OneCrest Infra, a Gurugram-based real estate developer, has acquired 8 acres of land along NH-44 in Sonipat, Haryana, through an outright purchase. The site is located on the same side of the road, around 1 km before the well-known Amrik Sukhdev at Murthal, placing it at the centre of the area’s established food and hospitality hub.

The company plans to develop the site as a large-format, open-air destination bringing together premium retail, specialty and global F&B, family entertainment, experiential leisure and hospitality within one integrated development. Murthal has grown into a popular highway dining and leisure destination, attracting visitors from Delhi-NCR as well as travellers heading towards Punjab and Himachal Pradesh. OneCrest Infra plans to build on this existing movement by creating a destination where visitors can shop, dine, enjoy leisure activities and stay, instead of making Murthal only a quick food stop.

Vaarun Virmaani, Founder & Chairman, OneCrest Infra, said, “Murthal has developed a unique consumer ecosystem where travellers on NH-44 increasingly choose to stop, relax, and make the journey itself part of the experience. We see a clear opportunity to build on this momentum by introducing a curated destination combining shopping, dining, entertainment, and hospitality. Internationally, walkable shopping villages outside major metros are established, highly successful formats, and we want to bring that benchmark to the NCR corridor. Murthal offers the exact location, connectivity, and consumer density required for a project of this scale.”

The proposed development will feature pedestrian-friendly shopping avenues, landscaped spaces, curated dining zones and experiential areas for families and visitors. A premium hotel is also planned within the development, adding a hospitality element to the project.

The project will follow OneCrest Infra’s build-to-lease model, under which the company will retain ownership while managing and curating the asset over the long term. The format is expected to offer brands dedicated store spaces and visibility along the NH-44 frontage, while the overall retail and F&B mix will be managed as one destination.

The location is also expected to benefit from future regional connectivity improvements. The proposed Delhi–Panipat–Karnal Namo Bharat (RRTS) corridor is expected to strengthen connectivity in the region. The National Capital Region Transport Corporation (NCRTC) identifies Murthal as part of the Delhi–Panipat–Karnal corridor, which is currently under developmental stage.

Following the completion of the land acquisition, OneCrest Infra has started work on the master planning, architectural design and environmental processes. The company will later begin discussions with potential retail, F&B, entertainment and hospitality brands as the project design develops. The proposed destination is expected to add another layer to Murthal’s growing commercial and leisure ecosystem while creating a distinct retail and hospitality format along the NH-44 corridor.