Oravel Stays, the company behind OYO Rooms, is set to replicate a similar strategy for its upscale hotel chain, Palette. The company is preparing to introduce self-operated premium hotels under the Palette brand, starting with Morbi.

Morbi, known as India’s ceramic capital, is a key economic hub in Gujarat. The district is home to over 800 tile factories, accounting for 90 percent of India's tile production, with an annual turnover of about INR 50,000 crore.

Oravel’s Palette in Morbi is designed to meet the needs of business travelers. The property boasts 48 spacious rooms and amenities such as a conference room, common spaces, a swimming pool, restaurant, and 24×7 free WiFi, ensuring a comfortable and productive stay. Its proximity to key business hubs and industrial areas further enhances its appeal to corporate guests.

Expressing excitement about the launch, Aditya Sharma, Business Head of Oravel Stays Private Limited, stated, “We are excited to introduce our inaugural self-operated Palette hotel in Gujarat, and Morbi is the perfect city to begin with. Given its flourishing economic scene and expanding business opportunities, Morbi holds strategic importance for us. Our goal is to provide business travelers with a premium hospitality experience, and we eagerly anticipate contributing to Morbi’s growth story. We believe the government’s focus on Morbi will transform it into a thriving hub, and we are thrilled to be part of this exciting journey.”

Palette was initially launched by Oravel Stays with ten hotels across cities like Jaipur, Hyderabad, Digha, Mumbai, Chennai, Manesar, and Bangalore. In an effort to ensure an improved guest experience and service delivery, the company plans to take direct operational control of select Palette hotels in high-growth and promising locations. Oravel Stays aims to inaugurate an additional 12 self-operated Palette hotels by the end of the year.