotel discovery and reservations to personalised experiences, guest communication, service delivery and post-stay engagement.

While technology is making hospitality faster and more efficient, IIHM believes the qualities that create genuine emotional connections with guests remain uniquely human.

Combining Empathy with Technology

EmpaTech represents IIHM's vision for preparing hospitality professionals who can work confidently with emerging technologies while retaining the emotional intelligence and interpersonal skills that define exceptional hospitality.

According to IIHM, the guest journey consists of multiple ‘Moments of Truth’, beginning well before arrival and continuing through booking, check-in, dining, service interactions, check-out, feedback and loyalty engagement.

Artificial Intelligence can help make these interactions more seamless and personalised. However, empathy is what gives those interactions meaning.

Speaking about the philosophy, Dr. Suborno Bose, Founder, Chairman and Chief Mentor of IIHM, said: "Hospitality has always been about people. That truth will never change. Artificial Intelligence will continue to transform the way our industry operates, but it cannot replace kindness, compassion or genuine human understanding. At IIHM, we are not preparing students to compete with AI. We are preparing them to work intelligently alongside it, using technology to create even deeper human connections. That is the philosophy of EmpaTech. The future belongs to professionals who combine empathy with technology."

Dr. Bose highlighted the evolving role of hospitality professionals, noting that the industry is moving beyond efficient service delivery towards creating memorable and meaningful guest experiences.

While AI can anticipate preferences, analyse behaviour and automate repetitive tasks, human professionals remain essential for understanding emotions, responding sensitively and building lasting relationships.

Preparing Students for an AI-Driven Industry

IIHM believes hospitality education must evolve alongside the industry. Under the EmpaTech philosophy, students are encouraged to develop technological proficiency alongside communication, empathy, critical thinking, creativity and emotional intelligence.

Ms. Sanchari Chowdhury, Director, IIHM Bengaluru and Head – South Operations, IIHM, said: "Hospitality education can no longer focus only on operational excellence. Students must learn to understand people as deeply as they understand technology. EmpaTech encourages them to embrace innovation while strengthening the human qualities that guests value most care, empathy, communication and emotional intelligence. Our responsibility is to prepare graduates who are confident using advanced technologies without ever losing sight of the people they serve."

The philosophy builds on IIHM's long-standing ‘High Tech, Higher Touch’ approach, positioning technology and human interaction as complementary elements rather than competing forces.

Human Skills Gain Importance

As AI takes over an increasing number of routine and repetitive functions, IIHM believes the value of human-centric skills will become even more significant.

For students entering the hospitality industry, this means that future career success may depend not only on technical knowledge but also on the ability to communicate effectively, understand guest emotions, solve problems creatively and build meaningful relationships.

EmpaTech therefore positions AI as an enabler rather than a replacement for hospitality professionals.

The philosophy also offers a broader perspective for students and parents navigating an increasingly technology-driven employment landscape. Rather than simply eliminating opportunities, AI is expected to reshape the skills required across hospitality and create demand for professionals who can combine digital capabilities with human understanding.

Redefining Hospitality Education

The introduction of EmpaTech reflects IIHM's attempt to align hospitality education with the changing realities of the industry.

As hotels increasingly adopt AI-powered personalisation, automation, data analytics and digital guest engagement, hospitality professionals will need to understand both the technology behind these systems and the people they are designed to serve.

The central idea is straightforward: technology can make hospitality smarter, but empathy makes it human.

Through EmpaTech, IIHM aims to prepare a new generation of hospitality professionals capable of using Artificial Intelligence responsibly while preserving the human connection that remains one of the industry's strongest differentiators.

The future of hospitality, therefore, may not be about choosing between empathy and technology. It may be about bringing both together.


Restaurant Brands Asia Extends Army Welfare Partnership and Creates Jobs for Veterans

Restaurant Brands Asia Extends Army Welfare Partnership and Creates Jobs for Veterans

By Hariharan U

Published on August 11, 2026

Restaurant Brands Asia Ltd. (RBA), the master franchisee of Burger King in India, has strengthened its association with the Indian Army by extending its partnership with the Army Central Welfare Fund (ACWF) and creating career opportunities for retired Army professionals through the Army Welfare Placement Organisation (AWPO).

The partnership with ACWF, which began on Republic Day 2026, received a strong response and enabled RBA to contribute more than ₹20 lakh towards the welfare fund. Following the response to the initiative, the company has decided to continue its support as an ongoing tradition, marking the partnership around two significant national occasions.

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The initiative will continue on Independence Day, 15 August 2026, and Republic Day, 26 January 2027, further strengthening RBA's engagement with the armed forces community.

Expanding the initiative beyond financial support, RBA has also partnered with AWPO to create employment opportunities for retired Army professionals within its organisation. As part of the collaboration, four retired Army professionals joined RBA's Burger King India operations from 21 July 2026.

The initiative is aimed at providing veterans with opportunities to transition their professional experience and leadership capabilities into the retail and hospitality sector, while creating structured career pathways within RBA.

Commenting on the initiative, Rajeev Varman, Group CEO and Whole-time Director, Restaurant Brands Asia, said the company was proud to partner with both ACWF and AWPO and aimed to make a meaningful contribution to the country's armed forces community and their families.

Namrata Tiwari, Group Chief People Officer, Restaurant Brands Asia, highlighted the company's focus on creating long-term opportunities for those who have served the nation. She said the collaboration with AWPO reflects RBA's commitment to welcoming and integrating retired Army professionals into its workforce.

Major General Ajay Singh Chauhan, Shaurya Chakra, Sena Medal, MD, AWPO, said the partnership with Burger King represents another step towards empowering veterans, widows and wards through meaningful employment. He highlighted the professional competence, dedication and integrity that personnel bring to customer service and operations, adding that the collaboration creates structured career pathways into the retail and hospitality ecosystem.

The initiative reflects a broader approach to supporting the armed forces community through both welfare contributions and employment opportunities, while enabling veterans to continue their professional journeys after military service.

Key Highlights

  • RBA's ACWF partnership began on Republic Day 2026.
  • More than ₹20 lakh has been contributed to the fund.
  • The partnership will continue through Republic Day 2027.
  • RBA has partnered with AWPO for veteran employment.
  • Four retired Army professionals joined Burger King India from 21 July 2026.
  • The initiative creates career pathways for veterans in the retail and hospitality sector. 

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