Onkara Beverages & Hospitality Unveils Lone Wolf Beer in Goa

Onkara Beverages & Hospitality Unveils Lone Wolf Beer in Goa

By Nithyakala Neelakandan

Published on April 13, 2024

Onkara Beverages & Hospitality, renowned for its distinctive homegrown beer - Lone Wolf, has solidified its position as India's preferred Alcobev choice. Lone Wolf, an unconventional beer crafted indigenously, introduces three distinct variants: Lone Wolf Alpha, a Belgian Witbier; Lone Wolf Maverick, a light and crisp malt lager; and Lone Wolf Strong. After capturing the admiration of spirit enthusiasts across northern India, Lone Wolf is now making its debut in Goa, promising a premium drinking experience with its fine taste, unique flavor, and remarkable smoothness. As a beverage for the nonconformist, Lone Wolf encourages individuals to seize control of their lives and shatter boundaries.

Goa, renowned as one of India's premier tourist destinations, boasts a vibrant Alcobev scene, making it an ideal market for innovative startups like Lone Wolf. With a diverse array of high-end and local bars, coupled with a steady influx of tourists from across the globe, Goa presents an opportunity for Lone Wolf to captivate the adventurous spirit of the youth and the young at heart. The beer promises to elevate the drinking experience, resonating with Goa's essence of exploration.

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Atul Kumar Singh, Co-founder & Managing Director of Lone Wolf, remarked, “Goa offers favorable norms and ease of doing business, making it a go-to market for startups like us in the Alcobev industry.” Anurag K, Co-founder and COO of Lone Wolf, added, “The state's large tourist population provides valuable feedback, enriching our understanding of consumer preferences. We eagerly anticipate the Goa launch.”

Lone Wolf beverages are cherished for their high-quality ingredients sourced from European and domestic markets, with minimal additives and enzymes. The beers are now readily available in numerous pubs, bars, and wine shops across North and South Goa, including D’Souza Wines in Morjim, Canopy Wines in Morjim, GA 11 in Morjim, and various other outlets.

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About Lone Wolf:

Under the visionary leadership of Onkara Beverages & Hospitality Pvt Ltd within the esteemed MP Singh Group, Lone Wolf has emerged as a frontrunner in the beverage industry. Guided by Mr. Singh and supported by industry experts, Lone Wolf epitomizes a commitment to quality and innovation. Crafted by a dedicated brew crew, Lone Wolf offerings embody diversity and innovation. With a projected growth of over 100%, Lone Wolf Beer is poised to achieve significant milestones, underscoring its dedication to excellence and consumer satisfaction.


Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

Glow Glossary x Harajuku Bakehouse Bring a Matcha-Filled Weekend Experience to Mumbai

By Hariharan U

Published on June 18, 2026

Harajuku Bakehouse in Mumbai’s BKC is set to transform into a vibrant matcha-inspired playground this weekend as it partners with Glow Glossary for a limited-time immersive pop-up experience from 19 to 21 June 2026.

The three-day event brings a curated selection of specialty matcha beverages, including Mango Matcha, Strawberry Matcha, and Coconut Oat Matcha, designed to highlight bold flavours and visual appeal. Guests can also pair their drinks with signature Japanese-inspired bakes such as Matcha Melon Pan, Mochis, and other artisanal desserts from the café’s Tokyo-inspired menu.

Beyond food and beverages, the experience extends into interactive elements designed to engage visitors throughout their visit. These include a live charm bracelet station for custom accessories, a café-wide crossword challenge, and scratch cards offering surprise rewards and offers.

Positioned as more than a café visit, the Glow Glossary x Harajuku Bakehouse pop-up blends food, design, and interactive storytelling to create a multi-sensory weekend experience for guests in Mumbai.


ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

ITC Launches Ultra Mintz, Redefining Premium Sugar-Free Mint Experience in India

By Hariharan U

Published on June 18, 2026

ITC Ltd has announced the launch of Ultra Mintz, a premium sugar-free mint range aimed at meeting the rising demand for sophisticated and convenient on-the-go freshness products in India.

The new offering comes in two variants - Strong Peppermint and Sensational Strawberry, combining bold flavour profiles with a refined taste experience. Designed for modern consumers, Ultra Mintz is packaged in a sleek, pocket-friendly tin that reflects a more premium and stylish identity.

According to the company, the launch is aligned with growing consumer interest in high-quality adult confectionery that blends convenience with enhanced product experience. Ultra Mintz aims to provide a refreshing solution for everyday moments such as travel, meetings, post-meal freshness, and quick refresh breaks.

Priced at ₹150, Ultra Mintz is currently available across leading quick-commerce platforms and select retail stores, marking ITC’s continued expansion in the confectionery and premium mint segment.


Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

Pa Pa Ya Marks International Sushi Day with Signature Flavours and Modern Creations

By Manu Vardhan Kannan

Published on June 18, 2026

Mumbai's Pa Pa Ya is celebrating International Sushi Day with a special invitation for sushi enthusiasts to enjoy a day dedicated to one of the world's most loved Japanese delicacies.

Known for its contemporary approach to Asian cuisine, Pa Pa Ya offers guests an opportunity to savour a selection of expertly crafted sushi, ranging from timeless classics to innovative signature creations. The celebration highlights the artistry, precision, and flavours that have made sushi a favourite among food lovers across the globe.

Whether guests prefer traditional rolls or enjoy exploring modern interpretations, the restaurant's menu caters to a variety of tastes, delivering a dining experience that combines creativity with authentic flavours.

Adding to the occasion is Pa Pa Ya's vibrant and stylish ambience, creating the perfect setting for friends, families, and sushi enthusiasts to come together and celebrate International Sushi Day.

With a focus on quality ingredients, skilled craftsmanship, and memorable dining experiences, Pa Pa Ya continues to be a preferred destination for those looking to enjoy exceptional sushi in a contemporary setting.

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